ASSIGNMENT BRIEF

QUALIFICATION UNIT NUMBER AND TITLE

PEARSON BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF) 22. PRODUCT & SERVICE DEVELOPMENT (LEVEL 5)
INTERNAL VERIFIER UNIT TUTOR
MR. NAVEED MALIK / MR. RAO ANEES MS. AROOBA MASOOD
DATE ISSUED SUBMISSION DATE RESUBMISSION DATE
MONDAY, 22ND APRIL 2019 FRIDAY, 07TH JUNE 2019 FRIDAY, 14TH JUNE 2019

ASSIGNMENT TITLE CREATIVE DEVELOPMENT AS A TEAM TASK

LEARNING OUTCOME AND ASSESSMENT CRITERIA

PASS MERIT DISTINCTION
LO1 EXPLAIN AND DEMONSTRATE PROCESSES INVOLVED IN NEW PRODUCT OR SERVICE
DEVELOPMENT
P1 EXPLAIN THE PROCESSES INVOLVED IN THE
DEVELOPMENT OF PRODUCTS AND SERVICES AND M1 CONSISTENTLY DEMONSTRATE A JUSTIFIED
THE LEVELS OF CUSTOMER INTEGRATION. APPLICATION OF SUBJECT KNOWLEDGE AND
P2 APPLY THESE PROCESSES IN APPLICATION TO UNDERSTANDING TO THE PROCESSES OF
THE DEVELOPMENT OF A SPECIFIC PRODUCT OR SERVICE DEVELOPMENT.
ORGANISATIONAL PRODUCT OR SERVICE.
LO2 ASSESS THE LIFE-CYCLE STAGE OF THE PRODUCTS OR SERVICES IN A COMPANY’S PORTFOLIO AND LO1, 2 & 3
EVALUATE WHETHER INNOVATION, ADAPTATION OR RENOVATION ARE NEEDED FOR THE INDIVIDUAL D1 PROVIDE A WELL-ARTICULATED, COHERENT
PRODUCTS OR SERVICES AND LOGICALLY PRESENTED PITCH THAT HAS A
P3 ASSESS THE LIFE-CYCLE STAGE OF THE FULLY JUSTIFIED APPROACH TO DECISION-
PRODUCTS OR SERVICES IN A COMPANY’S M2 PROVIDE A COHERENT AND JUSTIFIED MAKING THROUGHOUT THE DEVELOPMENT
PORTFOLIO. EVALUATION THAT IS SUPPORTED BY MATERIAL PROCESS, MARKET LAUNCH AND DISTRIBUTION.
P4 EVALUATE WHICH APPROPRIATE PRODUCT SYNTHESISED FROM A RANGE OF VALIDATED
LINE MANAGEMENT CHOICES ARE REQUIRED FOR SOURCES.
INDIVIDUAL PRODUCTS OR SERVICES.
LO3 DESIGN AND PITCH A NEW/RENOVATED PRODUCT OR SERVICE
M3 DESIGN A CREATIVE, DYNAMIC AND
P5 DESIGN AND PITCH A PRODUCT OR SERVICE
DETAILED PITCH THAT PROVIDES EVIDENCE OF A
TAKING IN TO ACCOUNT MARKET TESTING,
WELL-PLANNED, DEVELOPED AND EVALUATED
PRODUCT/SERVICE LAUNCH AND DISTRIBUTION.
PRODUCT OR SERVICE.
LO4 DEMONSTRATE AN ABILITY TO CRITICALLY REFLECT ON THE SKILLS OF TEAM WORKING, CREATIVE LO4
DEVELOPMENT AND PRESENTATION D2 PROVIDE AN INSIGHTFUL AND INDEPENDENT
P6 COMPLETE A REFLECTIVE STATEMENT THAT REFLECTION ON TEAMWORK AND CREATIVE
M4 ADDRESS CONCERNS AND ISSUES WITH
CRITICALLY REFLECTS ON TEAM WORKING, DEVELOPMENT, GIVING VALID AND JUSTIFIED
RECOMMENDATIONS FOR IMPROVEMENTS.
CREATIVE DEVELOPMENT AND PRESENTATION. RECOMMENDATIONS.

SUBMISSION FORMAT
THE SUBMISSION IS IN THE FORM OF A GROUP REPORT; A 10-MINUTE GROUP PITCH (POWERPOINT PRESENTATION) AND 5 MINUTES ALLOCATED FOR
QUESTIONS; PRESENTATION EVALUATION; AND A REFLECTIVE STATEMENT.

