SWOT

and

PEST
Analysis
SWOT
refers to a method for identifying and analyzing internal strengths
and weaknesses and external opportunities and threats that shape
current and future operations and help develop strategic goals.
SWOT analyses are not limited to companies.

PEST
A PEST analysis is an assessment of the political, economic, social
and technological factors that could affect a business now and in
the future.
JOLLIBEE
JOLLIBEE IS A FILIPINO CHAIN OF FAST FOOD RESTAURANTS OWNED BY
JOLLIBEE FOODS CORPORATION.
 S W O T
• A WELL-KNOWN • UNHEALTHY FAST THREATS REFER
FOOD THAT CAUSE
BRAND NAME IN OBESITY AND OTHER TO FACTORS
FAST FOOD HEALTH ISSUES. THAT HAVE THE
INDUSTRY • SOME CAN'T AFFORD POTENTIAL TO
THE PREMIUM PRICE
• HIGH QUALITY OF JOLLIBEE THAT'S
HARM AN
PRODUCTS WHY THEY PREFER ORGANIZATION
• HIGH LEVEL OF OTHER LOW-PRICY
BRANDS.
C • THE MARKETING
AND PROMOTION OF
JOLLIBEE’S PRODUCTS
AND SERVICES ARE
VERY LOW
• THE BRAND HAS
NOT EMPLOYED THE
COOKING AUTOMATED
TECHNOLOGY TO
REDUCE TIME AND
IMPROVE EFFICIENCY.
 P E S T
•POLICIES • INCREASING JOLLIBEE FOODS CORPORATION
BENEFITS FROM A BIGGER
- INNOVATIVE
DELIVERY TO REACH
THAT ARE INFLATION PROPORTION OF THE YOUNGER
POPULATION BECAUSE IT WILL CONSUMERS
RATE GIVE THE BUSINESS ACCESS TO A QUICKLY.
RELATED • TRADITIONAL
BROADER
ACCORDING
CUSTOMER
TO
BASE.
CONSUMER
- JOLLIBEE ALSO
RESEARCH AND BEHAVIORAL MADE ROBOT TO
TO HEALTH AND FAMILY ASSESSMENTS, JOLLIBEE FOODS
CORPORATION HAS ADDED
GIVE THE ORDERS
BONDING
•TAXES HEALTH-RELATED DIRECTLY ON THE
COSTUMERS TABLE
• INCREASING
CHARACTERISTICS TO ITS

•LABOR
PRODUCTS AS WELL AS
INCORPORATED HEALTH-RELATED AND JOLLIBEE HAVE
EMPLOYEES FACTORS INTO ITS MARKETING A SELF ORDER
TO KEEP UP WITH THE GROWING
KIOSKS.
HEALTH AND WELLNESS TREND.
THE RISE IN HEALTH - JOLLIBEE USE
CONSCIOUSNESS HAS ALSO SOCIAL MEDIA
ENCOURAGED JOLLIBEE FOODS
CORPORATION TO COLLABORATE PLATFORM TO
AND LAUNCH CSR PROJECTS PROMOTE AND
THAT EMPHASIZE NOT JUST
PHYSICAL HEALTH AND
INTERACT TO THEIR
WELLBEING BUT ALSO MENTAL COSTUMERS ONLINE.
AND EMOTIONAL WELLBEING.
 KFC
KFC IS AN AMERICAN FAST FOOD RESTAURANT CHAIN HEADQUARTERED IN LOUISVILLE,
KENTUCKY, THAT SPECIALIZES IN FRIED CHICKEN. IT IS THE WORLD'S SECOND-LARGEST
RESTAURANT CHAIN AFTER MCDONALD'S
 S W O T
KFC — WEAKNESSES THREATS TO
• LARGE MARKET OF KFC — KFC
PRESENCE • HIGH-FAT •SATURATED
• FRIED CHICKEN FOODS FAST FOOD
EXPERT • FLAWED MENU MARKETS IN
• UNIQUE • QUESTIONABLE THE DEVELOPED
CHICKEN RECIPE FRANCHISE ECONOMIES.
(11 HERBS AND SYSTEM •TREND
SPICES) TOWARDS
HEALTHY
EATING.
•LAWSUITS
AGAINST KFC.
 P E S T
POLITICAL KFC SOCIAL • LIKE OTHER TECHNOLOGICAL -KFC
USES ONLINE
POPULAR FAST FOOD
KFC ECONOMIC BRANDS, IT TACKLES
MANY SOCIAL ISSUES AND
ADVERTISING AND SOCIAL
MEDIA CHANNELS FOR

•GOVERNM •INCREASING PAYING EMPLOYEES

MINIMUM WAGE IS ONE OF
MARKETING AND
CUSTOMER ENGAGEMENT.

