Summer Internship pre-program

activities

Submitted By: Prateek Pareek

T.A. Pai Management Institute
1) Domains and companies in them.

Education:

a) T.I.M.E. (MBA coaching inttitute)

b) IMS (MBA coaching inttitute)

c) Bulls Eye

d) Career Launcher

e) Byjus classes

f) CET King

g) PT Education

h) Jamboree

i) Mahesh tutorials

j) Chate coaching classes

k) Balaji Tutorials

l) Bakliwal Tutorial

m) Career commerce academy

n) Ray's Academy

o) Elixir training services private ltd.

p) Genesis

q) Symbiosis Institute of foreign and Indian languages

r) INIFD

s) SEED infotech ltd.

t) LOGOS- Logics of learning

u) MAAC animation academ

v) NIIT

w) Edupristine
Though there are a lot more small educational institutes in Pune, the above mentioned
companies have been regularly giving advertisement in newspapers, pamphlets,
billboards and on vehicles like buses and auto. They seem to be high potential clients.

Telecom and communications:

a) Airtel

b) Tata Docomo

c) Idea

d) Vodafone

e) Aircel

f) Reliance

The above mentioned telcos have their billboards all over the city mentioning their new
offers regarding phone calls,value added services and

data plans. Very high potential clients for transit advertising.

Health and Fitness:

a) Gold's Gym

b) Talwalkars

c) Endurance

d) Solaris

e) Beyond Fitness

Banking and Finance:

a) SBI
b) Oriental Bank of Commerce
c) Canara Bank
 d) Bank of Maharashtra
e) ICICI
f) AXIS bank
g) Bank of Baroda
h) LIC

Real Estate:
a) Neo city
b) Pristine Properties
c) White Stone
d) Viviana
e) City vista
f) Equatorial
g) Elysium
h) Luxury
i) Euphoria
j) River Residency
k) ABIL

Food Industry:

a) Barbeque nation
b) Pizza Hut
c) Dominos
d) Sigree
e) Lay’s
f) Pepsi
g) Bingo
h) Knorr
i) Thums Up
j) 7 up
k) Mountain Dew
l) Foodpanda.in
m) Restokitch.com

Tours and travels:

a) Make my trip
b) Yatra.com
c) Go ibibo
 d) Wings radio cabs
e) Meru cabs
f) Call a cab

Miscellaneous:

a) Shoe paradise
b) Loot
c) Lakme
d) Samrat aata
e) OLX
f) Quickr
g) Hyundai
h) Axe
i) Orra jewellery
j) Nescafe
k) Videocon
l) Flipkart
m) Redbus
n) Puma
o) Nike
p) Adidas
q) Phoenix
r) Inorbit
s) Shopper’s stop

2) Branding products and launching:

a) Lakme Sunscreen

b) Samsung Galaxy S5

c) IMT Dubai MBA programme

d) LG OLED TV

e) LG Ultra HDTV

f) Amul Cheese

g) Maruti dealership green zone offer

h) Axe Boat Party

i) Education and career expo

j) Dixcy Scott

k) India martial art fest in Lavasa city, pune

l) Sony xperia T2 ultra

m) Vijay sales baisakhi offer

n) Acer aspire E1

o) Qatar airways offers

p) Decathlon sports opened in pune

q) Amanora flats boolings offer

r) Audi (Fast mover advantage)

s) Amazon kindle book reader

t) Hyundai xcent launched

u) Offers by Zodiac

v) Vision express 20% discount

w) Reliance fresh summer savings

x) Hyundai the 2014 fluidic verna

y) SP jain global management BBA programme

z) Housing.com offers

a1) Mercedez benz financial offer

a2) Xolo Q1010i

a3) John Miller bonus week

a4) Park avenue 50% off

a5) Gili summer collection

a6) Oreo biscuit now in Rs. 10

a7) Mac book air offers

a8) I phone 4s buy back scheme

a9) Mufti, flying machine, monte carlo summer collections

a10) OLX new app ( make your phone a sell phone)

a11) Panasonic econovi

a12) Samsung Galaxy grand 2

a13) Balaji group of institutes admissions advertisements

a14) Hometown express 40% off

a15) Samsung galaxy tab 3 Rs. 725 per month

a16) Acer iconia w4

a17) Bank of India- Free group personal accident insurance

a18) Vicco Narayani Rs. 17 off

a19) DY Patil international school admissions open

a20) Kangaroo kids- franchisee offers

a21) India bulls home loan at 10.25%

a22) Body care 9 days super slim offer

a23) Brand factory 50% off

a24) D mart daily discounts

a25) Inorbit mall- 3 years celebrations

a26) Pune central dress fiesta

a27) Gini and gony sales offers

a28) Magnum ice creams

Ans3)

