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Worksheet 2:  

THE PROFITABLE PRODUCT FRAMEWORK 

 
Congratulations on finishing Video Training #2!  
 
Now that you’ve finished Training Video #2, you have the knowledge it takes to successfully 
package and sell a million-dollar product idea.  
 
Let’s recap what you’ve learned so far:  
 
● Never exchange your time for money. You severely limit yourself, and your potential 
income, by doing such. The critical component to achieving financial freedom is selling 
value for money (instead of time). 
 
● Information products, like online courses, are the best kind of valuable assets you can 
create and sell over and over again…an unlimited number of times.  
 
● Information products are virtually fail-proof because people will always have problems that 
need to be solved in their lives. 
 
● The key to selling information products well is all about the way you “package” your 
information. You want to focus on the life-changing transformation your information 
delivers above all else.  
 
● Coming up with a million-dollar product idea is easy using our Profitable Product 
Framework, which has been tested and proven its worth time and time again. Every single 
one of our own multi-million dollar products, along with those we helped create for others, 
has started out using this Framework.  
 
 
[ EXERCISE ] 
 
Let’s start finding your profitable product ideas. 
 
In the spaces provided below, come up with at least 5 different product ideas, all of which follow 
the Profitable Product Framework model.  
 
To refresh your memory, remember that the Profitable Product Framework looks like this: 
 

 
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“I’m creating a step-by-step [ 1. format of program ] that teaches [ 2. insert specific 

group of people ] how to [ 3. insert problem your product solves ] by giving them [ 4. 
insert specific teaching strategy ] for [ 5. price ].“ 
 
Which means you must fill in the following for each product idea:  
1) The format of your product (i.e. video course, eBook, etc) 
2) The specific group of people you’re targeting, aka your “target audience” (be as explicit as 
possible) 
3) The problem you’re solving for that group (pick the problem you are most familiar with or 
most excited about solving) 
4) The specific teaching strategy you’ll be using to deliver the result (your “secret sauce” so to 
speak)  
5) The price (use the guidelines below, and don’t overthink it): 
a) For an eBook, you can charge between $20 and $70 
b) For a podcast series, you can charge between $50 and $100 
c) For a video course, you can charge between $100 and $500 
 
Some examples we talked about in the video:  
I’m creating a step-by-step [video course] that teaches [new puppy owners] how to [train their 
puppy to use the restroom outside] by [giving daily training exercises for two weeks] for [$100]. 
 
Our product Simple 30 was: A step-by-step [video course] that teaches [socially anxious guys] how 
to [overcome their social anxiety] by giving them [daily challenges for 30 days].  
 
Our product Project Go was: A step-by-step [video course] that teaches [socially anxious guys] how 
to [get more dates] by giving them [conversation starters and live examples]. 
 
   

 
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PRODUCT IDEA #1 

FORMAT:   

TARGET AUDIENCE:   

PROBLEM:   

STRATEGY/SECRET SAUCE:   

PRICE:   

Write out the entire idea in the complete Profitable Product Framework format: 
 
 
“I’m creating a step-by-step ____________________ that teaches _____________________ 

how to ____________________________ by giving them ___________________________ 

for $__________.” 

 
 
 

PRODUCT IDEA #2 

FORMAT:   

TARGET AUDIENCE:   

PROBLEM:   

STRATEGY/SECRET SAUCE:   

PRICE:   

Write out the entire idea in the complete Profitable Product Framework format: 
 
 
“I’m creating a step-by-step ____________________ that teaches _____________________ 

how to ____________________________ by giving them ___________________________ 

for $__________.” 

 
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PRODUCT IDEA #3 

FORMAT:   

TARGET AUDIENCE:   

PROBLEM:   

STRATEGY/SECRET SAUCE:   

PRICE:   

Write out the entire idea in the complete Profitable Product Framework format: 
 
 
“I’m creating a step-by-step ____________________ that teaches _____________________ 

how to ____________________________ by giving them ___________________________ 

for $__________.” 

 
 
 

PRODUCT IDEA #4 

FORMAT:   

TARGET AUDIENCE:   

PROBLEM:   

STRATEGY/SECRET SAUCE:   

PRICE:   

Write out the entire idea in the complete Profitable Product Framework format: 
 
 
“I’m creating a step-by-step ____________________ that teaches _____________________ 

how to ____________________________ by giving them ___________________________ 

for $__________.” 

 
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PRODUCT IDEA #5 

FORMAT:   

TARGET AUDIENCE:   

PROBLEM:   

STRATEGY/SECRET SAUCE:   

PRICE:   

Write out the entire idea in the complete Profitable Product Framework format: 
 
 
“I’m creating a step-by-step ____________________ that teaches _____________________ 

how to ____________________________ by giving them ___________________________ 

for $__________.” 

 
 
 
You’re Done! 
 
You’ve just identified 5 extremely valuable product ideas using our fool-proof Profitable Product 
Framework. Now, you understand exactly what it takes to package your information in a way that 
provides valuable, life-changing transformations for your audience. Congratulations! 
 
Stay tuned for Training Video #3, where you’ll be learning perhaps the most exciting part of ALL of 
this: turning your business on autopilot. I’m talking completely hands-free, earn-while-you-sleep 
businesses that once setup, require zero effort from you.  
 
You definitely will NOT want to miss this last critical piece to the Automated Income business 
puzzle. We’ll see you there! 

 
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