Hello,

Amazon Seller Performance team,

This is Abdul I do thank you for providing me the opportunity to appeal my seller fulfilled
offer’s suspension in dropshipping.

I am sharing a plan of action below on the basis of our understanding from our experience. I
am sharing the “Root cause, Actions we have taken and preventive measures we are going to
take in the future.”

GREATER DETAIL ON THE ROOT CAUSES OF THE DROP

SHIPPING POLICY VIOLATIONS:

1. IN MANY ORDERS CUSTOMERS DID NOT RECEIVE THEIR PACKAGE ON

TIME OR NOT DELIVERED:-

-- What Wrong happened: Over the past few months several of our customers reported
complaints that their orders not delivered or delivered late. We received complaints about late
delivery and products not delivered in the form of negative feedbacks.

-- Why this Wrong happened: We know that the major reason of this issue is that we didn’t
choose reliable shipping Courier partner or not a good drop shipper who can deliver the
orders on time. We understand that Late delivery of orders caused inconvenience to the
customers and also affected the trust of customer on Amazon and us.

-- Some order ids whose package didn’t deliver or late delivered:-

113-9752303-7485831, 112-0657891-2405811, 111-8655257-0109018, 113-7954001-2569021,

114-7945359-8732267, 111-8154893-0683445, 114-7426639-2927450, 114-3800772-9965827,
113-0052827-3797827, 113-2869001-0905022, 113-3479339-4474646, 114-5218529-9877030,
113-6640782-9981862, 113-7150700-0265831, 113-1829366-9428216, 112-1708563-4313067,
113-3619728-0163462, 113-7924492-4662618, 113-8986957-9367469, 114-5958091-9553860,
111-9955753-5967417, 112-0077098-2478615, 114-3574628-1460211, 113-4534388-8837812,
114-8229974-1506640, 112-1329770-0920233, 111-7420443-3225026, 114-8314779-8512250,
114-2859317-0929851, 114-5687431-7549800, 112-5124597-6081069, 111-0582801-3245857,
114-9279033-3892246, 114-7771110-8147407, 112-3729472-7792209, 113-6708593-1708202,
113-4471955-6172217 , 114-8035032-9984252, 113-0806201-5666639, 111-8307008-6389840,
114-2221858-9356201, 114-5569979-3382607, 114-8231771-3207402, 112-4924642-9940261,
113-1249237-1242614, 113-2624335-5183469, 113-9111688-8594649, 114-3385096-8160266,
111-7358994-8256230, 114-4995921-7275468, 113-0699018-1363431, 112-5694317-0890614,
111-8750180-5488261, 111-1812879-0336218, 112-3995477-7429005, 114-9148100-6335414,
113-7018486-7566629, 114-3857753-5357829, 114-6367673-3296233, 113-4293237-8162612,
114-3503096-6479453, 111-4706667-6207403, 114-1313099-9653064, 112-4963286-5224207,
114-0531455-3124260, 113-4264952-0167453, 111-3264007-8825046, 114-8300455-4239414,
112-1655061-6801036, 114-7764753-7724267, 111-3496454-8225004, 112-3616519-3755442,
114-1261056-8197804, 112-6092880-7469829, 112-2725199-1128242, 112-9740793-2320216,
112-1983659-9874651, 112-6542256-1140238, 113-1261002-0161023, 112-1935793-0953851.

