Bra nd Ident it y

Gu ideli ne.
/ Kop i Indo n esia / 2018
Kopi Indonesia 2 \ / 3 Identity Core Elements

Table of
Contents

CH APTE R - 0 1 Identity Core Elements C H APT E R - 02 Brand Applications

1 / 01 LOGO MEAN IN G 7 2 / 01 HOR I ZONTA L BA NNE R 28

1 / 02 PRIMARY LOGO 8 2 / 02 VE RT I C A L BA NNE R 29

1 / 03 LOGO D EVELOPM ENT SYSTEM 9 2 / 03 STA ND I NG BA NNE R 30

1 / 04 LOGO SYSTEM 10 2 / 04 VE HI C L E (BU S) 31

1 / 05 MIN IMUM SIZE LO GO 12 2 / 05 T ’SHI RT (A) 32

1 / 06 CLEAR SPACE 13 2 / 06 T ’SHI RT (B) 33

1 / 07 LOGO MISUSE 14 2 / 07 U M BR E L L A 34

1 / 08 COLOR GUID E 16 2 / 08 PIN 35

1 / 09 COLOR PROPORTI O NS 17 2 / 09 PAC K AG I NG P L AC E M E NT 36

1 / 10 TYPEFACE SPECI M EN 18 2 / 10 MUG 37

1 / 11 SECON DARY TYP EFACE 20 2 / 11 TOTEBAG (A) 38

1 / 12 TERTIARY TYPEFACE 21 2 / 12 TOTEBAG (B) 39

1 / 13 TYPOGRAPH IC LAYO UT 22 2 / 13 W I ND OW SI G NAG E 40

1 / 14 GRAPH IC ASSETS 23 2 / 14 STA ND I NG SI G NAG E 41

Brand Identity Guideline Brand Identity Guideline

Chapter 1

Ident it y Core
Element s
Kopi Indonesia 6 \ / 7 Identity Core Elements

1 / 01

Logo We aspire that the word KOPI would be

widely acknowledged. When citizens of
Meaning the world hear of the word ‘KOPI’.

The word KOPI means “coffee” in Bahasa

Indonesia. The use of word kopi as a prefix for
the word ‘coffee’, as known by the rest of the
world, strives to differentiate indonesian coffee
among others as well as signify the great flavor
of indonesian coffee.

Kopi Gayo,Kopi Java Preanger, Kopi Ijen Raung,

Kopi Kintamani Bali and many other coffee from
Indonesia will be under ‘Kopi’ brand, proudly
representing their origins as coffee from each
respective island as well as from Indonesia.

We aspire that the word KOPI would be widely

acknowledged. When citizens of the world
hear of the word ‘KOPI’, we want them to think
of delicious coffee, one that originates from
indonesia. one that wakes up the world with its
supreme taste.

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1 / 02 1 / 03

Primary The logo is the most visible element of our Logo In the development of ‘KOPI’ logo, you can add
identity as a universal signature across all KOPI the category or name of the region of where the
Logo Indonesia comunications. Development coffee originates, so we can show the various
types of coffee in Indonesia.
System

Coffee Category
or region.

Toraja Coffee

Kintamani Coffee

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Logo The logo should appear in color applications as

presented below. Please use discretion when
System placing either version of the logo over shaded
backgrounds and photography. Ultimately,
legibility is the key deciding factor on this point.

Logo Positive & Negative

You are advised to always use the positive a/ b/

version of the logo on a brown KOPI beige
background and the negative version on a KOPI
beige in order to leave the contrast between the
marks unchanged.

Logo Black & White

This is a black and white version of the logo in c/ d/

which the colors have been converted into grey
scale, with the logotype color becoming 100%
black and logogram color 50% black. This version
has been created for fax sheets and black &
white print–outs.

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Minimum The logo should appear in color applications as
presented below. Please use discretion when
Size Logo placing either version of the logo over shaded
backgrounds and photography. Ultimately,
legibility is the key deciding factor on this point.
Clear Space To ensure that ‘KOPI’ logo is always clear and
unobstructed, it is important to provide an area
of clear space around it.
The height of 2 X indicates the measurement of
minimum clearance between the logo and other
elements. The area cannot be reduced but can
be increased.

Printed Logo
Should not be
printed smaller
than 10mm. 10 mm

Digital Logo
Can’t be used
smaller than
37,8 px. 37.8 px

2x x

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Logo Misuse Consistent presentation of KOPI’s logo helps

to make the brand recognizable. Do not alter
approved artwork in any way. Always apply the
logo thoughtfully, carefully and appropriately.

