MBA Programme

Student Batch: 2018-2020

MARKETING PROJECT REPORT SUBMITTED IN

PARTIAL FULFILMENT OF THE REQUIREMENT
FOR THE DEGREE OF
MASTERS IN BUSINESS ADMINISTRATION

SUBMITTED BY

Rishab (AUD 9799)

Rachit Raj Gupta (AUD 8403)
Anugrah Das (AUD 8562)
Tanu Verma (AUD 8405)

AT AMITY UNIVERSITY DUBAI

Under the guidance of
Prof. Mansoor Khan
 CERTIFICATE

I Prof. Mansoor Khan hereby certify that Rishab, Rachit Raj Gupta, Anugrah Das and Tanu
Verma are the students of Master in Business Administration at Amity University Dubai and
have completed the Project Report on “Marketing strategies of Parle with future product
segmentation” under my guidance.

___________________

Prof. Mansoor Khan

Programme Faculty
Amity University Dubai
 ACKNOWLEDGEMENT

We would like to thanks Prof. Mansoor Khan for his continuous guidance and
support throughout the project report. We are deeply indebted to all people
who have guided, inspired and helped me in the successful completion of this
project. We owe a debt of gratitude to all of them, who were so generous with
their time and expertise.

Last but not the least, We thank everybody, who helped directly or indirectly
in completing the project that will go a long way in our career, the project
report is really knowledgeable & memorable one.
 EXECUTIVE SUMMARY

Bread and Biscuits constitutes the largest segment of consumer foods and are thus items of
mass consumptions globally. The Biscuit and Bakery industry in India has seen a remarkable
growth curve in past decades. The Indian Biscuit Industry came into major existence in the
later part of 20th century establishing its roots over the years substantially.
Presently, India is the second largest manufacturer of Biscuit products after the US adding to
the fact that the Indian Biscuit Industry holds larger share among all consolidated food
industries. Being readily available and extremely light to eat, Biscuits tend to appeal as the
most sought after finger foods of all times thus being predominantly consumed by minors and
other age groups in rural and urban areas.
The data is collected from Primary as well as Secondary sources using Questionnaire and
surveys in order to discuss and determine the factors adding to the success of Parle G as a
popular product. The study is concluded by Findings as well as analysis of the results of Survey
recordings.

OBJECTIVE OF STUDY

 Analysis of Indian Biscuit Industry with focus on key players in market in term of value
and volumes such as Parle G and others.
 Evaluation of trends in Indian Biscuit Market with key concern on pricing strategies
imposed by competitors.
 Determining business exposures and strengths of Parle G as a product

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 TABLE OF CONTENTS

CONTENTS PAGE.