2. OUR VALID TRACKING RATE DAMAGED DUE TO SHIPPING PROVIDER

FOR DELIVERY AND RESULTANT : According to Amazon our valid tracking rate
is below than the target of 95% in performance dashboard. We have reviewed our order
 history and found that in last 2 months I have done a lot of mistakes in order
confirmations, Order fulfillment and specially in shipping. In my account there two
categories.
We were unaware that not choosing an experienced and trusted supplier could cause of such a
mess. As a result, we were unable to fulfil orders on time, and in order to fulfil orders on time,
we began shipping through third parties courier partners and this issue arose. If we would
have hired our own warehouse for order fulfillment this issue would not have arisen.
112-3132409-8003439, 112-7271855-8297004, 112-1033743-8941010, 112-7318247-8097866,
113-7085351-7349040, 113-8870677-0535452, 112-9791597-8778600, 112-9955723-9120241,
112-7054725-7232225, 113-1470445-6225813, 112-7300570-1177059, 113-9056473-5799461
112-0944638-1552263, 112-6825837-0133842, 113-0695136-6609017, 112-7718968-2705061,
112-8383117-9024260, 112-9052899-8335422, 112-3283798-4520251, 112-4783009-7105024,
112-2391219-5424250, 112-9004016-7796231, 112-2738721-3307451, 112-2649086-1431466,
112-9038666-3910623, 112-1994818-8588207, 112-3238945-9377063, 112-0123008-8664201,
112-5447766-5581835, 112-6090774-3045841, 113-4165938-1488217, 112-0502985-8873057,
112-8212273-6123452, 112-6082085-7275459, 112-0788511-4116240, 112-8535600-5065030,
112-7329340-0091416, 112-4111799-8734657, 112-1196800-3057056, 112-1803986-6837021,
112-3670308-2552203, 113-3975943-5853861, 112-9703118-4439455, 112-2527351-2159462,
112-5957765-2985850, 113-0851447-7436254, 113-7746126-6751456, 112-6987008-1795466,
113-6306230-2717037, 114-9635129-7192251, 112-6999016-0369832, 113-4198048-1325807,
112-5642090-5151414, 112-6915994-4984235, 112-7721800-9380256, 113-0267844-6423475,
112-6829929-9433830, 113-4757797-9216208, 113-1986731-8357827, 112-6657354-4649856,
112-1752276-2284223, 112-9751933-7118600, 112-4668753-0512264, 112-8751647-9747453,
112-9795440-5657813, 112-3473504-9945868, 112-4949809-7106658, 112-8171090-2564248,
112-6448987-2233053, 112-6263534-7630635, 112-3949414-3097814

3. HIGH ORDER DEFECT RATE ISSUE DUE TO A TO Z GUARANTEE

CLAIMS:- We received multiple complaints of the customer regarding A to Z guarantee
claim and negative feedbacks complaining about late delivery order not delivered and
poor customer service type of issues. This was unexpectedly caused by lack of stock, we
send products directly from third party without checking product condition and changing
the packing slips and didn’t applied amazons packaging or non branded packaging.

The following orders are below in which buyers have filed A to z guarantee claims and asked
for refund:-
114-6809967-4215451, 112-5451644-5482616, 113-7830553-0866652, 111-4901154-9077012,
111-1946223-8587467, 111-3417084-5214619, 111-4899845-9693820, 114-7787529-2243465,
113-8699001-1741805, 111-5215673-4304202, 111-0604765-3186622, 111-1673327-8440245,
111-1433468-8964217, 112-3086564-5738600, 114-7786099-4921069

4. WE CONSIDER THIRD PARTY BRADNED ORDER PACKAGING MAY BE

ALSO A SUSPENSION REASON:- We admit that we have breached Amazon's drop
shipping policy by using third-party packaging slips, invoices, and outer covers, it causes
that our buyers may be confused about branding.

We were purchasing goods from a big wholesale platform, Now we have understood that if a
customer sees a packaging of third party brand he or she can blame Amazon for delivering the
products from another wholesaler and amazon is cheating the customer.

5. WE HAVE NOT MONITORED THE ACCOUNT HEALTH DASHBOARD

EFFICIENTLY: We acknowledge “insufficient monitoring of our inventory server due
to lack of staff” these orders were not immediately noted. Therefore orders were not
shipped with suitable carrier partners that’s why valid tracking rate and on time delivery
rate damaged heavily the account health.
We accept our biggest mistake that we were not good in adequate daily checks of account
health dashboard and monitoring of our orders queue in Seller Central. If such checks
enforced we would have caught the issue sooner.

GREATER DETAIL ON THE ACTIONS YOU HAVE TAKEN TO

COMPLY WITH AMAZON DROP SHIPPING POLICY:
A. WE HAVE PROVIDED 100% REFUND TO THE CUSTOMERS WHO HAVE
FACED THE ISSUE OF LATE DELIVERY OR NOT DELIVERED ITEMS:-

