Professional Documents
Culture Documents
www.raypatterson.co.za
You cannot expect a customer to like you or trust you from the word
go. It takes effort to create the right mood for the sale.
Build a good base on which to close
Talk about work, hobbies, sport, weather, news etc. Just ask
a question.
Always look your customer straight in the eye and smile.
Ask a few questions on each topic, this slows genuine
interest.
Listen twice as much as you speak. Listen intently! Listen with
empathy.
Get under their skin. Make it difficult for them to say no to
you.
Don't be put off if they are not interested or enthusiastic
straight away.
Don’t pre - judge at this stage whether they will buy or not, you
still have a long way to go.
Concentrate on relaxing them and spending time with them.
Ask questions to find out what your customers needs are.
Their yes to these questions means that they have bought you,
your company and your product or service.
All that remains is to close!
Part 1.
“Mr. Jones, are you happy with what I've just shown you?”
If you have done a good presentation it will be very difficult for
them not to say yes.
(If they say “yes but”, then you can work on overcoming whatever it
is that they are not happy with.)
Part 2.
“So, if we can work out a price that fits in with your budget, you’d
obviously like to go ahead then wouldn’t you?”
(The answer to this question will also give you direction)
If it’s “Yes” you can start closing.
If it’s not “Yes’ then they will provide you with the reason. This
will be in the form of an objection so be expecting it, handle it and
then continue closing.
What you have done now is successfully make the transition
from presenting your product or service to making a sale.
Ray’s Keynote
Putting the pride and enthusiasm back into selling.
Ray’s Sales Training
RAP Selling. Responsible. Accountable. Proud.
1 day Basic Sales Program
1 to 2 hour Modular workshops on selling skills.