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  • Viral Video Marketing: in A Minute

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    Anonymous jhstejU
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    The document discusses tips for creating effective viral video marketing. It notes that audiences have short attention spans when browsing online and videos need to grab attention quickly. To do so, videos should provide value and be compelling enough for users to share. They also need to be optimized for mobile screens. The first few seconds are critical for engaging viewers. Distribution is as important as creation, so marketers should find ways to get initial shares from their close community. Videos should start conversations rather than act as advertisements. Providing value to the audience should be the top priority over branding.

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    The document discusses tips for creating effective viral video marketing. It notes that audiences have short attention spans when browsing online and videos need to grab attention quickly. To do so, videos should provide value and be compelling enough for users to share. They also need to be optimized for mobile screens. The first few seconds are critical for engaging viewers. Distribution is as important as creation, so marketers should find ways to get initial shares from their close community. Videos should start conversations rather than act as advertisements. Providing value to the audience should be the top priority over branding.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    17 views15 pages

    Viral Video Marketing: in A Minute

    Uploaded by

    Anonymous jhstejU
    The document discusses tips for creating effective viral video marketing. It notes that audiences have short attention spans when browsing online and videos need to grab attention quickly. To do so, videos should provide value and be compelling enough for users to share. They also need to be optimized for mobile screens. The first few seconds are critical for engaging viewers. Distribution is as important as creation, so marketers should find ways to get initial shares from their close community. Videos should start conversations rather than act as advertisements. Providing value to the audience should be the top priority over branding.

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    © All Rights Reserved
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    of 15

    AashishChopra.

    com

    Viral Video
    Marketing
    In a Minute
    AashishChopra.com

    Our audience ain’t


    sitting in a movie hall
    with 3 hours of
    focussed attention
    AashishChopra.com

    We play in a world where


    users are bouncing in
    their news-feeds, and we
    need to grab their
    attention..
    AashishChopra.com

    .. provide value and


    make the video
    compelling enough to
    get a ‘share’
    AashishChopra.com

    The topics must be


    share-worthy and videos
    must be native to mobile
    screens
    AashishChopra.com

    First 3-6 seconds are


    most crucial, so move
    fast and engage.
    AashishChopra.com

    Also, for a tiny mobile


    screen you don’t need
    fancy production value,
    keep storytelling
    kick-ass.
    AashishChopra.com

    Making a video is half


    the game, other half is
    distribution. Make sure
    you can get those initial
    shares on a video on
    release
    AashishChopra.com

    Get creative in involving


    your close community,
    be it friends or office
    teams.
    AashishChopra.com

    Don’t think like a


    campaign, think what
    conversation will this
    video start.
    AashishChopra.com

    And last but not the


    least, Don’t be making
    Ads!
    AashishChopra.com

    Nobody gives a f**k


    about us, our brand,
    services or shiny
    products.
    AashishChopra.com

    It’s about them, their


    pain points, their
    happiness, their
    challenges.
    AashishChopra.com

    Provide value first,


    branding next.
    AashishChopra.com

    Questions? Ping me.


    Sign up for update on
    the book, link in
    comments

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