1.

Terminologies and Abbreviations>>>>

EC = Extreme Commerce
BC = Boot Camp (These are EC BC Students who are part of BC network)
1-1 = 1 to 1 Students
VBC = Video Boot Camp (Available free for under privileged members)
Mamoun = This is not your real Sagay Mamoun. But anyone that we can use to help us become
office manager of our US corporation and help with bank account or help with ID setup. We call
them Mamoun.
IRS = Internal Revenue Service. US Tax agency
HMRC = UK Tax Agency
ATO = Australian Tax Agency
CRA = Canada Revenue Agency
VAT = Value Added tax in EU/UK
FBA = Fulfil by Amazon
FBM = Fulfill by Merchant
PM = Proxy Marketing (An Army created to help FBA sellers to build Sales Velocity & Leads)
SV = Sales Velocity
MC = Many chat
PMM = Proxy Marketing Manager (Those members who become lead and manage team of
Proxy marketers)
LLC = Limited Liability Company
LLP = Limited Liability Partnership
LTD = Limited Company of UK
BSR = Best Seller Rank
JS = Jungle Scout
VL = Viral Launch
MI = Market Intelligence (Company behind Viral Launch)
H10 = Helium 10 (A powerful tool we use for keyword /ranking research /strategy planning)
TV = Team Viewer
VPS = Virtual Private Server
VA = Virtual Assistant (Those members who sell their services and expertise to others)
PA = Personal Assistant
PL = Private Label
PL FBA = Private Label FBA (Means, your own brand list where you do FBA)
AMZ = Amazon
ITIN = Individual Taxpayer Identification Number
SSN = Social Security Number
TFN = Tax File Number for Australians
SIN Number = Tax ID for Canadians
EIN = Employer Identification Number
ASIN = Amazon Standard Identification Number (Every Amazon’s list is identified with it’s
unique ASIN code)
UPC = Universal Product code (Every product is uniquenly identified with UPC code. We have
1 UPC code per SKU /Per product. Every color and size will have their own UPC code)
SKU = Stock Keeping Unit (This is your unique product. A Leather jacket Black size XL is 1
SKU and size XXL is the 2nd SKU

Me too = Technical word is Piggy backing. Means, you attach yourself on someone’s list on
Amazon. In other words those who sell existing brands on Amazon, we call them me too sellers

VVRO = Very Very Real Order (A term used for real looking orders which increases your BSR
tremendously)

POEP = Purchase over existing Purchase (Repeat purchases of your ASIN will increase your
BSR by 13%)

ACOEAC = Add to Cart Over existing Add to Cart ((Technique used for BSR improvement by
adding your product in cart together with other high ranking products for same keyword - BSR
impact is 69%)
Asset building Mindset = This is an ideology where we want to create assets to generate wealth.
Build FBA PL Asset because these are your own brands, you can sell them later just like a
property on empireflipper.com. In other words, instead of creating a restaurant to sell food, we
want to create restaurants and sell restaurants. Means, create businesses and sell businesses and
with goodwill we create wealth much faster.

How to evaluate your list/account’s worth = Your monthly Profit x 35 months. If your monthly
profit is $5000. Then your asset value is USD 175,000

Kitchen Mindset = This means, focusing on monthly income instead of asset creation. Majority
of sellers around the world, focus more on kitchen and usually not aware of the asset creation
which is possible with your own Private Label brand

Investment Mindset = This is the next stage when we sell our asset, create some wealth. Now we
become investors. We find good talented BC students, invest on them and by funding them, we
take equity of their business. Means, we have many CEOs working for us, we sell flip these
assets later and create mega wealth.

Eco System = This whole platform is one of the most powerful Platform in Pakistan right now.
We call it EC Eco System (Extreme Commerce Eco System) where people can learn, train, buy
and sell their expertise and find partners because a lot of partners are happy to partner up with
skilled BC or 1-1 students. So it is easy for skilled members to find investment partners in the
platform.

2.Market share>>>>

Pakistan Ecommerce market size = 1 Billion USD - Daraz has got about $500-600 Million out of
it. So, it is 0.002% vs Amazon US and it is 0.04% vs Amazon UK

UAE Ecommerce market size = 1 Billion USD - Amazon AE has got about $400 Million out of
it. It is 0.0015% vs Amazon US.
Amazon Australia has done $245 Million so it is like 0.004% compare to Amazon US in size.

UK Ecommerce market size is = 35 Billion USD estimate - Amazon has got about USD 15
Billion out of it.

United States Ecommerce market size is = 500 Billion USD and Amazon has got 57% and ebay
has got 7.5% and Walmart has got 3.5% and Facebook/Google has got about 10%

Now decide yourself which market is bigger and where you should be focusing and where
exactly is your chance of making real money?

