Professional Documents
Culture Documents
Sustainable Cities
- Nidhi Desai
Visualising Sustainable Cities
Nidhi Desai
Documentation of Diploma Project
Project Facilitator: Yamini Temujin
Introduction
Phase 1
Project Brief 12-19
Studying Context 16-21
Field Visits 22-45
Proposal 46-47
Phase 2
Concept & Visualising 50-71
Field Visits 66-67
Research 64-69
Phase 3
Prototyping,Editing,
Testing, and Refining 76-201
Introduction Panchatantra an ancient Indian treatise tells us a story about a
monk who renounced everything to live in the forest is faced with a
problem. Whenever he drives his only possession, his loin-cloth, a
rat nibbles at it. A passerby offers a cat as a solution. It temporarily
solves the rat problem, but the cat requires milk. Someone offers
the monk a cow, for milk. The cow needs its calf too. The cat
problem is solved. But the cow and calf require a shepherd boy to
take them for gazing, milking, etc. The boy then requires someone
to cook and feed him. A woman. So, the monk marries a woman.
A household is set up. In the process, the monk becomes a
householder and the original purpose of monkhood is lost.
We all are caught up with the similar problem on planet. While looking
for shortcuts and not addressing the long terms issues. Often this
approach causes too many other unnecessary problems whose quick
solution might give rise to some more problems and so on endlessly. In
the end, the objective is lost.
Over the next fifteen years, with these new goals It’s a mind boggling fact that over half of the world’s
that universally apply to all, countries will mobilise population lives in urban areas, and this number
efforts to end all forms of poverty, achieve food will increase to about two thirds of the world’s
security, inclusive quality education, affordable population by 2050. Which means that today, 3.9
energy, productive employment, fight inequalities, billion people are living in cities, and that number will
12
For the goals to be reached,
everyone needs to do their part:
governments, the private sector,
civil society and people like us.
13
From the 17 SDGs, this
project focuses on 11th
goal.
continue to rise. The world’s urban areas are Sustainable Development Goals (SDGs) to end
already overcrowded and, particularly in developing poverty, fight inequality and injustice, and tackle
countries, suffer from shortages of clean water, climate change by 2030.
electricity, and other resources essential to the
support of their exploding populations and fragile GOAL 11: Making cities, and Human Settlements
economies. Safe, Inclusive, Sustainable and Resilient
14
GOAL 11
Making cities, and human settlements safe, inclusive, sustainable and resilient
11.1 By 2030, ensure access for all to adequate, 11.7 By 2030, provide universal access to safe,
safe and affordable housing and basic services inclusive and accessible, green and public
and upgrade slums spaces, in particular for women and children,
older persons and persons with disabilities
11.2 By 2030, provide access to safe, affordable,
accessible and sustainable transport systems 11.a Support positive economic, social and
for all, improving road safety, expanding public environmental links between urban, per-urban
transport, with special attention to the needs and rural areas by strengthening national and
of those in vulnerable situations, women regional development planning
children, persons with disabilities and older
persons 11.b By 2020, substantially increase the number
of cities and human settlements adopting
11.3 By 2030, enhance inclusive and sustainable implementing integrated policies and plans
urbanization and capacity for participatory, towards inclusion, resource efficiency,
integrated and sustainable human settlement mitigation and adaptation to climate change,
planning and management in all countries resilience to disasters, and develop and
implement, in line with the Sendai Framework
11.4 Strengthen efforts to protect and safeguard the for Disaster Risk Reduction 2015-2030, holistic
world’s cultural and natural heritage disaster risk management at all levels
11.5 By 2030, significantly reduce the number of 11.c Support least developed countries, including
deaths and the number of people affected and through financial and technical assistance, in
substantially decrease the direct economic building sustainable and resilient buildings
losses relative to global gross domestic utilizing local materials
product caused by disasters, including water-
related disasters, with a focus on protecting the
poor and people in vulnerable situations
15
Understanding Sustainability
Sustainable
Let there be no misunderstanding. This is not Classroom activities like mind mapping, relating the
to say that development is not needed and the words with visuals, discussions, movie screenings,
problem should be ignored. Development is case studies of top 10 sustainable countries were
needed certainly. But it should be sustainable conducted to unpack the word sustainability.
development.
