MANAGING AMAZON SELLER ACCOUNT

Selling On amazon
 Audit Call
 The Seller receives an Audit call before he gets launched on Amazon. Seller has to
be trained on OR should have the basic knowledge of the seller central account –

 Seller Central Dashboard

 Add Product
 Manage Inventory & Pricing
 Performance Matrix
 Switch to Holiday Mode
 Commission Charges
 Shipping Charges
 Order Fulfilment & Dispatch
 Contact Seller Support team
Login to Seller Central Account
 Seller Central is a platform
that allows merchants to
manage their Marketplace
inventory, orders, settings,
payment etc.
 Click on Below Link –

https://sellercentral.amazon.in

 Insert –
 Email Id
 Select ‘I am a returning
customer, and my password is:
 Insert Password
 Click on ‘Sign in using our secure
server’
Seller Central Account Dashboard
 The dashboard
provides insights of
the seller account in
a Snapshot
 Orders Summary
 Payments
 Sales Summary
 Pending Queries
 Performance
Overview
 Help on improving
prices, managing
inventory, Advertising
 Seller rewards and
more..
Once the Products are added, they can now be located under -
Inventory  Manage Inventory
Business Model for Sellers

 
 Shipping Services

The following shipping services are available to the sellers:

Fulfillment by Amazon (FBA) - Simply send your products to an Amazon fulfilment center. Amazon will
store your inventory, pick, pack and ship your orders across India and provide customer service

Merchant Fulfilled Network (MFN) – Seller will store inventory & will pack and get the product shipped to
customer. For Shipping product either of below options will be eligible based on shipping settings opted by seller

1. Easy Ship (ES) – Under Easy Ship, Amazon provides (based on the pincode and product eligibility) an end
to end delivery service for sellers. All you need to do is keep your product packed and ready and Amazon
will manage the logistics and provide customer service for your orders

2. Self Ship – You can also ship your orders through third party logistics.
Amazon Easy Ship
 What Is Amazon Easy Ship?

A service whereby orders are picked up from the seller’s location by an Amazon Logistics associate and delivered to
the buyers’ location with minimal effort from sellers.

Step 2: Seller schedules pickup for Easy Ship orders

Seller Step 3: Amazon associate picks up the order
Step 1: Buyer places an order as per scheduled time slot

Buyer Amazon
Logistics

Step 4: Amazon Logistics delivers order to the Buyer

 Eligibility criteria to avail Easy ship

 The maximum supported package dimensions are 70cm x 70cm x 45cm and weight up to
18kgs (18000gms)

 Pickup pin code should be covered by Amazon for availing Easy Ship service. Check your pin
code availability here

 The product should pass Amazon’s HAZMAT rev

iew

Note**: Enable Easy Ship service by entering your pick up address under
Setting  Account Info  Easy ship Setting 6
Easy Ship settings
Note: Enable Easy Ship by providing the pickup address Setting  Account Info  Easy ship Setting.
Seller can set the preferable Pickup Slot and Package Dimensions. Seller has to upload the signature
8
used in documents.
How to process orders?
On Seller Central, hover over Orders
Click on Manage Orders 10
Click on the unshipped orders section 11
 Types of Orders (Easy Ship and Self Ship)

1. Easy Ship – Schedule pickup: This option appears when the pin code of the buyer is covered by Amazon
Easy Ship and the order is eligible for Easy ship pickup

2. Self Ship – Confirm shipment: This option appears when the pin code of the buyer is not covered by
Amazon Easy Ship, package weight and dimensions are above threshold value the order should be self shipped
by third party courier service
1. Easy Ship – Schedule pickup

Click on Easy Ship – Schedule pickup 13

Note - Enter Weight & Dimensions of the complete package
14
 Select a Pickup Slot of your convenience
Note**: Amazon personnel can come anytime within the selected pickup slot; Be ready with your package
15
well in advance. Non readiness will lead to unnecessary delays
Check the Total Easy Ship Fee for the order
Click on Schedule Pickup 16
Click on Print to get the Shipping Label and Tax Invoice
17
How to pack your orders?
 Amazon Branded Packaging
Or Use Own Material

High Quality
Polybags , Competitively
Tapes and Priced
corrugates

Bulk discounts, Helps you gain

buy more to customer trust
save more
Pack it right to deliver delight

Tried and Delivered at

tested by your door step
existing sellers
How to process Self Ship
orders?
2. Self Ship – Confirm Shipment

Click on Self Ship – Confirm Shipment 21

Ship the order by third party carrier and Enter the Shipping Method and
Tracking ID and click on Self Ship – Confirm Shipment 22
Best Practices for Easy Ship
Pickups
• Provide complete pickup address (with a landmark). Also, provide a valid contact number so that the associate can
contact you if he is unable to locate your address.

