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The paper aimed to analyze the main trends in tourism in Cluj-Napoca and the Cluj County in the period 2007-
2016 based on the empirical data provided by the National Institute of Statistics and the Statistical Division of the
Cluj County. Tourism offer was briefly presented in terms of natural, historical and cultural patrimony, and also in
terms of accommodation capacity ( number of units and places) in its dynamics and correlation with the tourism
demand, in terms of number of tourists arrivals and overnight stays. The data have been processed using index
method, statistical parameters, Pearson correlation coefficients, linear regression models and the Excel facilities. In
2016, in Cluj-Napoca there were by 81.9 % more units of tourist accommodation and by 74 % more places, while at
the county level, there were by 35 % more units and by 20 % more places. More exactly, in 2016, the offer of places
was 6,216 in Cluj-Napoca and 8,450 places in the county. In the same period, the tourist arrivals increased by 42
% in Cluj-Napoca and by 44 % in the county. The number of overnight stays also increased by 34 % and,
respectively 33 %. In 2016, Cluj-Napoca was visited by 371,505 tourists meaning 1.15 tourists/inhabitant, while the
county registered 498,500 visitors, meaning 0.69 tourists/capita. The number of overnight stays accounted for
704,921 in Cluj-Napoca and 952,900 in the county. The regression linear models proved that the variation of the
number of places has a low effect on the number of arrivals and overnight stays both in the city of residence and in
the county. But a strong relationship is between the number of arrivals and overnight stays, (r= 0.990). As a final
conclusion, the higher and higher number of Romanian and foreign visitors in Cluj-Napoca and the county of Cluj
is explained by the diversified offer in terms of natural, historical and cultural patrimony, accommodation units and
places, hospitality, high quality services which reflect a good tourism management and marketing.
Key words: trends, tourism, attractions, offer, demand, Cluj-Napoca municipality, the Cluj County, Romania
Table 2. The dynamics of turnover in the city of Cluj-Napoca by main sectors of activity, 2007-2016 (Lei Million)
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2016/2007
%
Turnover, 30,335 37,934 35,356 36,604 38,370 37,704 39,967 42,442 47,905 53,366 175.92
Total
Trade 13,838 16,041 12,790 12,607 14,097 14,960 15,592 16,236 17,326 20,615 148.97
Industry 7,289 9,269 10,615 13,136 11,471 8,122 8,257 9,149 10,639 11,973 164.26
Buildings 4,162 5,414 4,889 3,639 3,925 4,481 5,113 4,481 5,840 5,010 120.37
Transport 2,230 1,660 1,515 1,639 2,182 2,324 2,829 3,438 4,110 4,475 200.67
Hotels and 409 487 454 467 516 572 618 673 975 991 242.29
restaurants
Share of 1.34 1.28 1.28 1.28 1.34 1.52 1.55 1.59 1.83 1.86 -
Hotels and
restaurants
(%)
Source: Own calculations based on the data provided by the Statistical Division of the Cluj County, 2018 [28].
Cluj-Napoca is well known for its higher Cluj-Napoca is a cultural city grace to its
education institutions, which account about historical and cultural places including:
55,000 students of which over 30,000 attend vestiges of the past in the old Dacia and the
the courses of the Babeș-Bolyai University, medieval era, monuments, museums, palaces,
the largest in the country. About 13,000 libraries, theaters, exhibitions, cultural events
students are enrolled at the Technical organized by its specialized institutions and
University, 6,000 at the University of local authorities.
Medicine and Pharmacy and 5,000 at the Among the most important cultural
University of Agricultural Sciences and institutions there are: the Romanian Opera
Veterinary Medicine, also the University of House which was founded in 1919, and since
Art and Design [10]. that time, here there were played more than
Tourist attractions in the City of Cluj- 200 titles of operas, operettas and ballets
Napoca performed by high value artists well know in
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Europe and other continents. garden and the Roman Garden, the Ceres
Also, the National Theater "Lucian Blaga", statue and the plants cultivated in the
the State Hungarian Opera House, the State Romanian agriculture at present are among
Hungarian Theater, the Academy of Music the most important tourist attractions [23].
