It’s not an easy climb to Amazon success, but the end results are worth it.

Thankfully, there are many

sellers out there whose stories can inspire us all. Amazon’s Day One: Stories of Entrepreneurship
interviews some of these sellers, a few of which are listed here. However, there are plenty of other
Amazon sellers whose stories deserve to be shared. Here are some inspirational sellers who found
success through Amazon FBA:

1. Best Costumes and Toy Deals

Michael Ward is the award-winning founder of Best Costumes and Deals. Originally an eBay seller,
Michael already had strong e-commerce experience prior to joining the Amazon game. Michael carefully
strategized his entrance into the Amazon market, with no outside financing. Joining Amazon in 2011,
Best Costumes and Toy Deals gained a profit starting from year one, despite a rough adjustment period
to Amazon’s many policies. Two years later, Michael would later find even more success by gradually
transitioning to Amazon FBA- and saw his revenue jump from $1.3 million to $2.5 million. Now as an
Amazon FBA Seller, Ward is expanding globally to other markets and speaks regularly at entrepreneurial
events.

2. TechArmor
With the motto, “You Play, We Protect”, Tech Armor is the number #1 ranked brand for screen
protectors online. Originally a two-person team, Joseph Jaconi and Eric Tong founded their business in
2012 with the goal of providing alternatives to overpriced mobile gear. They did everything, from
shipping to customer service. But after six years of being on Amazon, their business has expanded
dramatically in terms of sales and staff. Although the duo at first did every aspect of the business by
themselves, they eventually switched to FBA. By joining the FBA program, they realized they were
saving a lot of time, which they used to focus on expanding their Amazon private label. Now they’ve
expanded their business globally, to the point where their business overseas has outpaced their growth
in the United States.

3. Solo Eyewear
Created with the goal of funding eye care for people who don’t have access to health care, SOLO
Eyewear was founded by Jenny Amaraneni and Dana Holliday while studying at San Diego State
University. Creating eco-friendly sunglasses, SOLO uses scrap pieces of flooring to repurpose them into a
stylish pair of shades. With their business, they focused on donating 10% of their profits to non-profits
who provided health services to restore vision. Although they built a strong retail presence online and
offline, they saw a large increase in sales after switching to FBA. By joining Amazon, a major benefit the
company received was the ability to see valuable feedback from their customers about their products.
So far, the company has provided vision restoration treatments to over 11,000 people.

4. Niche Pursuits
Serial entrepreneur Spencer Haws is all about pursuing new business ideas. Originally a website
developer and SEO expert, Spencer Haws started selling on Amazon just to see if he could make a profit.
But within 30 days of starting his FBA business in early 2015, Haws reported making $40,000. Afterward,
Haws fully committed to the Amazon FBA model. Now through his site NichePursuits, Spencer gladly
dispenses useful tips for new FBA sellers.

5. Cirdan
Barry and Lisa built their book-selling business in Florida in 2003. After Hurricane Wilma hit in 2005, the
business took a serious hit as Barry and Lisa struggled with having no power and re-building their roof.
They could have lost all of their inventory, but thankfully due to quick thinking and luck, their business
survived. After recovering from the hurricane, Barry and Lisa jumped on the chance to join Amazon FBA,
since it would help them protect their inventory in cases of any future disasters. As Barry said, “With
Amazon, small businesses can find peace of mind regarding these calamities”. Not only did FBA provide
them with more security, but it also freed up their time to improve customer service and their
inventory.

6. UpFuel
An online blogger, Chris Guthrie first stepped into the Amazon world by being involved in the Amazon
Affiliate program. However, after hearing about FBA from a random person who contacted his business
blog, Chris wanted in on the seller side of Amazon. Within 30 days of starting his FBA business, Guthrie
made almost $3,000 within 3 days. Now on his website, Chris give monthly updates on his Amazon FBA
business and advises on ways to build your product niche in various podcasts.
 7. Bling Jewelry
A life-long entrepreneur, Elena Castaneda is an Amazon private label seller who drastically pivoted her
business. Initially selling gingerbread houses on Amazon from her 1-bedroom apartment in New York
City, Elena grew her e-commerce knowledge after selling over $50,000 of gingerbread houses with only
$50 of ad spend. However, Elena soon turned to her real love: jewelry. Starting Bling Jewelry in 2008,
Elena now sells internationally. With Amazon FBA, she can depend on Amazon to handle the shipping
and customer service in international markets. Bling Jewelry now makes millions each year.

8. First State Trade

Originally McMillan Books, Jennifer and Dave McMillan founded their award-winning company in 2001
with the goal of being an online bookseller. Gradually they expanded their business (similar to a famous
businessman that we all know) to include home décor and party supplies, changing their name to First
State Trading and even opening a brick-and-mortar store. However, Jennifer and Dave still focused on
expanding their online presence. After joining Amazon FBA in 2016, FBA helped Jennifer reach more
customers and increased their sales by over 100%. In recognition of their success, Amazon has invited
the McMillans to speak at various Amazon events about their thriving Amazon business.

9. Zonlife
Chris Jones is the rare blogger who isn’t afraid to share the ups and downs of his life. Overcoming
challenges in his youth, Chris Jones began a career as a personal trainer. But eventually, Chris started
looking for ways to supplement his income. In May 2015, Chris set up his first company on
Amazon.co.uk after doing research on the Amazon FBA model. Chris sold out of his first batch of 500
units within the first 6 weeks of his FBA journey. Finding further success, Chris expanded to the US
market. Now as an Amazon FBA consultant, Chris advises clients on how to find success with Amazon
FBA.

10. Furniture Clinic

Based in the UK as a father and son business, Furniture Clinic launched in 2005. Selling furniture and
leather repair kits, the business saw a huge boost in sales after establishing an online presence. After
expanding to Amazon FBA, Furniture Clinic has found it to be immensely beneficial to their business. As
Craig Boyd, President of Furniture Clinic, says “With Fulfilment by Amazon, we can let Amazon orders
tick through at high volume and with minimal effort, while we concentrate on the higher value orders
ourselves.” Now, Furniture Clinic can focus on its expansion to the US, with plans to open further offices
around the world.
Hopefully, you can draw inspiration from these successful Amazon sellers. If Amazon is the right fit for
your business, consider giving FBA a chance!