UNIVERSITY TUNKU ABDUL RAHMAN

FACULTY OF ARTS & SOCIAL SCIENCES

BACHELOR OF COMMUNICATIONS (HONS) PUBLIC RELATIONS

UAMG 1043 INTERPERSONAL COMMUNICATION

COURSEWORK 2 – CULTURE AND INTERPERSONAL COMMUNICATION (20%)

Course outcome:

Weightage
CLOs PO MQF
(%)
CO2: Identify current issues and challenges in globally 3 3 20
shared cultural norms.

Total 20
UTAR Students’ Culture

1. Form a team of FOUR (4) OR FIVE (5) members within your own tutorial group. Conduct
interpersonal communication observation based on University Tunku Abdul Rahman
(UTAR) Students’ Culture. The objective is to observe the process of learning cultural
practices. Write a maximum of 10 pages report about your experiment.

The report should include:

1. CULTURAL PRACTICES (Select any ONE (1))

For example, dress code, hang out spots, food, language, studying, sports, time
management and etc.
2. ENCULTURATION and ACCULTURATION
Describe the selected cultural practice based on enculturation and acculturation.
3. OBSERVATION
Conduct the observation of cultural practices among other students but every group
member must be present during the process. The situation and location in which the
observation will be carried out are flexible however it must involve UTAR students. Video
record your observation process and burn into a CD to be submitted together with your
report. (The video has no specific format as it is only a recorded proof of your observation).
You must observe their reactions and responses which reflects acculturation.
4. CULTURAL DISTINCTIONS
Select ONE (1) of the cultures distinctions below:
 Individualist and Collectivist
 High-Context and Low-Context
 High-Power-Distance and Low-Power-Distance
 Masculine and Feminine
 High-Ambiguity-Tolerant and Low-Ambiguity-Tolerant
 Short term orientation and long term orientation
 Indulgence and restraint
Discuss why do you think the students reacted in that way by relating it to the cultural
distinction that you have selected.
5. CONCLUSION
Select ONE (1) way of improvising intercultural communication below:
 Educate yourself
 Recognize Differences
 Confront your Stereotype
 Adjust your Communication
 Reduce your Ethnocentrism
Conclude about how the selected way can enhance Interpersonal communication.
 UNIVERSITY TUNKU ABDUL RAHMAN
FACULTY OF ARTS & SOCIAL SCIENCES
BACHELOR OF COMMUNICATIONS (HONS) PUBLIC RELATIONS

Key element for the report:

No Item Content

1 Introduction a) Define the selected cultural practices.

b) The details on how you carry out the observation including time,
situation, location, as well as people involved.

2 Description Describe the basic process of learning from their native culture
(Enculturation) and learning from a culture different from their native
culture (Acculturation) based on the selected cultural practices.

3 Analysis a) Analyze the observation, on how UTAR students reacted based on

acculturation processes.
b) Discuss why do you think people react in that way by relating it to
the selected cultural distinctions.

Note: Your analysis should be supported with relevant and credible

literatures.
4 Conclusion Conclude about how the selected way can enhance Interpersonal
communication.

5 References Based on APA format 6th edition.

Format:
1. Written in NOT MORE than 10 pages including references and cover page.
2. Use Times New Roman, 12 fonts, and double spacing.
3. In-text citation and references must follow APA format 6th edition.
4. Must attach marking rubric upon submission.
5. Deadline is scheduled on Week 5 to your respective tutor on Friday(16/11/2018) before
5pm.

Failure to adhere to any of the format will result in deduction up to 50% from the total mark
obtained.
 UNIVERSITY TUNKU ABDUL RAHMAN
FACULTY OF ARTS & SOCIAL SCIENCES
BACHELOR OF COMMUNICATIONS (HONS) PUBLIC RELATIONS

MARKING RUBRIC

Poor Average Good Excellent CO2

Score
Introduction (1-2 marks) (3-5 marks) (6-8 marks) (9-10 marks)
Poor Details on Details on Complete
CO2 introduction topic and how topic and how details on the
presented the the topic and how
10 marks with either observation is observation is observation is
topic or how carried out carried out carried out
observation is are available are available with clear
carried out is but but lacks explanations
not stated. incomplete. clarity. are
presented. /10
Description (1-5 marks) (6-10 marks) (11-15 marks) (16-20 marks)
The both The both The both Both
CO2 processes are processes are processes are processes are
poorly described and described but completely
20 marks described and either one is lacks clarity in and clearly
both are incomplete. description. described.
incomplete. Either one Good Good and
No process’s association in appropriate
association in association in between association in
between between processes between
processes processes and selected processes
and selected and selected cultural and selected
cultural cultural practices. cultural
practices. practices are practices.
accurate. /20
Analysis Observation Analysis
(1-6 marks) (7-12 marks) (13-18 marks) (19-25 marks)
CO2 Observation Observation Observation Observation
is poorly is averagely is adequately is sufficiently
50 marks analysed, analysed analysed analysed
whereby it is based on based on based on
 Observation people’s people’s people’s
Analysis – very general
25 marks and not linked reactions, reactions and reaction and
 Cultural very general good good
Distinctions to the topic
association association association
– 25 marks and not
with the with the with the
discussed processes processes processes
based on and cultural and cultural and cultural
student’s practices. practices. practices.
reactions. No Analysis lacks Analysis is Clear
support from support from also explanation
relevant relevant supported on why
literatures. literatures. with several people react
relevant in certain
literatures. ways.
Somehow, it Discussion is
lacks clarity. supported
 UNIVERSITY TUNKU ABDUL RAHMAN
FACULTY OF ARTS & SOCIAL SCIENCES
BACHELOR OF COMMUNICATIONS (HONS) PUBLIC RELATIONS
with relevant
literatures.
Cultural Distinctions
(1-6 marks) (7-12 marks) (13-18 marks) (19-25 marks)
No clear point Moderately Very clear Correct
discussed. clear point and good choice of
Fail to relate with little discussion on cultural
the discussion on relating it to distinction
observation to relating it to cultural and good
cultural cultural distinctions. discussion on
distinctions. Analysis is relating to it.
distinctions
Analysis lacks also Clear
Also not
support from supported explanation
supported relevant with several on why
with relevant literatures. relevant people react
literatures. literatures. in certain
Somehow, it ways.
lacks clarity. Discussion is
supported
with relevant
literatures. /50
Conclusion (1-4 marks) (5-8 marks) (9-12 marks) (13-15 marks)
Very general Poor Good Very clear
CO2 conclusion conclusion conclusion and good
and way to and way to and way to conclusion
15 marks enhance IPC enhance IPC enhance IPC and way to
is not is not is discussed enhance IPC
included in discussed well in the is discussed
the well in the conclusion. well in the
conclusion. conclusion. conclusion.
/15
References (0 mark) (1-2 marks) (3-4 marks) (5 marks)
No evidence Some References References
CO2 of relevant references tally with in- tally with in-
and credible are missing text citation text citation
5 marks literatures and do not but with minor and following
support. tally with in- errors in APA. APA format.
text citation,
not following
APA format. /5

Total /100

Convert to 20 /20
Remarks:

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