If you think it’s worth going shopify and setting up your own website store then do it. If you
want to tap into this 10% market share and work hard on google SEO then do it. Please also note
that asset you create with your own website is not a very desired asset by buyers out there who
are looking to buy businesses. People want to buy FBA assets as these assets are considered
hotter and more reliable. We don’t want to love the customers and we don’t care if the end user
is loyal to our FBA store or not since our end goal is to flip these assets anyway for 30-35x
profit. Yes, you can sell website asset as well but website assets take 10x more effort than
building these FBA assets and yet they are less desirable than FBA assets.

3.FBA stands for Fulfillment by Amazon.

You sell it, we ship it. Amazon has one of the most advanced fulfillment networks in the world. With
Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick,
pack, ship, and provide customer service for these products. FBA can help you scale your business and
reach more customers.

4.Below are the 5 stages of this journey to achieve your PL brand ranking and selling in
FBA

1. ID Setup - We go through plenty of options and ways to get the account and also go through
tax implications and understand legal framework and various options of setting up account
through company formation in different countries or getting it through partnerships and
understand taxation implication.

2. Product Hunt - We go through plenty of methods to identify high volume, high score
products and go through tons of data points to analyze the products which are suitable for our PL
brand and our ability to rank them easily to page 1

3. Procurement/Logistics/Branding - This is time consuming process where we build our brand

packaging, designing, work on sourcing, procurement and logistics and go through the entire
process all the way from factory to FBA listing

4. Product Launch/Rank - In this stage we launch our product and go through launching
strategies such as soft launch, hard launch and go through campaigns and go through ranking of
our listing within weeks to page 1

5. FBA Integration with Shopify & eBay. - This stage is for established sellers who finally
have their products selling in hundreds in FBA and now we get the product listed in other
platforms such as shopify, eBay, Walmart or sears and integrate these accounts through a
centralized software and link with our Amazon FBA account for automatic fulfilment of orders
coming from these platforms and getting fulfilled at speed by Amazon FBA automatically.

Overview: Amazon is a multi-billion-dollar online retailer and they have millions and millions
of customers that use the website for buying. Also, they have millions of credit cards already in
their system on their website. If someone want to buy a product, they just have to press one
button, one click. It actually called a one click buy, which is actually a patent that Amazon owns
and so Amazon is a great opportunity to sell any product out there because there is huge search
engine of million of customers that are searching for products, that you can tap into and make
money. The great thing is Amazon can do all the fulfillment for you as well. They can hold your
product, your inventory in their fulfillment centers, they ship your product as well and do
customer support for it. Amazon just take fee a cut out of that. They just do most of the work for
you.

Private labelling: means that you are finding a product that is already selling and it is already a
manufacturer or supplier and that is already making that product and you are putting your logo,
packaging and design on that product and selling it on Amazon.

So, you don’t need to invent a product, you don’t need to try and come up with something brand
new. All you to do is to is to find what’s already selling on Amazon and find a supplier that can
make that product put your logo or brand name on it and ship it to Amazon and sell it on their
website.
Amazon best seller list: This is basically showing all the products that are selling on their
bestsellers on Amazon. In this list among millions of products shows the bestseller on Amazon.
It is divided into different departments and categories.

Amazon search engine: it’s a number one paid search engine in the world. People come to
Amazon to buy stuff, it’s totally different from google, yahoo and Bing people go to these search
engines to search free information a lot of time but on Amazon its very clear that they are here to
buy something or do some research on the product they need. Amazon search engine consist of
different departments and product categories. Ideally the higher up you can rank your product
and have it on their website, the more money you are going to make from that product and the
product will appear as people search for it, within the top 100 selling products. Up to fifth page
of Amazon people can make lots of money but after fifth page mostly consumers don’t pay
attention.

Seller center account: to set up a seller account you can either set up selling as professional or
as an individual.

 Professional Account: Most recommended, if you are serious about Amazon and want
to some good money then you have sign up as professional. It does cost $39.99 per month
and they take some additional selling fees as well. Its well worth it because it just gives
you the ability, number one: to sell on Amazon website and to tap into millions of
customers. Number two: they have all the credit cards; the one click buys. Number three:
they handle your fulfillment so you don’t have to do all your work on your own eg:
Shipments, inventory management, handle all your payments (pay you as a seller every
two weeks) and employees for handling this work.
Also, in professional account they allow you to advertise on their website and set up
promotions. The first month is free and you can sign up for month free and cancel it if
you don’t get your product set up in time or you changed your mind. That’s something
that you are going to want only once you have decided on your product, your
supplier and you ready to start selling
 Individual Account: you can just sell few items on it. It is almost free but of course they
cut a certain fee.
Supplier Sources:
Alibaba: one of the biggest sources, they have millions of products and suppliers that you can
find products. Also, you can find customize logo, packaging and products from Alibaba. China is
much cheaper than any other country.

1. Product criteria for US & UK

2. Recommended categories
3. Techniques for product hunting
4. Essential tools for product hunting
5. Important points while doing product hunting
Product criteria
For US

 Price: 6$ and above or must have at least a 25% profit margin (EC recommends 15$ -
20$).

Prices must be consistent (e.g $14, $15, $16). If there is a difference in a pack, then price
inconsistency is acceptable.