We have shipped many orders and in these orders some of the orders were late or never
delivered to the customers. However, in order to make the customer happy or satisfied, we
gave full refunds because we know that customer satisfaction is Amazon’s top priority ever.
We have initiated refunds in the orders which were showing invalid tracking and customers
asking for the timing of delivery or shipping. The following orders are over there
112-3132409-8003439, 112-7271855-8297004, 112-1033743-8941010, 112-7318247-8097866, 113-7085351-7349040, 113-8870677-
0535452, 112-9791597-8778600, 112-9955723-9120241, 112-7054725-7232225, 113-1470445-6225813, 112-7300570-1177059, 113-
9056473-5799461, 112-0944638-1552263, 112-6825837-0133842, 113-0695136-6609017, 112-7718968-2705061, 112-8383117-
9024260, 112-9052899-8335422,112-3283798-4520251, 112-4783009-7105024, 112-2391219-5424250, 112-9004016-7796231 112-
2738721-3307451, 112-2649086-1431466, 112-9038666-3910623, 112-1994818-8588207, 112-3238945-9377063, 112-0123008-
8664201 112-5447766-5581835, 112-6090774-3045841, 113-4165938-1488217, 112-0502985-8873057, 112-8212273-6123452, 112-
6082085-7275459, 112-0788511-4116240, 112-8535600-5065030, 112-7329340-0091416, 112-4111799-8734657, 112-1196800-
3057056, 112-1803986-6837021, 112-3670308-2552203, 113-3975943-5853861, 112-9703118-4439455, 112-2527351-2159462, 112-
5957765-2985850, 113-0851447-7436254, 113-7746126-6751456, 112-6987008-1795466, 113-6306230-2717037, 114-9635129-
7192251, 112-6999016-0369832, 113-4198048-1325807, 112-5642090-5151414, 112-6915994-4984235, 112-7721800-9380256, 113-
0267844-6423475, 112-6829929-9433830, 113-4757797-9216208, 113-1986731-8357827, 112-6657354-4649856, 112-1752276-
2284223, 112-9751933-7118600, 112-4668753-0512264, 112-8751647-9747453, 112-9795440-5657813, 112-3473504-9945868, 112-
4949809-7106658, 112-8171090-2564248, 112-6448987-2233053, 112-6263534-7630635, 112-3949414-3097814

File name :- Recently refunded orders screenshots 1, Recently refunded orders screenshots 2,
Recently refunded orders screenshots 3, Recently refunded orders screenshots 4
Note:- Refund proof shared in attachment

B. WE HAVE ENROLLED IN EXPRESS LOGISTIC SERVICES TO IMPROVE OUR

VTR AND OTDR :-
We have a decent dispatching rate, however we have failed in maintaining our "on time
delivery rate" standards in the last few months. Our customers were experiencing this issue in
their order’s delivery and it causes late delivery products on time.
We have contacted our logistic services providers to inquire about their delivery rate accuracy
performance in order to resolve this issue in our account. Our orders will now be shipped by
express delivery. We will be able to deliver before the "deliver by date" with express delivery.

For example :- Ontrac expedited, Fedex express, UPS® Marketplace Shipping, USPS
priority mail, etc.

C. COMMUNICATED WITH OLD AND NEW SUPPLIER TO RESOLVE THE

CURRENT ISSUE OF SHIPPING AND DELIVERY:-

 We have done a deep discussion with our old suppliers to inspect carefully of logistic
companies. We have discussed them current issue regarding late delivery and product
defects due to shipping carrier.
 Some of them are fully ready on our shipping conditions and quick supply only then we
will work with them.

 We have communicated with some new suppliers and checked their few months work
history and performance of data shipping.

 We have finalized some good suppliers whose shipping record is very good and they
provide very good product quality and on time supply to us.Then we can deliver the
product on time to the customers with accurate delivery rate.

D. WE HAVE DONE ORDER FULFILLMENT IMPROVEMENTS TO RESOLVE

THE ISSEUES OF THIRD PARTY PACKAGING: We have notified and educated all of
my employees in many criteria like- Amazon has suspended our seller fulfilled offers because
it is found that we have repeatedly violated the Amazon Drop Shipping policy. According to
the dropshipping policy dropshipping or allowing a third party to fulfill orders to customers
on our behalf, is not acceptable unless it is clear to the buyer that we are the seller of record.
When a customer sees packaging and invoices or receipts identifying a sender that is not us
nor Amazon, they may be confused about how their order is being fulfilled and who they
should contact with any problems or questions.
 Shipment Labeling: My employees are not fully trained in the Product Sourcing,
Product Packing, Order packaging, Stick labels, Print invoices, Packaging techniques etc.
 Order Confirmation: We have trained our employees for Filling Tracking IDs,
Choosing the correct Shipping carrier and shipping method, picked up date in drop
down, etc.
 Order Processing: All the orders are now being fulfilled by me. My staff is very
trained now in order fulfillment and processing. I am improving day by day the
techniques of order fulfillment.
 Customer Returns & Refunds: We are working hardly to improve our standing
processors to manage our customer’s returns & refunds so that our customers will not
need to file A-Z claims or face any problem for returns and refunds.

