How to Win Amazon Launching & Ranking Clients

As you are going to Launch & Rank the Product; you should educate the client as what matters in
Ranking.

Ranking Factors:
1. KW should be in Title (and Title should be in Amazon recommended length)
2. Optimize Images
3. Back-end Optimization (KW Indexing, General ranking, AUTO-PPC)
4. Bullet Points
5. Description of first paragraph
6. Over-all EBC (Enhanced Brand Content - EBC)
7. Add to Wishlist and Add to Cart
8. Change sub-category to get new-arrival tag

After letting know the client what matters in the Ranking, now let them know various ways of launching.

Lecture by: Owais Amin Complied by: Jalees Khan

 Ranking Methods:
1. PPC: Rank product via PPC

2. Launch Pads: Rank via Launch Pads such as Zon Jump, Viral Launch, etc.

3. ManyChat + FB or Hyper Launches: (Run FB AD -> MC Bot Conversation -> conversion {Time:
2weeks to rank})

a. Hyper Launch-1 Phase-1

i. Supreme URL Method:
1. How: Attract buyer with 100% free/refund product; tell him in implicitly
manner. So, he will click the ad and come into the messenger.
In messenger: ask Buyer the Amazon ID, Paypal ID, and is he/she
Interested to purchase at full price and then full refund after 72 hours
will be provided.
Then give buyer supreme URL to complete transaction.
2. When Use: When product is not in initial pages with respect to the KW.

b. Hyper Launch-1 Phase-2

i. Search-Find-Buy Method (Similar to VVROs):
1. How: Attract buyer with 100% free/refund product; tell him in implicitly
manner. So, he will click the ad and come into the messenger.
In messenger: Ask Buyer the Amazon ID, Paypal ID, and is he/she
Interested to purchase at full price and then full refund after 72 hours
will be provided.
Ask buyer a question and to answer this question give Buyer Keyword
with product Image, tell him to search KW on Amazon, find the Image
and then answer the question on messenger (such as what is the price
of the product). If answer is correct, allow him to purchase the product,
which will be refunded.
2. When Use: When product is in first three pages

c. Hyper Launch-2:
i. Coupon and Add to Cart Method:
1. How: Attract Buyer with Upto 90% off offer.
In Messenger: Ask Buyer the Amazon ID.
Then give Buyer the roller/roulette, roller generate the code, give the
product Supreme URL & Image. To redeem the coupon, he/she has to
add to cart the product. If he gets 25% off coupon and get disappointed.
So, even he/she buys or not, add to cart increase our ranking
When Use: When product is Expensive and do it under 3 days after the
product launch.
2. Result: KW Ranking may travel half way in three days

Lecture by: Owais Amin Complied by: Jalees Khan

 d. Bamboo Launch:
i. Aggressive H10 Giveaways:
1. Do 1.5 Giveaways Via Hyper Launch-1. So, we maintain high sale velocity
as Organic Order + Giveaways.

Therefore, as you have also discussed the methods/ways of Launching. So, then you have to talk about
the Ranking Strategies also as the Strategy determine which method have to use.

Lecture by: Owais Amin Complied by: Jalees Khan

 Ranking strategy depends on product Price:
1. Under $20
2. $20 to $40
3. Above $40

1. Majority clients fall in this under $20 category.

Reason: Low cost items. Least expensive giveaways means less expensive Launching & Ranking,
and also Inventory cost is less.
Strategy: Start with Hyper Launch-1 Phase-1, then when product come at page 2-3 start
Hyper Launch-1 Phase-2 until product reach top-5 spots & reduce giveaways with
respect to organic orders to keep Sales Velocity Constant.

2. 2nd Major clients fall in this $20-$40 category.

Reason: Medium Cost and also good chunk of people can afford this with respect to Inventory
cost and Launch & Rank.
Strategy: Start with Hyper Launch 2 with aggressiveness upto initial 3days (in 80% cases,
rank got better). Then right-away initiate HL-1 Ph-1, then when product come at page 2-
3 start Hyper Launch-1 Ph-2 until product reach top-5 spots & reduce giveaways with
respect to organic orders to kept Sales Velocity Constant.

3. 3rd Majority fall in this above $40 category: High Cost

Reason: Low competition. The Inventory purchase & sourcing along the launching and ranking of
this category is expensive. Therefore, due to that much investment, least people come into this
as compare to the above price tag categories.
Strategy: Start with Hyper Launch 2 with aggressiveness. Then when rank get better
adequately, start Aggressive PPC along the Triangle Reviews until the product reach the
desired top spot.

Note:

The above strategies are subjective to the client situation.

Lecture by: Owais Amin Complied by: Jalees Khan

 After Client Ready to work with you:
Ask the client the following stuff:

1. ASIN
2. Landing Cost
3. Top 10 KW
4. Bleeding Budget/kw
5. Inventory Available
6. Approval by Client
7. FB Ad account access & FB Page access
8. Google Remote Access/RDP
9. Seller Central Access
10. H10 Access
11. ManyChat
12. Paypal
13. Pixelfy
14. Google Sheet
15. FB Ad image
16. FB Ad Copy

Fill client stuff in excel as shown below:

Lecture by: Owais Amin Complied by: Jalees Khan

 Why we require above stuff and how we use them:

* ASIN Analysis:

ASIN help us to analyze Reviews, Listing Age, Review Rating, listing content optimization (from
images to written content) as compare to competitor and also everything that impact on ranking
due to ASIN related stuff.

* Landing Cost:

How much money spent to get Product at Amazon Warehouse?

Use Amazon seller calculator for price breakdown & profitability calculation (25% is minimum
profit to achieve).

