The engineer as a hero

from cradle to cradle?

Tor Nørretranders
Alsion, Sønderborg
June 12, 2009
 Let us go
to the Moon
But why, some say, the moon?
But why, some say, the moon?
Why climb the highest mountain?
Why, 35 years ago, fly the Atlantic?
But why, some say, the moon?
Why climb the highest mountain?
Why, 35 years ago, fly the Atlantic?
But why, some say, the moon?
Why climb the highest mountain?
Why, 35 years ago, fly the Atlantic?

We choose to go to the moon

in this decade
and do the other things,
not because they are easy,
but because they are hard.

John F. Kennedy
September 12, 1962
Rice University, Texas
But why, some say, the moon?
Why climb the highest mountain?
Why, 35 years ago, fly the Atlantic?

We choose to go to the moon

in this decade
and do the other things,
not because they are easy,
but because they are hard.

John F. Kennedy
September 12, 1962
Rice University, Texas
But why, some say, the moon?
Why climb the highest mountain?
Why, 35 years ago, fly the Atlantic?

We choose to go to the moon

in this decade
and do the other things,
not because they are easy,
but because they are hard.

John F. Kennedy
September 12, 1962
Rice University, Texas
But why, some say, the moon?
Why climb the highest mountain?
Why, 35 years ago, fly the Atlantic?

We choose to go to the moon

in this decade
and do the other things,
not because they are easy,
but because they are hard.

John F. Kennedy
September 12, 1962
Rice University, Texas
But why, some say, the moon?
Why climb the highest mountain?
Why, 35 years ago, fly the Atlantic?

We choose to go to the moon

in this decade
and do the other things,
not because they are easy,
but because they are hard.

John F. Kennedy
September 12, 1962
Rice University, Texas
Why would anyone choose
to do the difficult thing?
 The

Handicap
Principle

Amotz Zahavi, 1975

Dare, care
& share
 Dare, care & share

Attention

Sex, jobs & recognition

Down to Earth
Resource
><
Machine
 Flow Depot
Solar, wind, wave Fossil sources

Biomass,
Nuclear
Photosynthesis
Drop the
depots
We are in a crisis
We stop the flow
We have to get
on-line
with the
sunshine
again
 Civilisation as we know it:
Depots from the planet below

Civilisation as we have to invent it:

Flow from the star above
Ecosphere
 The User Illusion, 1998, p 334

Waste = Food
Waste = Food
Share your shit!
Ecosphere
Just add
daylight
 Build a civilisation
based on daylight,
the whole daylight
and
nothing but daylight
 Call for:

Outstanding contributions to
the creation of a civilisation
based entirely on daylight
Dawn
The Dawn of Civilisation

The Civilisation of Dawn

Civilisation 2.0
All you
need
is light
Everything
has to be
reinvented
Yes to the new
HiTech

Yes to the old

Flow of solar energy
 Business

Public awareness
 Academia
proud again!
 Heroes!
Danish physics studying renewable energy:
Niels I. Meyer, Jørgen S. Nørgaard, Bent Sørensen
But why, some say, the moon?
Why climb the highest mountain?
Why, 35 years ago, fly the Atlantic?

We choose to go to the moon

in this decade
and do the other things,
not because they are easy,
but because they are hard.

John F. Kennedy
September 12, 1962
Rice University, Texas
 Re Invent
Every Thing