FUNCTIONAL TEXT OF

ADVERTISEMENT
FOR SOCIAL AND SCIENCE CLASS
Learning Purposes

.
Learning Purposes

1. Understanding the social function from advertising

text for goods, services and activities (events) in the
mass media, according to the context of their use.
2. Understanding the text structure from the
advertising text for goods, services, and activities
(events) in the mass media, according to the
context of their use.
3. Understanding the linguistic elements from the
advertisement text for goods, services and activities
(events) in the mass media, at present, or in the
past, according to the context of their use.
Standard Competence and Basic Competence

.
Standard of Competence and Basic
Competence

Standard of Competence: Understanding

meaning of simple short written
functional texts and essays to interact in
daily life context.

Basic Competence: Responding meanings

in simple short written functional texts
accurately, fluently, and acceptably to
interact in daily life context.
Instruction Objective

.
Instruction Objective

Instructional Objective: At the end of

learning students are able to answer the
questions related to the text.
THE FUNCTIONAL TEXT
OF ADVERTISEMENT
What is Functional Text?

Functional Text is a that provides the

information about something in
everyday life
What is the Functional Text Purpose?

Functional Text purpose is to give

you specific information or to help
perform a day to day life
Functional Text Examples

Here the Functional Text examples:

Functional Text Examples

Advertisement Instruction Leaflet
Announcement Invitation Schedule
Bank Statement Letter Surveys
Brochures Manual Internet Website
Email Memo Greeting Card
Food Labels Pamphlet Notice
Game Direction Recipes Short Message
ADVERTISEMENT
What is the Advertisement?

An advertisement (or an ad) is a

public promotion of some products or
services.
Advertisement text kinds

Based on the media used, there are some kinds of advertisement,

they are:
1. Printed Advertisement
Printed advertisement is an advertisement that it is published
by using printed media, such as newspaper, magazine or
others.
2. Advertorial
      Advertorial is an advertisement formed as news.
3.  Display Advertisement
Display Advertisement is an advertisement in which it is
displayed in an image or big letters.
4.  Electronic Advertisement
Electronic Advertisement is an advertisement published using
electronic media, such as, radio advertisement, television
advertisement, internet advertisement, etc.
Advertisement text purpose

The Purpose of the text:

To promote a product or a
service so that the reader,
viewer or listener buy a product
or a service
Advertisement text features and
Characteristics
An advertisement feature usually consists of:
 The name of the product
 The selling points of the product
 How to get the product
 Interesting design
Some expressions used in advertisement:
 10 % discount of all items
 SALE
 We have the best pets in town with
reasonable prices
 Wanted
 Urgently Required
Advertisement medias

Some commercial are usually

advertised trough media include:
• billboards
• radio
• television
• magazines
• Newspaper
• etc.
Generic structure of Advertisement text

Generic structure of Advertisement Text

1. Purpose: What is the purpose of the
writer to compose the advertisement
text?
2. Name of product: This is about name
and brand. What product, service or
events to sell?
3. User: Who need the product? What are
the product and service for?
Language Feature of Advertisement text

When we want to make an advertisement, we

have to know some Language Features of
Advertisement, they are:
1. The choice of words used related to
necessary information.
2. The choice of words used to indicate the
target
3. The choice of words used is precise,
logical, and courteous.
4. The choice of words used have a suggestion
for the audience.
Advertisement Examples

Service Ads Product Ads Event Ads

Practice

1. What is being advertised?

2. To whom the requirement should
be sent if you want to join with
this CV?
3. What are the criteria should be
fulfilled when you want to join
with this CV?
4. What are the positions needed by
CV?
5. Is there just for male?
 THE END
Thank you so much and welcome to the next presentation