ENTAL INFLATION THE BIGGEST ISSUES - KFC ALSO OFFERING

ADVANCED TECHNOLOGY
THAT GIVES BRANDS A
CONFLICT RATE NEGATIVE FOR DELIVERIES, KIOSKS,
AND EASIER ORDERING.
CONNOTATION.HE

•TAXES •UNHEALTHY CONSUMER MARKET -KFC HAS LAUNCHED

DOESN'T WANT FOODS ORDERING AND PAYMENT
FOODS
•HEALTH THAT CAUSE HEALTH APP WHICH MAKES IT
PROBLEMS LIKE OBESITY, EASY FOR CUSTOMERS TO
PLACE THEIR ORDERS
AND BLOOD PRESSURE AND
HEART ATTACKS. MANY THROUGH CELL PHONES
AND PAY ONLINE.
HYGIENE BLAME FAST FOOD HOTELS
AND BRANDS FOR THEIR
OBESITY AND POOR
REGULATI HEALTH. THAT'S WHY
THEY CALL IT FAST FOOD
ONS JUNK FOOD.
CHOWKING
CHOWKING IS A CHINESE CUISINE FAST FOOD RESTAURANT HEADQUARTERED IN THE
PHILIPPINES SELLING MOSTLY NOODLE SOUPS, DIM SUM AND RICE BOWLS WITH TOPPINGS.
 S W O T
STRENGTH *THEY CHOWKING THREATS OF
SERVED WEAKNESSES — CHOWKING
AUTHENTIC • UNTIDINESS • ACTIVITIES OF
CHINESE FOOD • NOT SO COMPETITORS.
WITH RECOGNIZABLE • PRODUCT AND
AFFORDABLE LOGO SERVICES
PRICES • TOO CROWDED QUALITY
*CHOWKING IS STANDARDS
VERY ACCESSIBLE • THREAT FROM
BECAUSE THERE'S CHANGING
A LOT OF TECHNOLOGIES
FRANCHISE IN
EVERY CITY
 P E S T
SOCIO CHOWKING
POLITICAL ECONOMIC
TECHNOLOGICALCHOWKIN
• CHANGE IN G
CHOWKING CHOWKING POPULATION GROWTH -CHOWKING WILL

•TIMESCALE •
RATE AND AGE PROVIDE AN EASE OF
ACCESS TO THEIR FOOD
FACTORS, AND ITS
•CHANGE IN INCREASING IMPACTS ON AND SERVICES THROUGH
MOBILE PHONES AND
LEGISLATION ORGANIZATION. •
INFLATION EFFECT ON
THEY ALSO HAVE A
AND RATE AND ORGANIZATION DUE
DIGITAL PAYMENT WHICH
IS EASIER TO CUSTOMERS
TAXATION LOWER TO CHANGE IN TO PAY ONLINE.
ATTITUDES AND -CHOWKING USED
EFFECTS ON QUALITY OF GENERATIONAL AUTOMATED MACHINES TO
THE THERE FOODS SHIFTS. PREPARE THE FOOD ITEMS
• EMPLOYMENT FASTER.
COMPANY • THE PATTERNS, JOB - CHOWKING ALSO USE
•STRENGTH SERVING IS MARKET TREND AND SOCIAL MEDIA PLATFORM
TO PROMOTE AND
ATTITUDE TOWARDS
OF PROPERTY SLOW DUE TO WORK ACCORDING TO
INTERACT TO THEIR
COSTUMERS.
RIGHTS AND LACK OF DIFFERENT AGE
GROUPS.
LAW RULES. CREW
Members
Amelito Tolentino
Ana Marie Tabuldan Siaron
John Louie Feliciano Tenorio
Lady Jean Velez
Mikaela Janelle Nadong
Armina Simbolas
Reymaian Soriano
Roi Daniel D Tenorio
Alieyah Julliana Torres