16
Brainstorming the word sustanability
17
World’s 10 sustainable cities
article by national geographic.
Critical analysis of article
reading and discussion of why
these cities are sustainable.
18
Project Components
19
Research 1
20
Becoming vendors and taking glance at their life and problems in city
for survival. The project aims at being inclusive and therefore it was
important to see different lifestyles and understand importance of each
ones necessity.
21
Field Visit: Primary Research 1
To look at a glance without See through the mind at the Forsee to understand, question,
making any immediate decision. images of the city and wonder about the situation,
person or a place that makes the
city.
Having lived in cities for almost 20 years of my life, I could relate to the problems we face every day. Water
problems, air pollution, rising temperatures, noise pollution, traffic congestion, lack of facilities to fight the
natural calamity (we are well aware of recent floods in Chennai), improper use of energy, carbon emissions
and the list goes endless. While going through the periphery of the problem and piercing ideas to achieve
the goal 11, I went out to research (Bangalore City) to explore and understand the cities problems.
22
Location: Brigade Road Look: The people, the cars, the commercial hub,
Time: 11:00am shopping
23
Location: Chickpet Market Look: Highly busy market, a traditional indian
Time: 12:00pm bicycle
24
Location: Chickpet Cloth Market LOOK: Traditional market place
Time: 12:30pm
SEE: Urbanisation and the congestion
25
Location: Road to Avenue Road LOOK: Transport system at glance
Time: 1:00pm
SEE: Two-dimensional India, a cow, car and
a truck on a narrow track
26
The look at some of the glimpses of chickpet market place
27
Narrowing from macro level problems to micro and in relation with UN
Habitat Goal 11.
28
Visual representation of a busy
chickpet market. Showing the
need of an hour for proper urban
development with increasing
green cover
29
Research 1
30
31
32
33
Rare birds nest
34
Studying of trees and its
origins
35
The peaceful sleep
under the tree. A
relaxed afternoon
36
The nostalgia of
childhood fun
37
The other side of the story. Making efforts to protect
trees. Small efforts will lead to big change.
38
39
The peaceful glance of the city
the project wishes to visualize.
More breathing spaces and
clean air, healthy life for all
40
At 11 am traffic comes to a stop before a signal on The idea of seeing various images where we
Bangalore’s MG road. A few frustrated pedestrians can efforts are required to save the greenery of
make their way through a maze of auto-rickshaws, Bengaluru. Alongwith it is also observed that the
motorcycles, buses, and cars. In the far corner, green patch of Bengaluru is reducing and we hardly
a tired police officer (with a mask) blinks over see any Bangalorian enjoying the greenery of the
the steady gush of vehicles to see if anyone has city. While few conversations with people reflects
skipped a red light. that bangalorians are nostalgic about the reducing
greenery of the city.
It is no surprise that there is no shade; all along the
main road, green cover has been cut down to make The idea is to revive Bangalore and rejenuvate the
way for infrastructure. The few trees that remain past. The memories with greenery of the city.
are behind private compounds. We have heard and The project further aims to achieve to create visual
seen people moving to outskirts of the city with material which makes people aware of importance
more urbanization. It is a common sight to see trees of trees and greenery.
cut to make way for big infrastructural projects or
housing every day. Though a root of every vibrant
city is an urban forest.
41
Secondary Research 1
42
The red shows increase in
urbanization of the city
43
Articles and books
Urban Ecosyst
DOI 10.1007/s11252-010-0148-1
Introduction
44
Cities constitute a habitat and home for an increasingly large proportion of the world’s
population, playing a critical role in maintaining ecological, economic and social well
At the root of every vibrant city is an urban forest.
- A -
Pathways
to Green Cities
Innovative Ideas from Urban India
Volume II
EXPLORING BIODIVERSITY:
A Guide for Educators Around the World
45
Proposal
SOCIAL ENVIRONMENT
- Trees have a positive impact on neighborhoods - Planting trees in urban areas reduces energy use
- Less litter, more social cohesion, psychological and costs by 20-50%
benefits - A single tree can absorb up to 8 pounds of air
- Urban Forest mitigate strain on human health, pollution every year, thus lowering risk for asthma
urban resources and social services in young children and the elderly. Think about
- Visual exposure to trees helps recovery from what a million trees in a city could do
stress as indicated by blood pressure and muscle - Reduced soil erosion. A dense cover of plants
tension and mulch holds soil in place, keeping sediment
out of lakes, streams, storm drains and roads; and
ECONOMIC reducing flooding, mudslides and dust storms
- Roofs totally or partially covered with vegetation
- Urban forest increase property values; parking lot can play an important role in saving energy7
can reduce on-site heat buildup, decrease runoff - Modifies temperatures. Properly placed trees
and enhance night time cool downs reduce house temperatures in the summer.
