CHAPTER VI.

MARKETING STRATEGIES

A. Product

Product Description
Indian almond, graham crushed and condensed milk are the ingredients we used to make

Albols. The albols is a ball-shaped product but it is way different from others because of the

unusual ingredients we used which is Indian almond fruit. There’s also nutritious health

benefit you can get from the graham ball or in the Indian almond fruit which is the main

ingredients. The packaging of the product is a jar that will ensure the quality of the product. It

keeps the product safe and the packaging makes the product unique and presentable.

 PACKAGING
 LABELING

 BRAND MARK
 Sweet Surrender, Sweet stands for the taste of our product. Surrender means you will

surrender your money just to taste the sweetness of our product. The brand logo consists of an

image of a flag represents for surrender and the leaves on the top represents for the Talisay

fruit.

Color has a huge impact on our emotions, our perceptions, and our spiritual and physical

wellbeing. Choosing colors for the brand will represent the business and the message.

Understanding the meaning behind color is important. When you understand the meaning

and power a color holds you can leverage that to help you better communicate your message

and connect with your clients and customers.

• Green – associated with nature, health and healing. It balances the emotions and

inspires compassion.

• Pink – love, compassion and sweetness just like our product.

• Black- elegance, discipline and this is mostly used in combination with other colors.

(Source: www.empower-yourself-with-color-psychology.com)

 PRODUCT NAME
 Our product name is “Albols”. We get the word “Al” from the main ingredient of our

product which is the Indian almond and the word “bols” derived from the word “bola” the

tagalog word of balls. We eliminate the letter “a” to become “bols” to be easy to pronounce.

 NUTRITION FACTS

NUTRITION FACTS
Amounts per serving(3pieces)
Calories 879.63g
% Daily Value
Carbohydrates 61.83g 22%
Dietary Fiber 8.35g
Sugar 21.83g
Protein 15.876g 21%
Fats 37.451g 58%
Cholesterol 12.2g
Caffeine 10.75g

Vitamin D 1%
B6 37.5% B12 6%
Magnesium 198.9% Vitamin C 4%

They will found the nutrition facts of our product in the back part of packaging. It contains

the nutrients that our consumer will get in the Albols.

 HOTLINE

Questions? Comments?
TALK TO US
0936-670-1831
472-4643
 In the back part of our packaging we include the hotline of our shop for their comments

and suggestions for our product Albols.

 INGREDIENTS

INGREDIENTS :
Indian Almond, Condense
ondensed
milk, Graham crushed

They will find the ingredients in the back part so the consumer will know the ingredients

that we used in formulating our product. It is important so our customer will know if they have

allergies in one of our ingredients.

 MANUFACTURED BY:

Manufactured by:
TALICACIES SHOP
PRODUCT OF THE PHILIPPINES
We put our manufacturing company’s name in the back so that they will know who made the

product.
  PRODUCTION COUNTRY

PRODUCT OF THE PHILIPPINES

We put it so that the consumer will distinguish if where is the product made by.

B. Pricing

Penetration

We set the price of our product to a lower price for us to lure customers away from

competitors. And as the time goes by, the price will increase as the number of customers rise.

Cost-Plus

We use cost-based method to set the price of our product. We get all the price of the

direct and indirect cost, overhead expense and manpower to determine the price.

Costing 2018

Direct Unit of Yield Cost Unit Cost

Materials Measurement
Indian 1 kilo 20 packs 500 P25.00
Almond
Graham 1pack 6 packs 23 P3.83
Crushed

Condensed 1 can 6 packs 33 P5.50

Milk
TOTAL 556 34.33

Packaging Unit of Yield Cost Unit Cost

Measurement
Jar 12 packs 300 P25
Sticker 1 bond paper 12 packs 120 P10
 Wax 1 pack 5 P5
TOTAL 425 P40

OverHead Month Yield Cost Unit Cost

Cost
Electricity 1 434 P5
Nitrogen Gas 1 1 tank 500 P0.08
TOTAL 934 5.08

Labor Unit of Yield Cost Unit Cost

Measurement
Production 3 67 packs 1,050 15.67
Staff
TOTAL 1,050 15.67

Direct 34.33
Materials
Packaging 40
Overhead 5.08
Labor 15.67
TOTAL UNIT 95.08
COST
12% Vat 11.41
106.49
Add Profit 21.30
( 20% )
Selling Price P127.79/130 per 15pcs per jar
jar P10.00 each

C. Promotion

Guerilla Marketing

We are going to do a dance number wedding proposal on our Guerilla marketing. First,

there will be a couple who are dating in the park. There are also group of dancers who are

practicing for a dance number. When the music started, they will convince the guy to dance

with them but the guy will act shy at first. When the louder beat kicks in, the guy will dance

confidently with them. On the last part, the boyfriend will be the star of the scene which will

makes the girl surprised. While walking towards the girl, he will deliver his message but on
the last part, instead of “Will you marry me?” his message will be “Will you buy me?” while

half kneeling in front of the crowd.

TV Commercial

Our TV Commercial is all about siblings who will talk about food that is delicious and

healthy at the same time. The older brother will going to eat his chocolate snack but his brother

will stop him. Next, the younger brother will share his secret food to his brother and tell him

the benefit he can get from eating the product.

