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We have taken this measure because we have found that you have

repeatedly violated the Amazon Drop Shipping policy. Drop shipping


or allowing a third party to fulfill orders to customers on your behalf, is
not acceptable unless it is clear to the buyer that you are the seller of
record. When a customer sees packaging and invoices or receipts
identifying a seller that is not you nor Amazon, they may be confused
about how their order is being fulfilled and who they should contact
with any problems or questions.

Negative feedback:
114-9382615-3182602
“Seller charged 89.98 for a box of maxwell house k cup coffee, normally about 30.00.
Then when contacted, the seller sent a screen shot of someone else's order. The
screenshot was of wonderful pistachios, 48 ounces x 2 for 59.99 each. Unbelievable
and it is absolutely ridiculous that someone would try to use Amazon to scam
unsuspecting consumers.”

113-6369360-0591450
“I find it amazing, got an email at 4:27pm saying my item shipped, then also at 4:27
I received and email telling me (Fed Ex) damaged the items/ returned it to the
warehouse... When I tacked it, it said no shipper tracking.. I work with FEDEX they
totally provide tracking second they pick it up. They sold it for really good
price/realized it/made up story . Plus they were totally sold out.. LOL”

111-4901154-9077012
“I notified the seller on 5/19 and NO response as of 5/21/2022 from the seller & NOW
the seller wants me to wait ANOTHER 2 days while the seller contacts the carrier
(USPS). USPS claims the tracking number provided was delivered to another address
NOT mine and the package was 9oz (I believe trays weigh more) which was delivered
to that address which is NOT mine.”

112-5726583-2281800
“I never received my order.”

114-6809967-4215451, 112-5451644-5482616, 113-7830553-0866652, 111-4901154-9077012, 114-


7787529-2243465, 114-7786099-4921069

ASIN: B007Y6P7ZG
ASIN: B001F9J4OS
ASIN: B08FSBNYQC
ASIN: B007Y6P7ZG
ASIN: B006MB7LMQ

Hello,
Amazon Seller Performance team,

Thank you for providing me the opportunity to appeal my seller


account’s suspension due to dropshipping issue.
We understand how seriously Amazon takes infringement with their rules, so
we've come up with a plan of action that demonstrates what we've done to
address the relevant issue of October 24, 2021 and prevent it from
reoccurring in the future.

-- GREATER DETAILS ON THE ROOT CAUSE OF DROP


SHIPPING VIOLATION ISSUE DUE TO LATE DELIVERY OR
NOT DELIVERED:

1. IN MANY ORDERS CUSTOMERS DID NOT RECEIVE THEIR PACKAGE ON TIME OR


NOT DELIVERED:-

-- What Wrong happened:

Over the past few months several of our customers reported complaints that their
orders not delivered or delivered late. We received complaints about late delivery
and products not delivered in the form of negative feedbacks.

-- Why this Wrong happened:

We know that the major reason of this issue is that we didn’t choose reliable
shipping Courier partner or not a good dropshipper who can deliver the orders on
time. We understand that Late delivery of orders caused inconvenience to the customers
and also affected the trust of customer on Amazon and us.

-- SOME ORDER IDs WHOSE PACKAGE DIDN’T ARRIVED:-

 113-7518374-0879417, 111-5755558-4575412, 114-8007989-6892203, 111-1508815-7939459,


111-3969633-5036208, 114-8649465-7223467, 114-6766292-1201819, 111-6033701-8718628,
111-4222357-9755400, 114-1776249-2661058, 114-1967658-6183468, 112-3298954-2704246,
113-9128904-0802643, 113-7304683-6582604, 112-5075355-1381836, 114-4809011-2848261,
113-8651170-1091427, 113-7555363-2226617, 113-2353536-7532259, 114-9735160-6373867,
113-8692551-8135405. 112-2457577-3637801, 112-2457577-3637801, 114-7244571-5041063,
112-9605277-5337000, 112-2837277-0627420, 114-3764540-6691407, 111-4167745-1251421,
113-1267293-9669858, 114-2278475-2439445,  112-7710173-8065838,  112-5342474-2107442,
111-4324947-7549036, 113-5907988-5033847,  112-4793129-9869039, 114-8286241-3300244,
114-2992284-8318622, 111-1860420-9701845, 112-0835978-4643405,  113-6183267-7272267,
114-0808656-9379465, 112-1648360-3313048, 114-9179838-6649836, 112-3397505-0703468,
114-6883429-2554658, 113-6761066-8948232

2. HIGH ORDER DEFECT RATE ISSUE DUE TO LARGE NUMBER OF A-Z


GUARANTEE CLAIMS:-

We received multiple complaints of the customer regarding A to Z guarantee


claim and negative feedbacks complaining about late delivery order not
delivered and poor customer service type of issues.This was unexpectedly
caused by lack of stock, we send products directly from third party without
checking product condition and changing the packing slips and didn’t applied
amazons packaging or non branded packaging.
The following orders are below in which buyers have filed A to z guarantee claims
and asked for refund:-