- Water quality protection; recharging groundwater
supplies and protecting lakes and streams from And the list is incredible and goes ON!
polluted runoff
- Poor people are those most likely to benefit from
planting trees in city by reducing their energy use
and therefore their costs
46
Urban trees are an essential multi-functional
resource, providing a vast array of benefits for local
people, urban communities, and the cityscape.
These include improved physical health and mental
well-being, mitigation against the Urban Heat Island
effect (UHI), pollution absorption, flood protection,
and wildlife habitat. Urban trees, parks and open
spaces provide many city dwellers with their only
recreational space, promoting community cohesion,
contact with nature and creating sensory outdoor
learning resources.
Area of Intervention
47
0
PHASE
02
Field Visits
Research
Conceptualising
Visualising
Iterations 1
50
Further iterations of placing
content and layout for infograph
51
First few iteration. This
inforgraph takes a static angle of
communicating about trees and
its benefits. The idea did not come
emotionally and therefore this was
not developed further.
52
Second Iteration of showing
the big peepal tree and
communicating the benefits
first so that people get affected.
This was also not developed
further due to size and where it
will be placed.
53
government infographics
54
Various topics
infographs
55
Iterations 2
Catergorising trees
depending upon their
benefit.
56
Further feedback from Rustam
and Kumkum led to few more
idea generation
57
Iteration of developing
the scenario of reducing
Karnataka State
Pollution Control
68%
66%
Board has given one
main reason for climate
change in Bangalore is
due to decrease in
Vegetation 25% Vegetation has
reduced in last
1973 2012 40 years
Colour palette
58
Bangalore Skyline
59
Iterations 2
Reasons of threat Bangalore figures prominently on the list of highly polluted cities
when tested on many pollution parameters, according to a report
Increase in Population by the Centre for Science and Environment (CSE)
60
Iterations 3
Bangalore figures prominently on the list of highly polluted cities when tested on many
Reasons of threat pollution parameters, according to a report by the Centre for Science and Environment
Increase in Population
Increase in vehicular traffic
Decline in water Bodies
Decline in Vegetation
Increase in Green house gases 47% 7-10% 74% 66%
Improper Urban Planning Increase in Increase in Decline Decline
growth rate Vehiclular in Water in Vegetation
Lack of basic Amenities of the city Traffic bodies & green cover
The growth of Bangalore is visualized for the year 2020 using business
as usual scenario. Land Use scenario depicting urban growth is shown below:
In 1835, Bangalore used
to have temperature of 120
Built-up
60
*Results indicate
40 that the urban area
14%
would cover close to
20 50 to 60 % of the
total land use in and
surrounding Bangalore.
0
2008 2010 2012 2020
Actual Actual Actual Expected
Over 1000
new cars are
registered daily
School children
suffer from
air pollution
61
Target Audience
People who can take action if awared. The audience who is more
intuitive to their surroundings.
The people who are socially active and in connect with media.
The audience that can take action and many NGOs and social intiative
have been taking place in Bengaluru tagrgeting the youth so the target
audience narrowed down was Youth.
Why Youth?
62
Form for communication
63
Research 2
Secondary research 2
64
Few references which were used for understanding
and narrowing down to the 10 trees that can help
the climatic conditions of Bengaluru city.
65
Research 2
Field Visit 2
In Conversation with
KARNATAKA FOREST DEPARTMENT
66
Bangalore Walks In conversation with
BANGALORE WALKS & Arboriculture Association of
India (Seminar)
VIJAY THIRUVADY
Trustee (Bangalore Environment Trust)
Author of Heritage Trees
- What is Arboriculture?
- Canopy Management and Avenue Trees
- Who was G H Krumbiegel?
