Professional Documents
Culture Documents
This is to certify that the project entitled AMAZON PVT LTD submitted by YASH
ARYAN of MBA 1st Semester is a bonafide piece of work conducted under my
supervision and guidance.
No part of this work has been submitted for any other degree of any other
university.
The data sources have been duly acknowledge and it may be considered for
evaluation in partial fulfilment of the requirement for the award of degree of
Master of Business Administration.
HOD
(Management) Supervisor
DECLRATION
This is to certify that the project entitled AMAZON.PVT.LMT Submitted for the
Degree of MASTER OF BUSINESS ADMINISTRATION of Dr. A . P . J. Abdul
Kalam Technical University, Lucknow. is Bonafide Research work carried out
under the supervision of "MS. NEHAL JAIN" lecturer .
IN "DISHA BHARTI COLLEGE OF MANAGEMENT AND EDUCATION"
and all sources used to complete this project are duly acknowledged.
The research project has not formed for the bases of any other degree.
YASH ARYAN
MBA 1ST YEAR
ACKNOWLEDGEMENT
"Thanks to the Almighty for showering his blessings"
YASH ARYAN
MBA 1ST YEAR
CONTENT
1. Introduction
2. Company Profile
3. Objective
4. History
5. Literature Review
6. Theoretical Framework
7. Research Methodology
8. Innovation
9. Questionnaire with charts
10. Suggestion
11. Conclusion
12. Limitation
13. Reference
14. Bibliography
INTRODUCTION
Internet has expanded and developed fast during the past years and has opened
up opportunities to reach out to customers through new. Internet offer
possibilities for marketers to reach consumers through online communication
and has therefore affected marketing in a large extent. Marketers can
communicate and interact with their customers through the Internet. The usage
of marketing on the Internet to communicate a message to consumers has
grown and has become to play a significant role in companies’ promotional mix.
The Internet has been the media which people has adopted and accepted the
fastest and the usage of the Internet has increased. Companies today need to
think about which media channels to use when communicating their marketing
to the audience. Companies that are selling their products or services through
traditional channels will be affected by the Internet as a media whether they
choose it or not.
The invention of internet has created a paradigm shift of the traditional
way people shop. A consumer is no longer bothered about opening times or
specific locations. Customers can purchase products services at a time
anywhere.
Nowadays, the Internet is being widely used for various purposes and has
become part of daily life. At its inception internet was used as a medium for
communication only but with time it has become a source to learn, entertain
and most recently a medium for the exchange of goods and services between
buyer and seller. The internet now has resulted in a new mode of exchange
between buyer and sellers and has created an alternative for the traditional
marketplace. Shopping through the internet has brought a different dimension
to commercial activities. Compared to traditional shopping, consumers are
preferring the internet as shopping medium because of its characteristics
like ability to view and shop at any time from any corner of the world, feature
like searching information about commodities, place a query / review or give
purchase orders. Along with these features, convenience and comparatively
lower price are some additional features resulting in acceptance of internet as a
new shopping avenue.
While shopping online, every customer desire convenience, speed, price
benefits, product comparison facility etc. It is not that these features are not
available in traditional shopping methods. But due to changes in life style, the
notions of these features have changed among the buyers. Now individuals are
finding it difficult to shop from traditional channels due to their changed
lifestyle. As a result of all these issues along with the technological
advancements, a new mode of shopping i.e. online shopping also called as
electronic shopping has emerged. The Internet, in the field of shopping, has
brought sea changes in the mindset of customers with reference to convenience,
speed, price, product information and services associated with online shopping.
The internet has provided marketers with a completely new way to create value
for customers and build relationships with them' in the form of online shopping.
Online shopping is the process whereby consumers directly, without an
intermediary service, buy goods or services from a seller in real-time over the
Internet. One way of doing electronic commerce is online shopping. In online
shopping, electronically the sale or purchase of transaction takes place. It is also
referred to as e-shopping where 'e' stands for Electronic Shopping. Electronic
shopping is defined as a computer activity/exchange performed by a consumer,
via a computer-based interface, where the consumer's computer is connected
to and can interact with, a retailer's digital storefront to purchase the products
or services over the internet.