1 COMPANY PROFILE 1-3

2. ANALYSIS 3-6

 PRODUCT LIFE CYCLE

I. INITIAL PHASE
II. GROWTH PHASE
III. MATURITY PHASE
IV. DECLINE PHASE

3. DOMESTIC COMPETITORS 6-8

4. PRODUCT USP’s 8

5. SWOT ANALYSIS 9-10

6. MARKETING STRATEGIES 11

7. FUTURE MARKETING OBJCETIVES 12

8. MARKET SEGMENTATION 12-14

9. CONCLUSION 14

10. FINDINGS 14

11. SUGGESTIONS 14

12. BIBLIOGRAPHY 15-16

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 1. COMPANY PROFILE

Parle Products Pvt Ltd. accounts for manufacturing of biscuits and confectioneries for decades.
Founded in 1929, the company has got a market history of more than 80 years, with rapid
business expansions at higher margins thus meeting customer satisfaction by delivering
superior quality of products. As a manufacturer of Parle G along with other popular products,
the company is symbolized to deliver quality and nutrition combined with a great taste. Many
of the Parle Products, being the market leaders in their categories has led the company to be
included in a niche hierarchy of multimillion dollar companies. The production unit of Parle
Products Pvt Ltd. is mainly constituted of Biscuits, Sweet products and Snacks.
Parle Products Pvt. Ltd. Is a FMCG (Fast moving Consumer Goods) Industry. The fast moving
consumer goods are those consumables which are normally consumed by consumer at a regular
interval. Parle Glucose (Parle-G) and Parle Monaco were the first brand introduced as a biscuit
products. Since then, the Parle name has grown in all directions, won international fame and
has been sweetening people's lives all over India and abroad. Its Head office is based in
Mumbai, it been India's largest manufacturer of biscuits and confectionery, for almost 80 years.
Parle – G is the world’s largest selling biscuit. Its reach spans even to the remotest villages of
India.

1.1 MISSION AND VISION

1.1.1 MISSION

 Quality maintenance.
 Innovative productions
 Strong customer reach and support in order to meet up the expectations of masses.

1.1.2 VISION

 Future business leaders of Bakery Industry backed up by constant understanding of

consumer psyche in order to concentrate on customer taste and preferences.
 Span across Global destinations in international biscuit markets thus establish
multifold reach.

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1.3 PRODUCT PORTFOLIO
The highest revenue generating products for the company accounts for Biscuits. The following
products are offered by the company as per market segment:

1.3.1 BISCUITS
More than being tea time snacks, the company is serving a wide basket of biscuits which are
not only satisfying great tastes but also signs of reliable quality thus catering to the needs of
various customer base ranging from minor to major consumers including children and adults.

Product Range
 Parle G
 Hide N Seek
 Parle Marie
 Digestive Marie
 Monaco

1.3.2 CONFECTIONARIES
Ranging from candies to toffees, the company fulfils the category for sweet snacks thus
satisfying one’s taste and adding desire for the same.

Product Range
 Poppins
 Orange Candy
 Melody
 Mango Bite etc.

1.4 ORGANISATION STRUCTURE AND HIERARCHY

The management structure for Parle as a company, depicts a vertical style of hierarchy.

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Such a vertical structure allows the allocation of authorities to different entities such as branch,
department, workgroup, individual. The structure of an organisation affects its actions in
significant ways. Firstly, it provides a foundation on which standard operating procedures are
outlined and secondly, it helps in determining the potential individuals to have a stake in
internal affairs of the company thus participating in the decision making processes of the
company ir order to shape a better organisational vision.

1.5 PARLE G AS A BRAND

Parle G or Parle Glucose is one of the most popular biscuit brands not only in India but globally.
Manufactured solely by Parle Products Pvt. Ltd, the product has already established its roots
over the market for decades now. When it comes to biscuits, Parle G is a household name since
it is consumed by major portion of society thus contributing to a more preferred and trusted
brand in its category. Following diverse way of consumption, the biscuit is not just taken as an
accompaniment for tea but also as a substitute to meals too.
Apart from its nutritive values, the budget oriented pricing ranging from Rs.5 to Rs.50 has
made it affordable to masses thus attaining a strong brand position and making it the largest
selling biscuit brand in the world. Also being exported to various other countries, Parle G is
valued substantially in the market and leads a majority share in the industry.

2. ANALYSIS
Parle Products have outplayed their competitors in domestic markets backed by strong
distributive networks, competitive pricing along with product quality especially in rural
markets with combined emphasis on urban areas as well. As a result, Parle G managed to push
its share in the Biscuit segment thus accounting for more than three fourths of the category.
Being one of the largest selling glucose biscuit in its segment, Parle G is eyeing to capture an
influential hold on market share at global level as well.
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2.1 PRODUCT LIFE CYCLE FOR PARLE
The product life cycle for Parle G can be divided into 4 major stages in consideration. These
are Initial Phase, Growth Phase, Maturity Phase and Decline Phase.