- Landscaping and Value of a tree
- Flowering Trees
- Rural and Urban Scenario of trees
- Concept of Gundu Thopu?
- Horticulture and Biodiversity
- Understanding of Bangalore trees and gardens
- Tree felling scenario
- Gardens of Bengaluru
- Birds census
Arboriculture:
Avenue and Landscape Trees of
Bangalore & Krumbiegel’s Contribution
by Arboriculture association of India,
Bangalore
67
Trees Information
68
LIST OF TREES
Neem Tree
Peepal Tree
Jamun Tree
Banyan Tree
Cluster Fig Tree
Ivorywood Tree
Karanj Tree
Flame of the Forest Tree
Ceylon Boxwood Tree
Indian Beech Tree
69
Masterclass with Lakshmi
Masterclass with lakshmi was a game changer. Masterclass with Lakshmi was very helpful in
She critically analysed and asked where these deciding onto the medium of communication
infographs go and who will be able to access. This effectively. Same information will be delivered but
was certainly thought but as the client requirements through the different form of information design.
were only restrcited to print materials ther idea of
infographs is widely accessed through web and
there it can be reader friendly also.
The challenge lies in articulating the same idea with Expected Deliverables
impact onto a small piece of paper. Not always
information has to be delivered with infographs.
Though the research was done on 10 different trees,
Further research was not where the youths are
the number of table tents were reduced to six and a
accesible and are generally free to grab the
book.
information. After exploring few things, Coffee
shops was seen as a potential place to hit the
One side of the table tent will have a thought
message. Karnataka being the hubof coffee shops
provoking informative illustration, the scenario of a
and having large number of coffee shops was seen
problem.
as a potential place to make awareness.
Posters, wall hangings, standies, leaflets , etc was
Another side of the table tent will have information
studied to showcase the message. Later Table tents
and illustration of the tree that if planted will help in
was finalised as they are placed on the table and
reducing the effect of the problem. Also, it will have
during the waiting time and before placing the order
information about the health benefits that a single
it is highly accesed to see offers.
tree can provide.
The client brief also mentions to strongly show
The sketching, iteration, and development of
current situation and a desirable situation. Table
six table tents and a book were further made and
tents having two sides was preferred so as to
following pages will take you to the journey of
communications as per requirements. Table tents
making of it.
will act as a offer showcase and a small book
which will work as menu card with more detailed
information about trees and its benefits in city.
70
Trails on forms of table Content iterations for table
tents and layouts tents
71
A tree is known from its leaves, flowers Two sides of the table tent cards
and fruits. Therefore, here leaves are was made as the first iteration for
used to show peepal tree. this concept
Peepal Tree
72
Phase 2 output
73
0
PHASE
03
Prototyping
Editing
Testing
Refining
Brand Elements
76
77
Fonts given by client
78
79
Content writing
Iteration 1
Peepal (Ficus religiosa) is most indigenous tree. Karanj ( Pongamia Pinnata ) is also called modern
day pesticide.
Why Peepal Tree?
Only native tree that releases oxygen 24 hrs, Why Karanj Tree?
providing best solution for reducing air pollution & It is drought resistant and also its seeds alternative
rising temperature. source for bio-diesel. Flowers provides excellent
fertilizer.
What are the Health Benefits?
It helps in curing Asthma, Heart Disorders, Infertility, What are the Health Benefits?
Healing wounds, Constipation to name the few. Very effective in curing skin diseases like eczema,
Itch, Wounds & worms, Diarrhea, arthritis, Diabetes
How can you grow this? to name few.
Can be easily grown with 2-3 m stem cutting.
How can you grow this?
NOTE: 66% vegetation of Bangalore city is reduced Can be easily grown by soaking seeds in water 24
in last 40 years. hrs before sowing.
Helps in reducing air pollution NOTE: 66% vegetation of Bangalore city is reduced
in last 40 years.
80
CEYLON BOXWOOD NEEM TREE
Here’s an invite to a silent party. One Tree Pharmacy !
Will you come?
Known to be a sacred plant, neem tree (Azadirachta
Ceylon Boxwood (Psydrax dicoccos) is a traditional Indica) is packed with number of medicinal benefits.
tree of India. This is the reason, why every part of this plant
namely leaves, flowers and twig is used in the
Why Ceylon Boxwood Tree? preparation of Ayurvedic medicines. In ayurveda’s
Its a small tree, and stays dense throughout the neem tree is described as sarva roga.
year, which helps reduce noise pollution.