An e-shop allows the customer to
browse entire range of product or
service offered by e-vendor, view
pictures of the products, along with the
complete description of the product
specifications, including features and
prices. On online stores with the help of
"search" features shoppers can easily
search out specific models, brands or
items. An online shop is also referred to
as, e-shop, e-store, internet shop, webs
hop, webstore, online store, or virtual store. In present time almost all the big
retailers are now offering their online shops. These are also known as e-tailer's
and their online retail shops are sometimes known as e-tail.
1.1 BACKGROUND OF THE STUDY
The invention of internet has changed the way businesses runs all over the world
(Adnan, 2014). Use of the internet and e-commerce has been growing rapidly
since the last decade (Yörük et al. 2011). Over the internet with a few clicks of
mouse, people can connect with friends and families from distance (Khalil,2014).
The people use the internet for many reasons such as searching product
information, evaluate price and quality, choose services, and transfer payments
(Moshref et al. 2012). In various technologically developed countries, internet
has become an important medium of communication and online shopping
People can search products and information 24 hours a day over the internet
where a wide selection of products is available (Moshref et al. 2012). In addition
to the popularity of internet, the growth of online shopping business is
increasing every year (Ariff et al. 2013). There has been a move towards online
shopping because of different online factors including convenience, ease of use,
low cost, time saving, various online shopping because of different online factors
including convenience, ease of use, low cost, time saving, various online
products and brands, with fast delivery as compared to shopping physically
(Adan,2014).
Online shopping is the third most common use of internet after web surfing and
email uses (Yörük et al.2011). Like in all marketplaces, also on the internet buyers
and sellers come together to share products, services, and information (Adnan,
2014). Consumer can buy the products and services anytime from anywhere and
thereby pass over the limitations of time and place (Adnan, 2014). Online
shopping behaviour consists of buying process of products and services through
internet (Moshref et al. 2012). The buying process has different steps similar to
physical buying behaviour (Liang & Lai, 2000). In a normal online purchasing
process, there are five steps involved. Initially when the consumer identifies his
or her needs for a product or service, then one moves to online and search for
the information. After gathering product information, the consumer evaluates
the product with other available options selecting an item according to his/her
requirement and criteria making transaction for selected products and gets post
purchase experience (Kotler, P. 2000). Online shopping behaviour relates to
customer's psychological state regarding the accomplishment of online buying
(Li & Zhang, 2002).
India had an internet user base of about 354 million as of June 2015 and
is expected to cross 500 million in 2016. Despite being the second-largest
userbase in world, only behind China (650 million, 48% of population), the
penetration of e-commerce is low compared to markets like the United States
(266 million, 84%), or France (54 m, 81%), but is growing at an unprecedented
rate, adding around 6 million new entrants every month. The industry consensus
is that growth is at an inflection point. In India, cash on delivery is the most
preferred payment method, accumulating 75% of the e-retail activities. Demand
for international consumer products (including long-tail items) is growing much
faster than in-country supply from authorized distributors and e-commerce
offerings. Largest e-commerce companies in India are Flipkart, Snapdeal,
Amazon India, Paytm. E-commerce has transformed the way business is done in
India. The Indian E-commerce market is expected to grow to US$ 200 billion by
2026 from US$ 38.5 billion as of 2017. Much of the growth for the industry has
been triggered by an increase in internet and smartphone penetration. The
ongoing digital transformation in the country is expected to increase India's total
internet user base to 829 million by 2021 from 636.73 million in FY19. India's
internet economy is expected to double from US$ 125 billion as of April 2017 to
US$ 250 billion by 2020, backed primarily by E-commerce. India's E-commerce
revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in
2020, growing at an annual rate of 51 per cent, the highest in the world.
Propelled by rising smartphone penetration, launch of 4G network and
increasing consumer wealth, the Indian E-commerce market is expected to grow
to US$ 200 billion by 2026 from US$ 38.5 billion in 2017. Online retail sales in
India is expected to grow 31 per cent to touch US$ 32.70 billion in 2018, led by
Flipkart, Amazon India and Paytm Mall. Smartphone shipments in India
increased eight per cent y-o-y to reach 152.5 million units in 2019, thereby
making it the fastest among the top 20 smartphone markets in the world.
Internet penetration in India grew from just 4 percent in 2007 to 52.08 per cent
in 2019, registering a CAGR of 24 per cent between 2007 and 2019. The number
of internet users in India is expected to increase from 687.62 million as of
September 2019 to 829 million by 2021.