"Gh. Dima", and the "Philarmonica In 2015, Cluj-Napoca was the "European
Transilvania" are other important institutions capital of Youth", organizing over 1,100
in the cultural life of the city [27]. events and 3,500 activities which have
The National Art Museum founded in 1951, attracted a by 21 % more tourists [5].
hosted by the marvelous Banffy Palace, a In Cluj-Napoca there are annually organized a
jewel of baroque architecture, exhibits a rich series of important festivals such as:
collection of art masterpieces belonging to the ClujShorts-International Short Film Festival,
great Romanian artists such as Ștefan Music-Jazz in the Central Park, Music-
Luchian, Theodor Aman, Nicolae Grigorescu, Electric Castle Festival (Banffy Castle),
Nicolae Tonitza, Dimitrie Paciurea, Theodor Music-Untold Festival, Musci-Delahoya
Pallady, but also of foreign artists such as (Valea Garbaului, Hoia), Music=Mioritmic,
Constantin David Rosenthal and Karl Storck Art- Transilvania International Music and Art
[21]. Festival (TIMAF), and Film -Comedy Cluj-
In the city there are other important museums International Film Festival [22].
such as: The National Museum of Due to its valuable and unique traditions,
Transilvania, the Museum of Pharmacy, The customs, institutions and events, the city of
Village Museum, The Etnographic Museum Cluj-Napoca candidates as the European
of Transilvania, Emil Racovita Speleology capital of culture in the year 2021 [6].
Institute & Museum, The Museum of Regarding other cities of high attraction in the
Mineralogy, and the Zoological Museum. Cluj County, we can mention:
In the Union Square, in the middle of the city, -In Dej City: the Samum Roman Castrum, the
it is the Saint Michael Church, built in the Dej Municipal Museum, the Protestant
middle of the 14th century and the monument Church, The Franciscan Monastery and
of the King Matei Corvin, which have become Church St. Anton de Padova, the "Lupa
symbols of the city. capitolina" statue, the Palace of Justice, the
Also, in the Union Square, there are ruins of Greek-Catholic Church, the Heroes
the buildings belonging to the Roman City of Obelisque, the ruins of the Cornis Castle [16].
Napoca in the 2nd and 3rd centuries A.C. On -In Turda City: the Protestant Church with
the occasion of the archeological excavations Tower ( the 15th century), the Roman-
made in the year 1822, 1994 and 2008, there Catholic Church ( the 16th century), the
were discovered Roman and medieval ruins Fortified Church Turda Noua, the Franciscan
and also neolitical vestiges [18]. Monastery ( the 18th century).
The Tailor's Tower and Wall of defend are Trends in tourism in Cluj-Napoca
among the least fortification towers belonging Municipality
to the old medieval fortress of Cluj [8]. The tourism offer in terms of
The city has many churches among which the accommodation capacity.
most important are: the Calvinist Reformed The number of tourist units with
Church, dated since the year 1416 and built in accommodation function in the Municipality
a late gothic architectural style, St. Peter and of Cluj-Napoca increased year by year in the
Paul Cathedral, another gothic church dated analyzed period. In the year 2017, the city had
since 1848, the Franciscan Monastery and 111 units for tourists accommodation, by
Church, and the New Synagogue. 81.96 % more than in the year 2007.
The city has an well known "Alexandru In the year 2007, in the structure of the
Borza" Botanical Garden which was founded accommodation units, the main positions were
in 1920 and has 14 ha surface where over occupied by: hotels (11 units, 40.9 %), tourist
10,000 plant species from all over the world villas (11 units, 18 %), tourist guesthouses (10
are grown and exhibited. Here, the Japanese units, 16.36 %) and agro-tourist guesthouses
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(1 unit, 1.63 %). In the year 2017, the hotels remained on the
In the year 2017, the structure was the top position with 72.15 % market share, the
following one: hotels (46 units; 41.44 %), tourist guesthouses had 18.67 % market share,
tourist guesthouses (48 units; 43.24 %), the tourist villas 4.29 % and hostels 2.94 %.
tourist villas ( 8 units; 7.2 %), hostels (7 units; The number of places-days also increased by
6.3 %) and agro-tourist guesthouses (1 unit, 34.40 % from 1,304,780 places-days in the
0.9 %). year 2007 to 1,779,734 places-days in the year
The number of places (beds) in 2016 ( Fig.2.).
accommodation units for tourists has The tourism demand.
increased year by year, so that in the year The number of tourist arrivals followed an
2017, in Cluj-Napoca, there were 6,216 ascending trend from 261,343 arrivals in the
places, by 74.02 % more than in the year 2007 year 2007 to 371,505 arrivals in the year
(Fig.1.) 2016. This means by 42.15 % more tourist
arrivals than in 2007. ( Fig.3.)
By type of the main accommodation units, the In 2016, the number of tourists was by 16.37
situation was the following one in the year % higher than in 2015, reflecting that Cluj-
2007: 75.90 % places in hotels, 8.23 % places Napoca is a city of high attraction for visitors,
in tourist villas, 6.43 % in tourist guesthouses both from Romania but also from various
and 0.36 % in agro-tourist guesthouses. countries.
Of the total number of tourists in 2016, a
number of 99,131 were foreigners,
representing 26.68 %. The foreign tourists
came from Hungary (14,903 tourists, 15 %),
Germany (11,717 tourists, 11.81 %), Italy
(9,766 tourists, 9.85 %), France (7,293
tourists, 7.35 %) and Poland (6,270 tourists,
6.32 %).