Why Neem Tree?
What are the Health Benefits? Known as a wonder tree. A tree which helps solve
Cured diarrhea and Fever. global climate problems. Dense round the year,
provides shades and lots of health benefits.
How can you grow this?
Can be easily grown by direct sowing seeds. What are the Health Benefits?
Helps in reducing weight, Skin diseases, Prevents
NOTE: 66% vegetation of Bangalore city is reduced oral problems, Aids Cancer Treatment, Acts as
in last 40 years. Mosquito repellent, Treats Hepatitis, Treats head
lice, Relieves fungal infection, maintains blood sugar
levels, to name few.
Helps in reducing noise pollution
How can you grow this?
Can be easily grown by soaking seeds in water 24
hrs before sowing.
81
Content writing
Let’s burst the bubble, Why carry an extra baggage?
Lakes are in trouble!
Banyan Tree (Ficus Benghalensis) is a national tree
Jaman (Syzygium cumini) is a magical fruit tree. of India.
Why Jamun Tree?
If grown near lakes, this tree will help to revive lakes Why Banyan Tree?
and its biodiversity. Largely dense and provides shade which helps to
protect against Ultra-Violet rays. In fact, it is also
What are the Health Benefits? believed that Buddha achieved enlightenment while
Most effective for diabetes, Urinary disorders, sitting under a Banyan tree. There are various uses
minimizes risk of cancer, improves bowel of the Banyan tree.
movements, liver problems, asthma, sore throat, From medicinal to recreational – there’s no part of
fatigue and strain, to name few. life in which this tree doesn’t aid humanity.
How can you grow this? What are the Health Benefits?
Can be easily grown by direct sowing seeds. Cures Infertility, Deafness, Asthma, Diabetes, Fever,
cold, Allergy, to name few.
NOTE: 66% vegetation of Bangalore city is reduced
in last 40 yearrs How can you grow this?
Can be easily grown with 2-3 m stem cutting.
Helps in Reviving Lakes
Protects against UV
82
CLUSTER FIG TREE FLAME OF THE FOREST TREE
Help them build homes ! Magical Duster!
Cluster Fig (Ficus Racemosa) is a great favourite Flame of the forest tree (Butea Monosperma) is
with the environment, and the leaves are highly believed to have
nutritious source of food for livestock.
Why Flame of the forest Tree?
Why Cluster fig Tree? Grown in clusters, this tree helps absorbs dust
The dense canopy provides shelter to birds, bats, particles and helps to clean the air.
baboons and many more.
What are the Health Benefits?
What are the Health Benefits? Helps in kidney diseases, lower back pain,
Helps in Hemorrhage, pimples, boils, burn marks, tapeworms, night blindness, herpes, Infertility,
dysentry, Leucoderma, Chiken pox, piles, stomach Arthritis, fracture, acne, Heavy Menstrual Bledding,
ache, Internal Bleeding, to name few. cough, tumour to name few.
How can you grow this? How can you grow this?
Can be easily grown with 2-3 m stem cutting. Can be easily grown by direct sowing seeds.
83
Content writing
Ivory wood tree (Wrightia Tinctoria) attract bees, Did you know?
birds, butterflies and insects. Bees are responsible 66% vegetation of Bengaluru city is reduced in 40
for one out of every three bites of food we eat. years
Why Ivory wood Tree? Peepal Tree (Ficus Religiosa) is only native tree that
This tree is indegenous tree that insanely releases oxygen 24 hours, providing best solution
attract birds, bees and insects and help sustain for reducing air pollution and rising temperature.
biodiversity.
ONE TREE PHARMACY !
What are the Health Benefits?
Helps in Diarrhea, High Blood Pressure, Ringworm, Did you know?
Toothache, Psoriasis, Dandruff, Herpes to name few. 36.5% of the Bengaluru population is
suffering from chronic asthma due to air pollution
How can you grow this?
Can be easily grown by soaking seeds in wateer Neem Tree (Azadirachta Indica) is curer of all ail-
overnight before sowing. ments. It is extremely useful in urban forestry as it
has remarkable ability to withstand air and water
Helps in bees & insects pollination pollution as well as heat.