Online offers like Great Indian Festival by Amazon, Big Billion Day by
Flipkart, etc have a huge impact on the customers buying behaviour. Among this
Amazon Great Indian Festival is much more popular.
It is the biggest offer period of the year with mega discounts across various
categories. The e-commerce giant takes care of your savings with online
shopping deals. You get offers on fashion, electronics, accessories, groceries and
more. In addition to the discounts, you can also save with bank offers and
Amazon pay balance offers.
1.2 INDUSTRY PROFILE
In this fast changing, dynamic and world of cut throat competition, companies
are trying to lure customers with some or the other competitive advantage. With
the advantage of technology, companies try to give convenience to customers at
their doorstep due to scarcity of time, hectic lifestyle and materialistic world.
Online shopping is one such convenience to customers where they can buy 24 x
7 at their convenience. Online shopping is the process whereby consumers
directly buy goods or services from a seller in real-time, without an intermediary
service, over the Internet. It is a form of electronic commerce. The sale or
purchase of transaction is completed electronically. An online shop, e-shop, e-
store, internet shop, web shop, web store, online store, or virtual store evokes
the physical analogy of buying products or services at a bricks-and-mortar
retailer or in a shopping centre. The process is called Business-to-Consumer
(B2C) online shopping. Nowadays almost all biggies in retail segment are
electronically present on the World Wide Web Online marketplaces have
significantly reduced financial and reputational barriers of entry into world
market for Small and Medium Enterprises (SMEs). These marketplaces provide
web presence, marketing and payment services fulfilment and other services.
Due to this Small and Medium Enterprises focus on their core competencies.
These SMEs get chance to build a reputation at low cost relative to the offline
environment by the one click feedback of customer ratings online.
1984: Tesco is first B2C online shopping and Mrs Snowball, 72, is the first
online home shopper.
1985: Nissan UK sells cars and finance with credit checking to customers
online from dealers' lots.
1987: Swreg, an online payment processor that is the best Paypal alternative
for global businesses begins to provide software.
1990: Tim Berners-Lee writes the first web browser, WorldWide Web, using
a NeXT computer in UK.
1992: Terry Brownell launches first fully graphical, iconic navigated Bulletin
board system online shopping using RoboBOARD
1995: Jeff Bezos, CEO of Amazon Inc., USA launches Amazon.com and the
first commercial-free 24 hour. Internet-only radio stations, Radio HK and Net
Radio in US start broadcasting. eBay is founded by computer programmer Pierre
Omidyar as Auction Web in US.
2010: Groupon reportedly rejects a $6 billion offer from Google. Instead, the
group buying websites plans to go ahead with an IPO in mid-2011. Groupon, is a
deal-of-the-day website that features discounted gift certificates or discount
coupons usable at local or national companies.
PAYTM: This website started even as mobile recharge app, now Paytm
become the Indian Alibaba. Paytm provides variety of services like mobile
recharges, bill payments, ticket and hotel booking alongside wide selection of
generic products. Paytm offers cash back alongside the discounts, which make it
different from the shopping site. Sometime such cash back make an enormous
difference and save your extra cash.
Employment Generation
Employment generation is highly significant among the social objectives
of a business. Employment is a pathway to the overall growth of an
individual, providing income, financial independence, and opportunities
to different sections of society. Generating inclusive employment
opportunities is an important social responsibility of any business. The
TATA Group is the best example exhibiting employment generation
across industries and demography uplifting society.
Community Service
Business owners should extend their services towards the development
of society via community service. Even small initiatives can bring about a
change if done right. There are many ways your company could help
people, like focusing on weaker sections/ classes of society and
providing opportunities to physically and mentally challenged individuals.
Inclusiveness is the key. Although it is not obligatory, community service
is an integral part of the primary objectives of any business.
Sustainable Growth
While conducting business operations and making profits, considering its
impact on the environment is important. So, businesses should find and
look for sustainable alternatives for business operations, causing less
harm to the environment. For instance, use metal or paper cups in your
restaurant instead of plastic ones. Hence, having sustainable growth that
benefits the environment with your business.
wastage
sick leaves
How can Amazon Business help you in setting the primary objective of
your business?
