KidZania

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Kidzania

Type Family Entertainment Center

Industry Entertainment venue

Founded September 1, 1999; 19 years ago

Headquarters Mexico

Website kidzania.com

KidZania is a privately held international chain of indoor family entertainment centers currently
operating in 24 locations worldwide, allowing children to role play adult jobs and earn
currency.[1][2] KidZania has received more than 68 million visitors since its opening, making it one of
the fastest growing global edutainment brands in the world.

Contents

 1Overview
 2History
 3KidZania characters and mascots
 4Locations
 5Awards and recognition
 6References
 7External links

Overview[edit]

KidZania, Lisbon, 2014

Mock Court, KidZania Bangkok, 2015

Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and
theaters, as well as vehicles and pedestrians moving along its streets. In this city, children aged 4
through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist
office, working at a McDonald's restaurant, painting with Corporação Industrial do Norte, washing
hands with P&G's Safeguard soap, and using airline tickets from American Airlines, Fly
Dubai and Saudia.[3]
The children earn kidZos (KidZania's currency) while performing the tasks, and the money is kept in
the KidZania bank for children to spend at the gift shop and on KidZania's activities. Inside every
KidZania facility around the world, children wear electronic bracelets that allow parents to keep track
of their kids remotely.[4]
Bollywood actor Shah Rukh Khan owns a 26% share in KidZania India and helps promote the brand
in India.

History[edit]
KidZania was created and developed by the Mexican entrepreneur Xavier López Ancona, the
current KidZania CEO.[5][6] The first KidZania opened in September 1999 in Santa Fe Shopping Mall
in Mexico City, and was named La Ciudad de los Niños ("The City of the Children").[5]
Corporate sponsors funded 55% of the initial investment.
In 2007, KidZania hired entertainment strategist Andrew Darrow as executive vice president to
expand the operation.[citation needed] Cammie Dunaway joined in late 2010 as the chief marketing officer.[3]
KidZania at Westfield London, cost £20  million to build.[7] In partnership with British Airways, it is
operated by Joel Cadbury and Ollie Vigorsthrough their Longshot Ltd company.[7][8][9]

KidZania characters and mascots[edit]

The mascots of KidZania are called the RightzKeepers. They represent the rights that all KidZania
patrons have, and together, they share an extra sixth right, the Right to Be.

 Urbano (Right to Know): A 9-year-old, green-haired kid who is ingenious, inquisitive, and
adventurous. He is interested in conducting experiments and making inventions.
 Vita (Right to Care): Urbano's younger sister, a kind and thoughtful blue-haired girl who loves
all living things.
 Bache (Right to Play): Urbano and Vita's blue pet dog. He loves to play, and will eat anything.
His dream is to make sure every kid in the world is as happy as he is.
 Beebop (Right to Create): Urbano's 10-year-old best friend. He is a huge fan of music and is
very artistic. He has orange hair, and wears a yellow shirt and headphones.
 Chika (Right to Share): The fashionista of KidZania, a sociable and cheerful pink-haired girl
who wears fake cat ears. She gets her inspiration from her favorite anime and manga
characters.
 Bekha (Right to Be): An 11-year-old dark blue-haired kid who power to be self-determining,
unique and free in harmony among humankind. This Right is grounded in the eternal idea of
freedom: the power to act, speak and think as one wants without hindrance or restraint.