Ring Up a Sale: Sales Speech

 First, journal how you feel about your speeches so far.

 Make a list of things you would like to have that you
don’t already have. Try to be as specific as possible.
 Here are some ideas of material items
 Cars
 Houses
 Computers or gadgets
 Sports team
 Ipod/Iphone
 Gaming devices
 Clothes
 Some ideas for traits:
 Good looks
 Irresistible charm
 Sense of humor
 Athletic ability
 Intelligence
 Height/muscle, etc.
 Some more ideas for vacations or trips
 Cruise
 Trip to Europe
 An unexplored land
 A historical landscape
 Favorite adventure spot
 A trip around the world
 How about a product you wish existed:
 A magic homework machine
 Clones of people
 Magic disappearing potion
 Mutant pills
 Time-travel machine

LET YOUR IMAGINATION RUN WILD!

 NEXT STEP

 Now consider one of these items for a sales

pitch.
 Your final piece of merchandise to sell
cannot be something that currently exists
in the style that you speak about.
 It must be an original product of your own
imagination.
 To develop your product, start by developong
a complete decription of your product.
 What is the general purpose of a sales speech?
 Why must you believe in your product?
 How can you get your audience to want your
product?
 Why should you demonstrate the product?
 How do you handle questions from the audience?
 To make a good sales speech you should
develop a really complete description of your
product.
 Brainstorm a list of adjectives that apply to
your product. (Use sheet provided or thesaurus
for help)
 In doing this, think of how salespeople would
describe the product to that you.
 Remember to never describe your product in a
way that is negative.
 Reasons this product would be useful to
customer.
 Needs product would meet for the general
public. (Vacation would provide customer
relaxation, exploration, meeting new people,
new things, be pampered, etc)
 More reasons you have that your product is
GREAT and needs are met, the more you will
sell!
 Believe in your product
▪ You must first be sold on the product yourself
▪ If you think it is great, it is easier to convince your
listeners.
▪ Sincerity in selling is a must
 Tell your audience why they need the product
▪ Use motive appeals
▪ What can the product do for them?
▪ How can they use it?
▪ Why will life be better for them because of this product?
 Know your product thoroughly
▪ How does it work?
▪ Of what is it made?
▪ In what color does it come?
▪ What are its special features?
▪ Is there a guarantee?
▪ What is the cost?
▪ Can it be repaired?
▪ Why is it better than a similar product manufactured
by a different company?
 Demonstrate your product
 Make it easy to buy
▪ State the price and where the audience can buy
your commodity
▪ Is there a down payment?
▪ Installment plan?
▪ Can they get a discount on a trade-in?
▪ Is there an inducement such as a special price or a
free gift?
▪ Can they buy right now the article you are
demonstrating?
▪ Can they give you an order?
 After speech is done, ask if there are any
questions
 Repeat the question, and then answer it to
the best of your ability.
 If you do not know the answer, politely state
so and tell the questioner where the
information may be found or say that you will
find it and report back within a day or two.
 Be courteous.
 You may want to hand out samples during
this time, take money, or take orders
 After questions are done, state one or two
sentences to finalize your speech in which
you ask the audience to try to buy your
product.
 Sell a product that you can demonstrate
 An actual selling effort; if someone wants to buy
your product, you must:
 part with it at the stated price
 or tell the customer where to purchase it
 or take orders that will be filled out within a week
 After speech, you will have two minutes to ask for
and answer questions regarding the product
 2.5 minute speech to sell. Worth 120Pts
 Capture audience attention in your own clever
way. Do not use TV or radio commercials. Make
this original
 Motivate by telling your audience why they need
this product. In this step introduce yourself, the
company you represent, and your product. Use
motive appeals
 Assert by telling your audience specifically how
your product will satisfy their needs.
 Preview your main points
 Point-Support should give clear detail about the
features, advantages, dependability, and beauty
of your product. Point out factors you can
demonstrate. Try to anticipate and answer all
objections or questions that the audience may
have.
 Action asks your audience to buy. State price,
terms, where they can purchase it. Tie up your
final idea with your capture step.
 Pronunciation  Originality
 Vocal Variety  Time Limits
 Volume  Effectiveness
 Vocab  Eye Contact and Poise
 Pace
 Written Work
 Overall Impression
 Intro
 Audience Decorum
 Conclusion
 Hand tool.
 Decorator item.
 Sporting equipment.
 Kitchen gadget.
 Toy.
 Jewelry.
 Hand-crafted items.
 Small appliance.
 Clothing.
 Garden supplies
 (Your choice, approved by your teacher.)