Amazon Business could help your business, company, or organization to
achieve primary objectives like profitable product procurement, business
growth, and customer satisfaction. An Amazon Business account gets
you close to the primary business objectives in the following manner:
consumer base
BOARD OF DIRECTORS
As of September 2020, the board of directors is:
The study is to analyse the effect of Amazon Great Indian Sale on Consumers
buying behaviour. From the time of problem identification stage to the report
writing, the researcher had come across various constraints and these are listed
below.
• The researcher had a very limited time for conducting the study.
• The study mainly focuses on Trivandrum district and hence generalizing it
in the global scenario can have significant change in results
• The study was conducted during the COVID-19 pandemic situation.
ORGANIZATION OF REPORTS
CHAPTER 1 covers the core areas of the report: the introduction,
background of the study, need and significance of the study, statement of the
problem, objective, scope of the study and the limitation.
CHAPTER 6 covers the findings and suggestion drawn from the data
analysis and interpretations.
.
5. M. Dhanalakshmi, M. Sakthivel, M. Nandhini (2017)
performed a research study on Customer Perception towards Online Shopping
in Salem. The main objective of the research was to study the customer
perception towards online shopping at Salem district. The sample size of the
research was 150 respondents. The researchers had adopted random
convenience sampling technique to gather the data. The researchers conclude
that the consumer's perception of online shopping varies from person to
another and the perception is limited to a certain extent by the availability of the
proper connectivity and the exposure to the online shopping has to be improved
to make the customer satisfied. The perception of the consumer also has
similarities and difference based on their personal characteristic usage based on
their needs and demand. The study reveals that most the students are attached
to the online shopping and hence the elder people don't use online shopping
much as compared to the younger ones, so awareness has been fashioned in the
coming era. Finally, the researchers suggested that the online transaction should
be flexible for the customers who perceived in shopping.
6. Dr. T. Thirupathi and I. James (2017) performed a research
study on shopping becoming popular now days. Even though some problems are
identified from the online shopping, still it is convenient and beneficial from the
respondent's point of view. The research study reveals that specifically the
younger generations are mostly and frequently engaged in process of online
shopping. No doubt, the factors viz., quality, discount, simple payment methods,
less expensive are the factors influenced the online buyers and account for
consumer satisfaction.
7. Ashwini. N, Manjula. R (2016) performed a research study on
"An Empirical Study on Consumers Perception towards Online Shopping". The
main obiective of the research was to understand the key motivators for
consumers to search and shop online. It also investigates how different types of
online buyers perceive a website differently. The sample size of the research was
40 respondents. The findings of the proposed research work are as follows as
that online consumer concerns about lack of opportunity to examine the
products prior to purchase are regarded as specific factor affecting the online
buying decision. Also Customer goes online very often to compare the prices and
features of the various branded products and services. Then Most of the
respondents say online shopping helps them quick accessibility of a wide variety
of products. Cash on delivery and easy replacement are one of the advantages
of online shopping. Finally, the researcher concludes that Online shopping
enables the customers to buy from any part of the world at any time providing
better opportunity and also benefits like cash on delivery, easy replacement,
convenience, fast refund, time saving and secured Delivery of the product,
confidentiality, etc. The site enables them to browse before they shop, and to
research the product so they have more confidence in what they are buying.
8. Manisha Kinker, N.K. Shukla (2016) performed a research
study to understand the Consumer Behaviour towards Online Shopping of
Electronic Goods in Bhopal and Jabalpur city. The main objective of the research
was to study in detail about consumer Behaviour towards online shopping of
electronic goods, to study consumers expectations of online stores, to find out
factors that influences the consumers towards online shopping and to analyse
the consumers wants and needs in Bhopal and Jabalpur city. The sample size of
the research was 40 respondents of Bhopal and Jabalpur city. The researcher
found out Time Saving, Product Quality, Product Price, Convenience,
Accessibility, Shop Anywhere and Anytime as the main factors that influence
customers attitude towards online shopping of electronic products. The
secondary factors that influences customers attitudes towards online shopping
of electronic products are technological factors, assured quality, cash on delivery
and various promotions and discounts. The attitude towards online shopping is
different in Bhopal and Jabalpur city. c
CONCEPTUAL MODEL
The following conceptual model is developed on the idea of prior researches
presented into the literature review regarding external online shopping factors.
the aim of conceptual model is to look at the web shopping behaviour of Uppsala
University students and other people visiting University's library at Gotland
campus. This model examined the connection between independent and
dependent online shopping factors. supported the presented literature, the
independent factors are perceived risk (financial risk, product performance risk,
and no delivery risk), psychological factors (trust and security), and website
design factor while dependent factor is consumer's online shoppingbehaviour.