LIFE CYCLE OF PARLE G

1990

1949

2006

1939
INITIAL PHASE GROWTH PHASE MATURITY PHASE DECLINE PHASE

2.2.1 INITIAL PHASE:

The Initial Phase or Introduction Phase corresponds to the times when there are relatively less
competing products in the market. Since the distribution and operational costs are selective,
the firm adopts to low pricing strategies for better profit margins as an aim to build brand
awareness.
Parle G as a product was launched in 1939 before the times of Independence when the market
was dominated by a monopoly of imported products. Initially, Parle G followed to the price
skimming strategies in order to establish its share in market and gain public attention and faiths.
In the introductory stages, there was a less scope for promotions and distribution channels since
the paper media was mainly utilised for advertisement purposes and manufacturing was limited
only to major hubs. Originally less concern was given on packaging with subsequent
improvements at later times. Characterized by a child face on front packaging, the brand has
seen its share of iconic success among masses through ages.

2.2.2 GROWTH PHASE:

The Growth Phase of a product life cycle is characterized by additional improvisations in
product features, packaging as well as improvements in quality of product, expansion of
distribution networks along with increased promotions in order to attain a strong brand image.

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The brand got involved in promotional activities during the late 90s when advertisements were
mainly commercialised through press ads. By the 20s, Parle G was getting endorsements from
various sponsors thus creating an iconic image in the mind-sets. In the later stages of growths
also, the company had adopted to low pricing strategies to keep the brand at a substantial
dominant position in the market.

2.2.3 MATURITY PHASE:

The maturity phase for a company/firm is characterised by profits and incomes in more of a
gradual pattern. Because of a strong brand awareness, minimal promotional expenditures are
incurred. The maturity phase for Parle G was ranged between 1997 to 2006. During this period,
the brand faced stiff competition from various other biscuit brands in the market led by
inclusion of companies such as Britannia, ITC, Anmol etc. However, there wasn’t much of
impact on sales as a result of increased customer confidence and faith followed by various other
CSR activities. Few of them are listed as follows:

Design for Change: Considered to be one of the largest children movements in the world,
Design for Change is an effort taken in association with government in order to raise
discussions on education, employment, health and more socially on a global platform for better
environment of opportunities and changes.
Olympic Gold Quest: As an effort to support and encourage talented athletes throughout the
country, this initiative is taken to build an international reputation for atheletes thus bringing
positives perceptions about the sports in the country.

Despite of variable challenges faced in the market at maturity stage, Parle G continued to rise
and met the expectations of consumers of all kinds mainly due to constant pricing strategy as
an important factor backed up by a consistent taste.

2.2.4 DECLINE PHASE

This phase is characterised by a fall in sales and generated profits as a result of the firm reaching
to a saturation level when no more profits can be made thus resulting in product obsoleting
from market due to increasing competition and changes in the economic market as well as
customer preferences.
The strength of Parle G as a product started declining in 2006 and continues till date. The
primary reason for this was a steep rise in the competition with an inclusion of players such as
ITC and Britannia offering better quality and reach among youth and masses as a result of
better promotional activities. Also an increase in pricing strategy seem to impose significant
impact on its fall too. Earlier Parle G was sold for lower denominations ranging from Rs 2 to
Rs 4 for a period of 12 years approximately. Change in pricing was implemented by the year
2004 when Parle G started getting sold for Rs.5 and Rs.10. This didn’t impose a substantial
impact on company at initial stages but slowly the company started losing its rural and less

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financially sound consumer market thus resulting in the company losing shares in the market
and the actual decline happening in 2006 when the company had lost its market share from
42% till 2005 to 38 % .
Since the past decade, the company has been in constant efforts to revive some its its iconic
and popular brands such as Parle G followed by a focus to target middle class and premium
segments as well.
Currently Parle holds 34% of shares in the Global market followed by Britannia at 27% , ITC
at 8% and rest 31% is taken by other competitors.

