LINKING HANDLOOM SECTOR TO TOURISM

-AN EXPLORATORY STUDY IN KANNUR

A project submitted to the Department of Tourism Studies in partial

fulfillment of the requirement for the award of degree of
MASTER OF BUSINESS ADMINISTRATION IN TOURISM

Submitted by
MUHAMMED NAYEEF AGATHVALAPPIL
(Register No: 16383034)

Under the guidance of

Dr .SIBI P.S
Assistant professor

DEPARTMENT OF TOURISM STUDIES

SCHOOL OF MANAGEMENT
PONDICHERRY UNIVERSITY
2016- 2018
 DEPARTMENT OF TOURISM STUDIES
SCHOOL OF MANAGEMENT
PONDICHERRY UNIVERSITY
PUDUCHERRY – 605014

CERTIFICATE

This is to certify that this project report entitled “LINKING HANDLOOM

SECTOR TO TOURISM- AN EXPLORATORY STUDY IN KANNUR” has
been undertaken by Mr MUHAMMED NAYEEF AGATHVALAPPIL bearing
Register No.16383034 for the partial fulfilment of course curriculum of MBA
(Tourism), Pondicherry University. This project work is the outcome of his study
conducted in Kannur district of Kerala state.

Dr.SIBI P.S Dr Y. VENKATA RAO

Asst.Professor cum Faculty Guide Professor and Head

Department of Tourism Studies Department of tourism Studies

Pondicherry University Pondicherry University

 DECLARATION

I hereby declare that this project report titled “LINKING HANDLOOM

SECTOR TO TOURISM- AN EXPLORATORY STUDY IN KANNUR”

submitted in partial fulfilment of the degree Masters of Business Administration

(Tourism) is an original work done entirely by me and based entirely on my

observations.it is not submitted to any other University or Institution for the award of

any degree diploma / certificate or published any time beforeIt has not formed the basis

for the award of other degree, diploma, fellowship or any other similar title.

Place: Pondicherry

Date:

MUHAMMED NAYEEF AGATHVALAPPIL

MBA (Tourism)

Department of Tourism Studies

Pondicherry University
 ACKNOWLEDGEMENT

I am grateful to acknowledge Prof. Y. VenkataRao, Professor and Head of

the Department of Tourism Studies, Pondicherry University for his constant
encouragement and for providing the necessary assistance to complete my project
successfully and meaningfully.I would like to thank Department of Tourism Studies,
Pondicherry University for giving me a chance to do this research.

I extend my sincere gratitude to Dr.Sibi P.S, Assistant Professor, Department of

Tourism Studies, Pondicherry University for providing all support and information to
complete this project.

I extend my heartfelt thanks to all other faculty members of Department of Tourism

Studies, Pondicherry University, and Prof.AnjaneyaSwamy, Dr.R.C.Anuchandran,
Dr.Sherry Abraham,DrR.Rajesh and Mr.M.Sivafor their support and valuable
suggestions in one or the other occasions to complete this project and report.

I thank my Parents, Relatives, Friends and Classmates for their support and everyone
who have helped directly and indirectly to finish this project.

MUHAMMED NAYEEF AGATHVALAPPIL

 TABLE OF CONTENTS
Page
Chapter Contents no
1 List of tables 1
Chapter 1 Introduction

1.1 Introduction To The Study 2

1.2 Historical Evolution Of Kannur Handlooms 2
1.3 The Art Of Weaving Process 4
1.3.1 Designing 4
1.3.2 Dying 4
1.3.3 Yarn Opening 4
1.3.4 Warping
4
1.3.5 Weaving
5
1.3.6 Finishing
5
1.4 Objectives Of The Study
5
1.5 Scope Of The Study
6
1.6 Significance Of The Study
6
1.7 Limitations Of The Study
6
1.8 Chapterisation

Chapter 2 Review Of Literature

2.1 Introduction 9
9
2.2 Tourism Projects Linked To Handloom
9
2.3 Issues In Handloom And Handcraft Industry

2.4 Socio Economic Issues Related To Handloom And Handcraft 11

Industry

2.4 Creative Tourism 14

Chapter 3 Research Methodology

3.1 Introduction 18
 3.2 Type Of Research 18

3.3 Data Collection 18

19
3.4 Research Instrument
19
3.5 Study Area
3.6 Tools For Data Collection 19

3.7 Sampling 19

Chapter 4 Data Analysis And Interpretation

1. Introduction 22
2. Data Analysis 22
3. Open Coding analysis 22-37

4. Axial Coding analysis

38
4.1. Evolution Of Kannur Handloom
39
4.2. Uniqueness Of Kannur Handloom Products 40
4.3. Present Scenario Of Industry 42
4.4. Global Market For Kannur Handloom 43
4.5. Scope For Promoting Creative Tourism Withhandloom 43
4.6. Boost To The Tourism Inflow 44
44
4.7. Ability Of Tourism To Reinforce Handloom Industry
46
4.8. Possible Model For Implementing Handloom Tourism
47
4.9. Challenges Faced In The Industry
48
4.10. Awareness On Handloom Based Tourism 49
4.11. Opinion On Azhikode Village 49
4.12. Handloom Tourism And Youth 49
4.13. Positive Impacts 50
4.14. On Hosting Tourist 50

4.15. Possible Negative Impacts Of Handloom Tourism 51

51
4.16. Opinion On Developing Homestay
52
4.17. Creative Classes On Handloom To Tourist
52
4.18. The Possible Barriers For Implementing Handloom
52
Based Tourism
Chapter 5 Findings and suggestions

5.1 Findings 54-55

5.2 Findings On Observations 56

5.3 Suggestions 57

REFERENCES 58-59

ANNEXURE 60-61
 LIST OF TABLES
Sl. No. CONTENT Page No.

1 Table no.1 case no.1 23

2 Table no.2 case no.2 24

3 Table no.3 case no.3 25

4 Table no.4 case no.4 26

5 Table no.5 case no.5 27

6 Table no.6 case no.6 28

7 Table no.7 case no.71 29

8 Table no.8 case no.8 30

9 Table no.9 case no.9 31

10 Table no.10 case no.10 32

11 Table no.11 case no.11 33

12 Table no.12 case no.12 34

13 Table no.13 case no.13 35

14 Table no.14 case no.14 36

15 Table no.15 case no.15 37