Abstract:

In the world of candy, Snickers Betty White commercial stands out making the

product specifically for men. Their commercial carries the ethos, logos, and pathos

tradition.As feminism is very important to many men and women a commercial

that does not represent it nowadays seems unfair. As there are some commercials

that are specifically meant for men and women like shampoo and deodorant

commercials one that shows women cant play football as good as men is a different

story. As most commercials use women to get men's attention such as the famous

burger commercial from Carl's Jr snickers tries to produce the same thing in a

different kind of way. I use the thirty second commercial breaking down how

ethos, logos, and pathos is affected. I also use an article “Taking a Critical look at

Snickers you're not you when your hungry” explaining how women are attracted to

chocolate creating an advertisement that is feminized. These lead me to believe

that snickers betty white commercial specifically becomes a part of a feminist lens

having the commercial mostly focusing on men rather than both men and women.