3. DOMESTIC COMPETITORS

MARKET SHARE
(2017-18)
Others Parle
31% 34%

ITC
8%
Britannia
27%

Despite of major player in the market, Parle G has seen its share of success along with stiff
rising competition from various local and foreign companies. The primary success of Parle G
as a brand has let the company undergo diversification with other products as well.
Parle Products ranges from chocolates, chips, biscuits to other snacks categories. Irrespective
of decline in market valuation in 2006, the company is eying to capture 50% of market share
of Premium biscuit products. Parle currently holds for 34 % of shares in market followed by
Britannia and ITC.

Following are the major competitors of Parle Products in Indian market:

3.3.1 Britannia Industries Limited

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Originated in 1892 and located in Bangalore, Britannia Industries Limited is considered as one
of the niche biscuit brands in the country. The company today has managed a distinctive
position in the Indian Biscit Industry with its most popular selling brand called Tiger.
As a leading brand in the market, Britania is considered for its ground breaking approach for
product manufacturing and marketing and has been rated by Forbes on a global scale for the
same.
Products covered in the segment:
 Tiger
 Britannia Cookies
 Nutri Choice
 Good Day Cookies

3.3.2 Priya Gold Biscuits

Established in 1992, Priya Gold is a subsidiary of Surya Foods and Agro Ltd. The company is
a leading producer of biscuits and confectioneries in North India thus offering a variety of
products to different types of consumers with different tastes and preferences.
Products covered in the segment:
 Butter Bite
 Cheese Bite
 Italian Cookies
 Marie Lite etc.

3.3.3 Anmol Industries Limited

A leading player in the FMCG’s pf India, Anmol Industries Limited is spreading its reach
across all parts of the country. With variety of products available, the company has got a
diversified product portfolio in order to cater wide range of taste preferences and consumer
segments thus targeting premium as well as economic consumers as well.

Products covered in this segment:

 Anmol Biscuits
 Anmol Crackers
 Anmol Cakes
 Anmol Roman Cookies etc.

3.3.4 ITC Sunfeast

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In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of
biscuits. Since then, within a span of 12 years, Sunfeast has well-established presence in
almost all categories of biscuits. Sunfeast Biscuits straddle to all the segments of the market
by targeting both premium and middle end consumers.

Products covered in this segment:

 Sunfeast Farmlite
 Sunfeast Farmlite Digestive
 Sunfeast Glucose
 Sunfeast Dark Fantasy Choco Fills etc.

4. USP’s OF PRODUCT

The following key USP’s can be related to the success story of Parle G:

 Quality: Uniformity in product quality has been a consistent motive of the company
throughout the years thus making it an all time favourable choice for snacks.

 Price: This is one the most significant reason contributing to the success of the
brand. Taking into account the price sensitiveness of Indian Markets, Parle G offers
a wide array of pricing ranging from Rs.5 to Rs. 50 in order to appreciate the
consumption in both rural as well as urban population.

 Packaging: Being another persistent factor just like quality, packaging has also let
Parle G become popular among masses with an iconic cover consisting of a baby
picture combined with yellow stripes.

 Distribution: Parle G has got a strong distribution channel all over India thus
making the product readily available even in rural remote locations.

 Customizations: In order to cater to different groups of different sizes, The product

is available and sold in different sizes to meet the requirement of various customer
groups and markets. The company had in 2002 launched a premium version of Parle
G called Parle G Gold thus extending its flagship brand to further limits in order to
cater to urban markets.

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 5. SWOT ANALYSIS OF PARLE G
Parle G being the most popular and largest selling brand in the world, has taken a reach to
most of the indian households, thus taking the brand to potential heights. But, the product
has got its share of positive as well as negative attributes as well.

5.5.1 STRENGTHS
 Pricing: Less pricing comparative to other competitors. Most of the products
manufactured by the company are in the range of lower to medium class consumer
segment thus fulfilling the criteria for affordability. The value for money nature of
pricing ensures large sales volumes of products. Apart from targeting the middle
class consumer base, Parle Products Pvt Ltd. is also in an effort to cover a niche
market of urban customers thus manufacturing premium products too.

