O Z O N E

WATER TECHNOLOGY
CONTENTS
COVID-19 AND ITS PRECAUTIONS
WHY THIS STARTUP?
WORKING
PORTER’S FORCES

LOGISTICS
India has the world's fastest growing outbreak of COVID-19 and the country has again
witnessed a massive surge of cases in the past few weeks. As there is no cure for it,
only preventive measures and healthy life style have been suggested by WHO to fight
and stay safe from it.
Some of the preventive measures are an essential tools in the fight against the spread of
COVID-19 but not without problems of their own.

Excessive use of alcohol UV rays disinfectant

based sanitizers can be can cause skin
harmful and can cause cancer.
skin disorders including
hand dermatitis, eczema,
dryness and cracks.

Hormone disruption
Resistance to

The basic concept is use of ozone generator to produce ozone which

will further be dissolved in normal water to make ozonated water that
has many uses as follows :-
TO STERILIZE SURGICAL AND
IN PLACE OF HAND MEDICAL EQUIPMENTS FOR
SANITIZERS. 2 3 DOCTORS.

USES AS A CLEANING SOLUTION,IT KILLS

TO WASH FRUITS AND
VEGETABLES FOLLOWED BY
NORMAL WATER. THIS MAKES
THEM BACTERIA/VIRUS FREE TO
A GREAT EXTENT.
MICROORGANISMS FOUND IN DIRTY
LAUNDRY AND IS A FANTASTIC WAY
1 4 TO KILL SUPER BUGS SUCH AS LIVE
VIRUSES, BACTERIA, AND FUNGI IN
IT.
OUR VISION

THIS CONCEPT CAN BE USED IN HOSPITALS IN

VARIOUS UNITS LIKE OPERATION THEATRES,OPD,
WARDS, LAUNDARY AND MESS,ETC.

THIS CAN ALSO BE SUCCESSFUL IN PLACES LIKE

HOTELS,MALLS,HOSTELS WHERE THERE IS HUGE
NEED OF FREQUENT SANITATION.

IT CAN BE USED IN MULTISTOREY BUILDINGS,

RESIDENTIAL FLATS, OFFICE BUILDINGS,ETC.
HERE THE SUPPLY CAN BE PROVIDED AT THE
ENTRY,KITCHEN ETC.
WORKING:
An ozone generator will be used to
generate the ozone gas by converting
atmospheric Oxygen to ozone with high
voltage corona discharge.Each oxygen atom
then quickly combines with an oxygen
molecule to form an ozone molecule: O• +
O2 → O3. This gas will further be pumped
into a water tank in a controlled manner
where ozonated water will be formed. Then
it will be supplied through the pipelines to
various units of the building.

OZONE GENERATOR

PORTER’S FIVE FORCES ANALYSIS

 THREAT
OF NEW
ENTRY

++
SUPPLIER
POWER + COMPETITIVE

--
RIVALRY - BUYER
POWER

+
THREAT
OF
SUBSTITUTES

BARGAINING POWER OF SUPPLIERS(LOW)

❖ Bargaining power of supplier would be low as
we might have to reduce our profit margin
initially.
❖ We cannot even compromise on the quality of
materials used in our project because of need
of specific materials as ozone is reactive and
corrosive in nature.
❖ Negotiation will be high to materialise the deal
❖ Our team will have to work hard to impress
the buyer with our unique concept and make
them realize that adopting this project will
raise their standards in the market.

BARGAINING POWER OF BUYERS (HIGH)

❖ In the start,buyers may exert strong bargaining
power as this is totally a new concept, it will be
challenging to gain customer's belief in our
product.
❖ Buyers can be price sensitive because our setup
needs investment in the start and people are not
used to pay much for a permanent sanitizing
solution.
❖ Eventually this issue might overcome as people
will understand the need of this technology in
these times when taking precautions has become
the new normal. Once the public gets encouraged
to use this concept, less similar substitutes in the
market can be a boon for us.

