The Advantages and

Disadvantages of Social
Networking

Social networking is a recent invention that has the Internet still

at the edge of its seat due to its popularity with people. This is
mostly because it really is for the people. Bringing every kind of
social group together in one place and letting them interact is
really a big thing indeed. Everything about it lies on the
advantages and disadvantages of social networking, and what it
can do for you.

Here are the advantages that can be more than enough for you to
want to join in.

Low Costs

Definitely, it's cheaper to use online social networking for both

personal and business use because most of it is usually free.
While personal use is rather simple for anyone, the business
functions are underestimated by many. In a social networking
site, you can scout out potential customers and target markets
with just a few clicks and keystrokes, adding a boost to your
usual advertisements and promotional strategies. It lets you learn
about their likes and dislikes, which is tremendous. If you want to
fine tune your business, then this is the way to go, whether on a
budget or not.

Builds Credibility

You definitely can gain the customers' confidence if you can

connect to them on both a personal and professional level.
Despite having to do a bit of work, it definitely pays off as you
can be tapped for an offer if someone catches wind of your
products or services. As long as you don't pursue them too
aggressively, you will do well here.

Connections

You are friends with people who have other friends, and so on.
There is potential in such a common situation. By using a social
networking site, you can do what you can and get connected with
these people to form a web of connections that can give you
leverage if you play your cards right. As long as you give as well
as you recieve, then they will most likely stick with you. These
connections are definitely valuable in the long run.

That definitely sounds enticing. However, what about

the disadvantages though?
DISADVANTAGES

Lack of Anonymity

You are putting out information about your name, location, age,
gender, and many other types of information that you may not
want to let others know. Most people would say be careful, but no
one can be certain at any given time. As long as people can know
who you exactly are, then some can find ways to do you in.

Scams and Harassment

There is a potential for failure of security in both personal and

business context. While many sites apply certain measures to
keep any of these cases of harassment, cyber-stalking, online
scams, and identity theft to an absolute minimum, you still may
never know.

Time Consuming

If this is not your kind of thing, that it would just be a waste of

time for you. The key to social networking is that it is supposed
to be fun, whether you are just doing it for kicks or clicking
around for business purposes. That should be reasonable enough
for anyone, but there are those people who don't see the point.
For them, it can be a disadvantage.

Now there is something to really think about. Nothing is without a

blemish, but those of this type of networking shouldn't really be
that much of a concern regarding your safety. As long as you go
along without making big mistakes, then it is all good. You can
take advantage of the Internet phenomenon that continues up to
this day.

Once you understand the advantages and disadvantages of social

networking, then you can cruise through without fail.
These days the social networking sites have become extremely popular
among the youth as well as the professional people. Keeping in mind,
the growing popularity of these sites and the effect it has and the
benefits that it brings along, it can be easily predicted that its
popularity is sure to grow much more. Some of the sites such as
Friendster and MySpace are the two most popular sites that aim to
build special niche for people who share common interests and
passions. Whereas social networking sites such as Twitter and
LinkedIn are more professionally related and help the business men
promote their businesses.

However, everything has a positive and negative side. Similarly, the

social networking sites are also made up of their set of pros and cons.

Analyzing The Pros of social networking:

The social networking websites are more like the virtual meeting
places where people can just chill and hang out with friends. They can
discuss on different topics, share information, and exchange files and
pictures. There are some people who use these sites as a platform to
meet long lost friend and batch mates, whereas there are others for
whom it becomes a bridge to meet their future love. You can either
reconnect with your friends and family members or search a dating
partner. Some people also use these websites to promote their blogs
and services. The professional people uses this as a medium to raise
their visibility, get noticed, tell about their company, service, and get
more clients.

By joining different communities, now people can easily know about

the latest news related to that community. You can easily get the
experts advice on any challenge you may face related to their topic of
interest. And the best part of this is that the advice is free. You don't
need to pay a single paisa for it. Experts are always ready to give their
advice and share information with you. These are just some of the
several positive things that have contributed to make social
networking really popular among people and spread smiles. It has
made world a small pace and everyone can stay connected.
Analyzing The Cons of social networking:

Social networking of course helps in a lot of ways but the users have
to really careful to stay secure and safe. Security is one of the top
most concerns of social networking sites that you currently use. This is
mainly because the social networking sites allow you to display your
personal information such as name, location, and email address. There
are some people who always in search of a fake identity. If they get all
the information about you on internet, they may use your identity for
different type of illegal activities, which may cause you problems in
future. It is always advisable to don't provide your entire identity
information online.

