YOUR BEST LIFE BEGINS WITH A

HOME THAT INSPIRES YOU Property ID : 5V5HZ6 on sir.com

SOTHEBY’S LEGACY
Since 1744, Sotheby’s has emerged as the world’s most respected Established 1744 250
advisor serving a global clientele in both the acquisition and
disposition of art and valued assets such as jewellery, wine, cars, 275 years of prized relationships Auctions each year
watches as well as high end real estate.
Sotheby’s is the oldest company listed on the New York Stock
15 US$ 4.7 billion
Exchange (BID), maintaining 80 offices in 40 countries and conducts
some 250+ auctions each year in over 70 categories. Auction locations throughout North In annual turnover of
America, Europe, Asia and Sotheby’s worldwide
Australia

71 86
of Forbes’ 100 world’s richest of Forbes’ top 500 CEOs are our clients
people are our Clients

US $20.4 Million 12
Average Net Worth of preferred client of Forbes 40 under 40 list are our clients
WORLD’S LARGEST LUXURY REALTY NETWORK

Sotheby’s International Realty® network was founded in 1976 with the aim of connecti n g the finest independent real estate
companies to the most prestigious clientele in the world.

Today, the Sotheby’s International Realty brand strives to represent all those who consider themselves “Connoisseurs of Life” as well as the distinctive
properties they desire. It provides independent offices with a powerful marketing and referral program for luxury properties.
ADVISORY BOARD
We are guided by an Advisory Board of distinguished businessmen and professionals, leveraging their decades of collective experience and network.

AMIT BURMAN ARJUN MALHOTRA PARESH MAITY DINESH RAHUL SOOTA UTPAL SHETH GOPAL
CHANDIOK SUBRAMANIUM
Honorary Chairman Co-founder Renowned Artist Partner Advisor
Founder Senior Advocate -
Vice Chairman HCL mymoneymantra CEO Supreme Court of India
Dabur CBRE, India Rare Enterprises
LEADERSHIP TEAM

AMIT GOYAL ASHWIN CHADHA SAMIR SARAN SUDERSHAN SHARMA SABA ALI
CEO President Managing Partner Executive Director Director - Strategy & Partnerships
.
A seasoned real estate and More than two decades of With over two decades of A total experience of more Over two decades of
private banking experience as a Private international experience in than two decades in experience in the Luxury
professional with almost Banker and a Wealth Industry, Corporate,
Real Estate and Financial financial markets and
two decades of experience Management Specialist. Institutional, Media &
Amongst his last assignment, Services, Samir has joined resource raising. His last
in Private Banking and Government Relations, with
Investment Advisory with he headed the Investment from Indian City Properties assignment was as Head
special focus on Indo
HNIs. division of Citibank. Ltd, KCT Group where he of Trading, ICICI Bank.
European business.
was the CEO for the last 7
years, managing their diverse
real estate portfolio.
REACHING OUT TO THE NRI DIASPORA
EXCLUSIVE INDIA DESKS IN INTERNATIONAL LOCATIONS

To serve the burgeoning luxury real estate needs of the 30 Million

Global Indian diaspora, we have set-up exclusive India Desks in USA,
Canada, UK & the UAE. The India Desks have been instrumental in
assisting large Indian diaspora residing abroad for their search of
luxury residences in India, and in assisting Indians for their search of
luxury real estate overseas. Once your property is listed with us, we
Akash Puri
provide an integrated 360 degree marketing experience through the Pawan Ghai
DirectorInternational
Head India Desk
expertise of our in-house marketing team consisting of seasoned is catering to the international real
Toronto, Canada.
Estate requirements of Indian clients
luxury industry professionals.
in London, New York, Dubai and
Europe.

