ECO- FRIENDLY

S U S TA I N A B L E
PAC K AG I N G

WHY ECO- FRIENDLY PACKAGING?

BETTER FOR ENVIRONMENT

Eco-friendly packaging is usually made from recycled materials, reducing the waste of natural resources in
production. The manufacturing process itself tends to be more efficient, further reducing resources used and
minimizing the negative impact your company has on the environment. Even specific ingredients, such as
soy ink, used in eco-friendly packaging will help the environment.

EASY DISPOSAL
Depending on the particular type of packaging you use, it will be recyclable or compostable. That means
that if your customers have compost facilities, they can simply turn the discarded packaging into fuel for
plants. If they don’t have a compost pile, they will be able to bury the remnants with the knowledge that
they will biodegrade within a short period of time. In the case of recyclable packaging, the end user will
simply throw their packing in the recycling bin so it can be reused.

VERSATILE
In addition to helping the environment, eco-friendly packaging is actually incredibly versatile, finding uses
in every major industry that standard packaging is involved in. Whether you are looking to package baked
goods, meats, produce, cosmetics, hospitality items, or electronic devices, there will be a type of eco-friendly
packaging available to meet your needs.

NO HARMFUL PLASTICS
Traditional packaging materials contain at least small quantities of plastics, and this type of packaging
contributes to global warming and other environmental concerns. By using eco-friendly packaging, you are
able to reduce the plastic used as well as its harmful effects. When petrochemical products are discarded,
they can litter parks, roads, and waterways.

IMPROVE BRAND IMAGE

eco-friendly packaging is the way that it improves your brand image. When clients learn that you use
environmentally friendly resources, this will show them that you not only care about the environment,
but also that you are a responsible company. This improved brand image will lead to an increase in sales,
furthering your company’s profits.
SUSTAINABLE PACKAGING
DEVELOPMENTS IN FOOD
Keeping up with the pace of life and the demand for convenience have been the advancements in food
packing technology. Today, there are innovative products that are easy to open, dispense from, reseal and
store foods fresh for long.
Innovations in packaging have made food easier to handle, prepare, consume while maintaining the
freshness and quality of the original produce. The new materials are lighter in weight and higher performing.
Moreover, the food looks great and appeals to the prospective buyer too.
Today, there are many bio-based food packaging materials. The twentieth century had seen the rise
of the use of petroleum-derived chemicals as packaging material because of their physical and chemical
properties such as lightness, strength, and resistance to water and water-based micro-organisms. One such
innovation is to make products out of sugar cane fibre or bagasse, which is the pulp material remaining after
the extraction of the sugar-bearing juice from sugar cane. Bagasse can be used for making products normally
made from plastic or paper. It also helps avoid the pollution caused to the environment by the burning of
the sugarcane pulp after juice extraction

EXAMPLES OF ECO- FRIENDLY FOOD PACKAGING

TONI’S GOAT’S MILK YOGURT

Typography, illustrations and colors of

this package design is 100% recyclable
for ewe’s and goat’s milk yoghurt have
high brand recognition and are also
connected with the theme of freedom.
Other issues such as health, nature and
animal protection are conveyed in a
beastly funny way.

NATURAL PACKAGING FOR TEA

The materials used for this packaging are 100%
recyclable. For those 2 loose-leaves products, the
designer used gunny to wrap the loose leaves tea safely
and keep them dry. For the potbags materials, he used
natural cotton cloth materials to wrap them up. As for
the secondary packaging, he used a simple box which
easy to open. The box are made from recycled materials.
Beside its environmental friendly packaging, it’s also
multi-functional and reusable packaging. They can be
used for flower vase / any small plantation pot in order
to support the world’s green campaign
PEANUT & CO. ECOPACKAGING

Design a packaging for dried fruits

market vendors to use in their daily
bulk sales. The approach consisted in
identifying a safe material disposed by
the vendors and finding a creative way
to reuse it.
The bag is made from sacks that
distributors use to deliver the fruits to
the market. Because the sacks are often
disposed by the vendors, the use of
this material minimizes the amount of
waste and presents an economic way to
differentiate the product, a feat rarely
achieved in street markets.