112-1155463-4669821, 111-3090685-9748265, 113-8162589-0185816, 112-3211620-


9729034, 113-3067786-1887437, 111-5548113-7672246, 114-8042530-5069858, 113-
3976421-4621034, 112-8721813-9799413, 112-6446055-8573857, 112-2134841-4252224,
111-4132137-5974664, 113-6489507-5337803, 113-3333190-9865860, 111-4347106-
3890669, 112-4772998-7385026, 114-0565047-6076202, 114-2530518-3721845, 114-
2621094-1091447, 114-9503913-9873055, 111-2071586-9897844, 111-1312960-5216242,
111-0079998-1268219, 113-9847383-7205830, 114-9594506-1950628, 113-1810619-
3367459, 112-5864248-2769812, 111-5382530-8665824, 111-5024284-0065007, 112-
4977190-8180211, 111-6916663-7227442,114-4990128-6747420

3. WE CONSIDER THIRD PARTY BRADNED ORDER PACKAGING MAY BE ALSO A


SUSPENSION REASON:-

We admit that we have breached Amazon's drop shipping policy by using third-party
packaging slips, invoices, and outer covers, it causes that our buyers may be confused
about branding.

We were purchasing goods from a big wholesale platform, Now we have understood that
if a customer sees a packaging of third party brand he or she can blame Amazon for
delivering the products from another wholesaler and amazon is cheating the customer.

4. We have mistakes in choosing accurate shipping provider for


delivery:-
We were unaware that not choosing an experienced supplier could cause
such a mess. As a result, we were unable to fulfil orders on time, and in order
to fulfil orders on time, we began dropshipping through third parties, and this
issue arose. If we had hired our own warehouse, this issue would not have
arisen.

-- GREATER DETAILS ON THE ACTIONS WE HAVE TAKEN TO RESOLVE THE


DROP SHIPPING VIOLATION ISSUE DUE TO LATE DELIVERY OR NOT
DELIVERED:-

A. We have hired a new warehouse to fulfill all the orders from our own
fulfillment channel:

* We have hired our own ware house to provide products to the customer and to fulfill the
orders on promised date and to manage our inventory and all our services.

* All affected customers whom let us know that they haven’t received their orders have
been fully refunded.( We have attached to this appeal letter, evidence that refunds have
been made).

* All messages received were answered on time. We have shipped all remaining orders
immediately as for preventing out of stock and to ensure that all the product are in
correct quantities and as described in the listing and updated them with valid tracking and
amazons outer packing or no branded packaging complying with Amazons requirement.
* We have checked all our current stock in our ware house to ensure that there are not
any damaged products and defected products and if we will find any product in bad
condition or any lack of products, we will immediately share out of stock information.

B. WE HAVE PROVIDED 100% REFUND TO THE CUSTOMERS:-

We have shipped many orders and in these orders some of the orders many were
were late or never delivered to the customers. However, in order to make the
customer happy or satisfied, we gave full refunds because we know that customer
satisfaction is Amazon’s top priority ever.

In the following orders we have provided 100% refund:

114-6883429-2554658, 112-3397505-0703468, 114-9179838-6649836,  113-7518374-0879417,


111-5755558-4575412, 111-1508815-7939459, 111-3969633-5036208, 114-6766292-1201819,
111-4222357-9755400, 114-1776249-2661058, 114-1967658-6183468, 112-3298954-2704246,
113-9128904-0802643, 113-7304683-6582604, 112-5075355-1381836, 114-4809011-2848261,
113-8651170-1091427, 113-7555363-2226617, 113-2353536-7532259, 114-9735160-6373867,
113-8692551-8135405. 112-2457577-3637801, 112-2457577-3637801, 114-7244571-5041063,
112-9605277-5337000, 112-2837277-0627420, 114-3764540-6691407, 111-4167745-1251421,
113-1267293-9669858, 114-2278475-2439445,  112-7710173-8065838,  112-5342474-2107442,
111-4324947-7549036, 113-5907988-5033847,  112-4793129-9869039, 114-8286241-3300244

C. What We Did To Resolve The Issue of third party fulfillment :-

-- We have intimated our all drop shippers over fulfilling our all orders to use Amazon
branded packaging or completely non branded packaging in all orders.

-- We have asked to all our suppliers to especially concentrate on packaging, there


should be no third parties outer or packing without any logo printed on the outer part.

-- We have instructed our staff to cross-check that there are no third-party drop shipper
packing slips, invoices, packaging, or any other identifying features on order at the time
of shipping.