This was due to the increasing importance of
the City of Cluj-Napoca as a business center
Fig.2.The evolution of the number of places-days in the and also as host and organizer of various
units with function for tourist accommodation in Cluj-
events such as the Untold Music Festival,
Napoca, 2007-2016 ( Thousands)
Source: Own design based on the data provided by The which attracted about 30,000 foreign tourists,
Statistical Division of Cluj County, 2018 [28]. representing 30.26 of the total number of
foreign visitors. Also, another important event
of high interest for tourists is Transylvania
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International Film Festival TIFF [34]. population of Cluj-Napoca is increasing, the
In 2017, the city of Cluj-Napoca carried out a city, being the only county residence, besides
record of tourist arrivals, that is over 542,000 Timisoara, where the population have a
visitors, of which 22 % foreigners. Most of positive growth rate [1].
them were from Hungary (18,189 tourists, The number of overnight stays registered also
15.28 %), Germany (14,722 tourists, 12.36 an ascending trend. In 2016, the number of
%), Italy (10,832 tourists, 9.09 %), United overnight stays in the city of Cluj-Napoca
Kingdom (8,095 tourists, 6.80 %), France accounted for 704,921, being by 44.08 %
(7,794 tourists, 6.54 %), and Poland (6,313 higher than in the year 2007.(Fig.4.)
tourists, 5.3 %) [11].
In general, there are three reasons why the
Romanian tourists are attracted to come to
Cluj-Napoca are the following ones: to visit
friends and relatives and shopping (33.5 %),
to attend various events, mainly concerts and
festivals (17.1 %) and for recreation (16%).
The foreign visitors are mainly interested of
recreation (35.7 %), of cultural events (15.8
%), medical treatments, visits to friends and
relatives and shopping (16.4 %). These
Fig.4.The evolution of the number of overnight stays in
aspects were found by an important field Cluj-Napoca, 2007-2016
survey achieved on a sample of tourists in Source: Own design based on the data provided by The
June 2015- June 2016 [28]. Statistical Division of Cluj County, 2018 [28].
Tourism density, as a ratio between the
number of tourists and the resident The statistical parameters in terms of mean,
population, followed a continuous growth standard deviation and coefficient of variation
rate. It in the year 2011, the tourism density in for the analyzed indicators: number of places,
Cluj-Napoca was 0.71 tourists per inhabitant, number of places-days, tourist arrivals and
in the year 2016, the city recorded 1.15 overnight stays are presented in Table 3.
tourists/inhabitant, meaning by 61.97 % more.
And this happens under the condition that the
Table 3.The statistical parameters for number of places, number of places-days, tourist arrivals and overnight stays
in the city of Cluj-Napoca in the period 2007-2016
Statistical Number of places Number of places- Tourist arrivals Overnight stays
parameter days
Mean 49,738 1,559.66 256,379.90 464,069.60
St.Deviation 876.37 268.37 57,084.13 121,874.29
Coeff. of variation 1.76 17.20 22.26 26.26
(%)
Source: Own calculation based on the data provided by The Statistical Division of Cluj County, 2018 [28].
Relationship between tourism offer and accommodation units for tourist reception will
demand. determine an increase by 40.554 of the
Regression of tourist arrivals depending on number of tourist arrivals.
the number of places in accommodation units However, the determination coefficient, R² =
for tourist reception is presented in Fig. 5. The 0.2536, reflects that only 25.36 % of the
linear regression model, y = 40.554x + variation of the number of tourist arrivals is
79882, where Y= the number of tourist due to the variation of the number of places.
arrivals, the dependent variable, and X = the Therefore, there are other factors which
number of places, the independent variable, influence the number of arrivals such as the
reflects that for an increase of one place in the reason why the tourist would like to visit the
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city of Cluj-Napoca, their motivation for The coefficient of correlation r = 0.472
doing this, the cost of their travel, reflects that between the number of overnight
accommodation, board, entertainment etc. stays and the number of places in
The coefficient of correlation r = 0.503 accommodation units for tourist reception is a
reflects that between the number of tourist positive relationship of a middle intensity.
arrivals and the number of places in The regression model is available as F =
accommodation units for tourist reception is a 2.29386 much higher than its table value, and
positive and enough strong relationship. Sign. F = 0.16834.
The regression model is available as F = 2.718 The value of "a" parameter is situated in the
much higher than its table value, and Sign. F interval - 433,354.63 < 110,841.3315 <
= 0.1378. 655,037.2998 for P=0.05 (95%), and the value
The value of "a" parameter is situated in the of "Intercept X1" is situated in the interval -
interval - 166,915.5632 < 79,882.24 < 42.41197 < 81.16085 < 204.73368 for P=
329,680.054 for P=0.05 ( 95%), and the value 0.05 (95%).
of " Intercept X1" is situated in the interval -
16.16895 < 40.5536 < 97.2762 for P= 0.05
(95%).
