Analysis of Marketing

Market Trend
The Filipino culture has inclusively adapted and acquired some of the Korean
culture, especially on foods. Now that millennials are hooked, we foresee that our
business is a great advantage to compromise their wants. One of which is the Egg Drop
sandwich, which was popularized in the country South Korea. The fusion of Korean
culture and the Filipino-palate compromised the innovation of our product to make a
twist in the flavors that isn't culture shocking to the locals, which is similar to egg
sandwich. The changes of times have helped us entrepreneurs establish fresh but
familiar taste of foods we want to offer.

External Environment Analysis

Political
An egg drop is highly involved in political lobbying in various countries, so political
contributions, trade associations, and advocacy are taken on by the eggcite company.
This has enabled the eggcite to effectively participate in the public policy process, which
includes participating in public leaders, and advocating for laws that support their
mission.

Economic
Despite the company’s large profits, they must refine their supply chain to meet the
needs of a specific country. Prices are determined by the country of operation, labor,
consumer income, and so on. For example, the needs to lower their prices to
accommodate the lower income of people who lost their jobs during the recession.

Social
Based on the issue that bread can become soggy quickly, making them difficult to eat.
To ensure that, eggcite company uses the right type of bread and ot to leave them out
in the elements for too long. Eggcite is a company that helps to promote healthy and
physical activity among young people.

Technological
Eggcite is quick to embrace and adapt to new technological trends. The eggcite
company thinks that technology may help to improve the working environment. For
example, , the eggcite company will use vocal style tests during employee training. It’s
because younger employees are tech-sway and quick to learn and adapt to workplace
technological changes. Eggcite will use then Artificial intelligence which provides
several advantages, including lower worker risk and injury prevention on the job, faster
decision-making owing to a swift data processor, around-the-clock manufacturing, and
lower costs because they do not need to be paid a salary. They are utilized in a variety
of industries, including healthcare, logistics, insurance, and finance.

Legal
As we all know , egg drop operates a fast-food brand and restaurant business in 290
countries worldwide. Therefore, the eggcite company will follow the labor and wage
laws, health, and safety standards, and regulations of different countries.

Environment
Eggcite uses environmental friendly materials for packaging and promotes sustainable
methods in many places. They intend to increase the usage of recycled paper/carton in
their packaging.

Internal Environment Analysis

STRENGTH WEAKNESS OPPORTUNITIES THREAT

 MARKETABLE  HIGH  PRODUCT  OPERATING
INGREDIENT WILL COST ARE
 PROFITABLE COST UPGRADE SET TO
BASED ON INCREASE
 UNIQUENESS  NO LOYAL PUBLIC SOON
OF THE CUSTOMERS DEMANS
PRODUCT  HIGH RENT
 COST OF THE  ADD NEW
 STRONG TEAM PRODUCT SUPPROT
COOPERATIO INCREASES SERVICE
N AS THE COST
OF THE
INGREDIENTS
INCREASES

Market Opportunities
There is no limit to the number of people in the store as it can accommodate any
number of customers. Also, this business aims to have a certificate of best in sandwich
and best in flavor that will surely get customer loyalty. It offers delivery services for
those who cannot make it to the store.

Target Market
The target of this business are people who like to eat healthy foods particularly
sandwiches. Male and female between 10-60 years old who seek for fast food as
breakfast or light meal.