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  • Content Marketing Matrix Template

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    Scriptlance 2012
    12 views12 pages
    The document outlines three different personas with their pain points at different stages of the buyer journey. For the home cook persona, it lists their pain points as struggling to make good food at home, not having the right equipment, products seeming expensive compared to other options, and shipping being expensive from indie retailers. It then provides potential solutions, assets, and calls to action to address the home cook persona's pain points and advance them through the buyer journey stages of awareness, interest, consideration and purchase.

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    Content-Marketing-Matrix-Template

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    The document outlines three different personas with their pain points at different stages of the buyer journey. For the home cook persona, it lists their pain points as struggling to make good food at home, not having the right equipment, products seeming expensive compared to other options, and shipping being expensive from indie retailers. It then provides potential solutions, assets, and calls to action to address the home cook persona's pain points and advance them through the buyer journey stages of awareness, interest, consideration and purchase.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views12 pages

    Content Marketing Matrix Template

    Uploaded by

    Scriptlance 2012
    The document outlines three different personas with their pain points at different stages of the buyer journey. For the home cook persona, it lists their pain points as struggling to make good food at home, not having the right equipment, products seeming expensive compared to other options, and shipping being expensive from indie retailers. It then provides potential solutions, assets, and calls to action to address the home cook persona's pain points and advance them through the buyer journey stages of awareness, interest, consideration and purchase.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Audience Buying Stage Pain Points

    Entertain (Awareness)

    Inspire (Interest)

    Persona 1

    Educate (Consideration)

    Convince (Purchase)
    Solutions Available Assets
    CTA (To Advance Buyer Journey)
    Audience Buying Stage Pain Points

    Entertain (Awareness)

    Inspire (Interest)

    Persona 2

    Educate (Consideration)

    Convince (Purchase)
    Solutions Available Assets
    CTA (To Advance Buyer Journey)
    Audience Buying Stage Pain Points

    Entertain (Awareness)

    Inspire (Interest)

    Persona 3

    Educate (Consideration)

    Convince (Purchase)
    Solutions Available Assets
    CTA (To Advance Buyer Journey)
    Audience Buying Stage Pain Points
    Struggles to make good food at
    home

    Entertain (Awareness)

    Doesn't have the right equipment

    Inspire (Interest)

    Home Cook
    Products seem expensive compared
    to other options

    Educate (Consideration)

    Shipping can be expensive from


    indie retailers

    Convince (Purchase)
    Solutions Available Assets
    Easy and quick recipes Post of top 5 one-pan dinners

    Help identify a basic kitchen set-up Infographic on a basic bachelor's kitchen

    Demonstrate customer satisfaction and support Testimonial posts for social media

    Offer free shipping for 1st time customers Hero graphic advertising discouint code on front page
    CTA (To Advance Buyer Journey)
    Follow us for more content

    Link to Shop collection

    Drive to money back guarantee offer

    Add code to cart

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