FUNE – SUSHI TAKEAWAY

PACKAGING

Biodegradable PET-coated cardboard for this

packaging was chosen, as it’s an eco-friendly material
that can be recycled along with normal waste paper. It
gives the finished product a clean look. Red and black
were picked as they are strong colours associated with
Japanese culture.
This packaging design is called FUNE – Japanese for
ship.

SUSTAINABLE BAGLESS
TAKE-OUT PACKAGING

Focusing on sustainability, this

packaging attempts to eliminate the
need for a plastic bag.
SUSTAINABLE PACKAGING
DEVELOPMENTS IN COSMETICS
Packaging sustainability trends tend to be the same across all sectors, including beauty. These encompass
sustainable sourcing such as forest certification and biopolymer use; material optimization such as source
reduction and light weighting; design for recycling and composting; and labeling for recyclability. There is also
a focus on eliminating toxicity at both the product and package level.

Each year we celebrate a day that reminds us that we alone can make a difference. The mission is to activate
the environmental movement worldwide to keep this planet beautiful and thriving. This year, we wanted to
take a look at beauty packaging. According to the Environmental Protection Agency, every year packaging
from things like wrappers, tubes and boxes makes up one quarter of landfill waste, a fact that big and small
beauty companies are taking into account and so should you. demand for sustainable packaging and practices
“is the single-most consistently growing trend we’ve seen in packaging over the past five to ten years.”

Today we are highlighting the beauty brands that do their part every day of the year by creating eco-friendly
packaging so that you can shop smarter.

EXAMPLES FOR ECO FRIENDLY

COSMETICS PACKAGING

S.W. BASICS
When shopping for beauty products it’s
important to think about a product’s
general recyclability. That’s why we
love the packaging from S.W. Basics.
They use all glass bottles to house
their beautiful cleansers, creams and
exfoliants. So why is glass so great?
Because it is infinitely recyclable—
meaning, it can be recycled over and
over again and still retain its original
material integrity. Simply put, it’s
extremely eco friendly. This brand also
creates reusable cotton rounds that can
be washed along with your laundry so
you never have to buy a plastic bag full
of cotton balls again.
OLVINE ATELIER
Another line to love is Olvine Atelier, which
makes everything from perfume oil to sea salt
spray for your hair. All products are cruelty free,
organic when possible, and feature gorgeous,
eco-friendly glass packaging. Along with a
mission to spread love and peace, this brand is
truly beautiful on the inside and out.

L’OCCITANE

his brand follows strict guidelines when it comes

to the materials they use. They choose resources
that are renewable or that come from sustainably
managed forests, and rely on easily recyclable
packaging. They have also stopped using outer
packaging whenever possible and have reduced
the weight of primary packaging to create less
waste. Finally, they offer refill pouches for most of
their best-selling product formulas — soaps, face
wash, shampoo, etc. — which is the perfect way to
refill your bottle or jar without having to purchase
another container.

KJAER WEIS

If you are looking for makeup that won’t

harm the planet, look no further than Kjaer
Weis—a beauty line that proves that being
“green” doesn’t mean being boring. Founded
by veteran makeup artist Kirsten Kjær Weis,
all the cosmetics are either Certified Natural
or Certified Organic and are presented in
refillable packaging. So when you buy one
compact, you keep it forever.
TATA HARPER

They create 100 percent natural and non-toxic

products that are housed in recycled paper and
recyclable glass. Not only that, they buy renewable
energy from the state of Vermont to run their
facilities. The result? Beautiful packaging, beautiful
products and a more beautiful planet.
SUSTAINABLE PACKAGING
DEVELOPMENTS IN TECHNOLOGY
More and more individuals and businesses are becoming eco friendly, so it is important to sell this information
and to let others know about how eco friendly your business really is. It is essential to bring in customers
however possible, and many people are attracted to those companies who are environmentally sound and
friendly and looking to push the envelope.

This is possible through the assistance of eco friendly packaging and products. As potential customers see
exactly what you are doing and how you are trying to better off the planet, they are more likely to purchase
your products, all because you decided to change up the packaging. The package is the often the very first
interaction someone has with your product, so catching their eye and letting them know exactly what your
business is all about and what it stands for is very important. This is possible with eco friendly packaging
technology. It might not seem like a lot, but by reducing the number of plastics and other materials ending
up in landfills, unable to break down and biodegrade, you not only are saving the planet but you are painting
a desirable picture of yourself to your customers, all at the same time.