Although this sort of conceptual model is employed in several prior studies to
live the consumers' online shopping behaviour, there are several independent
online shopping factors which influence consumer's online shoppingbehaviour.
it's hard to live all online shopping factors in one model, so this research paper
measures and analyzes only five independent online factors which influence
consumer's online shopping behaviour. By examining these selected factors, it
also reveals the limitation of this conceptual model.
It is mentioned above about the selection of five online factors that have been
chosen after reading the relevant literature in the field of consumer'sbehaviour
in online shopping. These factors are further described in the following section.
FINANCIAL RISK
A recent study was conducted by Kumar & Dange (2014) where the aim are to
research different dimensions of perceived risk that influence the consumer's
online shopping behaviour. The results of study revealed that online shopping
perceives risk with regard to financial risk, time risk, social risk, and security risk
as they influenced more online consumer's attitude towards online shopping. On
the opposite hand, an equivalent two online buying risk factors are financial risk,
and security risk that have influenced on non-online shoppers. Furthermore,
their study has found two additional barriers of psychological risk and physical
risk among nonbuyer.
Another recent study was conducted by Babar et al. (2014); they used a
Technology Acceptance Model to look at the various factors influence customers
intention to buy online. This study has investigated the influence of usefulness,
simple use, financial risk, and attitude towards online shopping. The findings
indicate that financial risk have a negative impact on the attitude towards online
shopping where the rationale states that consumer have a fear of monetary loss
and security concern over the web shopping. Gozukara et al. (2014) research
claimed that the perception of risk played an important role to create the
connection between purchase intentions and hedonic motivations.
Furthermore, the study concluded that perceived risk had a negative impact on
consumer's intention toward utilitarian motivation. In contrast, the perceived
risk had no negative impact on influencing consumer's intention toward hedonic
motivation
Li & Zhang (2002) conducted a study supported 20 empirical articles. the aim of
the study was to scrutinize the impact of website quality on e-commerce.
supported content analysis of these studies their research findings indicated that
website design had positively and significantly influenced consumer's attitude
towards online shopping. On the opposite hand, they also found that website
design had two different segments which consumer perceived in website design
that were hygiene and motivation. Furthermore, they mentioned privacy and
security, easy navigation of website, and complete information associated with
hygiene segment. The absence of hygiene results in dissatisfaction of consumer's
need as compared to enjoyment, quality, cognitive outcome, user
empowerment, and e-retailer information that's linked to motivation segment in
website design. These factors of motivation segment increase the worth of
website design and satisfied consumer's need. In short, an honest and appealing
website design can be helpful for consumers to form their e-shopping easy and
smooth. On the opposite hand, a low-quality website design might be a barrier
for consumers to not shop online.
DEMOGRAPHICS CHARACTERISTICS
Online buyers have different characteristics with varying motives to buy online,
consequently have been extensively studied, in the context of attitude,
behavioral intention and adoption of online buying with respect to different
categories of products and different cultural settings. The factors what
characterize the consumer demographic profile: age, sex, occupation, education,
family status, income, living conditions and life expectancy (Andersone & Gaile-
Sarkane, 2009). Age, education and profession have been reported to have
significant impact against other variables- income, gender and ethnicity.
Regarding gender there is no consensus e.g. Chinese male and female consumers
hold similar online shopping intentions (Wen Gong & Maddox,
2011). Same is found even in developed countries. Yet, few reported males more
likely to shop online (Cha, 2011). Interestingly, different online buying motives
have been reported for both the gender. In the same Chinese study age and
Perceived risk were not found significantly different, but income and marital
status were found to have influence on online buying intentions.
Contrary to other findings married with children are more likely to buy online as
compare to singles or married with no children. Which is consistently found in
other studies as well (Brown, Pope, & Voges, 2003). Students as online buyers
have been studied (Al-Swidi, Behjati, & Shahzad, 2012).