E. I HAVE STOPPED THE DROPSHIPPING FROM UNRELIABLE

PRODUCT SUPPLIERS: I have stopped dropshipping from the suppliers who
were not reliable and also creating the issues in shipping services like invalid
tracking ids, late shipment, late delivery etc.
Now I clearly know that it is against Amazon dropshipping policy and Amazon
Business Solution Agreement. We are not going to breach Amazon’s policy of
dropshipping by purchasing any product from any unreliable supplier to sell on
Amazon.

F. WE HAVE EXAMINED ALL OUR BUYER SELLER COMMUNICATION :-

We have analyzed all buyer-seller communications for almost all purchases on which we had
questions or complaints.
 Orders Feedbacks
 Product Reviews
 Buyer seller messages
 A-z Claims replies from buyers
 Customer complaints and many more.
After reviewing the whole buyer-seller communication we have realized that how many
mistakes we have done in the past which are not forgettable.

G. WE HAVE STOPPED THE DROPSHIPPING FROM UNRELIABLE PRODUCT

SUPPLIERS: We have stopped dropshipping from the suppliers who were not reliable and
creating issues in shipping services like invalid tracking ids, late shipment, late delivery, etc.
Now we clearly know that it is against Amazon dropshipping policy. We are not going to
breach Amazon’s policy by delivering products late to the customer that’s why we are not
working with old suppliers.

H. HIRED A PROFESSIONAL SERVICE AGENCY WHICH IS AMAZON

AUTHORISED TO RESOLVE THE ISSUE OF DROPSHIPPING: We were not trained
and professional in these works so we have hired a company now to resolve the current issue.
From now they are trying to resolve the current issue and will not let it happen again in
future. They are Noticing every single section in the account order history and performance to
understand the current issues in to Solve it as soon as possible. I am ready to the Proactive
actions to resolve the issue. I have Improved quality of customer service and shipping
performance specially in order fulfillment and shipping with the help of SPN. To give a better
experience of shopping to my customers and improve the trust of on Amazon, I am working
hard in all the possible ways.
Their company is good in the following services :-
 Notice and understand the exact issues in the account to resolve it.
 Making Standard Processors to operate the account for Proactive maintenance and issue
prevention.
 Improved quality of inventory planning, order fulfillment and shipping.
 Give a better experience of shopping to our customers, it will Enhance the trust of
customers on Amazon and us .

G. WE HAVE DONE PROACTIVE POLICY REVIEW TO BETTER

UNDERSTANDING OF THE DROPSHIPPING DO’s AND DON’Ts: Got our
entire business operations to revisit Amazon Review Policy in complete detail
through this link:

 Amazon Services Business Solutions Agreement

https://sellercentral.amazon.com/help/hub/reference/G1791
 Selling Policies and Seller Code of Conduct
https://sellercentral.amazon.com/gp/help/help.html?
itemID=G1801&language=en_US&ref=ag_G1801_cont_521
 Valid Tracking Rate (VTR)
https://sellercentral.amazon.com/gp/help/help.html?
itemID=201817070&language=en_US&ref=ag_201817070_cont_G200205250
 Drop Shipping Policy
https://sellercentral.amazon.com/gp/help/G201808410
 On-time delivery
https://sellercentral.amazon.com/help/hub/reference/GWDA4S96KYS493ME
GREATER DETAIL ON THE STEPS YOU HAVE TAKEN TO PREVENT
VIOLATIONS OF AMAZON DROP SHIPPING POLICY GOING
FORWARD:
1) CONTACTED THE MOST APPROPRIATE COURIER PARTNERS FOR
SHIPPING OF ORDERS TO AVOID DELAYS IN DELIVERY:-
We have contracted with some reliable courier support partners as well as we have a pact with
them that they will deliver the product on time to avoid this issue from occurring again future.
They will provide fast service with low prices to maintain customer trust with safe and
reliable product delivery.
For domestic shipping, we will only use integrated carriers to deliver our orders. According to
the VTR policy, We will only use the following Integrated and Trusted Carriers Partners from
Amazon: DHL, Fedex, USPS, UPS, Ontrac, YRC, and so on.

2) We have Improved Processing of Customer returns and refunds:-

-- We have Implemented a new system of processing shipments and customer returns to
improve our customer service and satisfaction rate.
-- We will only ship products from our warehouse and accept returns on our warehouse with
following all the terms of seller agreement and applicable Amazon return policies.
-- We have removed all active listings which were sourced from third party and against the
FBM policy. Our business model is no longer based on sourcing from third party
dropshippers a lot.