 Affordability: In order to meet the consumption and budget criteria of various

targeted consumer bases, The company makes sure even distribution keeping
pricing and quantity in mind.

 Market Share: Many of the products manufactured by Parle Products Pvt Ltd, are
acclaimed market leaders in their category thus bringing billion dollar revenue to
the company.

 Variety of Products: The Company offers a variety of products at different price

ranges thus catering to masses thus ensuring value for money for their products in
order to bring large sales volumes.

 Distribution Network: Whether it is biscuits, sweets or confectionaries, Parle

products are available even in the most remote areas of rural India thus covering
customer reach both directly and indirectly.

 Quality: In order to maintain highest quality in the process of manufacturing, great

care is taken to select finest materials to ensure rigid quality standards at every stage
of manufacturing.

 Customer Faith: Being one of the most oldest and established brands of past, Parle
G has taken a leap into every household as the most popular and preferred biscuit
brand. In order to maximize customer satisfaction, the company is in regular efforts
to provide quality with quantity.

5.5.2 WEAKNESSES

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  Less Concentration on Premium Segments: Being the most popular selling
biscuit brand of India, Parle G is lacking a hold in terms of manufacturing of
premium products in its category as it has been constantly catering to the
economy segment of the nation. However due to increased market competition
from rivals, the company is spreading its fold into the premium segments while
might imposes challenges in near future.

 Weak Marketing: In an era of Product Advertisements and promotional

activities, Parle G as a brand hasn’t been into much of marketing activities thus
constraining its brand image domestically.

5.5.3 OPPORTUNITIES
 Consumer Preferences and Tastes: Due to an increased tendency for snacks
and other related products among Indians, it has become a constant effort of the
company to introduce various other related products into the market in order to
increase their product portfolio.

 Potential for growth in neighbouring economies: Countries all over the globe
are seeing a blend towards cultural similarities thus promoting import export
activities which is expected to create a surge demand for domestic products and
confectionaries at a global platform.

 Innovative Packaging: New innovative techniques has to be undertaken by the

company in order to attract more of customer base thus creating more demand
among children and adults.

5.5.4 THREATS
 Stiff rising competition in market: The company is facing a stiff competition
from many of the multinational brands in its category at a domestic as well as
international level such as Nestle, Unilever, Britannia etc.

 Legal and Political Environments: Many legal and financial reforms such as
implementation of GST, Demonetisation of old currency notes has escalated the
production costs for the industry thus inculcating to a lot of turbulence in the
economic market.

 Availability of local substitute products: As a result of inclusion of various

other products such as toasts, cakes and wafers, Parle products are facing a
rising threat as more of people are switching to these substitute products
available in the market under different brandings.

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 6. MARKETING STRATEGIES ADOPTED BY PARLE G

Being the largest selling biscuit globally, Parle G as a brand has dominated the Indian Biscuit
Market as a result of various factors such as quality delivered, prices involved, distribution
channels etc. Parle products have acquired a majority share in the domestic market with an eye
to target international markets as well. The following marketing strategies have been adopted
by the parent company in order to grow and hold a strong consumer base throughout ages.

Promotion:

Parle as a brand has always been

imposed with a sense of positive
emotions among the consumers. When
it comes to promotional activities for the
product, the company has been
gradually active from the past times
when there used to be an attractive
packaging clubbed with a logo image of
a young girl which influenced many
consumers to develop faith over the
product quality.

Product:
Parle G being one of the most popular and
oldest selling biscuit brands in India has
enjoyed an iconic appeal throughout the
year due to readily availability to mass
segments and thus being symbolized with
both quality and taste.
Place:
As a result of strong distribution
networks, Parle products are available
across various geographic locations
around India. This has resulted in
PARLE G widened customer reach ranging from
urban cities to rural villages thus
contributing to strong brand image.