TRUST, RISK AND SECURITY
To overcome the inherent limitation of employing different IS-adoption models
which have their foundations in TRA other related psychological theories,
construct of trust, risk and security concerns have been strongly established in
the online buying literature. "Online trust has been reported to be an integral
component of customer purchase intention in the context of both developed
and developing countries (Thamizhvanan & Xavier, 2013). Perceived trust has
been reported as positively influencing intention, adoption and continuation
behaviour. Other equally important, extensively studied and found as predictor
variables are- risk (having inverse relation) and privacy & security concerns.
Online security concern varies over the product category bought online (Cha,
2011).
SOCIAL INFLUENCES
Subjective norm is defined as -the perceived social pressure that most people
who are important to him/her think he/she should or should not perform the
behaviour in question (Ajzen, 1991; Cameron, Ginsburg, Westhoff, & Mendez,
2012; Fishbein & Ajzen, 2011). SN have been found to be strongly influencing
intention to buy online (Turan, 2012) (Cha, 2011). - Product characteristics Three
major types of product: search, experience, and credence goods (Luo et al.,
2012). Search products are those that can be evaluated from externally provided
information. Experience products, on the other hand, require not only
information, but also need to be personally inspected or tried. Credence
products are those that are difficult to assess, even after purchase and use
(Brown et al., 2003 (Cha, 2011). "Tactility" is ability to examine/ test, in terms of
touch and sight, a product (Alkailani, 2009). Findings for this construct as an has
mixed results in different cultural environments e.g. Chinese are not more
concerned about the lack of face-toface contact or the inability of them to touch
and feel tangible products or credit as against Americans (Wen Gong et al.,
2012). Study comparing online buying intention of "real" vs. "virtual" items
reported different criterion employed for each by online buyer (Cha, 2011).
There is no uniformly accepted standard product classification available
(Sarigiannidis & Kesidou, 2009) so far in the context of online buying. For virtual
items PEU, PU, enjoyment and security have not found significant, hence
proposed different strategy for both types of items.
SHOPPING ORIENTATIONS
Different shopping orientations have been found (Brown et al., 2003) when
exploring different motivations e.g. personalizing shoppers, recreational
shoppers, economic shoppers, involved shoppers and convenience shoppers.
"Impulse purchase orientation" has significant impact on the customer online
purchase intention but "quality orientation" and "brand orientation" also has not
impact (Thamizhvanan & Xavier, 2013). But there is no consensus on the relevant
classification of online buyers. Moreover, which class dominates the total
segment of online buyers is not identified. Some study reported convenience as
the major orientation other highlighted economy or personalizes. Moreover,
shopping orientation is not found significant enough for online buying
intentions.
WEBSITE CHARACTERISTICS
Website design along with customer service and pricing have been reported as
major "retailer characteristics" affecting online buyer satisfaction (Luo et al.,
2012) (Mishra & Priya Mary Mathew, 2013). Perceived control over site
navigation and product category are primary factors influencing website quality.
Study highlights that "high trust consumers" who spend more and buy more
often online the "return policy" cannot compensate the poor website design
(Bonifield et al., 2010). Website quality influence consumers' perceptions of
product quality, and affect online purchase intentions (Sun, Chen, & Huang,
2014) and even continuation intentions. Signal credibility found to strengthen
the relationship between website quality and product quality perceptions for a
high-quality website.
OTHER VARIABLES
Internet Proclivity is frequency of internet usage (Alkailani, 2009) has been
studied. "Prior online purchase experience" positively effect on the customer
purchase intention (Brown et al., 2003) even in the context of developing
countries (Thamizhvanan & Xavier, 2013). Many other diverse variables
have been reported.
RESEARCH METHODOLOGY
RESEARCH DESIGN
Research design is an agreement or condition for collection and analysis of data
that aims to combine significance to the research with an economy in process.
Here Descriptive research design is used.
SOURCES OF DATA
For the further development of this study, mainly two sources were used:
Primary and Secondary Data.
NEERING
PRIMARY DATA AND SECONDARY DATA
The necessary data have been collected from both primary sources and
secondary sources.
• Primary data
The primary data was collected by means of a survey. A structured questionnaire
was developed and distributed through online in Trivandrum.
• Secondary data
The secondary data was collected from company website, company brochures,
journals, and reference books.