USA UK UAE CANADA

5
INDIA SOTHEBY’S INTERNATIONAL REALTY TEAM

Highly experienced & professional team with decades of experience in Private Banking, Luxury Real Estate and Hospitality

Delhi Team

Shashank Yatindra Sachin Pradeep Shashank Atul Manoj Karan Daman Simirin
Warty Soperna Taneja Kumar Vashishtha Goyal Kumar Singh Juneja Bogra

Mumbai Team Kolkata Team

Sheena Arun Lawretta Dheeraj Dhrupad Rushikesh Sailee S Soumyajit Udayendu Avijeet Shivani Vikram Sujit Siddharth
Sippy Chadda Sharma Dhawan Jhaveri Awate Sawant Ghosh Dass Das Kapur Kapoor Kumar Damani
Ghosh
INDIA SOTHEBY’S INTERNATIONAL REALTY EXPANDS ITS
PRESENCE TO SRI LANKA

Sri Lanka Sotheby’s International

Realty has been established to bring
the best of Sri Lanka realty to the
global real estate market. With their
inspired marketing, skilled
professionals and profound expertise
in international luxury real estate, Sri
Lanka Sotheby’s International Realty
is the global sales and marketing
partner for an ultra luxurious
development in Sri Lanka.
LEADERSHIP TEAM IN SRI LANKA

Petar Petrovic Vedran Bostandzic Charles Weston-Baker Charles Phillpot

Director Director Director Sales and Marketing Director

Petar is a qualified architect with
extensive experience of real estate
development, portfolio management
and property sales. He has over 20
years of experience in the real estate
industry.
Vedran has a wealth of over 20 years
experience in both development and
construction in London and
internationally. He is an entrepreneur
with exceptional leadership and
organisational skills.
Charles has 30 years of consultancy,
sales and marketing experience with
international residential and leisure
projects across 200 developments in
over 80 countries on four continents.
Charles was Marketing Director of
a leading real estate company for
25 years and has experience in all
aspects of real estate in Europe,
the Middle East and Asia.
THE INDIA SIR ADVANTAGE
• Confidentiality: Keeping the high profile and privacy of our affluent clientele in mind, real estate transactions are dealt in the most confidential manner

• Trustworthiness: The Sotheby’s brand is time tested and built over 275 years

• Curated Platform: Only the most sought after luxury homes that match the highest quality parameters set by Sotheby’s International Realty are listed

• Proven Track Record: Sotheby’s International Realty has been providing luxury real estate solution since 1976. In 2018, Sotheby’s International Realty sold over $112
billion US dollars worth of luxury real estate globally
• Global Network: 22,500 real estate experts in 990 offices in 72 countries

• Most Sought After Properties: Approx. 50,000 handpicked, most sought after luxury homes globally are listed on SIR website, mobile app and other
marketing platforms

• Listings include private islands, ranches, farm houses, luxury bungalows, villas and apartments

• People: Most of our associates are from either private banking, real estate or luxury retail backgrounds and have 10+ years of experience and have been dealing
professionally with elite clientele for years

• Global Marketing Network : The Sotheby's International Realty brand's YouTube Channel has reached an unprecedented milestone; it became the first and only, Real
Estate Company channel to have more than a 100,000 subscribers. Additionally, we have pre-negotiated exclusive tie-ups with the leading publishing houses both globally
and locally

• Unparalleled Service: We provide our clients with a 360 degree buying/selling experience through the expertise of our in-house marketing team and seasoned luxury
industry professionals
HOW INDIA SIR MARKETS
TO THE WORLD
Our Exclusive Global Marketing partnerships are designed to create maximum
exposure for your property. All the resources that are available to us are utilised
to present your home in an extraordinary and targeted manner.

