QUESTIONNAIRE

Dear Respondents,

The following questionnaire aims at seeking information for the purpose of research work on
the topic “Effect of Word-Of-Mouth on Consumer Buying Behaviour –A Case study on
females of Delhi NCR”

In this endeavour, I need your kind help by the way of filling up this questionnaire. You are
requested to respond to each question after giving it a through and not in haste.

Thanking you

Sushmita

Please enter your personal details-

Name(Optional)

Age

Education: School level ( ) Graduate ( )

Post Graduate ( ) Above Post Graduate ( )

Occupation: Student ( ) Home Maker ( )

Employed ( ) Business ( )

Please tick the suitable option depending upon your opinion-

S.No Statement Strongly Disagree Neutral Agree Strongly

Disagree Agree
1. I always believe on advertising
before buying any consumable
products.
2. I need second opinion before
buying luxury items.
3. I always believe on second
opinion first before buying
consumable products.
4. If your closed relatives suggest to
buy some products with having
past experience. You believe and
go to the market and buy that
product.
5. Second opinion is must
for me before buying
daily consumable
products.

6. In terms of second
opinion, I always refer
my close relatives,
Friends etc.

7. For Beauty products,

I always refer to my
friends and close
family.

8. For Expensive Items

such as jewellery, car
etc. I tend to take
second opinion from
my friends, relatives.
9. For new product
segment, I always
believe on second
opinion by my friends
or family
10. Friends and family
opinion taken as a first
priority before buying
expensive products.

11. Most of the time, I

always believe on the
second opinion before
buying any products.

12. If my friend or family

suggest me some
products based on their
past experience. I easily
influenced and buy that
product.
13. Whenever I decided to
buy a particular product
then no ads and
promotional tools are
influence my purchase
decision.
14. Advertisement is much
more impactful than
negative word-of-
mouth to my purchase
decision
15. If I already decided to
buy a particular product
then no negative
comments about that
product influence my
purchase decision.