This document discusses key aspects of branding including the brand's core essence and personality, as well as the emotional and product benefits that are conveyed to customers. It aims to define the central identity of the brand and how it resonates with target audiences both emotionally and functionally through its products and attributes.
This document discusses key aspects of branding including the brand's core essence and personality, as well as the emotional and product benefits that are conveyed to customers. It aims to define the central identity of the brand and how it resonates with target audiences both emotionally and functionally through its products and attributes.
This document discusses key aspects of branding including the brand's core essence and personality, as well as the emotional and product benefits that are conveyed to customers. It aims to define the central identity of the brand and how it resonates with target audiences both emotionally and functionally through its products and attributes.