AIR DOCTOR!
84
HELPS BIRDS BUILD HOMES! Content for front
illustrations
Did you know?
50% of the birds population has reduced in Ben-
galuru due to rising temperature
BEE’S ABODE!
WE CO-EXIST !
85
PEEPAL
TREE
(Ficus Religiosa)
Table tent 1
Side 1
86
Visualization guidance was given
by Jayesh Sivan
87
Iteration 1
88
Iteration 2
89
Final Illustration
Tool used: Pen tool in
illustrator
90
Typeface Exploration
Title: Quicksand
Body: Helvetica Condensed
Typeface Exploration
Title: Quicksand Bold
Body: Helvetica Condensed
91
Typeface exploration:
Quicksand
92
Final Table Tent
side 1
93
Table tent 1
SIDE 2
94
Iteration 1
Using the two images , the idea
was to convey two opposite
situations
95
Iteration 2
Further developed to convey
with single image
96
Iteration 3
More elements were
experimented to convey rising
temperature like here the
thermometer is used
Iteration 4
Created to show rising
temperature with three
thermometer
97
Iteration 5
Location is used to show the
timeline to convey our journey
with temperature
98
Logo exploration
99
Final Table Tent 1
Side 2
100
NEEM
TREE
(Azadirachta Indica)
Table tent 2
Side 1
101
After refering to the images of neem tree, for
the colours and details of the leafs and fruits
the sketch was made
102
Iteration 1
The first layer. The
leaves and branches
wre developed further.
The color palette given
below was made after
studying real images
103
Iteration 2
The second layer od
details were added to
make it look more real
104
Final Illustration of Neem
Tool used: Pen tool in
illustrator
105
Typeface exploration
Quicksand
106
Final
Table Tent 2
side 1
107
Table tent 2
SIDE 2
108
Iteration 1
Iteration 2
109
Layout and logo
exploration
110
Final
Table Tent 2
side 2
111
JAMAN
TREE
(Syzygium cumini)
Table tent 3
Side 1
112
Sketching of Jamun Tree.
the leaves are thick and
large without thin lines in
between of leaves
113
Digital tracing of drawing
with brush tool in
illustrator
114
Iteration 1
Another style of illustrator
was explored
115
Iteration 2
Shifted to pen tool style
of illustrator
116
Final Illustration of jamun
Tool used: Pen tool in
illustrator
117
Final
Table Tent 3
side 1
118
Final
Table Tent 3
side 1
119
Table tent 3
SIDE 2
120
Iteration 1
Taking Bengaluru
problems of lakes,
first idea was to show
problems of lakes
Iteration 2
Explored different ways of
showing bangalore lakes
problems
121
Iteration 3
As mentioned earlier, water being
the most important element and
also, life of human cannot exist
without oxygen which comes
from Trees.. The idea was to show
coexistence of humans and trees
and emphasizing towards the
interdependency of human on
trees.
122
Logo and layout information
123
Final
Table Tent 3
side 2
124
CLUSTER FIG
TREE
(Ficus Racemosa)
Table tent 4
Side 1
125
Sketching of cluster
fig tree. This trees has
unique fruits attarched to
the bark.
126
Iteration 1
Using brush tool in
illustrator, differnt style
of illustration was
experimented.
127
Iteration 2
As the feel of the tree
was not visible so clearly
with earlier one, again the
idea to continue with pen
tool style of illutrator was
taken forward.
128
Iteration 2
More details were added
to not make it look flat
129
Iteration 3
Typeface iterations
Helvetica condensed
130
Type exploration
Quicksand
131
Final
Table Tent 4
side 1
132
Table tent 4
SIDE 2
133
134
135
Iteration 1
Colourful birds were
shown fighting to make
place to sit
Iteration 2
Different species of birds
136
Iteration 3
Night traveling of birds
Iteration 4
The earlier versions
looked as the birds are
just roaming here and
there, as casual fly. So
another with focused on
nest on pole was tried
137
Iteration 5
The background and text
layout was tried here
Iteration 6
Sky was reduced as
only show a graphical
representation of sky
138
Logo and layout
exploration
139
Final
Table Tent 4
side 2
140
INDIAN BEECH
TREE
(Pongamia Pinnata)
Table tent 5
Side 1
141
Sketching of Indian
Beech tree
142
Digital tracing of sketch
of indian beech with
brush tool in illustrator
143
Iteration 1
Using brush tool in
illustrator, differnt style
of illustration was
experimented.