 MW search volume: for the main keyword or 2-3 keywords combined. (100k for small
products / 25k for bulky products).
 Helium 10 search volume: for one keyword Must be at least 10,000.
 Review Rating: must be at least 4.5 for many sellers. At least 70% of the sellers.

Review rating in top 5 sellers 4 have a minimum 4.0

Reviews (Lower the better) 1 more than 1000. Review in top sellers, two sellers, should
have less than 150 reviews.

 Monthly sales: Minimum average (300 for small products / 150 for bulky products).

Constant monthly sales, especially in the top 5 listings.

 Competing products must not be more than 30,000 for each keyword (the lower, the
better)

 Variations (4 variations are acceptable).

 Gated (if you can use category ungated).
 Dominant: Should not be brand or amazon dominant.
 JS: A brand must not be at more than three spots in the top 5
 Js score: must be greater than three if 4 or 5 then high competition six or7 ideal.
 Shipment: Eligible for Air & Ocean both shipping.
 Weight: The product with weight max 500 grams this is an air-shipped item more than
500 grams is an ocean ship.

Twenty-five or more than 25 products if they fit in a master carton is air shipped.

 Material: Non-Breakable (avoid products easy to damage e.g., glass, ceramic, etc.).
 Seasonality: The product must be Evergreen (don't go for seasonal products).
 Revenue: Revenue must not be very inconsistent.

Revenue is 10,000 recommended for the USA (EC Criteria).

For the UK

 Price: Minimum price of 6 pounds (EC recommends 13 pounds – 20 pounds).

 MW search volume: 50k for the main keyword.
 Helium 10 search volume for three keywords must be at least 10,000 keywords that
must be 100% relevant to the product.
 Monthly sales: Minimum average 150+
 Top 5 sellers minimum have 2000 pounds monthly sales.
 Material: Non-Breakable (avoid products accessible to damage e.g., glass, ceramic,
etc.).
 Review Rating: must be at least 4.5 for many sellers. At least 70% of the sellers.
 Review rating in top 5 sellers 4 have a minimum 4.0

 Js score: must be greater than three if 4 or 5 then high competition six or7 ideal.
 Dominant: Should not be brand or amazon dominant.
 Variations (up to 4 variations are acceptable).
 Competing products: must not be more than 30,000 for each keyword (the lower, the
better)
 Shipment: Eligible for Air & Ocean both shipping.
 Material: Non-Breakable (avoid products accessible to damage e.g., glass, ceramic,
etc.).
 Seasonality: The product must be Evergreen (do not go for seasonal products).

Viral launch and Google trends are used to check seasonality. It is seasonal or
evergreen/typical.

 Weight: The product with weight max 500 grams this is an air-shipped item more than
500 grams is an ocean ship.

Twenty-five or more than 25 products if they fit in a master carton is air shipped.

 Revenue: There must be at least 50%, in the top 10. Earning a minimum of 2000 to
3000 pounds.

Revenue must not be very inconsistent.

Recommended categories
 Arts & Crafts
 baby
 Home & Kitchen
 Kitchen & Dining
 Industrial & Scientific
 Office Products
  Patio, Lawn & Garden
 Pet Supplies
 Sports & Outdoor
 Tools & Hardware
 Toy & Games
 Health & Household.

Product Research Techniques:

ü Merchant Words (Generic Keywords).
ü Amazon (Generic Keywords).
ü (-String) on Amazon and merchant words.
ü Amazon (Bestsellers own complete store).
ü Alibaba hot selling products by category.
ü AliExpress hot selling products
ü Pinterest and other social media sites.
ü Best products in the main category on Amazon.
ü Blogs
ü Watchcount.com
ü Coupons websites
ü dhgate.com
ü madeinchina.com
Essential tools for product hunting

 Merchant Words> MW tool is used for checking the monthly search volume of
products and related keywords with search volume.

 Jungle Scout> JS extension is used to check the sales data of top competitors, e.g.:-
daily sales, monthly sales, rating, average price, average sales, average monthly sales, etc.

 Helium 10> Helium 10 is an essential tool. We have different functions.

Black box: Used for product research. (according to your criteria)

Magnet: For Keyword research.
Cerebos: For reverse ASIN (To hunt the competitor's keywords on which they are ranked).
Keyword Tracker: Use for Keyword Tracking.

 Viral Launch> Check the seasonality of the product; it is seasonal or typical. It is used
to look at the cost calculation of the product.

Important points while doing product hunting

Patent check: Don't go for patent products.
Patent products mean the design of a product is not allowed to others, or some brand copyrighted
the model of the product.

 Utility patent: it is the use of products, e.g. (A glass its purpose is to carry liquid
things).
 Design license: it is the design of a product (Someone copyrighted the design).

The first check by yourself checks the claims of the product if there are 2,3 points different from
the go-to professional patent checker.
Hire a pro-patent checker form Fiverr, Upwork, or from anywhere else (100$ is enough fee for
patent checker, it’s a general idea).
Website for patent check (Google patent, Uspto).