Price:
Personnel:
In order to secure a dominant position in
Parle G has retained its iconic brand image
the market, Parle Products have catered
throughout the years not just as a result of
to serve the majority of masses by
tapping customer base but also keeping
keeping the prices relatively low resulting
satisfied the retailers and other middlemen
in mass productions and mass
involved throughout the production and
consumption with primary focus on
other stages by means of incentives and
product quality. This reduced pricing
other innovative programs in order to
strategy has made it possible for Parle
capture a strong distribution network
Products to retain their market position
throughout the market.
despite of several other competitors thus
fulfilling customer demands and
preferences.

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 7. FUTURE MARKETING OBJECTIVES:

With some series of upcoming biscuits brands Parle-G has seen some variations in it's brand
value. Now as it highlights to the rural sector which is still the major portion of the consumers,
other brands have taken the leap in the urban markets with their different products. As far as
the future strategies are concerned, Parle should devise some technique to bounce back with
some innovative steps to gradually build their brand in urban sector followed by the following
considerations:

 Increase Sales
 One of the most important objectives of marketing for-profit entities is driving business
and increasing sales. Marketing needs a good return on investment meaning the increase
in sales should significantly exceed the cost of the marketing and should therefore be
specific. It is often insufficient to simply state an objective of increasing sales by a
certain percentage.

 Improve Product Awareness

 A marketing effort can be focused at reviving or invigorating interest in a product that
has been on the market for a long time or about which people have longstanding
attitudes.

 Brand Management

 Maintaining a place in the mind of the public takes work, and some marketing efforts
are simply aimed to maintain a prominence in the public space.

8. MARKET SEGMENTATION AND POSITIONING

Parle-G is consumed by people of all ages, from rich to poor living in urban communities and in towns,
while some have it for breakfast, for other people, it is a finished healthy supper. For some it's the best
backup for tea, while for some it's a method for getting charged at whatever point they are low on
vitality. Parle Company practices mass promotions for Parle- G which appeals to masses. It is a product
liked by everyone and does not cater only to a specific group or part of the whole market. Hence it is
large scale manufacturing, mass conveyance and mass advancement of Parle-G for all buyers.

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Target segments for Parle G can be mainly spitted into 3 parts:

 Primary Buyers
 Secondary Buyers
 Tertiary Buyers

PRIMARY BUYERS:

The primary segment is the one for whom the product is designed. Most revenue will come
from the primary target market. These customers share common characteristics and
behaviours, account for the highest volume of sales and are most likely to buy now. Parle G
has tapped the market principally focusing on kids and young people, especially in the minor
ages. The situating of Parle G as a crunchy nibble is very tricking to the children and young
people who are the most elevated customers of treats. The lovable promotions that indicate
youngsters holding with their folks and kin are appreciated by the little kids.

SECONDARY BUYERS:

The secondary market includes future primary buyers, those buying at a high rate within a small
segment and people who influence primary buyers. Their characteristics and buying behaviours
usually differ from those of the primary market. Here it is adults and professionally engaged
workforce. The secondary target segment for Parle in India is that of the urban professionals
between 24 and 39 years old. Based on India census data, this market consists of 32 million
individuals.

TERTIARY BUYERS:
For Parle-G the basic motivation which pulls individuals is towards getting it is fundamentally
hunger. This is what pulls the tertiary purchasers, for example, more established age purchasers
towards the purchase of Parle-G. Moreover, since bread rolls are viewed as customary break
time snacks, the buyers trust Parle-G to be a fair quality thing which is unassuming too. They
moreover observe it be an unimaginable snack with tea.

BRAND POSITIONING:
Parle G biscuits have a reputation of being positioned as a crunchy and nutritious snack in the
current market. The company differentiates itself on the basis of taste and product quality
backed by strong brand awareness. Parle G uses the emotional appeal here in to reinforce its
product as a binding force between Parents and their children. Parle products have used their
global positioning ‘tea time snacks’ for the Indian market as well as globally. It helps tap the
small children who would pester their parents to buy them cookies. Indians smacking and
eating out sector is huge and considering the same Parle G has positioned itself as a tasty
smacker or mid-meal. Although snacking is a part of Indian culture, it has traditionally been
associated with leisurely consumption. However, the purpose of snacking is changing as
customers seek snacks that are convenient, satiating, tasty, and easily portable for on-the-go
consumption.

