A

Actual Cost of Sales (ACOS)

The percentage of attributed sales spent on advertising. This is calculated by
dividing total ad spend by total sales. ACoS = ad spend ​÷ sales

Ad Clicks
The number of times sponsored ads you are running are clicked.

Ad Daily Budget
The amount of money you are willing to spend each day on an ad group.

Ad Orders
The number of orders made by shoppers who clicked on your product's
sponsored ad and bought.

Ad Impressions
The number of shoppers who see your product's sponsored ad.

Ad Sales
The total product sales made within one week through a PPC sponsored ad.

Ad Spend
The total amount of click charges for an Amazon sponsored campaign

Ad Status
The current status of your ad group. Your ad group could be running, paused,
ended, archived, scheduled, incomplete, out of a budget, or payment failure.

Ad Status: Archived
An unavailable campaign which can not be paused or enabled.
Ad Status: Paused
A campaign that will not show in ad placements but can be unpaused any time.

Ad Status: Running
A campaign you are currently pay for that will show in ad placements.

A/B Testing
The method of testing two different website/product listings to compare and
contrast sales metrics and see which listing has a higher sales conversion. (A.K.A:
"split testing")

Affiliate Marketing
A marketing agreement by which an online retailer pays a commission to an
external website for traffic or sales generated from its referrals.

Algorithm
a process or set of rules to be followed in calculations or other problem-solving
operations, especially by a computer.

Alibaba
One of the biggest e-commerce companies based in China. For Amazon FBA
sellers, this is a website which acts as a third party platform between private label
businesses and global suppliers, wholesalers, and manufacturers.

Alibaba Assessed Supplier

Assessed Suppliers are China Gold Suppliers, Hongkonh Gold Suppliers and Taiwan
Gold Suppliers who have been inspected onsite by a third-party inspection
company.

Alibaba Gold Supplier

A premium membership for suppliers on Alibaba.com. Members have been
pre-qualified by Alibaba and are provided with comprehensive ways to promote
their products, maximizing product exposure and increasing
return-on-investment.

Alibaba Trade Assurance

A free service provided by Alibaba that protects buyers and sellers on their orders
from the moment of payment to delivery.​ ​It minimizes risk by guaranteeing
money back in the event of a supplier failing to meet the terms of the order
contract - including delivery delays, quality and quantity discrepancies or other
processing problems.

AMZ
An abbreviation for Amazon

Amazon Standard Identification Number (ASIN)

A 10-character alphanumeric unique identifier assigned by Amazon.com and its
partners for product identification within Amazon. ​Every product page on Amazon
has its own ASIN. You can use this number when you want to look up a specific
listing or with Amazon seller tools for product research.

Automatic Targeted Ads

Sellers select their budget and let Amazon do the work for them to find relevant
keywords in their product niche.

Average Monthly Sales

In a Helium 10 or Viral Launch Chrome Extension, the estimated median sales
volume of products on the displayed search page. This is calculated by adding the
estimated sales volume for each product on the search page, then dividing that
sum by the total number of available entries.

Average Price
In the Helium 10 or Viral Launch Chrome Extension, the median sales price of
products on the displayed search page. This is calculated by adding the lowest
sales price for each product on the search page, then dividing that sum by the
total number of available entries.

Average Reviews
In the Helium 10 or Viral Launch chrome extension, the median review count of
products on the displayed search page. This is calculated by adding the review
counts for each product on the search page, then dividing that sum by the total
number of available entries.

Average Sales Rank

In the Helium 10 or Viral Launch Chrome Extension, the median current
best-seller rank of products on the displayed search page. This is calculated by
adding the best-seller ranking for each product on the search page, then dividing
that sum by the total number of available entries.

B
Amazon's Best Sellers Ranking (BSR)
The rank that Amazon gives products based on their sales volume. Each category
has its own ranking and each BSR is updated hourly. BSR can be found in the
product details box on a listing.

Bid+
A Sponsored Products feature that increases the opportunity for your ads to show
in the top of search results. When Bid+ is turned on, Amazon will increase the
default bid for your ads by up to 50% when they compete for the top of search
results location (provided they are eligible to show there).For example, if your
default bid is $.50, Bid+ can raise your bid as high as $.75 to compete for
impressions at the top of search results.You can turn on Bid+ for any manually
targeted campaign.

