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  • Manila Ocean Park - Victories and Downfalls

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    Hannah Camille Prieto
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    This document discusses a concept paper about the Manila Ocean Park theme park in the Philippines. It introduces Manila Ocean Park and states that the paper will examine its victories and downfalls. Several research questions are then posed to gather information about the park's marketing, visitor traffic patterns, customer visitation habits, expectations, spending habits, and entrance fees. References are listed at the end.

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    This document discusses a concept paper about the Manila Ocean Park theme park in the Philippines. It introduces Manila Ocean Park and states that the paper will examine its victories and downfalls. Several research questions are then posed to gather information about the park's marketing, visitor traffic patterns, customer visitation habits, expectations, spending habits, and entrance fees. References are listed at the end.

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    237 views3 pages

    Manila Ocean Park - Victories and Downfalls

    Uploaded by

    Hannah Camille Prieto
    This document discusses a concept paper about the Manila Ocean Park theme park in the Philippines. It introduces Manila Ocean Park and states that the paper will examine its victories and downfalls. Several research questions are then posed to gather information about the park's marketing, visitor traffic patterns, customer visitation habits, expectations, spending habits, and entrance fees. References are listed at the end.

    Copyright:

    © All Rights Reserved
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    of 3

    De La Salle University - Manila

    Ramon V. Del Rosario - College of Business

    Methods of Research – COB505M

    Concept Paper: Manila Ocean Park – Victories and Downfall

    Submitted By:

    Prieto, Ailyn Claire R.

    Saga, Carmel June V.

    June 8, 2019
    I. INTRODUCTION

    Themed-parks are known to be love by the young and old. It attracts and touches everyone’s heart. It
    even leaves a smile on each individual after every visit. In addition to that, they also take home blissful
    memories.

    One of the objective of every theme park is to give an element of surprise and delight to customers
    every now and then. However, these surprise and new delights means adding up more ride, attraction,
    improving the system, having an expansion that leads to increase of attraction price fee.

    Manila Ocean Park is the country’s first world-class marine theme park and a premier educational
    facility, as it is known for being able to combine fun and learning. It is also an integrated urban resort
    with marine life attraction and aqua-themed hotel.

    Manila Ocean Park is known to be catering upper to middle class going to the lower class market.

    II. PROBLEM STATEMENT

    1. Manila Ocean Park

    - Victories and Downfalls

    III. RESEARCH QUESTIONS

    Given the above-mentioned context, we pose the following research questions:

    1. What are the effective marketing campaigns by MOP?


    2. In what part of the day is the foot traffic high?
    3. How often do you visit a theme park?
    4. What do you like doing on your free days?
    5. Would you consider bringing your future kids on a theme park like MOP?

    1
    6. What park attraction is visited the most?
    7. What is your favorite attraction in MOP?
    8. What attraction do like visiting in MOP?
    9. What are your expectations from MOP?
    10. When would you rather go to MOP?
    11. Where do you spend your money the most when you visit a theme park?
    12. Do you fine MOP entrance fee expensive?
    13. How much are you willing to spend for a theme park?

    IV. REFERENCES

    Your All-Season Holiday Destination - Marine Theme Park. (n.d.). Retrieved from
    https://www.manilaoceanpark.com/

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