144
Iteration 2
Shifted to pen tool style
of illustrator
145
Iteration 3
The colour palette was
tried to make it more
realistic
146
Iteration 4
More details were added
to show the depth
147
Iteration 5
Typefaces were explored
148
Iteration 6
Typefaces were explored
149
Iteration 7
Typefaces were explored
150
Final
Table Tent 5
side 1
151
Table tent 5
SIDE 2
152
Iteration 1
Decreasing trees and
rising problems of
asthmas was tried to
convey
153
What goes into air, goes into you,
#PurifyAir, Plant Trees
South Asian Perspective for the New Urban Agenda
Iteration 2
Car smoke and used and
with negative space the
skeleton was created
154
Iteration 3
Dust texture was added
155
Logo exploration
156
Final
Table Tent 5
side 2
157
IVORYWOOD
TREE
(Wrightia Tinctoria)
Table tent 6
Side 1
158
Sketching and
digital trace of
ivory wood tree
159
Iteration 1
Using brush tool in
illustrator, differnt style
of illustration was
experimented.
160
Iteration 2
Shifted to pen tool style
of illustrator
161
Iteration 3
Details of leaf were added
to show depth
162
Typeface exploration
Quick Sand
163
Final
Table Tent 6
side 1
164
Table tent 6
SIDE 2
165
166
Iteration 2
Typography used to show
message
167
Iteration 3
Poster showing dead
bees and no food for
human if bees die
168
Logo exploration
169
Final
Table Tent 6
side 2
170
BOOK DESIGN
171
Book Design
Book size: A5
172
Few iterations of book design
173
174
UN HABITAT
A vision for cities has never been more important than it is today. More than
half of the world’s inhabitants live in cities and this migration trend is expected to
continue. By 2030, India alone is expected to double the number of city dwellers by
adding 404 million new people to cities over the next 35 years.
Introduction to
client’s page
typeface
exploration
175
UN HABITAT
A vision for cities has never been more important than it is today. More than
half of the world’s inhabitants live in cities and this migration trend is expected
to continue. By 2030, India alone is expected to double the number of
city dwellers by adding 404 million new people to cities over the next 35
years.
First Page
176
INTRODUCTION
As cities grow, people engage with it and influence their future in different ways.
But are we changing for a better future? Cities are becoming bigger and bigger
at the expense of trees that are abound in that area. Bengaluru once known as
‘Garden City’ of India is losing its green cover at a very fast pace. The consequences
are evident; diseases are on rise, anxiety is on the ascendance, discontent is
brewing at home and in work. Life is losing its meaning.
The cure of this malady can be made by changing our attitude towards nature.
A town or a city with trees raising their heads around and within can heal the
wounds left on a man’s soul by technical misadventures. The presence of trees in
our immediate vicinity will have a salutary effect on the human psyche.
This book illustrates six different native trees of India that can be easily grown
and maintained in Bengaluru which has immense health as well as environmental
benefits.
Type Exploration
177
INTRODUCTION
As cities grow, people engage with it and influence their future in different
ways. But are we changing for a better future? Cities are becoming bigger
and bigger at the expense of trees that are abound in that area. Bengaluru
once known as ‘Garden City’ of India is losing its green cover at a very fast
pace. The consequences are evident; diseases are on rise, anxiety is on the
ascendance, discontent is brewing at home and in work.
The cure of this malady can be made by changing our attitude towards
nature. A town or a city with trees raising their heads around and within
can heal the wounds left on a man’s soul by technical misadventures. The
presence of trees in our immediate vicinity will have a salutary effect on the
human psyche.
This book illustrates six different native trees of India that can be easily
grown and maintained in Bengaluru which has immense health as well as
environmental benefits.