You may get many requests for adding as friends or joining different
communities. Always try to know as much as possible before adding
anyone as friend or joining any community. Because they may use
fake identity or may involve in some illegal activities, which may spoil
your image.
 5 Must-know Disadvantages of Social Media:

1. The wrong online brand strategy could put you at a viral social
disadvantage and may even damage your reputation, i.e,
when you make a mistake offline, a few will know but when you
make a mistake in front of hundreds or thousands of you online
audience, most of them will know!
2. Using social media for marketing and advertising could be more
time consumingthan companies expect.
3. In order to get social media’s full effect, you need to understand
how it works,when and how to use it and which channels
to focus on depending on your end goal of using social media.
4. Social media can have a negative influence on worker
productivity. Employees may waste valuable time using social
media channels such as Facebook and Twitter. They can also use
social media to attack the company’s reputation!
5. When social media is used excessively or in the wrong way, it
could have serious detrimental outcomes on both mental and
even physical health of individuals.

5 Must-know Advantages of Social Media:

1. When using social media for marketing products, social media

could be easily utilized to create cost effective strategies
and campaigns that can create viral results.
2. Social media has the power to drive traffic to your website,
blog, articles, etc.
3. Social media is able to bring people together, especially when
promoting global products or cause-related campaigns and ideas
since it allows people from the different geographical location to
meet at a single point and express their views.
4. Social media could be the spark you are looking for to attract
attention to your site, product or service. It could also be used
 to further build loyalty and long-term relations with your
audience.
5. Social media marketing could always be a fun and creative
method of doing business.

This paper aims to discuss the negative impacts that social networking
sites pose on today’s media savy generation. It is apart of my study
for the unit ‘Internet Communications and Social Networks’ and fits
into the social networking stream.

A social networking site can be defined as an online service that is

based around the building and reflecting of social relations among
individuals with common interests or social ties (Boyd & Ellison, 2007).
Social networking sites such as Friendster, Linkedin, Spoke, Face book,
MySpace and Twitter all vary slightly, yet the one main feature they
have is that they enable users to create a profile within the website to
represent themselves and allows uses to interact through email,
instant messaging and other integrated communication channels
within the site (Papacharissi, 2009). The popularity and growth of
social networking sites over the past five years has been colossal, as
many people from all over the world join up to this social phenomenon
for varied reasons. Today, there are more than 500 million active
users on face book and users spend over 700 billion minutes per
month on this social networking site (Facebook, 2011). As the
technology of Web 2.0 improves and advances, social networking sites
have an even bigger impact on society and human relationships, both
positive and negative. This paper argues that social networking sites
have a negative influence on children, teenagers and adults, increase
the ease and prominence of cyber bullying, increase personal
insecurities and feed addictions and weaken strong personal ties. This
paper also argues that social networks create distraction and decrease
productivity and profits within the workplace and can also can
jeopardise a company’s reputation. Social networks also increase the
ease of identity theft and bring to light other privacy issues as well as
lead to an overall decrease in our face to face social skills and
confidence. This paper will demonstrate that social networking sites do
cause more harm than good.

