MICROECONOMICS AB3.

39

INNISFREE
OTHER PRODUCTS
WHAT IS INNISFREE?
THE FIRST NATURAL BRAND FROM KOREA, IS DEDICATED TO
INNISFREE SUBSTITUTE
SHARING THE CLEAN AND PURE ENERGY FROM NATURE FOR PRODUCTS INCLUDE
HEALTHY AND BEAUTY. INNISFREE HAS BEEN CREATED A PRODUCT KIEHLS, HADA LABO,
WITH HIGH QUALITY INGREDIENTS MADE FROM JEJU, THE ISLAND
WHERE POSSESSES ALL-NATURAL PURITY INCLUDING THE SEA, THE AND WARDAH BECAUSE
EARTH AND THE FOREST. FOR THIS, WE ARE BELOVED AND TRUSTED MOST OF THE
BY CUSTOMERS ALL OVER THE ASIA AS WELL AS KOREA. INNISFREE
IS A NATURAL BRAND THAT SHARES THE BENEFITS OF NATURE FROM
PRODUCTS RELEASED
THE PRISTINE ISLAND OF JEJU FOR HEALTHY BEAUTY AND PURSUES BY THESE SUBSTITUTE
AN ECO-FRIENDLY GREEN LIFE TO PRESERVE THE BALANCE OF PRODUCTS ARE SIMILAR
NATURE
IN TERMS OF
INGREDIENTS BUT MAY
PRICE DIFFER IN TERMS OF
TEXTURE AND PRODUCT
EFFECTIVENESS

IT HAS BEEN DEMONSTRATED THAT AN INCREASE IN THE

PRICE OF INNISFREE REDUCES TOTAL REVENUE. INNISFREE
IS AN ESSENTIAL LUXURY DURABLE GOOD. TYPICALLY,
CONSUMERS ASSOCIATE A HIGHER PRICE FOR A LONG-
LASTING GOOD WITH HIGHER QUALITY. AS A RESULT, THEY
ARE ABLE TO PAY A HIGHER PRICE FOR A PRODUCT.
CONSUMERS ARE LESS WILLING TO PAY A HIGHER PRICE
FOR AN ITEM THAT WILL NOT LAST FOR A LONG TIME, SO
NON-DURABLE GOODS ARE MORE PRICE ELASTIC. BECAUSE
THE MAJORITY OF LONG-LASTING PRODUCTS ARE PRICE
ELASTIC, MANAGERS ARE LIMITED IN THEIR ABILITY TO
RAISE THE PRODUCT PRICE.

TYPES OF GOODS DETERMINATES OF THE PRICE

NORMAL GOODS ELASTICITY
INNISFREE ARE NORMAL GOODS BECAUSE 1.THE AVAILABILITY OF CLOSE SUBSTITUTES
THE PRODUCTS HAS MANY CLOSE
THEY ARE DEMAND ELASTIC,ITS ALSO SUBSTITUTES,PEOPLE TEND TO REACT
EXPERIENCES AN INCREASES IN ITS DEMAND STRONGLY TO A PRICE INCREASE OF ONE FIRM'S
PRODUCT
DUE TO A RISE IN CONSUMERS INCOME
2.THE IMPORTANCE OF THE PRODUCTS COST IN
ONE'S BUDGET
HOW WE INCREASE OUR REVENUE
1.GROW OUR GEOGRAPHIC REACH 3.THE PERIOD OF TIME UNDER CONSIDERATION

EXPAND PHYSICALLY BY OPENING A NEW LOACATION AND EXPAND

THE GEOGRAPIC RANGE OF OUR CUSTOMERS BY INCREASING THE
DISTANCE WE CAN DELIVER OR PROVIDE SERVICES SO THAT OUR
PRODUCT CAN GROWTH WORLDWIDE

SHOP NOW

SITI NURRAUDAH ,NURUL MAYA LATISHA,NUR SABREENA

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