THREAT OF NEW ENTRANTS (VERY LOW)

The market is full of competition and PRODUCT IS NOT IDENTICAL FROM THE
advancement, not only the existing EXISTING PRODUCTS AVAILABLE IN THE
firms pose threat to the business, but MARKET.

the arrival of new entrants is also a

challenge. The market is always open OVERALL ENTRY BARRIERS FOR
for entry and exits. .In every business ENTERING INTO MARKET IS HIGH
BECAUSE OF CAPITAL COST.
there is always a threat of new entry so
we can establish our product firmly in
the market but we can not predict the OUR FIRM IS EXPECTED TO HAVE ITS
entry of new rival products. OWN PATENT AND TRADEMARK.
In our idea, threat of new entrants is
low because:

INDUSTRIAL RIVALRY (VERY HIGH)

Industrial rivalry will be intense as existing
Customer loyalty towards existing
players will try to unsettle us by reducing
products in the market can become a
their own rates or by coming up with a more
hindrance for our growth.
optimized product.

KEY
POINTS
Our strategy to face this will be
researching and modifying the product
as per customer's requirement and try
to establish an edge over the market.
The competitors which we will have
are already very established
companies in the market.
Retaliation by them will be high.
THREAT OF SUBSTITUTES (LOW)
The startup can have considerable amount of Companies could be compelled to reform their
effect on the existing companies of alternative making of existing products and come up with
products. a better technology.

KEY
POINTS

At present there is no company in India Because of high capital cost of the project, the
which is using this concept and hence the threat of substitution by new entrants will also
chances of substitution by the existing be less. Next 4-5 years can see a huge boom in
products in the market will be very less. this field if showcased in proper way.
FACTS

In the study Investigation

In a recent study by In a journal published in
Hans Johan Breidablik, Norway by Anne Lise in
a PhD and senior 2019, she wrote that there
advisor at Forde were surgeons who had
Hospital Trust it was given up their profession
proved that Ozonized because of developing
eczema by use of hand
tap water worked sanitizers.But they were able
better than an alcohol- to work again when they
based sanitizer and used ozonized water for
soap water. sterilization.
of the mechanisms of
ozone-mediated viral
inactivation by Seiga
Ohmine, it was found
that ozone kills viruses
and bacteria at
extraordinary rates. His
data suggested that a
wide range of viruses can
be inactivated by using
ozonated water.
 APPROACH
Ensure availability of our
Demand creation using awareness
customer care service and
complaint cell

Scope of improvement and Ensure to use good

inspection of service quality materials.

· Primary target is healthcare

sector and skyscrapers
BENEFIT AT GIVEN COST
The setup would cost us around 50-55K. We will tie up with a manufacturing
company by signing a MOU(Memorandum of understanding) and price of our
modified ozone generator at around 1 lakh.

Our profit margin is estimated to be around 20% as definite amount of

capital would also be spent on resources like transportation,
maintenance,customer care service,etc.

Since it is a ozone based project, we will be using a cemented tank on which Ti

metal spray and pore sealing agent will be used. Pipelines for supplying the
ozonated water will preferably be made of stainless steel.

We would enter into the market with 15 setups in our hand which
KEYS would require an investment of around 10 lakh.
 FINANCE AND MARKETING
The goal of Startup India is the
development and innovation of
To finance our startup we can products and services and increasing
approach banks through the employment rate in India.
various governments schemes
such as Mudra loan
scheme ,startup India
FINANCE
schemes. AND
MARKETING Marketing costs for awareness and
demand creation via social media
A MUDRA Loan Yogna is being marketing,digital
provided to the non-corporate small marketing,blogs,hosting events
and micro enterprises/ businesses. and creating popularity of the
Loans upto INR 10 Lacs can be availed product.
under the MUDRA scheme.

LIMITATIONS
AS OZONE CAN CORRODE SOME MATERIALS, THE PIPELINES MADE OF STAINLESS
STEEL INSTEAD OF PVC WILL COST US THE DOUBLE AMOUNT.

AS IT IS A NEW CONCEPT, CREATING ITS DEMAND IN THE MARKET

CAN BE CHALLENGING

OZONATED WATER CANNOT BE BOTTLED AND SOLD AS

OZONE DEGRADES BACK TO OXYGEN WHEN STORED FOR A
LONG PERIOD OF TIME
T H A N K
Y O U

SUBMITTED BY:-
Aryan Maheshwari (101906083)
Dipanshu Jindal (101956005)
Harsheen Kaur (401906011)
Kashish Kansra (101906085)