* Top-10 KWs:

Extract top-5 sellers top-10 Keywords on which they are organically ranked (Because one seller
earning huge revenue from one KW and another capable seller do not). Do Reverse ASIN with
H10 Cerebro. Doing This to know at which Keywords are the top-5 spots sellers gaining sales.

* Client Budget Calculation (Estimated and depends on Expertise; 30-40% margin):

For Main Keyword (High Search Volume with High CPR-Giveaways):

Bamboo Launch or Aggressive Launch (High number of Giveaways only):

Cost: Product Full Price * (1.5 * CPR-Giveaways);

Ad cost: Avg. $3 per FB Buyer/giveaway-buyer

Time Period: Until product start adequate organic orders for soft-launch

Soft Launch (Giveaways + Organic Orders):

Cost: Aggressive Launch Cost/2

Time Period: 1-2 Months. Until product hit desired spot and maintain
the sales velocity with Organic Orders for that spot.

* Inventory Calculation (Required):

Inventory Required = Launch Inventory (Giveaways + organic orders) + Ranked Inventory

(Organic orders)

Launch Inventory: When you launching the product; it includes giveaways and organic orders

Ranked Inventory: Inventory required after product is ranked that will last till your next
inventory come; It is for organic orders.

Lecture by: Owais Amin Complied by: Jalees Khan

* Approval by Client:

Get the approval after all the explanation and calculation. So, the burden of the launch can be
distributed between you & the client, so you both work as a team. As a VA/FFL freelancer inform
client with adequate information with pros & cons, as per his/her requirement only, and then let
him decide. In this way, the whole responsibility is not yours but you distribute the responsibility
and make him part of the team.

* FB Ad account access & FB Page access:

After approval, get access of the FB Account at which the product page resides. This account will
be used to run the campaign and for the chat bot integration.

* Google Remote Access/RDP:

To operate the Seller Central from the client Desktop, to avoid IP (Internet Protocol) conflicts.

* Seller Central Access (as per requirement):

To run campaigns (such as PPC) and to perform other platform dependent activities.

* H10 Access:

To do KW research and client’s product related search.

* ManyChat Access:

To make the chat bot for the Hyper-Launches, integration and etc.

* Paypal Access (not necessary):

To pay the giveaway buyers. If client agree, but Paypal access is not necessary if the client
himself/herself pay the giveaways buyers on timely bases

* Pixelfy access:

To make Supreme URL aka Super-URL and URL router.

* Google Sheet access:

It is used to store the client data and to store the coupon codes.

* FB Ad image:

That is used in the Hyper Launches.

* FB Ad Copy:

To be used in FB ads.

Now Hunt the Client and Rank the Product

Lecture by: Owais Amin Complied by: Jalees Khan

 Notes:
Coupon Ranking weightage:

It is less than full priced item purchased and review from Coupon customer shows non-verified
review. Coupon more than 70% are not recommended (by experience). Coupons are distributed
on High price.

Launch Pads Ranking Weightage:

The weightage of Full Coupon purchase is too less than the weightage of full priced item
purchased, verified review doesn’t show up for the review made by coupon buyer. They charge
subscription fee & distribute your coupon and give you required orders/day on the coupons.

High Earning KW:

Highest earner competitor is ranked at high traffic and high conversion Keyword. Top Ranked
Competitor is ranked at main KWs, that is why this seller earning huge revenue.

Don’t Rank:

Don’t Rank at KW with Brand and Generic KWs as ‘Golf Accessories’ (it shows 80% in-consistent
items in design & Function)

Rank to which Keyword:

It’s best to Rank at High search volume + high sales KW at which your competitor has organic
top rank; if budget is not an issue because mostly it requires huge giveaways but high return of
investment.

Budget:

Budget also depends on which KW you are targeting; so, High Search Volume & High CPR-
Giveaways KW means High Budget and high profitability when reached at top ranked or vice-
versa.

Do Launch or not:

Client should have the Budget from start for the launch; if he doesn’t have the budget &
patience, do not initiate the launch.

Reason: If you don’t have that much budget and started the launch & ranking; then your
budget is finished in between of the launch & Ranking then your sales Ranking will be ruin
because of unavailability of funds to keep the sales velocity consistent, which(sales velocity) you
are maintaining with giveaways and advertisement.

Sufficient Inventory:

Inventory must be appropriate as if inventory is not sufficient during and after ranking; then the
client will loss the rank due to inventory unavailability as it affects the sales velocity as
compared to other sellers.

Lecture by: Owais Amin Complied by: Jalees Khan

Review Ratio:

Review ratio to maintain is at-least 4% or 4Reviews/100 Orders

Who is your competitor:

The seller to whom you compete and replace in 3 months.

Highest Earner KW search:

Search the Highest Earner KWs to know where this seller is getting the most earnings instead
you are not going to take this seller your competitor. So, you can also move to these KWs slowly
slowly!

Expensive products to rank:

They can be ranked via Triangle Reviews and PPC.

PPC:

Slow performing method, Suitable KWs for PPC are 3k or below search volume KWs. Because
the people, who go into the less than 5k or below KW search Volume, are less intended to be
aggressive launcher. this is less crowded with aggressive Launch Pad- as aggressive FB chat MC
etc. Time 1-2months. We do aggressive bid on two KWs until we get top-rank (aggressive budget
is above $200/day)

Triangle Reviews:

Open FBM option of your listing, your trusted person place order on FBM, then instead of
sending the product courier the least expensive item, say key-chain, to the delivery address, and
email the tracking id to your trusted buyer and when the least expensive item receive your
trusted buyer told that I get the ordered product. For Triangle Reviews, we can use existing
Jennies as offer them you are allowed to buy any $10 item from Amazon for the triangle review.

My Marketing Advice:

To get your work done; anchor your work in other person’s work.

Lecture by: Owais Amin Complied by: Jalees Khan