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  • Marketing Mix Application

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    Aldrin Balite
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    This document provides a template to compare the marketing mix of different ice cream brands like KFC, Mcdo, and Jollibee. It includes questions about the product, place, price, and promotion aspects of each brand's marketing. Students are asked to research and fill in the details for each brand for categories like popular flavors, locations of dairies, stores where products are sold, website strengths/weaknesses, coupons offered, tours available, inclusion of recipes, supported causes, and games on the website rated for fun. The goal is to analyze and compare the full marketing strategies of the featured ice cream companies.

    Original Description:

    An Application activity for marketing Mix

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    This document provides a template to compare the marketing mix of different ice cream brands like KFC, Mcdo, and Jollibee. It includes questions about the product, place, price, and promotion aspects of each brand's marketing. Students are asked to research and fill in the details for each brand for categories like popular flavors, locations of dairies, stores where products are sold, website strengths/weaknesses, coupons offered, tours available, inclusion of recipes, supported causes, and games on the website rated for fun. The goal is to analyze and compare the full marketing strategies of the featured ice cream companies.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views3 pages

    Marketing Mix Application

    Uploaded by

    Aldrin Balite
    This document provides a template to compare the marketing mix of different ice cream brands like KFC, Mcdo, and Jollibee. It includes questions about the product, place, price, and promotion aspects of each brand's marketing. Students are asked to research and fill in the details for each brand for categories like popular flavors, locations of dairies, stores where products are sold, website strengths/weaknesses, coupons offered, tours available, inclusion of recipes, supported causes, and games on the website rated for fun. The goal is to analyze and compare the full marketing strategies of the featured ice cream companies.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Let’s Try All Fries!

    MARKETING MIX WEBSITE COMPARISON


    Directions: Compare each product from the different brands. Answer the questions given on each components of
    Marketing Mix. Write your answers on the space provided.
    Grade & Section:
    __________________ KFC Mcdo Jollibee
    Group No. _______
    Members:

    Product
    (describe packaging)

    Product
    How many flavors
    does each brand offer?

    Product
    Does the company sell
    other products
    besides ice cream? If
    so list.
    (not counting T-shirts
    or anything with the
    company name on it)
    Product

    What is the slogan?

    Product

    Does the company


    identify its top
    flavors? If so, list the
    most popular flavors.

    Place
    Where are the dairies
    that make the ice
    cream located?
    Place
    What stores are these
    products sold in?

    Place

    How is ice cream


    transported to the
    stores?

    Price
    How much does each
    product cost?
    You may have to fill in
    this question later by
    researching prices at a
    store.

    Promotion Strengths Strengths Strengths


    How did you like the
    website? List
    strengths and
    weaknesses of each Weaknesses Weaknesses Weaknesses

    Promotion

    Does the website offer


    any coupons?

    Promotion

    Does the company


    provide a tour of its
    facilities? Take one
    tour of each company.
    Rate the tour from 1-
    10

    Promotion

    Does the website


    include recipes?
    Promotion

    Does the company


    support any causes or
    charity?

    Promotion

    Does the website offer


    games? If yes, List the
    types of games
    offered- then rate them
    on a scale of 1-5 for
    amount of fun. 1
    being boring 5 being
    really fun!

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