• Schedule Pickups only for the packages that will be ready for handover by the scheduled slot.

• Keep your packages ready before the start of the pickup slot. For example, if you have selected is 10AM-1PM
pickup slot, the packages have to be ready by 10AM.

• Do not ask the pickup associate to wait at your location. The associate has to visit multiple sellers in limited time
and hence he has been instructed not to wait at any location.

• Use good quality printer/ink to ensure a clear printout of the shipping label and paste it on top of the package. Do
not re-size or compress the size of the shipping label.

• If you are rescheduling pickup for any order from seller account, then you need to discard the old shipping label
and re-print the new shipping label which is generated after scheduling.

• If your first order doesn’t get picked you can fill this form to highlight the concern http://bit.ly/2r0bzN6
I Sold Something! Now What?

 You’ll get an email notifying you of the sale

 Log in to your Amazon Seller Account and find the order – Orders  Manage
Orders
 Check the respective order details -
 Print your packing slip & prepare your shipment
 In case of Self Ship orders it will display ‘Confirm the Shipment’ button –click on this  Enter
tracking information received from courier partner, this will be sent to the buyer’
 In case of Easy Ship orders it will display ‘Schedule Pickup’ – click on this  enter the product
weight & applicable tax rate  Also select the feasible pickup schedule from the drop-down option
 Handover the shipment to Amazon representative when he comes for pickup

 Done! Your order is processed

How to Reschedule/Cancel
Easy Ship Pickup?
On Manage Orders page, click on Reschedule pickup button for the orders you want to re-schedule.
Pickups rescheduled by Sellers will require new label to be printed. In case of a pickup miss Amazon
will automatically reschedule the pickup to next day same slot.
You can click here to Cancel orders or search for Cancel Easy Ship orders on the help section.28
How to set shipping charges
for your customers?
Click on Setting and select Shipping Settings 30
Click on Edit and Continue 31
Select anyone Shipping model and Enter the Shipping price per Item or per Weight accordingly
32
How to manage order
cancellations?
 Easy Ship Order Cancellation

Orders cancelled by Buyers Orders cancelled by Sellers

 Buyer can contact Amazon Customer Support and
Customer Support associate can cancel the order
on buyer’s request. You will not be
charged cancellation fee for buyer cancelled
orders.
 If an order is already shipped, Amazon Customer
Support team will coordinate with the on-ground  Order will be cancelled automatically by Amazon
team to get the order returned to seller.
Sellers will be charged 8.5% of the value of items in
an order as Cancellation Charge for seller-fulfilled
orders that are cancelled under the following
scenarios:
 Order is cancelled by seller for any reason other
than buyer request
because the seller has not ship confirmed the
order within 48 hours of Estimated Ship Date.

Steps to cancel order - In the Manage Orders tool, locate the order you want to cancel,
Click Cancel Order in the Action column, select a Reason for Cancellation and Click 34
 Easy Ship Fee Video and Calculator

Amazon charges shipping rates based on three zones – Local / Regional / National

Amazon Easy Ship Fees is computed on volumetric or actual weight, whichever is higher.
Volumetric weight is calculated as Volumetric Weight (kg) = (Length x Breadth x
Height)/5000
where LBH are in cm
To understand the Easy Ship Fees in depth, watch our below videos on Seller Central
exclusive
Amazon Easy Ship Fees

Use the Amazon Easy Ship calculator for calculating the Fees

Amazon Easy Ship Calculator

35
How to manage Easy Ship
orders returns?
 Manage Returns

• Return requests will be automatically authorized for Easy Ship orders which comes under Amazon
Runway return policy.

• For the order which are not covered under the policy, sellers are required to Authorize or Cancel
the return request

• Check for category wise return policy on the help portal

• While return if the buyer’s pin code is covered by Amazon, buyer will be eligible for Return pickup,
else buyer will self ship the product using third party carrier. Shipping charges paid by the buyer on
self ship returns will be refunded by Amazon in the form of a gift card (*conditions apply)

• Easy Ship doesn’t charge shipping fee for customer returns supported by Amazon.