 Magnum ice creams

 Restokitch.com
 OLX new app
  Red bus new app
 Flipkart new app
 Amazon kindle
 Hyundai xcent
 Nokia x series phones with android
 New variant of Tata Aria priced at 9.95 lacs
 Samsung galaxy S5
 Samsung NX mini
 Nissan Datsun Go
 Auxus nuclea N2
 Lenovo yoga tablet
 Cadburry launched bournville in 3 variants
 Lakme sunscreen
 Vodafone m pesa
 Splendor ismart bike
 New variant of bajaj discover
 SBI home loans schemes
 Canara bank home and car loans
 Perfetti launches new cola flavoured variant of mentos
 Lava Iris 450 colour launched recently
 Videocon mobile phones infinium series

4) Upcoming products/events which may need advertising:

 Magnum ice creams has been recently launched and will need advertising
 Restokitch.com for its services
 Balaji Tutorials
 Edupristine for its certification courses
 NIIT for its course on business analytics
 Kolte Patil developers for their new projects
 Various real estate developers will need advertising for their products
 MBA and GRE Coaching institutes like T.I.M.E. , IMS, Bull’s eye, Career Launcher,
Jamboree etc. will need advertising
 E commerce sites like flipkart, OLX, Red bus, amazon have been coming up with new
offers and aps and they will need advertisement
 Educational institutes like B schools will need advertising
 New start ups in pune like Druva, truesparrow, foodpanda.in etc
 Banking and financial services like LIC, SBI, Canara bank, Oriental bank of commerce
have their advertisements on bill boards in entire city and they do need advertising
  Stores and malls like shopper’s stop, inorbit, big bazaar, reliance fresh, brand factory etc
will need advertising
 Companies like airtel, tata docomo, Vodafone etc. will need advertising for their offers

Ans5) I have observed lots of advertisements published in newspapers and across bill boards
over the city. There a lots and lots of products and offers being made. I also talked to a few
potential clients like owners of coaching institutes who say that they would wish that their
advertisements get more reach and believe that transit advertising is a good medium to do so.

As per the primary and secondary research done by me, the perception of business owners is to
ensure that their spending on advertisements give them maximum returns.

Ans6) All of the above mentioned companies are regularly doing branding in newspapers,
pamphlets, and through transit advertising in Pune and are high potential clients for
Money4drive.

Ans7) Advertising companies in Pune:

 Windmill media
 Think tree communication pvt. Ltd.
 Collage Media
 Adventures India
 Reachwide.com
 Sansee Designs
 Gurukripa advertising
 Sixteen by sixty four
 Zeal advertising
 Picasso media
 Cloud 9
 Reve consulting pvt. Ltd.
 Cashurdrive
 Ariel Outdoors
 SB arts
 A9 advertising pvt. Ltd.
 ACID designs
 Absolute media solutions
 Big animation india private ltd
 Mediawide labs pvt ltd
 Mind tickle interactive media pvt. Ltd.
 One mile Ahead
 Oxygen advertising pvt. Ltd.
The above listed companies are the prominent players in Pune in advertising. Though
there are 1000s of very small companies, these are the major players. Among these. Ariel
outdoors, SB arts and cashurdrive are the biggest transit advertising players.

Ans8) Advertising media:

 Newspapers
 Cable television
 Hoardings
 Pamphlets
 Transit advertising on buses, autos, public vehicles etc.
 Offers through emails
 Google adsense

Newspapers and hoardings are the most preferred mode for advertising currently

Ans9) Cars, bikes, auto rickshaw, city buses and cabs are the vehicles running in the city.

Ans10) Lots and lots of companies and products are on the offering in Pune city. All
these products need to reach their prospective customers and spend high amounts to give
ads in newspapers, magazines, hoardings. The sectors which are advertising mostly are
education, real estate, telecom, automobiles. I believe that there are a lot of potential
customers and if we can convince them that we have the platform to enable them to reach
more and more customers than we can get clients.