• Listing on Sothebysrealty.com & Luxuryrealestate.com

• Cascading Websites such as Gulf SIR, Pacific SIR & many more

• Listing Distribution to Global Media Websites such as New York

Times, The Wall Street Journal, Financial Times & James Edition

• Global and Local Media Partners such as Forbes, Economic Times,

New York Times

• Global digital platforms: SIR Mobile & Apple TV App

• Keystone Participation in global events for new developments

• Participation at Sotheby’s International Realty and Sotheby’s Auction

Events

PropertyProperty
ID 2WKMVQ on sir.com
ID:8J8T9P on sir.com
LISTING
Your home listing will be featured on
Sothebysrealty.com & Luxuryrealestate.com
Buyers get to see high-definition video,
high-resolution images narrated by
captions, 3D and virtual reality and
segregated under varied lifestyles such as
Farm & Ranch, Waterfront, Ski, Historic, and
Golf, all displayed in 17 languages.
CASCADING WEBSITES
Our listings can be found on our network of
interconnected, locally focused and globally aware
Sotheby’s International Realty network member’s
websites.
Over 140 broker company/sales associate websites
receiving more than 8 million views per year.
ONLINE LISTING DISTRIBUTION
To increase exposure for your home and ultimately
uncover the right buyer, the Sotheby’s International
Realty distributes properties to the most significant
media companies and real estate-focused websites
in the world such as New York Times, Wall street
Journal, Mansion global, James Edition,
PropGo Luxury, Luxury Estate, Country life UK,
Home Adverts, Home Finder, Financial Times,
Nikkei, Juwai China, Dwell to name a few.
GLOBAL MEDIA OUTREACH
Our property advertising program (both print & digital) offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the
Sotheby’s International Realty network.
GLOBAL DIGITAL PLATFORMS
SIR Mobile Geo-targeted Search App Apple TV

SIR Mobile is the only luxury real estate mobile app that utilises state-of-the-art Apple TV is found in 24 million homes and with our innovative Apple TV
technology to connect luxury properties with affluent buyers through Geo-targeting app, families can share the experience of discovering Sotheby’s
and advanced search features. By using this application, property International Realty brand properties from the comfort of their couch or
buyers/intenders are able to locate their desired home and learn about the local home theatre room.
lifestyle amenities with the app’s point of-interest toolbar, which showcases local
restaurants, golf course, resorts, and more. SIR Mobile works on Android, Apple
and Blackberry, and is available in 63 countries and territories worldwide.
KEYSTONE
Keystone is a brand program offering exclusive marketing services to New Developments only through Sotheby’s International Realty offices.

A dedicated marketing manager works with New Developments seeking custom advertising and promotion opportunities for new development and high-profile properties. In
2018, Sotheby’s will exhibit and auction unique art from its most sought-after categories, attracting Sotheby’s top clients, connoisseurs and emerging collectors from all over
the world.

Exclusive Sponsorship Opportunities at Sotheby’s Auction Events and India Sotheby’s International Realty Events.
KEYSTONE’S UNIQUE OFFERINGS
Virtual Reality Lounge
Showcase your property brochure
and/or VR experience in the
Virtual Reality Lounge.
Lobby Exposure
The lobby in the Sotheby’s New
York headquarters is the single
point of entry for all Sotheby’s
auction clients, with an average of
7,000 unique guests per month.
Sotheby’s and Preferred Magazine
Delivered to 30,000 top clients of
the Sotheby’s auction house
around the world.
E-Mail
Sotheby’s engages their
clientele with a
dynamic email program.
Placements on
these communications
reaches 212,000 clients
of the auction house.
OTHER OPPORTUNITIES

Augmented Realty App Social Communities and Content

A virtual staging Augmented Realty Instagram, Facebook, Twitter, YouTube
(AR) app Extraordinary Living Blog, Public Relations
• Utilize the app to show a buyer Program
the same unit in multiple styles
• Minimize the need for physical
staging

Collaborations Between Affiliates

Engaging the Brand Network Reside®
Global Networking Event 2019 Collections Email Marketing
Property Overview
Referral Network
Consulting and Collaboration

Global Advertising Program

Brand Marketing Services
Brand AD Campaign
Creative Agency
Brand Campaign Extensions
Property Videos
Print Co-op Incl. Lifestyle publications
Client Database
Digital Ads by Feeder Market and Lifestyle
Marketing Concierge
Google Display Network
 Open House
HOW INDIA SIR MARKETS
LOCALLY
We tailor make the marketing plan for your property to ensure the best positioning
and visibility in your local market.
Newsletter
• Property Photo & Video shoot
Co Branded Brochures

• Advertising in leading Indian Publications

• Yard Sign

• Co branded Property Brochures

• Newsletters sent to our database of 100000+ HNIs

Print Advertising

• Open house Events Yard Sign

• Exposure in all events where India SIR participates

• Tie ups with Financial Institutions, Banks and Family offices such as
ASK Wealth Advisors, Barclays, ICICI and many more
LOCAL MEDIA OUTREACH
India SIR has tie ups for special rates with leading publications and magazine's in
India such as Economic Times, Times of India, GQ India and Forbes India, which
are read by our target group of HNIs. Ad placements in these publications have
produced excellent results for our clients properties.

