COMPARISON BETWEEN

B2C WEBSITES

BY:
AASTHA SHARMA
ABHISHEK KUMAR NIRALA
SHUBHAM
PRODUCT INFORMATION
 ONLINE 1 8 SECOND HAND

RETAIL STORE
2 7 ONLINE STORE
DIFFERENT
ALTERNATIVES
AVAILABLE TO BUY
THE PRODUCT
3 6 TELIVISON
FACTORY OUTLET
SHOPPING

4 5 SEARCH ONLINE BUT

LOCAL MARKET
BUY OFFLINE
 ONLINE
SHOPPING GET READY!!
PROCESS 1

SEARCH THE PRODUCT

2 PROCESS THE PRODUCT
3

PURCHASE THE PRODUCT

4
OPTIONS AVAILABLE
OPTIONS AVAILABLE
OPTIONS AVAILABLE
1 OPEN THE WEBSITE
2 SIGN IN/SIGN UP/CONTINUE AS GUEST
3 SEARCH FOR THE PRODUCT AND SORT BY PREFERNCES
4 SEARCH THE PRODUCT AND ADD THEM IN WISHLIST
5 OPEN THE WISH LIST AND ADD THE PRODUCT YOU WANT TO CART
6 OPEN CART AND PLACE ORDER
7 CHECK ORDER SUMMARY AND PROCEED TO PAYMENT
8 MAKE THE PAYMENT AND COMPLETE YOUR ORDER
OPTIONS AVAILABLE
OPTIONS AVAILABLE
OPTIONS AVAILABLE
OPTIONS AVAILABLE
KNOWLEDGE BASED
1 OPEN THE WEBSITE
2 SIGN IN (EITHER BY ENTERING DETAILS OR VIA FB AND GOOGLE )/SIGN UP
3 SEARCH FOR THE PRODUCT AND SORT BY PREFERNCES
4 SEARCH THE PRODUCT AND ADD THEM IN WISHLIST
5 OPEN THE WISH LIST AND ADD THE PRODUCT YOU WANT TO CART
6 OPEN CART AND PROCEED TO CHECKOUT
7 CONFIRM THE ADDRESS AND CONTINUE PAYMENT
8 CONFIRM THE PAYMENT MODE
9 MAKE PAYMENT AND CONFIRM YOUR ORDER
Retail Store
 ASK FOR THE SIZE
AND COLOR OPTIONS TAKE THE INVOICE
MAKE PAYMENT
3 (CASH/CARD/PAYTM)
7
1 4 6
GO TO THE
STORE 2
GO TO THE
CASH COUNTER 8
5
CHOOSE THE RECEIVE A FEEDBACK
SHOE MESSAGE
GIVE YOUR
REQUIRED DETAILS

SHOPPING PROCEDURE
   BATA (OFFLINE) REDTAPE(ONLINE) LIBERTY(ONLINE)

COMPARITIVE ANALYSIS
Actual MRP. No Mostly discounted Mostly Discounted
PRICE Bargaining. Discount products Products
on selected items

Travelling in this Easy viewing Easy viewing

CONVENIENCE weather is a bit procedure and procedure and
inconvenient doorstep delivery. doorstep delivery.

Time consuming in Viewing range of Viewing range of

travelling and billing products can be products can be
TIME sometimes time sometimes time
consuming consuming

Good Quality(due to Good Quality Good Quality

QUALITY well established
brand)

Limited as compared Wide range Wide range

VARIETY to online stores

DELIVERY PERIOD Instant delivery Could not estimate Could not estimate
   BATA (OFFLINE) REDTAPE(ONLINE) LIBERTY(ONLINE)
CREDITS None None EMI

COMPARITIVE ANALYSIS
Very organized and User friendly, less User friendly, very
SHOPPING EXPERIENCE helpful staff informative compared to informative
other sites

EXCHANGE AND 30 days return/replace 7 days exchange or 48 hours

RETURN POLICY return exchange/return
TRUST Trustworthy Trustworthy Trustworthy
None Facebook, twitter, Facebook, twitter,
SOCIAL MEDIA YouTube, instagram pinterest, instagram
Footwear, Bags, Socks, Apparel for men, Footwear
PRODUCT RANGE Shoe Polishes Footwear for all
Store layout was Website layout was The layout is a basic 4
practical but readable but not column grid.
LAYOUT
mainstream monotonous

There is no cancellation Order cannot be The order can be

option since delivery is cancelled once placed. It cancelled anytime.
CANCELLATION on point can be returned later. There is an option under
my account.
 BATA could be
more organized

RECOMMENDATIONS
with proper of the
products. Staff
should be trained
well enough to
handle big In REDTAPE
crowds. Customer should
be able to check
the availability of
the product in the
location and
estimated delivery
In LIBERTY
date
Products that are
outdated or has
bad reviews could
have been
discarded from
the site.
THANK YOU