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 9. CONCLUSION

Parle G as a brand has got a strong preferential majority among generations thus symbolising
great taste combined with adequate quality. Being almost a century old, the product has been
significantly in demand across generations. Presently, Parle G and other Parle derived products
are lagging in services due to a rise in competition from other strong players such as Britannia
and Priya Gold. Thus the company need to take into account the opportunities and threats as
discussed before in order to maintain its brand image and popularity in the future forthcoming
years.

10. FINDINGS

 It was concluded that Parle G was a preferential choice for both consumers as well as
retailers due to its iconic ad reliable brand image as well as constant low pricing.
 Parle G as a brand symbolises quality with great taste as a result of constant innovations
and catering to different masses of society whether urban or rural areas in order to build
a strong customer reach.
 As a result of inadequate marketing strategies and rising competitive environments,
Parle G might find it tough to cater to the public demands and taste preferences in near
future.

11. SUGGESTIONS

 New marketing strategies need to be adapted particularly to stand against various other
competitive brands offering quality at convenient prices.
 Parle G has got a low market share in the category of premium products. Thus in order
to tap the premium consumer of market, new costing strategies might need to be
devised.
 In order to maintain its brand image among various sections of society such as children
and adults, Parle needs to collaborate with several governmental programs and
initiatives for mass promotions and awareness about the advantages of their products.

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 12. BIBLIOGRAPHY

 Kotler, Philips (2002), Marketing Management, 1st Edition, Pearson Publication

 (2017). “Parle G Marketing Strategy”. Retrieved on 20th Aug 2018 from
https://www.slideshare.net/d3lt4/parleg-marketing-strategy

 (2018) “SWOT Analysis of Parle G”. Retrieved 20th Aug 2018, from
https://www.marketing91.com/swot-analysis-parle-g/

 (2018) “Parle Marketing Mix: 4P’s Strategy”. Retrieved 20th Aug 2018, from
https://www.mbaskool.com › Marketing Mix of Companies › Products

 (2012) “Parle G Marketing Strategy”. Retrieved 20th Aug 2018, from

https://www.slideshare.net/d3lt4/parleg-marketing-strategy

 (2014) “Marketing Strategy of Parle Company”. Retrieved 25th Aug 2018, from
 https://www.academia.edu/30071571/MARKETING_STRATEGY_OF_PARLE_CO
MPANY

 (2011) “The pie of Biscuits: Too Large To Miss”. Retrieved 25th Aug 2018, from
https://www.equitymaster.com/detail.asp?date=10/12/2011&story=5&title=The-pie-
of-biscuits-Too-large-to-miss

 (2012) “Various biscuits and sweet products from Parle (India)”. Retrieved 25th Aug
2018, from http://www.indiastudychannel.com/resources/156964-Various-biscuits-
sweets-products-from-Parle-its-types-India.aspx

 (2015) “Journey of Parle G”. Retrieved 25th Aug 2018, from https://www.United
Kingdomessays.com/essays/marketing/journey-of-parle-g-started-in-1939-marketing-
essay.php

 (2014) “Parle G PLC”. Retrieved on 25th Aug 2018, from

https://www.academia.edu/7851814/PARLE-G_PLC

 (2018) “About Parle”. Retrieved on 25th Aug 2018, from

http://www.parleproducts.com/about

 (2011) “Parle G: The price warrior”. Retrieved on 2nd Sept 2018, from
https://groups.google.com/forum/#!topic/pumbaexecmba2013/cqQRzOMAlak

 (2011) “Parle Products Case Study”, Retrieved on 2nd Sept 2018, from
https://prezi.com/-05zxau8rymf/parle-products-case-study/

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