Blackbox
Helium 10’s product discovery tool

Brand
A type of product manufactured by a particular company under a particular name.

Brand Registry
The Amazon Brand Registry helps you protect your registered trademarks on
Amazon and create an accurate and trusted experience for customers. Currently,
brands must have a registered trademark to be eligible for enrollment.

Brick & Mortar Store

A store that has a physical location. (Walmart, Target, Wholefoods, etc.)

Business-to-business (B2B)
Business that is conducted between companies.

Bundle
When a listing on Amazon combines multiple DIFFERENT products together, to
create ONE new product listing.

Buy Box
This is the spot on Amazon where a buyer can do a “one click” purchase. Also
called a feature seller.

C
Category
The placement within Amazon to categorize products in similar niches and
markets. Products can have both a broad category placement (also called
departments) and one or more sub-category placements Some categories are
restricted to new sellers and others are open to all sellers.

CamelCamelCamel.com (CCC)
A site where you can see the price and rank history of a product when doing
product research.

Cerebro
A keyword research tool offered by Helium 10 that allows you to reverse search a
products ASIN and see what keywords the product is ranking for

Click-Through-Rate (CTR)
The percent of shoppers who see your sponsored ad and click on it. This is
calculated by dividing total clicks by total impressions.

Cost Of Goods Sold (COGS)

The accumulated total of all costs used to create a product, which has been sold.
For an Amazon private label product, this may include the cost of materials,
packaging, shipping, duty taxes, etc.

Cost-Per-Click (CPC)
The actual price you pay each time a customer clicks on your sponsored ad.

Cost-Per-Mil/Thousand/Impression (CPM/CPI)
The price you pay each time 1,000 people view your ad.

Coupons
A discount for Amazon shoppers. As an Amazon seller, you can use the coupon
program to offer discounts on your products.

Crowdfunding
The practice of funding a project or venture by raising many small amounts of
money from a large number of people, typically via crowdfunding websites like
GoFundMe, Kickstarter, Indiegogo
Customs Clearance
The act of passing goods through the official department that administers and
collects the duties levied by a government on imported goods.

D
Duty Tax
A tax levied by a government on imported and exported goods and services.

Duties Pre-Paid (DDP)

Sometimes shown as DDP is a widely used international shipping term or
Incoterm where the seller fulfills his obligation to deliver when the goods have
been made available at the named place in the country of importation.

E
Early Reviewer Program
An Amazon program that encourages shoppers who have already purchased a
product to leave authentic feedback of their experience regardless of whether it's
a 1 or 5-star review.

Employer Identification Number (EIN)

Employer Identification Number (EIN) is a unique identification number that is
assigned to a business entity so that it can easily be identified by the Internal
Revenue Service (IRS).

Enhanced Brand Content (EBC)

An Amazon program for sellers which allows you to create more detailed product
descriptions with additional images and text.

European Article Number (EAN)

If you sell in Europe on the European network your products will be assigned a 13
digit code called a European Article Number or International Article Number, IAN
by some people.

Export
The process of sending goods or services to another country for sale.

Ex Works (EXW)
Sometimes shown as EXW or ExWorks is a widely used international shipping
term or Incoterm where the buyer is responsible for the whole shipment from
door to door. All costs and liabilities are with the buyer.

F
Fulfilled-by-Amazon (FBA)
A service offered by Amazon which allows third party sellers to store their
products in Amazon's fulfillment centers. When a sale is made on Amazon,
Amazon will pick, pack, ship, and handle customer service on behalf of the third
party seller.

Fulfillment by Merchant (FBM)

A service offered by Amazon where 3rd party sellers are responsible for picking,
packing, and shipping their products.

Flexport
A freight forwarding company

Free Shipping Promo

An Amazon promotion template which allows you to offer a limited-time, free
shipping offer for a subset of your catalog.

Free on Board (FOB)

Sometimes shown as FOB or Free on Board is a widely used international shipping
term or Incoterm where the seller fulfills his obligation to deliver when the goods
have passed over the ship's rail at the named port of shipment. This means that
the buyer has to bear all costs and risks of loss of or damage to the goods from
that point.

