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    ADITYA PUTRA
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    This document discusses advertisements and their purpose and structure. Advertisements are meant to persuade people to buy or use offered products and services. They generally have a title/headline to introduce the product/service, a sub-headline to entice the reader to learn more, a body with details about the product/service, and a call to action requesting orders. Advertisements use language features like relevant words, interesting expressions, and a clear purpose to attract customers. They can be printed, advertorial, display, or electronic depending on the medium.

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    This document discusses advertisements and their purpose and structure. Advertisements are meant to persuade people to buy or use offered products and services. They generally have a title/headline to introduce the product/service, a sub-headline to entice the reader to learn more, a body with details about the product/service, and a call to action requesting orders. Advertisements use language features like relevant words, interesting expressions, and a clear purpose to attract customers. They can be printed, advertorial, display, or electronic depending on the medium.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    18 views11 pages

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    Uploaded by

    ADITYA PUTRA
    This document discusses advertisements and their purpose and structure. Advertisements are meant to persuade people to buy or use offered products and services. They generally have a title/headline to introduce the product/service, a sub-headline to entice the reader to learn more, a body with details about the product/service, and a call to action requesting orders. Advertisements use language features like relevant words, interesting expressions, and a clear purpose to attract customers. They can be printed, advertorial, display, or electronic depending on the medium.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 11

    ADVERTISEMENT

    By Henni Kurniawati, S.Pd.


    Advertisement

    is a notification that the purpose is to persuade


    people to buy or use the product or service that
    offered
    Social Function

    to persuade people to buy or use the


    product or service that offered
    1. Title/Headline
    2. Sub-headline
    Generic
    Give general

    Bring the customer to Structure


    know more
    information
    about the
    about
    product/service
    product/service

    3. Body 4.Call to Action


    Contain detailed The sentence which


    information asks the customer to
    about order the
    the product/service
    product/service soon

    GENERIC STRUCTURE

    Title/Headline

    Sub-headline

    Body

    Call to Action
    Body
    LANGUAGE FEATURES

    Using the correct or suitable word


    Using the interesting and suggestive expression
    The text should be directed to the goals/aims
    The content should has clear purpose/goal
    Using catchy language to make the customer
    more interested
    Printed
    Advertisement
    Advertorial
    Advertisement KINDS OF
    ADVERTISEMENT

    It can be found in
    newspaper or It is presented like a
    magazine news

    Display
    Advertisement Electronic
    Advertisement
    It presents big
    fonts and pictures It can be found in
    radio or television
    The Examples
    of Advertisement
    The Examples
    of Advertisement
    The Examples
    of Advertisement
    Thank You

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