Identity Theft

Identity theft is a huge problem in today’s society and has come about
as a result of the rapid expansion and availability of internet
technology and the increase in personal data found on social
networking sites. In fact “A total of 806,000 Australians aged 15 years
and over were victims of at least one incident of personal fraud in or
identity theft in 2008” (Australian Bureau of Statistics, 2008).Sites
such as MySpace, Facebook and Twitter facilate identity theft in two
mains ways. The first being is that sites encourage you to ‘edit your
profile’ this includes adding your interests, full name, where you live,
who your top friends are, your email address and even personal details
like your phone number an relationship status. “Users share a variety
of information about themselves on their Facebook profiles, including
photos, contact information, and tastes in movies and books.”(Jones &
Soltren, 2005). This information disclosure causes a huge problem as
the more information you have on your profile the easier it is for
identity thieves to verify themselves as being you. The second main
issue is the privacy settings on these social networking sites also help
faccilate personal fraud. Whilst there are built in features that allow
users to change their privacy settings and not allow other users to
view such personal details, these settings are never default, so that
users are usually unaware how much information they are sharing not
only with their friends, but with the rest of the world “By default,
profiles on Friendster and Tribe.net are crawled by search engines,
making them visible to anyone, regardless of whether or not the
viewer has an account” (Boyd & Ellison, 2007). A general lack of
awareness amongst users and the fact that digital identity can be
easily hacked makes social networking sites a hub for identity theft
which results in unwanted legal hassles, loss of money and years of
trying to re-establish a victim’s credit and good name (Acquisti &
Gross, 2006). This is why it is important for “users of social network
systems to be aware of the value of the data they are making available
online and of the ways that is can pote3nitally be used” (Donath &
Boyd 2004). Furthermore another privacy issue that social networking
sites face is that they encourage users to overshare very private
information that can easily be used against them. For example the
location based social networking site Foursquare encourages users to
‘check in’ at various locations to win points and earn badges and
discounts. However these ‘check ins’ are in real time and essentially
users notify others where they are, but more importantly when they
aren’t home. For strangers and thieves this is the perfect opportunity
to take advantage of such knowledge and rob someone’s house while
they are out. A web site called “Please rob me” has been set up to
raise awareness about over-sharing and highlights these kinds of
privacy issues that social networks create “Location based services
also raise myriads of privacy issues due to the ability to collect, store,
use and disclose the locations of users.” (Anuar & Gretzel, 2010). In
this respect social networks like these pose serious privacy concerns.
Cyber bullying

Cyber bullying refers to “bullying through information and

communication technologies” (Webster, n.d), mediums such as,
emails, mobile phone text messages, phone calls, internet chat rooms,
instant messaging and most importantly and recently, social
networking websites such as MySpace, Facebook and Bebo (Webster,
n.d). Whilst cyber bullying is not physical it’s emotional and
psychological effects are devastating for the victim and can often lead
to suicide and depression (Hinduja & Patchin, 2010). Cyber bulling in
terms of social networks is a huge issue as more than 50% of
American teenagers aged from 12 to 17 use social networking sites
(Hall, 2010). Online bullying is often seen as the easy way out. Social
Networking sites act as a platform where bullies can say things they
might not usually say to someone in person, anonymity and less
physical proximity act as a wall between the bully and the victim, none
the less, the words or rumours that are shared are still just as hurtful.
Bullies often feel more confident online and they can contact their
victims any time, anywhere, day or night, not just in the school yard
(Smith et al., 2008). For example in 2009 a 14 year old girl committed
suicide as a direct result of cyber bulling. The daughter’s mother spoke
out in an ABC news report and explained that “Friday night she was on
the internet and told me about some message that had come through,
and she wanted to die because of the message. I laid in bed with her
and we discussed it for about an hour and she left me fairly happy. I
can guarantee you if she didn’t go on the internet Friday night she’d be
alive today.” (Dikeos, 2009).

Additionally another well know case of cyber bulling that resulted in

suicide was the case of Megan Meier who was constantly teased
tormented and riven to her death from intense cyber bulling. “13 year
old Megan began receiving nasty messages from a boy after a few
weeks of an online flirtation with him, via her MySpace account,
ending with one that suggested ‘the world would be a better place’
without her. Megan, believing she had been rejected by “Josh,”
committed suicide in her home.”Times Topics, Megan Meier. (2011).
The sad part was that Josh was just a fictional character, created by a
mother of one of Megan’s former friends. These two case studies bring
to light the fact that cyber bulling is a massive problem that is not only
exists all over the world, but is only made possible by the use of social
networking sites. Without such platforms for bullies to target their
victims the rate of teen suicide and depression would most likely drop.