Freight Forwarder
a person or company that organizes shipments for individuals or corporations to
get goods from the manufacturer or producer to a market, customer or final point
of distribution

Fulfillment Center (FC)

A fulfillment center is a large warehouse where products are stored, prepped, and
shipped on behalf of Amazon and its third party sellers.

Fulfillment Fee
The cost Amazon charges to pick, pack, and ship your product through its FBA
service.

Fulfillment Network Stock Keeping Unit (FNSKU)

The numbers printed directly on your product labels to enable the picker’s
scanners to identify this product as yours so that the correct item is pulled for
each sale. Your units will always have a unique to you FNSKU, so if a piece of your
inventory was to get misplaced, the FNSKU would link it back to you.

G
Gated Category
A locked category that require sellers to get prior approval from Amazon.

Giveaway Promo
An Amazon promotion template which allows you to offer your products for free
to generate buzz or build a social media following.
Gross Profit
The profit a company makes after deducting the costs associated with making and
selling its products, or the costs associated with providing its services.

H
Headline Search Ad
Amazon ad placements which appear at the top of search results. To qualify for a
headline a search ad, you must have a registered brand a minimum of three
products available for that brand.

Helium 10
A software company that offers powerful keyword tools like Cerebro, Magnet,
and Blackbox to help private label sellers find profitable products to sell on
Amazon.com

I
Import
The process of bringing goods or services into a country for sale.

Incorporated (INC)
An incorporated company, or corporation, is a separate legal entity from the
person or people forming it.

Incoterms
A set of rules which define the responsibilities of sellers and buyers for the
delivery of goods under sales contracts. They are published by the International
Chamber of Commerce (ICC) and are widely used in commercial transactions.

Inventory
These are the products which you have listed and available for sale on Amazon.
J
Jump Send
A software application/platform that allows Amazon sellers to offer and promote
their Amazon product promotions to qualified shoppers. Many sellers use this
platform in conjunction with their Amazon product deals and giveaways to
increase sales velocity and search engine rankings.

Jungle Scout
A software company that provides Amazon sellers with product research and
marketing data.

Jungle Scout Chrome Extension

A software that integrates directly into your Google Chrome browser. The Jungle
Scout chrome extension extracts data from product listings and creates a
spreadsheet offering up product metrics to explore and validate product ideas.

Jungle Scout Web App

A software application that allows you to scan and sort Amazon's product catalog
instantly. The data created helps sellers explore and validate new product ideas.

K
Keywords
A string of characters that are put together into a phrase that describes
something

Kickstarter
A popular crowdfunding platform.
L
Landing Page
The section of a web-page accessed by clicking the page's hyperlink, typically the
home page of the website.

Lightning Deals
A time-bound, promotional offer where a product is featured for several hours on
the Amazon Deals page.

Listing
A product page where shoppers buy your product on Amazon. In a product listing,
there are photos, a title, bullet points, a description and reviews

Limited Liability Company (LLC)

A limited liability company (LLC) is the US-specific form of a private limited
company. It is a business structure that can combine the pass-through taxation of
a partnership or sole proprietorship with the limited liability of a corporation.

M
Magnet
A keyword research tool offered by Helium 10 that allows you to find similar
keywords within in a market that buyers are using to describe the product they’re
searching for.

Manually Targeted Ads

Advertisement campaigns where you are able to select the individual keywords
you wish to target.
Marketing Funnel
Also known as a sales funnel or purchase a funnel, it is a consumer-focused
marketing model which illustrates the theoretical customer journey towards the
purchase of a product or service.

Minimum Order Quantity (MOQ)

The lowest possible order volume allowed by a manufacturer for a particular
product.

Multi-pack
When a listing on Amazon includes multiples of the SAME product and they are
then sold as one unit.

N
Net Profit (AKA Profit Margin)
The amount of profit you have left in your business after taking out all operating
expenses, including the cost of goods and Amazon fees

Niche
The subset of the market on which a specific product serves that given market

O
OFX
previously known as OzForex is an Australian online foreign exchange and
payments company with headquarters in Sydney.
Online Arbitrage
The process of sourcing products cheaply on one e-commerce platform for sale on
another e-commerce platform at a higher price.

Opt-in
An opt-in gives a potential customer the choice to become involved with (usually
a newsletter or messenger list) from the website.