EXAMPLES FOR ECO FRIENDLY

TECHNOLOGY PACKAGING

LIGHT BULB PACKAGE REDESIGN

This package is designed based on

recycled material. The color scheme is
meant to promote environmental design.
The material chosen is much stronger
than the original, which helps protect the
fragile bulbs. All of the information is
cleanly incorporated into a label system to
reduce printing over the whole package.
In terms of structure, this is designed for
easy transport and stocking. This product
can also be displayed in many positions.

FLICKER
Flicker takes a package for a light kit and
transforms it into an interactive lamp which is also
100% recyclable. The design removes the need for
additional packaging, filler material and instructions
cutting down on waste.
LITL WEBBOOK

The Litl webbook packaging is simple,

straightforward and designed to appeal
to a wide range of ages, embodying
Litl’s mission as technology for
everyone. The entire package is made
from recyclable paper with no plastics
or foams used, and the packaging
doubles as its own shipping box.

JUTE CASES

Jute Cases are a more eco-friendly alternative to the

nylon cases for Mac Book Pro’s and Ipad cases and the
goal for it’s package design was to use less and give
more information. Burlap is made usually of the Jute
plant, and because Jute isn’t really known, the gaol was
to give information to the consumer.

NOOKA GLUE-LESS
CUSTOM BOX

“Nooka is continuing its tradition of

green packaging with the introduction
of the Nooka Glue-less custom box.
This paper packaging is truly eco-
friendly, requiring minimal material,
minimal labor and is biodegradable.
The new packaging will be shipping
with the Zub 40 line as part of our fall
2011 collection,” Nooka, the designer
says.
SUSTAINABLE PACKAGING
DEVELOPMENTS IN BEVERAGES
Sustainable packaging is no longer a want for food and beverage producers, it is now a need. To stay
competitive in the current market and to thrive in the future, food and beverage companies must become
sustainable. While implementing sustainable systems is certainly a responsibility of socially conscious
businesses, applying eco-efficient and green-friendly practices will satisfy consumer demand and will
contribute to a significant competitive advantage. As companies plan for future growth, there are four
catalysts that will push food and beverage businesses toward sustainability: consumer pressure, retail pressure,
international demand and new, developing technologies. Companies that employ resources targeted toward
these pressures will realize measured growth, expanded markets and increased margins over the next decade.

The future in packaging for food and beverage companies is sustainable. This encompasses the entire life
cycle of a food or beverage product, from internal systems that improve bulk shipping or warehousing, to
packaging systems that appear on store shelves. All signs point to this growing industry. Pressure from
retailers and consumers are forcing companies to rethink theirpackaging methods to satisfy demand.

EXAMPLES FOR ECO FRIENDLY BEVERAGE

PACKAGING

CUPPOW

This is Cuppow – a new lid that lets

you drink like a boss from virtually any
wide-mouth canning jar. It’s a simple,
eco-friendly alternative to poor-
performing and messy disposable hot
cups, and over-built and expensive
travel mugs.

NO GLUE BOX

This packaging uses no glue in an eco-friendly box

designed to fit 2 color matching liquid bottles.
YELLOW AND BLUE
Yellow+Blue = Green, as in organic
wines in recyclable, eco-friendly Tetra
Paks. Spear Design Group developed
the new packaging that tells the
Yellow+Blue story for the company’s
four eco-friendly, organic wines: Malbec,
Torrontes, Sauvignon Blanc and Rosé.

360 PAPER BOTTLE

The 360 Paper Bottle is the first of its kind in the

world, and a true environmentally-friendly solution
to the problem of plastic water bottles. The 360
Paper Bottle is a sustainable vision of the future. It
is the first totally recyclable
paper container made from 100% renewable
resources. Versatile in its range of consumer
applications and made from food-safe and fully
recyclable materials, it decreases energy
consumed throughout the product life cycle without
sacrificing functionality.

M13 FUNCTIONAL JUICE

Betterdaze Press did this packaging design

for M13 Functional Juice, a small company
based in Vancouver. Mark Gainor, the
designer says, “We managed to fit an
enormous amount of functional ingredients
into each bottle and we have incorporated
recycled products into our design
palette from day one.”