Fig.7.Regression of the number of overnight stays Fig.9.The dynamics of the number of places-days in
depending on the number of tourist arrivals in Cluj- tourist accommodation units in the Cluj County, 2007-
Napoca, 2007-2016 2016
Source: Own design based on the data provided by The Source: Own design based on the data provided by the
Statistical Division of Cluj County, 2018 [28]. National Institute of Statistics Tempo-online data base,
2018 [25].
Trends in tourism of the Cluj County.
The tourism offer in terms of The number of places-days increased by
accommodation capacity. 19.63 % from 2,330 thousand places-days in
The number of tourist units with 2007 to 2,787.5 thousand places-days in
accommodation function in the tourists 2016.(Fig.9.)
increased by 34.12 % from 211 units in the The tourism demand.
year 2007 to 283 units in the year 2016. The The number of tourist arrivals has also
share of the main types of accommodation increased from 372,000 visitors in 2007 to
units was the following one: 498,500 visitors in 2016, meaning by 34 %
-in the year 2007: hotels 45 (21.32 %), tourist more than in the previous year of the analysis
villas 33 (15.63 %), tourist guesthouses 16 (Fig.10).
(7.58 %) and agro-tourist guesthouses 94
(44.54 %);
-in the year 2017: hotels 64 (22.61 %), tourist
guesthouses 64 (22.61%), agro-tourist
guesthouses 121 (42.75 %) and tourist villas
12 (4.24 %).
The number of places (beds) in
accommodation units for tourists increased by
19.51 % from 7,070 places in 2007 to 8,450
places in 2017 ( Fig.8).
Fig.10.The dynamics of the number of tourist arrivals
in the Cluj County, 2007-2016
Source: Own design based on the data provided by the
National Institute of Statistics Tempo-online data base,
2018 [25].
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The number of overnight stays increased by
33.3 % from 722,300 in the year 2007 to
952,900 in the year 2016. However, in the
years 2009, 2010 and 2011, the number of
overnight stays registered a decline due to the
economic crisis which limited the tourist flow
and the duration of stay ( Fig.11).
The statistical parameters in terms of mean,
standard deviation and coefficient of variation
for the number of places, the number of
Fig.11.The dynamics of the number of overnight stays
places-days, tourist arrivals and overnight
in the accommodation units with tourism function in
the Cluj County, 2007-2016 stays in the Cluj County are shown in Table 4.
Source: Own design based on the data provided by the
National Institute of Statistics Tempo-online data base,
2018 [25].
Table 4.The statistical parameters for number of places, number of places-days, tourist arrivals and overnight stays
in the Cluj County in the period 2007-2016
Statistical parameter Number of places Number of places- Tourist arrivals Overnight stays
days
(Thousand)
Mean 7,737 2,007 346,710 643,350
St. Deviation 756.25 317.65 80,462.40 173,910.73
Coeff. of variation 9.77 1.58 23.20 27.03
(%)
Source: Own calculation based on the data provided by the National Institute of Statistics Tempo-online data base,
2018 [25].
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accommodation units is shown by the linear the Cluj County.
model: Y = 50.229x + 254,692, where Y= the Between these two indicators is a strong and
number of overnight stays and X = the positive relationship, as confirmed by R² =
number of places. It proves that a change of 0.972, attesting that 97.20 % of the variation
one place in the tourism accommodation units on the number of tourist arrivals will have a
will determine an increase by 50.22 of the deep impact on the variation of the number of
number of overnight stays. The value of overnight stays.
R² = 0.0477 shows that 4.77 % of the The coefficient of correlation, r= 0.985 also
variation of the number of overnight stays is reflects a positive a very high link these two
caused by the variation of the number of indicators (Fig.14).
places. This means that there are other factors The regression model is available as F =
which influence the variation of the number of 277.8417 higher than its table value, and Sign.
overnight stays. The coefficient of correlation, F = 1.69682.
r= 0.218 also reflects a weak relationship The value of "a" parameter is situated in the
between the number of overnight stays and interval - 200,123.693 < -95,464.95086 <
the number of places (Fig.13). 9,193.7909 for P=0.05 (95%), and the value
The regression model is available as F = of "Intercept X1" is situated in the interval
0.4007 higher than its table value, and Sign. F 1.83612 < 2.13093 < 2.42573 for P= 0.05
= 0.5443. (95%).
The value of "a" parameter is situated in the
interval - 1,167,067.128 < 254,692 <
1,676,450.859 for P=0.05 (95%), and the
value of "Intercept X1" is situated in the
interval - 132.73044 < 50.229 < 233.18875
for P= 0.05 (95%).
416