POPULATION
The study mainly focuses on Trivandrum District.
SAMPLING DESIGN
A sampling is a definite plan for obtaining a sample from given population.
Here, non-probability technique is used for data collection through samples.
SAMPLING TECHNIQUE
A purposive sampling technique was applied to select the sample items from the
population., also referred to as a judgmental or expert sample, is a type of
nonprobability sample. The main objective of a purposive sample is to produce
a sample that can be logically assumed to be representative of the population.
METHOD OF DATA COLLECTION
A structured questionnaire was developed and distributed online ca. The first
part of the questionnaire intends to collect the demographic information of the
respondents and it was followed by questions regarding the concept of
webrooming and showrooming. A five-point Likert scale was used in the
questionnaire.
DRAFTING A QUESTIONNAIRE
A structured questionnaire was prepared and it was distributed through google
sheets. The questionnaire starts with the demographic factors of the
respondents and it is followed by sections of question regarding Customer
Purchasing Behaviour and Amazon Great Indian Festival. Detailed questionnaire
was attached in the Appendix 1.
PILOT STUDY
Pilot survey is in fact the replica and rehearsal of the main survey. Such a survey,
being conducted by experts, brings to the light the weaknesses (if any) of the
questionnaires and also of the survey techniques. From the experience gained
in this way, improvement can be affected.
The questionnaire was shared with randomly selected 300 respondents in order
to identify the ambiguities in the questionnaire. To ensure the validity of the
questionnaire a thorough literature review was conducted and expert opinions
were gathered.
DATA ANALYSIS TECHNIQUES
PERCENTAGE ANALYSIS Percentage Analysis is one of the basic
statistical tools which is widely used in analysis and interpretation of primary
data. It deals with the number of respondent's response to a particular question
is percentage arrived from the total population selected for the study.)
CORRELATION (Correlation is a statistical technique that can show
whether and how strongly pairs of variables are related. For example, height and
weight are related; taller people tend to be heavier than shorter people.)
REGRESSION (Regression is the technique which is used for determining
the relationship between two or more variables, where a change in dependent
variable is associated with a change in independent variable.)
T-TEST (The One Sample T-Test determines whether the sample mean is
statistically different from a known or hypothesized population mean.)
RELIABILITY TEST
Reliability is consistency of measurement (Bollen, 1989), or stability of
measurement over a variety of conditions in which basically the same results
should be obtained (Nunnally, 1975).
Cronbach Alpha is the measure to check reliability of the instrument. According
to some previous research done in the area Alpha value above 0.6 is acceptable.
With the help of SPSS 20, Reliability test has been performed on Likert Scale
items. For attitudinal scale used in questionnaire, the Cronbach Alpha value
obtained was 0.934. Therefore, the research instrument used was
considered as reliable.
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By creating Amazon Business, we’re providing small retailers with the
opportunity to easily connect with big wholesalers, making it more convenient
for them to access a wide range of goods in bulk.
2. Cost-effective solutions:
our app can offer competitive pricing for bulk purchases, allowing small
retailers to save money and improve their profit margins.
3. Streamlined ordering process:
With Amazon Business, retailers can enjoy a simplified ordering process,
reducing the time and effort required to source and purchase goods in bulk.
Increased efficiency
Innovation can streamline operations within the Amazon business,
making processes more efficient and cost-effective. This can lead to
faster order fulfillment, optimized inventory management, and reduced
operational expenses.
Sustainability initiatives
Amazon can use innovation to drive sustainability efforts, such as
implementing eco-friendly packaging, optimizing transportation routes
to reduce emissions, and promoting recycling and waste reduction.
1. How do you think the new Amazon Business app can benefit small retailers
in terms of connecting with big wholesalers?
a) Expand inventory options and competitive pricing
b) Streamline procurement workflow
c) Simplify communication with wholesalers
d) All of the above
3. From your perspective, how do you think the Amazon Business app can help
streamline the purchasing process for small retailers?
a) Centralized platform for browsing and ordering products
b) Efficient procurement workflow
c) Simplified communication with wholesalers
d) All of the above
4. What do you think are the potential challenges or obstacles that small
retailers might face when using the Amazon Business app to connect with big
wholesalers, and how do you think those challenges can be addressed?
