MANAGEMENT

PRINCIPALS & APPLICATION

ASSIGNMENT
GIVEN BY:- Dr. VIKAS KUMAR
SUBMITTED BY:- MOHD AASIF ANSARI

ROLL NO:- 617

BCOM (H)
 FIRM NAME – ALOO Inc.
PRODUCT NAME – VEGANIC BURGER

LOGO PRODUCT
WHERE EVERY BITE IS A TASTE OF HEAVEN
PRODUCT FEATURES & UTILITY

VEGANIC BURGER IS THE HEALTHIES BURGER IN THE MARKET. IT IS PURELY

MADE FROM ORGANIC VEGITABELS, LOW FAT CHESSE AND ITS BUN MADE
FROM MIXTURE OF WHEAT, CORN, SOYA & BARLEY. WE GIVE OPTION TO
CONSUMERS TO CUSTOMIZE BURGER ACCORDING TO THEIR WILL.
• CERTIFIED FROM FAO(FOOD AND AGRICULTURE ORGANIZATION) AND
FSSAI(FOOD SAFETY AND STANDARDS AUTHORITY OF INDIA)
• ONE VEGANIC BURGER IS EQUAL TO 2 ROOTIES
• 80% REPEATING CUSTOMER EVERY 2 MONTHS
 SWOT ANALYSIS
• PRICE IS LITTLE BIT HIGH
• EASILY
STRENGHT • USE OF PERISHABLE
CUSTOMIZABLE
ITEMS
• VERY LESS TIME
• RAW MATERIAL IS VERY
TAKING IN MAKING
COSTLY

THREATS
SWOT WEAKNESS

• COMPETITION IS • HIGH DEMAND OF

VERY HIGH HEALTHY FOOD
• DIFFRENCE IN • HIGHER GROWTH IN
OPPORTUNITIES
CONSUMERS TASTE COMING YEAR
 PORTER’S FIVE FORCES ANALYSIS
LOW DUE TO CAPITAL
REQUIREMENT, TASTE ALSO
MODRATE DUE TO DIFFRE
EXISTING SELLERS IN
THE MARKET MODERATE DEPENDS ON
THE PP OF THE CONSUMER,
AND AVALIBLITY OF
SUBSITUTES

VERY LARGE NUMBER OF

SUBTITUTE PRODUCT ARE
NO INDUSTRY RIVALRY AVAILABLE IN THE MARKET
BUT ALL ARE VERY HARMFUL
FOR HEALTH
 PESTEL ANALYSIS
POLITICAL GOVERNMENT SUPPORT FOR AS HEALTHIER FOOD

ECONOMICAL INCREASE IN THE DISPOSABLE INCOME OF THE PEOPLE LEADS TO MORE DEMANDE FOR
VEGANIC BURGER

SOCIAL GROWING AWERNESS ABOUT THE IMPACT OF UNHEALTHY FAST FOOD.

TECHNOLOGICAL ADVANCEMENT IN FOOD MAKING PROCESS. WE USING NEW TECNOLOGY LIKE AIR
FRY TO MAKE FOOD MORE HEALTHIER.

LEGAL MEDIUM RULE & REGULATION FOR THIS BUSINESS

 VEGANIC BURGER
LITTLE BIT HIGER PRODUCT
THAN OTHER
BURGERS

PRICE 4P’S PLACE

MALLS & OWN
RETAIL OUTLETS

PROMOTION THROUGH
SOCIAL MEDIA, PROMOTION
INFLUENCERS AND ADs
 STP (SEGMENT, TARGETING & POSITIONING)
MODEL

SEGMENTATION TARGETING POSITIONING

IT IS THE PERFECT
HEALTH & TASTE MIDDLE CLASS, RICH CHOICE FOR THOSE
CONSCIOUS & HEALTH CONSIOUS
PERSONS WHO WANTS
PERSONS PERSON
TO KEEP ENJOYING THE
TASTE BEING HEALTHY
ORGANIZATIONAL STRUCTURE
 STYLE OF LEADERSHIP

I CHOOSE TRANSFORMATIONAL (CHARISMATIC)

LEADERSHIP STYLE FOR MY FIRM BECAUSE IT
PROMOTES A POSITIVE AND MOTIVATING
WORK ENVIRONMENT IN THE FIRM. WHICH IS
VERY IMPORTANT FOR THIS FIRM
 SOURCES OF RESOURCES
(FINANCE)
20 LAKH FROM FOUNDER
AND CO-FOUNDER. 40
LAKH FROM ANGEL NO DEBT RISE BY
INVESTOR IN 5% EQUITY COMPANY TILL DATE
OF THE COMPANY