Groups on facebook can be created to make fun of or abuse particular

people or ideas. On facebook I found groups titled “I hate Kevin Rudd”
and on their wall things like “ F**k you Kevin!” and “I can’t believe
they let this di***ead become foreign minister”. Also a recent incident
that was covered on the news showed the negative comments towards
babies and their parents over facebook surrounding the ‘Bonds Baby
Search’. Some comments under a photos said “A child only a mother
could love” and another baby was called an “ugly duckling” (Cute baby
competition turns ugly, 2011). Comments like these are spiteful not
only to the babies, but for their parents as well. This in itself is another
form of cyber bullying that has been made possible via the increased
use of social networking sites. It is clear that social networking sites
aid in the prominence of cyber bulling which is just one of the negative
impacts that social working sites has on society today.
The weakening of strong ties & isolation

The way we communicate with our peers and with strangers over the
internet is changing. Another negative impact that social networks
have on our relationships is the fact that whilst they might strengthen
our weak ties we have with acquaintances and people we don’t see
often, they are in fact weakening our strong ties and also bring about
physical social isolation. The term ‘social networking’ misleads people
into believing they are being social, “Facebook isn’t considered a social
network but more a public phone book or search engine. Contact is
minimal and impersonal (Carr, 2010).The news feed feature on
facebook and twitter keeps us in the loop with everything that our
close friends and family are doing. Why would one call their friend to
ask them what they got up to on the weekend, when clearly all they
have to do is look at their news feed and find all the details along with
pictures entailing their lives. Traditionally we would regularly call each
other, or go out of the way to catch up. Nowadays the urge to contact
each other over the phone or even face to face isn’t as important
because we feel like we are still connected via social networks (
Thomas, 2007). This idea of constantly being connected is awful in the
way that personal interactions between friends are more superficial
than they were before Facebook and other social networking sites.
Users are also more likely to let more time pass between face to face
encounters because they still feel like they are in contact as they
constantly have tabs on all of their friends. A case study that was done
in America revealed that “ twenty-five percent of the respondents in
the 2004 survey appear to have no close ties, up from ten percent in
1984. Additionally a similar study amongst college student found that
“1 in 7 say that social networking sites increase feelings of isolation”
(Katonda News Network, 2010) As well as “Nearly 70% report reading
posts from someone close to them that seemed like a cry for
emotional help, and while most students would offer support in some
way, fewer than half would make a personal visit” (Katonda News
Network , 2010). It is clear that the rise of social networks has
increased social and emotional isolation and diluted the strength our
human relationships.

Workplace interference

Social networking sites can have a negative impact in the workplace,

for both employers for employees and future employees. They create
distraction, decrease productivity, cost companies money, can
jeopardise a company’s reputation and legal liability and for those
users who don’t have their profiles set to private can often result in
unemployment. “If every employee in a 50-strong workforce spent 30
minutes on a social networking site every day, that would work out to
a loss of 6,500 hours of productivity in one year!” (Kelleher,
2009).Social networking sites can also be damaging for prospective
employees looking for work ,as facebook and MySpace are fantastic
resources for companies as they offer revealing information about a
candidate’s true colours. Several profiles often contain awkward and
embarrassing information that job seekers would not want their future
managers to know about themselves. “According to a new study
conducted by Harris Interactive for CareerBuilder.com, 45 percent of
employers questioned are using social networks to screen job
candidates” (Wortham, 2009)..Moreover, there have been many
instances where personal status updates or blog posts have hurt or
damaged a companies reputation, thus seeing many employees loose
their jobs over mindless updates that they didn’t think twice about. For
example in 2010, Jaguar ambassador and swimmer Stephanie Rice
tweeted “Suck on that f**gots,” (Robertson, 2010) after a rugby game
the Wallabies had won. Many twitter users and public figures referred
to it as a gay slur and even after a public apology, Jaguar Australia
general manager Kevin Goult announced that “Jaguar Australia today
terminated its relationship with Stephanie Rice, who has been an
ambassador for the Jaguar brand in Australia since the start of
2010.”(Robertson, 2010).