Page 2
178
Typeface Exploration 1
179
Typeface Exploration 2
180
Typeface Exploration 3
181
Typeface Exploration 4
182
Book Pages
Type exploration
Quicksand
183
FINAL PAGE 1
184
Type exploration
Quicksand
185
FINAL PAGE 2
186
Type exploration
Quicksand
187
FINAL PAGE 3
188
Type exploration
Quicksand
189
FINAL PAGE 4
190
Type exploration
Quicksand
191
FINAL PAGE 5
192
Type exploration
Quicksand
193
FINAL PAGE 6
194
THE VALUE OF A TREE
A tree that lives for 50 years,
So, when even one tree falls or is felled, the city loses something worth
more than Rs 32 lakhs.
Last Page
195
TESTING
196
Test Prints 1
197
The first test prints were taken in
college but the professional first
print was taken at KolorKode,
Bangalore
198
Table tent 1 350 Matt Test Prints 2
199
200
Test Prints 3
201
FINAL OUTPUT
202
203
Learnings
This project have broaden my vision and made me more empathetic towards
enviornmental problems that our planet is going through. I can certainly say that I
think about sustanibility first in my everyday life now.
The purpose of a client’s brief and meeting their expectation, alongwith working with
constraints helped me understand how design projects are done.
Acknowledgement
I would like to thank everyone who supported me during this project — the many
faculties at Srishti Institute of Art, Design & Technology, peers, friends and family
who showed great support with continuous feedback and critics which helped me
refine my piece of work.
Thank you Jyoti Hosagrahar for bringing this project to us. Yamini Temujin and
Rustam Vania for patience, determination and supporting me. Anupama Arun to
help me understand the importance of details. Mr Vijay Thiruvadi and Mr. Sharath
Babu who helped me to understand the trees of Bangalore. Jayesh Sivan for helping
in visualisation. And a final and big thanks to Lakshmi Murthy who never got tired of
my questions, requests and enquiries and supporting me throughout.
Bibliography
http://www.dnaindia.com/bangalore/report-plant-
https://www.americanforests.org/discover-forests/ saplings-but-wisely-says-karnataka-transport-
tree-facts/ minister-on-world-environment-day-2092711
(Govt plea)
http://www.treesaregood.org/funfacts.aspx#wildlife
http://bangalore.citizenmatters.in/blogs/deepa-s-
http://www.fuf.net/benefits-of-urban-greening/ jottings/blog_posts/what-to-do-when-you-see-a-
tree-being-cut-by-vinay-sreenivasa
https://in.pinterest.com/pin/139048707216669401/
http://indiatoday.intoday.in/story/cleaning-up-the-
http://www.newindianexpress.com/cities/ mess/1/416069.html (Change maker)
bengaluru/Bangalore-losing-10000-trees-every-
year/2013/06/23/article1648681.ece http://bangalore.citizenmatters.in/articles/your-
guide-to-tree-planting-this-season
http://www.newindianexpress.com/cities/
bengaluru/66-Percent-Green-Cover-Lost-in-40- http://bangalore.citizenmatters.in/articles/your-
Years-Study/2014/05/09/article2214383.ece guide-to-tree-planting-this-season
http://epaper.dnaindia.com/story. http://static.esgindia.org/campaigns/Tree%20felling/
aspx?id=20488&boxid=31119&ed_date=2014-05- action.html
09&ed_code=860009&ed_page=3
http://www.thehindu.com/todays-paper/tp-national/
http://www.dnaindia.com/locality/bangalore-south/ tp-karnataka/online-system-for-treefelling-filing-
loss-tree-cover-responsible-rising-temperature- objections-soon/article5958178.ece
city-35481
http://www.esgindia.org/campaigns/campaign-
http://www.livemint.com/Politics/ against-illegal-tree-felling-ba.html
RJ1Gt5Q1JkPXaMQSBhvPyL/Karnataka- http://www.ext.colostate.edu/mg/Gardennotes/635.
population-growth-slows-Bangalore-gets-more- html
crowd.html
Books Reference
https://www.treepeople.org/resources/tree-benefits
Common Dryland Trees of Karantaka by atree
http://www.nytimes.com/2007/04/15/ organisaton
magazine/15green.t.html
E-book on vibrant cities and urban forestry
http://static.esgindia.org/campaigns/Tree%20felling/
current/Tree%20Act.html 261500170-Pathways-to-Green-Cities-Volume-II
Diploma Project Documentation
PGDP- Bridge (VCSB)
2015-2016