37
Return Settings
Settings  Return Settings

Set your return settings here

Refer to below document for Return Policy:

https://
images-na.ssl-images-amazon.com/images/G/31/rainier/help/Amazon_Returns_and_Refund
s_Policy_Seller_fulfilled_orders.pdf
Manage Returns
Orders  Manage Returns

In case of any returns, it will be displayed here (in case you have set settings to authorize the return). The
Seller can deduct partial amount if the product is damaged. Also one side shipping charges (incurred while
sending product to buyer) if he wants. Amazon bears the return shipping charge. However, the buyer can
claim A-Z claim if higher amount is deducted & that affects the seller rating. Seller can get in touch with
Buyer & decide to come to a mutual amount of refund.
Hover over Orders and Click on Manage Returns 38
Click on Authorized to know the return authorized order list
Click on Issue refund to initiate the refund 39
 Choose Full or Partial refund based on the return request
Select the Reason for refund, acknowledge and click on Submit 40
 Manage Refunds

 Refunds will be automatically issued to buyers at the time of return pickup for orders less than INR 5000
and covered under Runway Program
 If buyer has not received a refund for orders not covered under Runway Program, follow the steps shown
in previous ‘Manage Returns’ slide
 Ensure that you have communicated and finalized the refund amount with the buyer before doing a Partial
Refund.
 Once refund is initiated it can take up to 7-10 business days to reflect in buyer's bank account.
 If you have concerns related to the product returned, you can file a SAFE-T claim here
 Click on the following link to know in detail about SAFE-T claim
 Refer our seller university video on Manage Returns

41
How to manage Easy Ship
orders issues?
Contact our Seller Support team by clicking on Get Support on the bottom of
any seller central page and click on Contact us 43
Click on Customers and Orders  Search with the Order number or Select the order and click 44on Next
 Considering an example: How to file a Safe-T claim
Select the option File a Safe-T claim and click on Next 45
Select the appropriate reason, Describe the issue, Attach the required photos and
click on File SAFE-T Claim 46
 You will be notified about the claim on a mail
Note**: SAFE-T claims will be resolved within 10 business days 47
THANK YOU
MANAGING AMAZON SELLER ACCOUNT

Selling On amazon
How To Check Amazon
Commission Charge
Amazon Commission Charge
After adding
inventory, click
on the ‘down
arrow’ under the
field ‘fee preview’
to check the
breakup of fees
charged by
amazon.
FBA fees are also
displayed here (if
applicable). You
should however
check FBA fees in
‘Manage FBA
inventory’ section
for accuracy.

Shipping cost is
not included
here.
Manage Pricing
Based on the
commission
charged &
shipping cost, the
seller can edit the
Selling Price
here.

Seller has to
insert only the
Price. The
shipping cost
charged to
customer will be
automatically
charged by
Amazon based
on the shipping
rates settings
Manage Pricing
Can also refer to Inventory  Manage Pricing section
 Calculation structure of Net Seller Payable
E.g. Product X
Selling Price Set By Seller Rs. 200
Shipping Charged to Buyer Rs. 40
Net Amount to be Paid by Buyer – Rs. 240
(-) Amazon Fees - (Incl. taxes) - Rs. 35
(-) Actual Shipping Cost - (Incl. taxes) Rs. 65
Net Amount Received by Seller via Amazon Rs. 140
** Seller has to ensure that his cost price is less than Rs. 140 in order to make profit.

• Also if shipping is done via seller from his own courier partner, shipping cost will not be deducted & as
per above example in this case seller will receive (Rs. 240 – Rs. 35) = Rs. 205. Seller will then have to
deduct his actual shipping cost from this amount and check his profitability vis-à-vis the cost price

• Also seller can charge higher shipping amount from the buyer as per actual cost (in above case Rs. 65
instead of Rs, 40), however if the buyer sees high shipping cost while buying the product – he may not be
willing to buy the product
Amazon Fees & Commission
 Click Here to check the exact fee structure–
https://sellercentral.amazon.in/gp/help/help.html/?itemID=200336920&ref_=
ag_200336920_h_r0_cont_sgsearch

 Referral Fee - For all products, a percentage of the total sales price that is paid by the buyer (including
the item price and any shipping or gift-wrap charges) is deducted as a referral fee.