 Radio Commercial

The concept of our radio advertisement is a yell. It is a 30 second yell with repetitive

and funny lyrics to be easily remembered by our customer. The concept of our yell is to give

information about the benefits they will get on our product in a funny way. Since many of the

Filipinos love music and jokes, we combine the two for us to have an effective advertising

strategy .
Social Media Page

Talacacies shared and asked for the help of others and gain publicity through Facebook

page. The Facebook page name is Talacacies Shop.

Marketing materials

A. Standee

The standee is place outside of our shop. The length is 5 ft and the width is 2 ft.

B. Signage
D. PLACE STRATEGIES

 Vicinity Map

 Store Facilities and Layout

Floor Plan
  Talicacies Shop Layout

Talicacies is located along the highway in P.Burgos, Cavite City.This area applies to
businesses like sweets so that the potential buyer can quickly see their offer products.

The place of Talicacies is suitable in community because they are located in residence
area who are mostly like sweets to satisfy their cravings.

 Correct placement is a vital activity that is focused on reaching the right target
audience at the right time. It focuses on where the business is located, where the
target market is placed. Through the use of right place, a company can increase
sales and maintain these over a longer period of time.
 E. PEOPLE

Celso Alvarez
Owner
Marketing Manager

Mary Grace Cornelio Danica Medina

Mark Noriel Lacbayen
Production Manager HR Manager
Financial Manager

Laurice Dayrit Irish Agner Erica Andrade

Production Staff Production Staff Production Staff
Job Qualification and Description

 Financial Manager

- Providing financial reports and interpreting financial information to managerial

staff while recommending further course of action.

- Advising on investment activities and provide strategies that the company should

take.

- Maintaining the financial health of the organization.

Qualification

- Extensive understanding of financial trends both within the company and general

market patterns.

- Strong interpersonal, communication and presentation skills.

- Able to manage, guide and lead employees to ensure appropriate financial

processes are being used.

- A solid understanding of financial statistics and accounting principles.

- BS/MA Degree in Finance. Accounting or Economics.

 Production Manager

- Planning and organizing production schedules.

- Assessing project and resource requirements.

- Estimating, negotiating and agreeing budgets and timescales with clients and

managers ensuring that health and safety regulations are met determining quality

control standards.
 Qualifications

- Deep knowledge of production management.

- Understanding of quality standards and health and safety regulations.

- Knowledge of performance evaluation and budgeting concepts.

- Outstanding communication ability.

- Excellent organizational and leadership skills.

- Business Administration or relevant field is preferred.

 Marketing Manager

- Managing all marketing for the company and activities within the marketing

department.

- Developing the marketing strategy for the company in line with company

objectives.

- Coordinating marketing campaigns with sales activities.

- Overseeing the company’s marketing budget.

- Planning and implementing promotional campaigns.

Qualification

- Bachelor degree in Marketing.

- Qualified chartered marketer.

- Strong analytical and project management skills.

- Confident and dynamic personality.

- Strong creative outlook.

 Human Resource Manager

- Develop and implement HR strategies and initiatives aligned with the overall

business strategy.

- Bridge management and employee relations by addressing demands, grievances or

other issues.

- Manage the recruitment and selection process.

- Support current and future business needs through the development, engagement,

motivation and preservation of human capital.

- Develop and monitor overall HR strategies, systems, tactics and procedures across

the organization.

Qualification

- People oriented and results driven.

- Ability to architect strategy along with leadership skills.

- Excellent active listening, negotiation and presentation skills.

- Competence to build and effectively manage interpersonal relationships at all

levels of the company.

- In-depth knowledge of labor law and HR best practices.

- BS/MS degree in Human Resources or related field.

 Production staff

- Feed raw materials into production machinery.

- Assemble goods on production lines.

- Monitor the production process.

- Carry out basic quality and testing checks.

- Store goods and raw materials properly in our warehouse.

- Pack goods to be shipped.

- Maintain work areas and equipment.

Qualification

- High school graduate.

- Strong work ethic and organizational skills.

- Able to multitask in a fast-paced warehouse environment.

- Able to work on foot for extended periods of time.

- Reliable mode of transportation.

EMPOWERMENT OF PEOPLE
SEMINAR

“Create Your
Own Albols”

CELSO ALVAREZ
SPEAKER
5th Day of December 2018
8:00 am
Samonte Park, Cavite City

Timeline:
What: “Create Your Own Albols”
When: December 5, 2018
Time: 8:00 am
Paticipants: Anyone who is willing to learn on how to create our very own “Albols”

We will conduct a seminar, to encourage people, and to give them different ideas on how
to create Albols. The said event will be headed by the owner of the shop, who is also the
speaker, Mr. Celso Alvarez. We will also show to the participants on how to create
Albols by process. We will inspire them to create their own sweets or delicacies.

The seminar should not only create an awareness that there is an Albols existing in

the market, but it shall also produce good feedback and demand for the company product.
F. UNIQUE SELLING PROPOSITION

“Make your healthy cravings come true”, our tagline determines the main benefit of
our product that our consumers will gain from consuming the albols, everybody dreams on
eating what they want to satisfy their cravings but at the same time they also want to stay
healthy and that what our product can offer.

G. CONVERSION STRATEGY

Social Networking/Referrals

Consumers today rely on their social networks to find advice, referrals and reviews.

This strategy will help us to convert prospects into consumer.