THE REPORT AND REFLECTIVE STATEMENT SHOULD BE WRITTEN IN A CONCISE, FORMAL BUSINESS STYLE USING SINGLE SPACING AND FONT STYLE CALIBRI
AND SIZE 11. YOU ARE REQUIRED TO MAKE USE OF HEADINGS, PARAGRAPHS AND SUBSECTIONS AS APPROPRIATE, AND ALL WORK MUST BE SUPPORTED
WITH RESEARCH AND REFERENCED USING THE HARVARD REFERENCING SYSTEM. PLEASE ALSO PROVIDE A BIBLIOGRAPHY USING THE HARVARD
REFERENCING SYSTEM. THE RECOMMENDED WORD LIMIT IS SPECIFIED.

THE PRESENTATION SLIDES (AT LEAST 10 SLIDES) FOR THE FINDINGS SHOULD BE SUBMITTED WITH SPEAKER NOTES AS ONE COPY. YOU ARE REQUIRED TO
MAKE EFFECTIVE USE OF POWERPOINT HEADINGS, BULLET POINTS AND SUBSECTIONS AS APPROPRIATE. YOUR RESEARCH SHOULD BE REFERENCED USING
THE HARVARD REFERENCING SYSTEM. THE RECOMMENDED WORD LIMIT IS SPECIFIED. PROVIDE ‘PRESENTATION EVALUATION’ AFTER PRESENTING THE
WORK TO DOCUMENT YOUR EXPERIENCE, QUESTIONING SESSION AND TEACHER’S FEEDBACK OF THE PRESENTATION.

ASSIGNMENT SCENARIO AND GUIDANCE

SCENARIO

New product development (NPD) is the process of bringing a new product to the marketplace. Your business may need to
engage in this process due to changes in consumer preferences, increasing competition and advances in technology or to
capitalise on a new opportunity. Innovative businesses thrive by understanding what their market wants, making smart product
improvements, and developing new products that meet and exceed their customers' expectations.

Research the product and services sector of Pakistan and select a company with a wide range of offered products and/or
services. Study the innovation and design function of the organisation. You will be required to work in a team of 2-4 members to
undertake the activities of that function.
TASK 1 - (LO1, LO2 AND LO3) – GUIDANCE
Define the product/service concept, with emphasis on customer integration for its development, marketing and sustainable
performance. As a team, develop a product or service for your chosen organisation, using the processes involved in determining
new product/service development: ideas generation, ideas screening/selection, creative methods, concept testing (market
research), and business analysis. This product or service can be totally new, a renovation of an existing product/service, or an
adaptation. The teams have to justify their approach and decision-making.

Develop a project portfolio for the organisation: introduce the organisation that you have studied, and its partner companies (if
applicable). Give an overview of the different products and services offered in their portfolio. Evaluate the range of their
products and services in relation to their life cycle stage. Further, evaluate how to manage the lifecycle stages and the choice of
appropriate product line management choices. Choosing one product line management choice, explain each of the processes
applied for new product development, how each stage of the process was applied and the techniques and methods used.

Each team has to pitch their product or service to a panel [comprising the tutor and other students which can represent either a
group of investors (for an entirely new idea) or the board of directors of a company (if a proposed renovation/adaptation)]. The
pitch should be evident of a coherent product, with a justified approach to decision-making throughout the development
process, market launch and distribution.
TASK 2 - (LO4) – GUIDANCE
This activity requires the students to work independently on a brief report, reflecting on the creative process, group dynamics
and the presentation that was completed for the previous task. Address questions, including, but not limited to, the following:
1. How did the team function?
2. How did the team undertake the assignment?
3. What was the level of interaction between the team members?
4. Did the team work well together or was it dysfunctional? If the latter, how was this
1. dysfunctionality eventually managed, if at all?
5. What was the quality of the final presentation?
6. With hindsight what should have been undertaken differently and why?
Give valid and justified recommendations.

EVIDENCE CHECKLIST SUMMARY OF EVIDENCE REQUIRED BY STUDENT

Report (2500 words). PowerPoint Presentation, Presentation Evaluation (300 words), Speaker Notes
TASK 1
(1500 words)
TASK 2 Reflective Statement (1500 words).