a) Competition from other retailers
b) Managing inventory levels
c) Building relationships with wholesalers
d) All of the above
5. In your opinion, what are the key advantages of using the Amazon Business
app compared to traditional methods of connecting with wholesalers for small
retailers?
a) Vast selection of products
b) Competitive pricing
c) Convenience of a digital platform
d) All of the above
6. How do you envision the Amazon Business app impacting the overall
success and growth of small retailers who rely on connecting with wholesalers
for their inventory?
a) Expanding inventory options
b) Improving profitability
c) Thriving in a competitive market
d) All of the above
7. How do you think the Amazon Business app can help small retailers expand
their product offerings and compete in the market?
a) By providing access to a wider network of wholesalers and a variety of
products.
b) By offering tools for inventory management, order tracking, and analytics.
c) By enabling retailers to make data-driven decisions and optimize
operations.
d) All of the above.
8. In your opinion, what are some potential benefits for big wholesalers in
partnering with Amazon Business and utilizing their new app?
a) Access to a large customer base and increased sales volume.
b) Streamlined order processing and fulfillment, improving operational
efficiency.
c) Enhanced credibility and visibility through Amazon's brand reputation.
d) All of the above.
9. Do you think the Amazon Business app has the potential to disrupt the
traditional supply chain model? Why or why not?
a) Yes, by connecting retailers and wholesalers on a centralized platform.
b) No, because traditional supply chain players can adapt to the changing
landscape.
c) It depends on industry dynamics and adoption rates.
d) All of the above.
10. What are some additional features or improvements you would like to see
in the Amazon Business app to further enhance the experience for both small
retailers and big wholesalers?
a) Enhanced search and filtering options.
b) Integration with popular accounting and inventory management software.
c) Advanced analytics and reporting capabilities.
d) All of the above.
Suggestion
In addition to the seller’s rating and product price, Amazon also uses the
keywords in the product title to rank the listing. Amazon’s product titles are
limited to 500 characters and are recommended to include brands, descriptions,
product line, materials, colors, and sizes.
Sellers can use the Amazon Keyword Tool to find popular long-tailed title
keywords, and find the keywords that are right for you among these keywords,
and then enter them into Google’s Keyword Planner Tool to evaluate the search
volume of these keywords.
Besides the product title, Amazon has other keyword fields. You can enter five
keywords or phrases into the fields. Remember, do not use keywords that
already appear in the title.
Inventory, logistics, customer service, and prices are important factors to win
Buy Box. Repricing tools such as FeedVisor or teikametrics can help you
monitor competitors ‘prices 24 hours a day. For example, you can set your price
$0.01 lower than that of your competitors and keep your price competitive at all
times. If your competitors are out of stock, these tools automatically raise prices
to maximize your profits.
If you want to make your product attractive, try Amazon sponsored product
service, which gets your product listed in the search results, in the right column
of the page, or on the product details page. Amazon announced that it plans to
enhance this feature to make ads more visible. More important, it offers a free
trial.
5, Attract consumers with discounts
Although Amazon does not allow email or other means that lead consumers to
links to other sites, you can instead direct consumers to your Amazon store from
other sites. Articles and blogs are great ways to achieve the goal. Write some
articles about your products on websites such as Hubpages, Go Articles and
Isnare and links back to your store.
Leaving coupons with your packing list is also an effective way to keep
customers. Lightning deal, one-time promotions and free delivery are all
effective ways to attract consumers to place orders again.
Now, let’s look at a real case together! ToiletTree is an Amazon seller in New
Jersey, USA.
They put a lot of effort into building their websites and get huge traffic from
Google through SEO optimization and keyword advertising.
At the same time, they make great efforts to integrate their online store with
social platforms like Facebook and Amazon.
Facebook Page:
Previous efforts by Amazon to stop the flood of fake goods, such as the
‘Brand Registry’2 program launched in 2017, have proven to be
ineffective for many brands, with some going as far to say that they
merely pay lip service to the problem. Although Project Zero in theory is
a good sign of progress, there are constraints to Amazon’s approach
and questions remain surrounding where accountability should lie.
Below are the six key limitations that we have identified to the initiative in
its current form.
Self-service removal data also feeds into the automated protection tool
and will likely require significant enforcement input from the brand to
ensure Amazon gets takedowns right.
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Web Address:
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