Persona: Ben

Goal: An easy and quick way to order food on delivery Apps

ACTION Select Restaurant Browser menu Confirm Info. Place order Pick up

Tasks Tasks Tasks Tasks Tasks

A. Decide on food A. Browse menu A. Select address A. Confirm order A. Walk to Pick up
TASK LIST type B. Select menu B. Select Payment B. Confirm payment food
B. Search restaurant C. Add Quantity method C. Place order B. Inspect items
on Apps C. Eat meal
C. Select a restaurant

Excited to find a Excited to find a Annoyed at the first Happy to place order Happy to eat
restaurant that they restaurant that they time it takes to type
FEELING like like address or card
ADJECTIVE number

Area to improve Include images - - -

IMPROVEMENT
OPPORTUNITIES