Edwin Susanto

O2O – Click & Collect

Edwin.susanto@gdn-commerce.com
 O2O
A business strategy that Draws
Potential Customers from Online
Purchase to Pick-Up in Offline Store
or
From Offline Store to Purchase
Online.
 O2O
MILESTONE
S
Current Stage Current Stage

PHASE-1 PHASE-2
(August 15th 2016) (July 2018) PHASE-3
(TBA)
Integrated Click
& Mitra
Online
Collect Blibli
Payment
 CUSTOMER JOURNEY

ONLINE STORE
 Value Proposition to Customers
ONLINE OFFLINE

Anytime
Engagement
Anywhere
SEAMLESS BUYING EXPERIENCES “Feel” The
Product Lookup
Product

Price Comparison Quality Assurance

Digital Secure & Instant

Promo/Coupon “Collect”
Online To Offline Benefits to Your Retail Business ?

1 More Traffic in store

Online Online More

Customer Purchase Footfalls
Online To Offline Benefits to Your Retail Business ?

2 Cross Selling Opportunity

Online Cross Selling Customer

Purchase Potential Satisfaction
Online To Offline Benefits to Your Retail Business ?

3 Brand Exposure
Your Logo in Our Media Exposure

Offline Ads Digital Ads

Blibli Own Assets

Homepage
Blibli Apps Notification
Email Blast
Landing Page & Microsite
Current Merchants SOON
CURRENT STATUS
MAJOR RETAIL PLAYER

On Discussion

Techno Com
Cara Menggunakan Click & Collect

Selesaikan Terima Kode

Pilih Metode
Cari dan Pilih Produk Pilih Lokasi Toko Pembayaran Settlement dan
“Click & Collect”
Ambil Pesanan
C&C Landing Page
www.blibli.com/clickandcollect
Halaman Pilihan Produk (Logo Click&Collect)
 Default Product Details Page
Click & Collect (Metode Pengiriman)
Selecting Store for Click & Collect Transaction
Bag Click & Collect
Transaction Page Click & Collect
Contoh Email Konfirmasi Setelah Pembayaran Berhasil

Email yang
Customer dapat
dari Blibli setelah Kode Settlement
pembayaran selesai.
(Setiap pesanan
akan
menghasilkan satu
settlement kode
unik)
Memproses Pesanan Click & Collect di Toko (Method 1)
 Cara Memproses Pesanan Click & Collect Tablet Blibli Instore

Unik Barkode
Kode
Settlement

Step 1: Customer akan

mendapat email dengan unik Step 3: Settle Order C&C lewat
Step 2: Klik Opsi “Click & Collect”
kode settlement untuk setiap Blibli Instore dengan Scan Barcode
di tablet Blibli Instore
produk yang dibeli lewat C&C atau manual input Kode
Settlement.
Cara Memproses Pesanan Click & Collect Merchant Tool Application (MTA)

Setelah Kode
Settlement
sudah dicek,
tekan tombol
di kanan untuk
“Settle
Order”

Tombol “Settle Order”

Cara Memproses Pesanan Click & Collect Merchant Tool Application (MTA)

Tombol “Settle Order”

 Alur Transaksi Click & Collect
SOP Merchant mendapat
notifikasi email dan
MTA
Customer melakukan
Blibli Instore pemesanan di Blibli.com Merchant segera
menyiapkan pesanan

Serah terima barang ke Customer datang

customer mengambil barang
dengan menunjukkan
kode settlement

Customer mengecek PIC toko melakukan

barang Settle Pesanan melalui
tablet Blibli Instore atau
PIC Toko mengecek :
MTA
1. Nama
2. Produk yang dipesan
3. Lokasi Pengambilan
Example 1 - C&C Payment flow (Payment cycle falls every 3 rd working day of the week)

Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
Order Received

Order Order Collected Payment

Placed on on Saturday transfer
Tuesday

• The Payment cycle for Example 1 & 2 are both dependent on when the customer picks up the
order within the 7 operational days.

Example 2 - C&C Payment flow (Payment cycle Falls the Following week)
Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
Order Received

Order Order Collected Payment

Placed on the following transfer
Tuesday week on Tuesday
 Example 3 - C&C Payment flow (Payment Cycle Falls the Following Week**)
Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
Order Received

Order Last Day of Pickup 7th Day, Payment

Order Collected
Placed on before Kode Settlement transfer
on Monday, after
Tuesday Expires. 7 W.D

** ORDER WILL AUTO

SETTLE AFTER 7 W.D **

• Note: Kode Settlement will expire after 7 operational days and will not be able to be input into MTA/ Blibli Instore.
Order status will also automatically change from “Siap Diambil” to “Tidak Diambil.”
Customer will have to contact Merchant directly to arrange collection of order.

• As for Example 3, even though the order was collected after the 7 day window, the Payment cycle is still dependent on
the day the order auto-settles.
 CNC BENEFIT

Tidak Perlu Antri Promo C&C * Dedicated Team

for Update

Pre-Order Faster Barcode: Microsite