D. We have intimated all our dropshippers and suppliers regarding the order
packaging and fulfillment:

-- We have break our pacts with the drop shippers who were not ready to provide order
fulfillment without their own packaging, slips and logos.

-- We have recruited some experienced employees to handle packaging and invoices in our
warehouses for order fulfillment.

--We've also taught our older employees to pay careful attention to packaging slips, labels, and
invoices, which assures customers of our service and brand name with confidence.

--As a result of all the above actions we are trying so hard to overcome from this drop
shipping violation because we have realized our mistake.

E. WE HAVE EXAMINED ALL OUR BUYER SELLER COMMUNICATION:-


-- We have analyzed all buyer-seller communications for almost all purchases on
which we had questions or complaints. (Buyer communication proof has been
attached in the appeal --- )

Orders Feedbacks

Product Reviews

Buyer seller messages

A-z Claims replies from buyers

Customer complaints and many more.

After reviewing the whole buyer-seller communication we have realized that how
many mistakes we have done in the past which are not forgettable.

-- GREATER DETAILS ON THE ACTIONS WE HAVE TAKEN TO PREVENT THIS


DROPSHIPPING VIOLATION ISSUE DUE TO LATE DELIVERY OR NOT
DELIVERED IN THE FUTURE:-

1) WE HAVE HIRED OUR OWN WAREHOUSE TO MANAGE OUR


INVENTORY :-

As a result of these problem our suppliers' warehouses were no longer


available or handled on a regular basis.

- We have immediately contacted customers who had issues with their


purchases and resolved the matter by accepting the return and issuing a full
refund.

- In order to avoid this problem in the future, we hired a warehouse where we


control our inventory and offer our own fulfillment, including our own invoice,
packing slip, packaging, and labels with Amazon's tag.

- Customers will not be confused, and they will recognize us whether they
want to return, replace, or receive a refund, making it simple for them.

This warehouse will be helpful in the following:-

-- stock management
-- Timely dispatch
-- Out of stock information's
-- Notice damaged or defective products
-- Manage account

2) CONTACTED THE MOST APPROPRIATE COURIER PARTNER FOR


SHIPPING TO AVOID DELAYS IN DELIVERY:-
We guarantee that we will use best practices to include accurate tracking
information in all of our orders so that our customers and Amazon can monitor
them. In the future, we will guarantee that this sort of invalid tracking id issue
does not occur in our account in future.

For domestic shipping, we will only use integrated carriers to deliver our
orders. According to the VTR policy,

We will only use the following Integrated and Trusted Carriers Partners from
Amazon:

DHL, Fedex, USPS, UPS, Ontrac, YRC, and so on.

3) WE ARE GOINT TO ENROLL INVENTORY MANAGEMENT SOFTWARE:-

We've worked hard to enhance our order processing so that we can follow every
Amazon drop shipping policy. We were previously unaware of our out-of-stock,
damaged, and faulty items, which resulted in these issues and our inability to
manage our account on a regular basis.

To address this problem, we developed software for inventory management that


would alert us to out-of-stock, damaged, and faulty items, as well as keep us
informed of new sales, cancellations, defective or damaged products, returns, etc.

4) PROACTIVE POLICY REVIEWS

We have done a proactive policy review WHICH WILL HELP US TO


UNDERSTAND THE ISSUES before it came practically and in resolving it under
the Amazon policy’s.

We have reviewed the following Policies to improve performance matrix in


future:

-- Drop Shipping Policy


https://sellercentral.amazon.com/gp/help/G201808410

-- Service performance requirements:


https://sellercentral.amazon.com/gp/help/G202160060

-- Monitor your account health


https://sellercentral.amazon.com/gp/help/G200205250

-- On-Time Delivery https://sellercentral.amazon.com/gp/help/help.html?


itemID=200847280&language=en_US&ref=ag_200847280_cont_G200205250
-- Order Defect Rate https://sellercentral.amazon.com/gp/help/help.html?
itemID=200285170&language=en_US&ref=ag_200285170_cont_G200205250

-- Improve your performance


https://sellercentral.amazon.com/gp/help/help.html?
itemID=201018250&language=en_US&ref=ag_201018250_cont_G200205250

WE WILL EXAMINED ALL OUR BUYER SELLER COMMUNICATION:-

-- We will analyze all buyer-seller communications for almost all purchases on


which we will have questions or complaints.

-- We will recognize our errors in terms of late delivery difficulties and troubles
that customers will experiencing.

-- We will respond to certain buyers who will inquire about the shipment error.

-- We will also predict other factors that may have an impact on the quality
and condition of our products and services.

Finally, we guarantee you that we will obey to Amazon policies and urge that
Amazon reconsider our seller fulfilled offers and restore our account health.

Regards

Flipper hoop

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