Original Equipment Manufacturer (OEM)

A company that produces parts and equipment that may be marketed by another
manufacturer

P
Pay Per Click Advertising (PPC)
Amazon’s sponsored ad program where sellers can run ads to their product
listings. Sellers pay by the click.

Percentage Off Promo

An Amazon product promotion template which allows you to discount a product
in one or more tiered offerings to encourage Amazon shoppers to buy more.

Performance Notifications
A page in seller central that offers up information on how you are doing with
respect to Amazon customer satisfaction.

Price
The amount of money required to purchase a product.

Private Label
A product manufactured or packaged for sale under the name of the retailer
rather than that of the manufacturer.
Product Listing Grader
A free tool offered by junglescout.com that gives a listing quality score (LQS) for
an Amazon product listing page.

Promotions
A series of discount and giveaway options offered to Amazon sellers to promote
sales and social media growth.

Pro Merchant Seller Account

Amazon Sellers have the option to upgrade their account to a “Professional
Seller” on Amazon that costs $39.99 a month. This allows private label sellers to
save $.99 in fees per item you sell on Amazon. If you are selling more than 40
items per month, then you actually SAVE money by being a Pro Merchant.

Q
Q1​ - 1st Quarter Of The Year: January - March

Q2​ - 2nd Quarter Of The Year: April - June

Q3​ - 3rd Quarter Of The Year: July - September

Q4​ - 4th Quarter Of The Year: October - December

The BIGGEST sales quarter of the year! In this quarter, sellers often make more
than a 3rd of their yearly income. Many sellers ONLY sell during this time.

R
Referral Fee
Referral Fee is a percentage of your total item price (and gift wrap charges if
applicable) that Amazon collects. For example, if you sell an automotive accessory
on the marketplace for $65.99, Amazon will keep $7.92 (12%) of that revenue as
referral fees.

Request For Quote (RFQ)

An order placed on Alibaba to solicit a request for price estimates on wholesale
goods.

Retail Arbitrage (RA)

The process of finding underpriced products in a retail store to sell at a higher
price on Amazon or other online marketplaces.

Revenue
Income derived from the sale of goods or services.

Return On Investment (ROI)

How much money you make on your sold items

S
Sales Page
A web page created for the purpose of warming up shoppers to make a purchase.

Sample
A single product shipped to a buyer to demonstrate the quality, service, and
competence of a manufacturer, supplier, or wholesaler.

Search Engine Optimization (SEO)

The process of maximizing the number of visitors to a particular website by
ensuring that the site appears high on the list of results returned by a search
engine.

Seller Central
The portal that Amazon sellers use to list, maintain and observe their product's
performance on Amazon.com.

Sponsored Ad
A pay-per-click advertising solution that enables you to promote the products you
sell with keyword-targeted ads (manual or automatic) that appear in highly visible
placements on Amazon.com.

Squeeze Page
A squeeze page is a landing page designed to capture opt-in email addresses from
potential subscribers

Storefront
A service from Amazon that allows vendors and sellers to create their own brand
stores on Amazon.com and provide their customers with an immersive virtual
shopping experience

U
Unverified Reviews
When an Amazon.com user leaves a product review without first purchasing the
respective product, it is considered an "unverified review". Unverified reviews
have less credibility and builds less buyer trust.
Upsell
A sales technique where a seller suggests the customer to purchase more
expensive items, upgrades or other add-ons in an attempt to make a more
profitable sale.

Universal Product Code (UPC)

A barcode with 12 digits that can be found on almost all products found in the
retail world. You can use the UPC code to look up items on Amazon. This is also
what is covered up by your FNSKU label when preparing your products to send in
to FBA.

V
Verified Reviews
When an Amazon.com user leaves a product review after purchasing the
respective product, it is considered a "verified review." Verified reviews have
more credibility and builds more buyer trust.

Viral Launch
A software company that offers powerful keyword tools to help private label
sellers find profitable products to sell on Amazon.com

Virtual Assistant (VA) ​- Often referring to someone who helps you find products
online that you can resell on Amazon.

W
White Label
Purchasing an item from a manufacturer but applying your own brand.
Wholesale
The selling of goods in large quantities to be retailed by others.

X
Y
Z