Another fine example of one employee who damaged his reputation

before he even stared at his new job was a Cisco employee who
tweeted “Cisco just offered me a job! Now I have to weigh the utility of
a fatty pay check against the daily commute to San Jose and hating
the work” It wasn’t long before Tim Levad, a channel partner advocate
for Cisco Alert, shared this open response, “Who is the hiring manager.
I’m sure they would love to know that you will hate the work. We here
at Cisco are versed in the web.”( Popkin, 2009)It is clear that social
networking sites can have a damaging effect on not only employees
but the companies themselves. Users are unfortunately unaware that
everything they post on their profile is public information and even if
your profile is set to private your boss or work colleagues may still be
fronted with this information at some stage in the future.

As social networking sites become more popular by the day, the rise of
negative social effects within our society also greaten. We have and
will see further instances of cyber bullying; more cases of identity theft
and additional privacy breaches. We will also see our strong
relationships diluted to a more superficial and ‘convenient’ type of
relationship. We will continue to see a further decrease in productivity
within workplace and also more instances of company’s reputations
and names being brought into disrepute. Social networking sites have
had a huge negative impact on our mental and social health and will
continue to do so into the future. It is also now evident that social
networking sites facilitate all these problems, and without them they
would cease to exist. Therefore it is undeniably true that Facebook,
Twitter, MySpace, and the like do in fact cause more harm than good.

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networking/issues-with-teens-and-social-networking.shtml

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Over the last couple of days a growing number of articles have been
catching my eye which appear to have all originated from a debate in
the House of Lords created by neuroscientist Lady Greenfield.
Her comments suggest that social networking sites have a negative
impact on our brains, especially in younger people which
causes shortened attention spans, encourages instant gratification and
make young people more self-centred, resulting with an inability to
empathise and a shaky sense of identity.

While most articles are reporting on this news without passing much
comment there others which are sensationalising this information but
are social networks really to blame for this change in behaviour?
The description of ‘shortened attention spans and instant gratification’
has been used many times to describe the lives of people in the
western world with every thing from TV consumption to meals have
evolved that allows us to receive it when and where we want it.
This change in our behaviour is not a new realisation with everybody
from scientists, to the media as well as consumers aware of how time
poor our lives have become resulting in a change in our behaviours to
become more self centred with weakened connections between friends
and loved ones.
So while social networking sites like Facebook, Twitter and Bebo might
be making this change more apparent they may actually be a way of
bring us back together as a community.
Despite this I still believe that especially young people need to have
developed social skills face to face in an offline environment for this to
be the case. People who have no other experience of ‘real life’ and live
solely through their online worlds will naturally be distanced from
reality.
Community networking has been looked at by far too many expert as a blessing. They
see each new friend or follower as a possible user. But too often they let their efforts
stop with that initial connection. A great number fail to realize just how detrimental
community networking can be to one's success when not used correctly. How can
something so unifying and so easy to use do more harm than good? If you are
wondering about that question, then you either haven't been using community media
long, or you haven't been using it correctly. Because to agree how to make it work for
you, you have to agree first how it can work against you.

First of all, community networking sites like Facebook and Twitter can make online
expert lazy. They can see their follower count or list of friends rise, every now and then
by a hundred or more per day, and they think that success is inevitable. Meanwhile,
they look at how sales and revenue are coming along, and they are shocked to discover
they are worse off than before. The reason for this is that they forget that community
networking affiliations are very basic, and that turning these individuals into buyers
requires one to develop a deeper affiliation.

Secondly, community networking sites create a lot of noise. There are hundreds of
millions of people across the world using these each day. A great number have 100 to
1,000 friends. With all that noise, it can be very difficult to looking one's message heard,
and as a result, you looking drowned out in the static. Instead of making community
networking a numbers game, it is better to surround yourself with a smaller group of
people, who are actually solid contacts. People, who will help you spread your
message, service, or merchandise to the world.

Thirdly, community networking takes away time from one's site or blog, the real online
sales tool. People looking so caught up playing community media games or checking on
what other people are doing that they forget to be productive with the site that truly
represents them. Instead of getting sucked in, it is better to work on content. Make it
compelling and give people a reason to looking off the community networking pages
and on to your own personal site. There is a lot less noise there than on a place that
has more than 500 million users. When people are at your site, they will actually hear
what you want them to hear.

The more that you agree about the pitfall of community networking and how it can
actually do more harm than good, the more effective you will be when you use it. Keep
that in mind the next time you looking excited about a new follower or friend.