The Economic Times

Amoravida,
Invoke Villas, Goa featured
Rishikesh featured in in Business
Luxury Facts, 2015 Insider, 2016

Farmhouse in
Mahabaleshwar
featured in
Business
Insider, 2016

Sioul Villas, Goa

Chattarpur featured in
farmhouse featured South Delhi Home Luxpresso,
in Man magazine, featured in Business 2016
2015 Insider, 2016
OUR CORPORATE TIE UPS

PwC – INDIA SIR’S KNOWLEDGE PARTNER

PwC is one of the leading providers of tax and regulatory service in the world. With its in-depth tax knowledge of numerous jurisdictions worldwide, PwC India
offers business and personal tax advisory and regulatory services which are tailored to meet the individual needs of India Sotheby’s International Realty clients.

As a part of this alliance, clients of India Sotheby’s International Realty will get a special tax assessment, tax return services and discussion on matters of wider
tax compliance services, representation matters

CORPORATE TIE UPS WITH BANKS

We have exclusive tie ups with leading banks and NBFSs to cater to their ultra HNI clientele.

Banks include Barclays, ICICI Bank & Kotak Bank

NBFCs include Client Associates, Edelweiss, ASK Wealth, Trust Capital, Karvy Wealth Management, Motilal Oswal Wealth Management among others
INDIA SOTHEBY’S INTERNATIONAL REALTY EVENTS (1/3)
NETWORKING EVENTS AND ROADSHOWS

We have participated in numerous

events and grown our network
globally.

• Client events in India with

Sotheby’s International Realty
affiliates from UK, Canada,
USA, Gulf, Italy, Spain and Participation in Sotheby’s Watch Auction Private View Event by Sotheby’sAuction Sotheby’s Auction Cocktail Reception,
Dubai, Nov’18 House in London, Oct’17 New Delhi , Feb’17
Malta

• Networking Event with

Sotheby’s Auction house

Participation in Sotheby’s Hong Kong

Participation in Sotheby’s Auction London Grand Joint event with Sotheby’s Auction House,
Auction Events, 2015
Contemporary Art Week, LondonDec’16 New Delhi, Jan’16
INDIA SOTHEBY’S INTERNATIONAL REALTY EVENTS (2/3)
GLOBAL LUXURY REALTY CONCLAVE ‘19

Global collection of extraordinary properties from around the world

• The two-day event provided a platform to interact with top business minds in the Luxury Real Estate industry; and an International networking platform comprising of
real estate industry experts, select developments, HNIs, tax advisors, Citizenship by Investment experts, creative leaders, as well as luxury observers and innovators

• From Sotheby’s International Realty, Global COO, Julie Leonhardt, LaTorre along Global CMO, Kevin Thompson and representatives from across regions such as USA,
UAE, UK, Europe, Canada & Asia Pacific were present
INDIA SOTHEBY’S INTERNATIONAL REALTY EVENTS (3/3)
HINDUSTAN TIMES LEADERSHIP SUMMIT 2017 & 2018

KEY SPEAKERS

2017 2018

India SIR was the proud Luxury Realty Partner at DELEGATES

the Hindustan Times Leadership Summit 2017 & 2017 2018
2018.

The HTLS 2017 & 2018 saw the who’s who of thought
leaders and trail blazers from all walks of life who
spoke about topics of global importance.

KUMAR MANGALAM BIRLA RAJNATH SINGH

(Chairman- Aditya Birla Group) at the HTLS Union Home Minister, BJP
2017 HTLS 2018
INDIA SIR IN THE PRESS
INDIA SIR IN THE PRESS
 Contact Us

MUMBAI: NEW DELHI: KOLKATA

714, C Wing, 401, Eros Corporate Tower 1309 ,Godrej Genesis Building
One BKC, Bandra Kurla Complex Nehru Place Sector V, Salt Lake
Mumbai 400051 New Delhi, 110019 Kolkata 700091
Ph.: +91 22 62133700 Ph.: +91 11 40565466/ 77 Ph: 033 4604 8202/ 3

marketing@indiasir.com
sothebysrealty.co.in

Property ID : C5NZ2T on sir.com