3) WE HAVE HIRED OUR OWN WAREHOUSE TO MANAGE OUR

INVENTORY :-
 Going to use amazon branded packaging only:- We have done a lot of mistakes in
order packaging, slips and package labels. But now we will do complete order fulfillment
by ourselves with full control instead of sourcing products from any dropshippers at the
time of delivery.

 To provide products delivery on time:- By hiring our own warehouse we will manage
our stock and check it on regular basis to provide on time delivery and preventing out of
stock. It will help us in fulfilling the orders on promised date and to manage our
inventory and all our services.

 To manage inventory stock:- We can check all our current stock in our ware house to
ensure that there are not any damaged or defected products. If we will find any product
out of stock or in bad condition or any products out of stock, we will immediately update
out of stock the product in the Amazon account.

 Better shipping Support :- Having more resources and time on our hands will allow us
to focus on our customer’s need of fast shipping and providing them quality products in
good condition always.
 Reasonable shipping price management:- By hiring our warehouse we can manage our
own fulfillment services without paying extra charges to ship products at suitable prices.

4) WE ARE GOING TO START NEW STAND OPERATING PROCESSORS TO

MANAGE OUR INVENTORY EFFICIENTLY:-
We've worked hard to enhance our order processing so that we can follow every Amazon
drop shipping policy. We were unaware of the current status of our out-of-stock, damaged,
and faulty items due to some technical difficulties but now we have improved it.
To address this issue, we have improved our work ethics for inventory management. Now our
fulfillment section will be updated of current the status of inventory and sales:
 Out-of-stock,
 Damaged,
 Defective,
 Faulty items,
 Daily sales,
 Cancellations,
 Returns,
 Refunds, etc.

5) I HAVE STRICTLY STOPPED THE ACTIVIES OF OFFERING DISCOUNT OR

ANY UNRELIABLE COMPENSATION: It’s my team’s biggest mistake that my
team has offered discounts on canceling the orders to customers.
 I have fully acknowledged the fact that offering compensation for anything like asking
for positive customer reviews, asking to remove negative reviews by offering any
discount or compensation.
 Now I got to know that are all completely against Amazon policies and it means that I
am breaching the amazon Seller Agreement.
 With immediate effect, I have ceased to use Facebook and any social media platforms to
get positive reviews and asking people to help us in neutralizing negative reviews, or
making contact with customers that violates Amazon’s Policies.

6) WE WILL EXAMINE ALL OUR BUYER SELLER COMMUNICATION:-We will

analyze all buyer-seller communications for almost all purchases on which we will have
questions or complaints. We will recognize our errors in terms of late delivery
difficulties and troubles that customers will experiencing. We will respond to certain
buyers who will inquire about the shipment error. We will also predict other factors that
may an impact on the quality and condition of our products and services.
We will Monitor efficiently the following:
 Customer’s Order Feedback
 Product Reviews
 Buyer-Seller Reviews
 Product Complaints or Queries in Performance dashboard

7) WE HAVE TRAINED OUR EMPLOYEES FOR PREVENTIVE MEASURES OF

CURRENT SITUATION:-

We have trained our staff on the following topics:

 Sourcing: Our employees are fully trained in sourcing products from reliable sources
and process them.
 Packaging: We have given a proper knowledge of Product packaging, conditions at the
time of shipping, Order packaging at the time of shipping.
 Labels: We have arranged an expert training for Sticking labels, slips, receipts, invoices
inside the package,
 Customer Returns: Now we are going to use new and efficient techniques for
Processing Customer Returns, return labels and receipts.
 Order Refunds: Providing refunds to the suitable customers to make a good satisfaction
rate, providing good customer service, etc.
 Customer Support: Handling Customer’s queries, issues and complaints, etc.
GREATER DETAIL ON EVIDENCE OR EXAMPLES THAT DEMONSTRATE THAT
YOUR ACCOUNT HAS COMPLIED WITH OUR POLICY:

- We have recently refunded to the needy customers who asked for refund because we know
that it was our mistake that they didn’t receive their products on time. We have have attached
refund file.

For refunded orders screenshots:-

Recently refunded orders screenshots 1,
Recently refunded orders screenshots 2,
Recently refunded orders screenshots 3,
Recently refunded orders screenshots 4

For refund evidence file:- Refunds Transactions in the last 90 days

- We have solved many issues by buyer seller communication and many buyers are very
satisfied and happy with our service as a result they gave us positive reviews.In fact out of
1000+ orders we have only 8% orders with A to Z guarantee claim.

File name:- Satisfied customer feedback

Finally, we guarantee you that we will obey to Amazon policies and urge that Amazon
reconsider our seller fulfilled offers and restore our account health.

Regards

New SSB