 Closing fees - You pay a fixed closing fee based on the item price that is paid by the buyer (including any
shipping or gift-wrap charges)

 Cancellation Charge - You will be charged 8.5% of the value of items in an order as Cancellation Charge
for seller-fulfilled orders that are cancelled under the following scenarios:
 Order is cancelled by seller for any reason other than buyer request (Only cancellations requested
by buyers through Amazon.in website are considered buyer-requested cancellations and will be
exempt from Cancellation Charge).
 Order is cancelled automatically by Amazon because the seller has not shipped and confirmed
shipping of the order within 48 hours of Estimated Ship Date.

Note: All fees are exclusive of 15% Service Tax (including the Swachh Bharat Cess). To ensure that you are
charged the correct referral fee, you will need to categorize your items as precisely as possible when you
list them on the website. Categorization of products is subject to Amazon’s sole discretion.
Example - Fees Calculation
Kitna Milega? – FBA & Non FBA Price Calculation

 Check this Link – https://

sellercentral.amazon.in/fba/profitabilitycalculator/index?lang=en_IN&ref=revcal_sel
ling_tools_widget
 You can also calculate the final payable from this link and also the FBA fees
 Fees Continued
 Amazon allows sellers to charge their own shipping to cover part / full shipping
costs.
 Amazon fees are deducted from your payments account. You don’t have a bill at
the end of the month
 Shipping is charged separately and is not part of Amazon fees for Merchant fulfilled
orders
Payments
Payments
• Amazon deposits your payments directly in your bank account every week

• The first cycle may be little longer than 7 days since the account is new &
amazon team check for ‘account performance’. Also it can be delayed if the
account has been inactive for some time

• Amazon reserves some part of the pay-out as reserve balance in the first week of
payment cycle. This amount is disbursed in the next cycle. Hence you receive
complete payment in full in 15 days cycle

Sellers can check their payment by going to: Reports  Payments

https://
sellercentral.amazon.in/payments/reports/statement/details?fromMarketplaceId=A
21TJRUUN4KGV

Select EOD or COD transaction type from the top to get respective details
Reports - Payments
Going On Holiday
Account Holiday
To set your listings to Inactive or Active, complete the following steps.

1.From the Seller Account Information page, in the Listings Status section, click Going on a vacation?
2.Select one of the following options:
 Active: All of your listings will reappear on Amazon.in product detail pages and search results within
one hour
 Inactive: Removes all of your listings from Amazon.in product detail pages and search results within
one hour

3.When you are finished, click Save.

Performance Matrix
Performance Matrix – Account Health

Seller should regularly check there account health here. It tracks seller performance w.r.t Order defect rate,
Late dispatch rate, cancellation rate, customer complaints, feedback & claims & more

The performance should be within the target rate, else it might lead to account go on hold or suspension (if
rate is too high & risky)
Performance Matrix – Feedback

Seller should regularly check the feedback received from buyers here.

Seller should try to resolve buyers concern by getting in touch with them & in turn ask them further to
improve their feedback comments if they are satisfied with your resolution.
Messages & Notifications
Buyer Seller Messages

Seller receives the notification on his mobile if he receives any messages from buyer. Also seller can check
& reply to the message here on the seller central. Seller should reply to the messages as soon as possible
so that it does not affect the account health
Performance Notification

Seller receives performance notification here if the account health is impacted or seller has cloned
unauthorized brand listing of other seller – which leads to brand infringement or in case of any other
account related issues

Seller should try to try to resolve the concerns as soon as possible.

Watch our variety of educational videos on the different aspects of Selling on Amazon on the
Seller University Portal within seller central

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Seller University & Contact Seller Support
Seller University
 Seller University helps you gain insight into Selling on Amazon, the tools and policies for sellers and
the products and services that can help you swiftly grow your business.
 The curriculum of instructional videos is designed to help Sellers master the Amazon Marketplace

Refer Link: https://sellercentral.amazon.in/learn?ref=in_ssr_swipe_post_launch_seller_university_help

Contact Seller Support

In case of any concerns, you can contact to Amazon Seller Support team
 Click on the below link
 Choose your concern / problem area
 It may display some help topics which you can refer to check & sort your issue
 Else, scroll down & select option to get in touch with amazon representative
 You can contact via email / phone / chat

https://sellercentral.amazon.in/cu/contact-us
THANK YOU