Persona: Maria

Goal: Order Royal Canin cat food with a delivery outside the city

Fill out the

Find Royal Canin cat Proceed to checkout and
ACTION Add item to cart Open shopping cart delivery
food section and open it make an order
information

Tasks Tasks Tasks Tasks Tasks

A. Find the app A. Make sure it is the A. Find the shopping cart icon A. Determine what A. Find and press «Purchase»
B. Press the icon information is button
B. Browse cat food correct item
TASK LIST C. Investigate what needs to be needed B. Choose payment method
section B. Find «add to cart» filled before purchase C. Present the needed
B. Fill out the
C. Locate the correct button D. Make sure the correct item delivery information information for chosen payment
cat food C. Add item to cart is in the cart method

Confused Satisfied Confused Overwhelmed Excited

FEELING Intimidated Hopeful Intimidated Careful
ADJECTIVE Satisfied Satisfied
Happy

Improve search engine Visible «Add to cart» Visible «Shopping cart» Autofill address Visible «Purchase» button,
and category filter button icon, simple shopping information present most popular payment
IMPROVEMENT methods, simple payment
cart layout, all procedure, offer an option to
OPPORTUNITIE
S
information is straight save the information for next
forward purchase