ADVANCED WEB RANKING - VELLORE INN

A PROJECT REPORT

Submitted by

Kowsalya N

in partial fulfillment for the award of the degree of

MASTER OF SCIENCE

in

DATA SCIENCE

POST GRADUATE DEPARTMENT OF DATA SCIENCE

NEHRU MEMORIAL COLLEGE
[Nationally Accredited with ‘A’ Grade by NAAC]
An Autonomous College affiliated to Bharathidasan University
Puthanampatti—621 007
JUNE and 2019
 NEHRU MEMORIAL COLLEGE
[Nationally Accredited with ‘A’ Grade by NAAC]
An Autonomous College affiliated to Bharathidasan University
Puthanampatti—621 007
POST GRADUATE DEPARTMENT OF DATA SCIENCE

BONAFIDE CERTIFICATE

Certified that this project report titled “Advanced web Ranking Vellore Inn”, is a bonafide work

of N.Kowsalya(2k17pds12), who carried out the work under my supervision, for the partial

fulfillment of the requirements for the award of degree of Master of Science in Data Science.

Place: Puthanampat Name of the Project Supervisor,

Date: Designation,
Department of Data Science,
Nehru Memorial College,
Puthanampat – 621007.

COUNTERSIGNED

HEAD OF THE DEPARTMENT

Department of Data Science,
Nehru Memorial College,
Puthanampat – 621007
 S. No. CONTENTS Page No.
ABSTRACT
LIST OF TABLE
LIST FIGURES
LIST OF SYMBOLS

1 INTRODUCTION

1.1 Objectives

1.2 Organization Profile

2 LITERATURE REVIEW

2.1 Problem Definition

2.2 Existing System

2.3 Limitations of Existing System

2.4 Proposed System

3 CHAPTERS

3.1 Requirements Analysis and Specification

3.1.1 Software Requirement

3.1.2 Hardware Requirement

3.2 Project Description

3.2.1 Scope

3.2.2 Research
3.2.3 Model development
3.2.4 Deployment

3.3 Implementation

4 Conclusion

5 Bibliography

6 Appendices

6.1 Software Profile

6.2 Source Code

6.3 Screen Layouts

7 REFERENCES

ABSTRACT
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a
web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the
earlier a site is presented in the search results, or the higher it "ranks," the more searchers will
visit that site. SEO can also target different kinds of search, including image search, local search,
and industry-specific vertical search engines

As an Internet marketing strategy, SEO considers how search engines work and what people search
for. Optimizing a website primarily involves editing its content and HTML coding to both increase
its relevance to specific keywords and to remove barriers to the indexing activities of search
engines

Search Engine Optimization (optimization) (seo) solutions are committed to using functional
business enhancing Website Design that not only delivers your message but also achieves high
visibility on the World Wide Webs' leading search engines via our comprehensive Internet
Marketing services
Search engine optimization or SEO is the process of making website easy to find on the search
engines for it targeted and relevant keywords (key phrases). This is achieved by optimizing internal
site's structure and external factors for high search engine rankings. The goal of every SEO
campaign should be the increasing of targeted visitors surfing the site. This means that only
targeted visitors who are interested in the products and services you offer will increase the
amount of your sales and ROI (return on investment) in times!
INTRODUCTION

Social media marketing is the process of gaining website traffic or attention through social media
sites. Social media marketing programs usually center on efforts to create content that attracts
attention and encourages readers to share it across their social networks. The resulting electronic
word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites,
social networks, instant messages, news feeds) about an event, product, service, brand or
company. When the underlying message spreads from user to user and presumably resonates
because it appears to come from a trusted, third-party source, as opposed to the brand or
company itself, this form of marketing results in earned media rather than paid media.
1.1 Objectives

1.2 Organization profile

LITERATURE REVIEW
2.1 Problem Definition
2.2 Existing System

SEO Style is the industry leader in providing top-notch search engine optimization, internet
marketing and search engine placement services. With the years of experience we are able to
provide our clients with the most reliable services for gaining top search engine rankings. We
provide a wide range of SEO services including complex search engine optimization, seo
consulting, link building, site monitoring, HTML code and usability analysis. We'd like to draw your
attention to the fact that all these services are provided by high qualified seo experts, marketing
specialists, copy writers and managers with a years of successful experience in the field of
SEM/SEO. Thus you can expect really professional

services at affordable prices and individual approach to every client and project we work on. We
can help you to gain top search engine rankings and your business goals!

Search engine crawlers may look at a number of different factors when crawling a site. Not every
page is indexed by the search engines. Distance of pages from the root directory of a site may also
be a factor in whether or not pages get crawled.

2.3 Limitations of Existing System

2.4 Proposed System

 The proposed project is a web application that will check submitted pages with known search
engine algorithms and make suggestion to improve the ranking. The ranking algorithm of each
search engine will store in xml files for. The algorithms will be updated regularly by studying the
ranking pattern of the search engines.

This system will also generate xml files that are compatible with Google and yahoo.

SEO Style is the industry leader in providing top-notch search engine optimization, in Why do I
need SEO services?

§ 90% of users find new sites through search engines.

§ Search engine business is the second popular kind of Internet activity after e-mail usage.

§ 80% of search engine users don't browse the results deeper than first two pages. Thus quality
search engine optimization that will result in top search engine rankings is the key to success.

§ Four of five Internet users browse search engines every day. Top-notch search engine
optimization services will make your site visible to these users

80% of Internet traffic to websites comes through search engines.

3.1 Requirements Analysis and Specification

3.1.1 Software Requirement

Google Chrome
Windows XP and Higher Version

3.1.2 Hardware Requirement

160 GB HDD
2 GB RAM
2.1 GHZ

3.2 Project Description

3.2.1 Scope

3.2.2 Research

3.2.3 Model development

3.2.4 Deployment

3.3 Implementation
Conclusion

Bibliography

Appendices

6.1 Software Profile

6.2 Source Code

6.3Screen Layouts

REFERENCES