KD 3.10 – 4.

10 1

CHAPTER 10
3.10 Membandingkan fungsi sosial,
4.10 Menangkap makna secara
struktur teks, dan unsur
kontekstual terkait fungsi sosial,
kebahasaan beberapa teks khusus
struktur teks, dan unsur kebahasaan
dalam bentuk iklan dengan
teks khusus dalam bentuk iklan,
memberi dan meminta informasi
pendek dan sederhana, terkait
terkait produk dan jasa, sesuai
produk dan jasa
dengan konteks penggunaannya

ADVERTISEMENT
Activity 1.
Pay attention to the pictures below

MATER INVIOLATA CATHOLIC JUNIOR HIGH SCHOOL

WE’RE HIRING TEACHER
TEACHERS:
A. English Teacher
B. Mathematics Teacher
C. Sport Teacher

REQUIREMENTS:
 Male or Female
 Possess At Least Bachelor’s Degree in Specific Subject
 Age MAX 35 Years
 Able to Work Individually and in Teams
 Have at Least 2 Years Teaching Experience

SEND YOUR CV TO:

MATER INVIOLATA CATHOLIC JUNIOR HIGH SCHOOL
Jl, Don Lorenzo DVG – Balela – Flores Timur – Nusa Tenggara Timur
KD 3.10 – 4.10 2
KNOWLEDGE

 Definition of Advertisement
Advertisement text is a text consists of a public announcement commonly found in a
newspaper, television, or internet advertising. Sometimes it is about a product, services,
or an event for sale.

 Purpose of Advertisement
Based on the definition of Advertisement as above mentioned so there some function or
purpose of Advertisement, they are:
 To urge the listener or reader to buy or use the product or services being advertised.
 To announce about a product, services, or an event to the public.
 To convince of communication about a product, services, or an event so that the user
effort to use the product or services.

 Generic Structure of Advertisement

 Purpose: purpose built of the advertisement.
 Name of product: product names in advertising.
 User: user of the product.

 Kinds of Advertisement
Based on the media used, there are some kinds of advertisement, they are:
1. Printed Advertisement
Printed advertisement is an advertisement that it is published by using printed media,
such as newspaper, magazine or others.
2. Advertorial
Advertorial is an advertisement formed as news.
3. Display Advertisement
Display Advertisement is an advertisement in which it is displayed in an image or big
letters.
4. Electronic Advertisement
Electronic Advertisement is an advertisement published using electronic media, such
as, radio advertisement, television advertisement, internet advertisement, etc.

 Language Features of Advertisement

When we want to make an advertisement, we have to know some Language Features of
Advertisement, they are:
 The choice of words used related to necessary information.
 The choice of words used to indicate the target
 The choice of words used is precise, logical, and courteous.
 The choice of words used have a suggestion for the audience

 Advertisements adalah media pemasaran yang bertujuan untuk mengajak pendengar

atau pembaca untuk membeli atau menggunakan barang/jasa yang ditawarkan dalam
iklan tersebut.
 Ada tiga jenis iklan,yaitu iklan yang diperdengarkan ,iklan cetak, dan visual.Iklan yang
diperdengarkan disampaikan melalui radio.Iklan cetak disampaikan melalui media
cetak dan elektronik.misalnya surat kabar ,majalah, tabloid, baliho, billboard dan lain-
lain.
Iklan visual disampaikan melalui televisi.
 Ada berbagai bentuk iklan diantaranya iklan produk, baik barang maupun jasa dan
iklan lowongan pekerjaan.
KD 3.10 – 4.10
Activity 2.
Read the text below and answer the questions
SALE
CASSANOVA'S ANNUAL SALE
This week only
SAVE 25%
Men's and women's clothing
Shoes, coats and sweaters,
swimwear, jeans.
Jewelry: watches, rings, earrings,
necklaces
SAVE 40%
Furniture: leather sofas, dining tables
and chairs, bookcases.
Luggage: bags and briefcases
Bungalow House in a Private Compound for
Rent.
A furnished property for rent, 120sq. m. with
sale and dining sets, refrigerator, stove, beds
located in a quiet and peaceful neighborhood
and is about 5-10 minutes to schools, malls,
and hospitals. P 18.000/month.
Activity 3.
KD 4.10 – MAKE ADVERTISEMENT (BUAT IKLAN)
 ADVERTISEMENT ABOUT JOB VACANCY
 ADVERTISEMENT WITH YOUR OWN THEME
3
1. What is the advertisement
about?
2. What is the purpose of that
advertisement
3. Which room is the most
expensive?
4. How many types of rooms are
there in the hotel?
5. Who is the writer of the
advertisement? 
6. What is the purpose of the text
above? 
7. What kind of advertisement is it?
8. If you’re a buyer, which one will
you choose, 25% or 40%? Give
your reason
9. How many must we pay if we rent
for a year?
10. Give your reason, why should this
Bungalow House is the perfect place
to rent?