air freshener

Turn smell into active mind

Group Member :
Alimurong Gilvin A., Banaag Dory D., Cassanova Mark Angelo Wilson S.,
Gamab Abigail V., Morales Erica Joy D.,Ramirez Joanne D.
 Packaging

PACKAGING
Packaging description
Primary packaging Primary packaging of the product is empty
plastic bottle that has pointed tip on its cap to
easily refill to infuser and a bottle spray as
alternative. The label on the bottle is also
considered as part of primary packaging.

Secondary packaging The secondary packaging is the big box

containing 24 bottle of air freshener. It protects
the product from any damage that may occur in
distribution process.
Description of the Company
• Goal
 To develop a sustainable startup business and to contribute to
increased employment of community residents.
 To provide finest quality products, health considering and
productive atmosphere on working place.
 To promote Batangas Barako Coffee and contribute to the
development of the industry
Description of the Company
• Objectives
• It aims to promote best practice in the industry through responsible
manufacturing communication and use of air freshener allowing consumers
to make the best informed choices about safe product usage.
• To extend Barako coffee products that contribute to the development of
industry.
Description of the Company
• MISSION
Coffea Liberica Manufacturing Company is engaging in producing unharmed,
efficacious and economical freshener to perform well on the working place. We
are intended to prevent dopey lifestyle and protecting the community as well as
promoting Barako Coffee industry.
• VISION
To serve as tool in providing lively, active and high quality of life in the
community and elevate townsfolk reliance, putting flexible services for the better
performance and contribute to the development of Barako Coffee industry in
locality.
Description of the Product
• Ingredients/Composition
• BARAKO COFFEE
• ETHYL ALCOHOL
• GLYCERIN
• ESSENTIAL OILS
• WATER
Description of the Product
• Benefits
• Boost and sharpen mental performance and productivity
• Improves your focus
• Help to deodorize air
• Calming effect
• Development on Barako coffee industry
• Make you alert and active
• Create placebo effect
• Reducing the effect of sleep depriviation
Description of the Product
• Competitive Advantages and Disadvantages
ADVANTAGE DISADVANTAGE

• Few coffee scent air fresheners are  Color

introduced in the market. New startup Business
• Source of materials are easy to Consumer Perception on the product
access.
• Controllable usage
• Safe ingredients
• Barako coffee ingredients
 
 Marketing Plan
Target market Description
Current target market MOTHERS (HOUSEWIVES)

Potential target market Schools and offices

Prospective target market TOURIST

Marketing Plan
• Competitors
• Blade Organic Air freshener
Marketing Plan
The coffea liberica manufacturing company
will consider three (3) ways of promotion:
Technology assessment
Direct selling and sampling
Word of mouth
Materials Quantity Price (pesos)
Material cost+overhead= Total Cost
Barako Coffee 250g 60
Glycerin 24ml 45 Total cost /no. of pieces= Price per piece
Essential oil 8ml 20 Price per piece x Mark-up Price=selling Price
Ethyl Alcohol 30ml 20
Water 2300ml 30
Bottle 24pcs( 100ml) 192 455 + 100 = 555
69pcs (35ml) 276
555 / 24 = 23.13
Seal and Good for 88
sticker 24pcs 23.13 x 1.5 = 35pesos (100ml)
Overhead 100 100
total 555
539 + 100 = 639
639 / 69 = 9.26
9.69 x 1.5 = 14pesos
 Recieving
Budget department and
engineering department Operational Plan
Inspection of Indirect
suppliers Separation Packaging
Materials materials

Wholesaler
Extraction of Measuring
Direct other raw
ground
materials materials
coffee
Retailer

Waste
mixing
yes

Product output Product testing consumer

Recovery no
team
Operational Plan
• Location map
Operational Plan
• Legal Environment
• Requirements to comply to run a business
1. SEC Registration
2. DTI Registration
3. Mayor’s Business Permit
4. SSS, Phil health, and Pag-ibig Fund Registration
5. BIR
6. Community Tax
7. ENRO
8. Sanitary permit
9. Sanitary and inspection