LYKA DIANE L.

GAGALANG
MARIELA G. ASTRERO
ABM A- FAYOL

MICRO AND MACRO ENVIRONMENT

(LM’s UBE DELICIOSO)

MICRO ENVIRONMENT
(MARIELA G. ASTRERO)
SUPPLIER COMPETITIONS

• IF THE SUPPLIER DELAYED IN PROVIDING THE BOTTLE TO BE
USED FOR THE PRODUCT, IT CAN AFFECT THE PRODUCTION AND
DISTRIBUTION OF THE PRODUCT ON TIME.
• WHEN THE SUPPLIER OF THE BOTTLE TO BE USED IN THE
PRODUCT RAISES/INCREASES THE PRICE, IT WILL AFFECT THE
MARKETING STRATEGY OF THE BUSINESS AND IT WILL END-UP
IN INCREASED PRICE OF THE FINISHED PRODUCT UBE DELICIOSO.
• COMPETITIONS BETWEEN UBE DELICIOSO AND OTHER BRAND
OF JAMS THINK ON WHAT WAY THEY WILL DO TO GAIN AN
ADVANTAGE OVER THE OPPONENT.
• THEY WILL APPROACH THE MEDIA TO PROMOTE OR ADVETISE
THEIR PRODUCTS WITH DIFFERENT ARTISTS OR CELEBRITIES
WHICH THEY KNOW WILL HELP THEM MORE.

CUSTOMERS
MARKET INTERMEDIARIES
• WE WILL OBSERVE OR SURVEY CUSTOMERS TO SEE
• POST THROUGH SOCIAL MEDIA FOR ORDERS AND
WHAT THEIR SUGGESTIONS AND RECOMMENDATIONS
TALK TO RELATIVES AND FRIENDS TO ASK THEIR
FOR THE PRODUCT SO THAT WE CAN FURTHER
ACQUAINTANCES IF ANYONE WANTS TO ORDER
IMPROVE IT AND MEET THE EXPECTATIONS OF OUR
THE PRODUCT WE SELL.
CUSTOMERS.
• CAN ALSO FIND RESELLERS FOR OUR PRODUCT
• WE’RE GOING TO ASK FOR A FEEDBACK COMING FROM
(UBE DELICIOSO).
OUR CUSTOMERS REGARDING TO OUR PRODUCT UBE
DELICIOSO

PUBLICS

• POST THROUGH SOCIAL MEDIA FOR ORDERS AND OPEN

RESELLERS.
• WE WILL PROMOTE THROUGH TV, TIKTOK, INSTAGRAM,
FACEBOOK, OR OTHER SOCIAL MEDIA SO THAT OTHER PEOPLE
KNOW THE PRODUCT WE ARE SELLING.
 MACRO ENVIRONMENT
(LYKA DIANE L. GAGALANG)
ECONOMIC MACRO ENVIRONMENT
• OUR BUSINESS/PRODUCT SHOULD HAVE FDA AND
• DURING BAD TIMES, MOST OF CUSTOMERS DO
NOT BUY SPREADS BECAUSE IT WILL SERVE AS
EXTRA EXPENSE, INSTEAD THEY JUST EAT THE
• OUR BUSINESS SHOULD BE ALSO REGISTERED IN
BREAD ITSELF SO THAT THEY CAN SAVE MONEY.
• WHEN THE INGREDIENTS/RAW MATERIALS THAT
USED IN OUR PRODUCT INCREASED THE PRICE IT
WILL ALSO AFFECT THE PRODUCT .
SOCIO-CULTURAL
• SINCE FILIPINOS ARE INFLUENCED BY OTHER
CULTURES AROUND THE WORLD, MOST FILIPINOS
WANT SPREADS MADE FROM CHOCOLATES AND
CHEESE PRODUCTS INSTEAD OF LOCALLY MADE
SPREADS.
TECHNOLOGICAL
• SPREAD MAKING MACHINES ARE NOW ALL OVER
THE COUNTRY AND ONLY SMALL NUMBER OF
SPREAD MAKERS ARE MAKING THEIR PRODUCTS
MANUALLY LIKE OUR PRODUCT WHICH CAN
AFFECT THE IMPROVEMENT IN OUR PRODUCT.
POLITICO LEGAL
DTI PERMIT TO ENSURE THE SAFETY OF OUR
PRODUCT.
BARANGAY/CITY OFFICE TO HAVE OUR BUSINESS
PERMIT.
DEMOGRAPHIC
• FOR KIDS, THEY MORE PREFER CHOCOLATE
SPREADS WHICH CAN AFFECT THE SALES OF OUR
PRODUCT.
• FOR HIGH INCOME FAMILIES, THEY BUY SPREADS
THAT ARE IMPORTED, MAYBE BECAUSE THEY
THINK IT IS HIGHER IN QUALITY THAN LOCALLY
MADE ONES.
NATURAL MACRO ENVIRONMENT
• IF THERE IS TYPHOON, IT CAN DESTROY THE UBE
PLANT FARM THAT CAN AFFECT THE NUMBER OF
SUPPLY ON OUR MAIN INGREDIENT.
• IF PESTS ATTACKS THE PLANT IT CAN AFFECT THE
QUALITY OF THE UBE PLANT HARVESTED.