To avoid some common mistakes shown here, do 1. 2. 3.

not:

1. Use a different color in logotype and logomark

2. Recolor the logotype

3. Reconfigure or reposition elements of the logo

4. Individually resize components of the Mark

5. Add transparency

6. Stretch the logo out of proportion

7. Take out any elements of the logo

4. 5. 6.
8. Use any means of drop shadow

9. Use a shape as a background

7. 8. 9.

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Kopi Indonesia 16 \ / 17 Identity
IdentityCore
CoreElements
Element

1 / 08 1 / 09

Color Guide The colours chosen to communicate our brand
reflect a tone which communicates a feeling of
confidence and sophisticated.
They also represent a bold and calming
chromatic mood that is uplifting and full of
optimism.
Color The diagram below provides some guidance on
the proportion of each color that should be used.
Proportions Color proportions can be flexible and useful to
give an overview of the end result of chromatic.
Keep in mind to pay attention to legibility /
usability when using existing colors.

Pantone 7568C 663C

Hex 734E3A F2EFE7

RGB R 90 / G 60 / R 239 / G 235 /

B 44 B 225

CMYK C 35 / M 60 / C4/M4/
Y 70 / K 40 Y7/K0

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Typeface Typography is another cornerstone of our Brand Specimen Boks - Heavy

Identity. It is the voice which our company Boks - Heavy used for display needs and
Speciment speaks to our costumers. for additional coffee name in ‘KOPI’ logo.

KOPI uses 3 typeface; Boks - Heavy, PT Serif,

Work Sans.

Aa Bb Cc
Bok s - Heav y Uppercase

Dd Ee Ff Gg
Lowercase
Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq
Numbers
Rr Ss Tt Uu
Symbols Vv Ww Xx
Yy Zz

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Secondary Secondary typypace is used in conditions where
the primary typeface cannot be used.
Typeface
PT Serif is a predetermined secondary letter
type. PT Serif can be used as headline &
sub-headline
Tertiary Tertiary typeface is a typeface used for certain
purposes.
Typeface
Work Sans can be used for writing body text and
quotes (quotes) or additional information.

P T Ser i f Uppercase Work S a n s Uppercase

Type Category Type Category

Regular Thin

Italic Extra Light

Bold Lowercase Light Lowercase

Italic Bold Regular

Medium

Semi Bold

Numbers Bold Numbers

Extra Bold

Black
Symbols Symbols

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2

Typography
Layout
He ad l i nes, s ub -he ad l i ne
a nd b o d y cop y (1)
It is usually sufficient to set the headlines in PT
This is
Serif Bold, the sub-headlines in PT Serif Medium
with smaller size in order to clear the hierarchy.
For body copy use Work Sans Regular.
Headline. 1

Te x t A l i g n ment ( 2)
The page grid organizes columns of text by
aligning the right and left margins. Avoid center–
aligned text. Left–aligned text is recommended
for consistency and readability, because it does
not alter the spacing between words.
This is Subheadline.
Lorem ipsum dolor sit amet, adipiscing elit.
Vestibulum pharetra tellus in tincidunt ultrices. In
placerat augue. Suspendisse odio nibh, a sit amet,
ullamcorper venenatis nisl. Vestibulum ac aliquam
sapien, ut efficitur sapien. Curabitur vitae purus in
nulla dictum.
3

Morbi mollis libero eu enim. Nulla porta, neque

Pa r a g r aph s ( 3 ) quis bibendum pellentesque, sem metus
Paragraphs of text should be separated with an molestie enim, eu lacinia ipsum justo eu mi. Proin
empty line space. If the text consists of many maximus, est vel finibus viverra:
short paragraphs, then you may prefer to begin
the next paragraph without an empty line space.
You should choose one approach in order to • Tortor eros bibendum turpis, vel lobortis felis 4
ensure consistency and readability. ante malesuada mauris. Aenean facilisis metus
a justo eleifend cursus.

2. In pharetra eros erat, at hendrerit tortor cursus

H i g h l i g hte d te x t a nd non. Curabitur nec porta diam, ut ullamcorper.
nu m b er i n g (4)
Numbers and bullets used to highlight text
should preferably be placed to the left of the
column, consistently with the text.

Headline Type setting shown in this guideline is only an example.

PT Serif Bold ( 28pt/ 30pt)
Sub-headline
PT Serif Medium ( 14pt/ 16pt)
Body
Work Sans Reguler ( 8pt/ 13pt)
You are advised to adjust the settings following to the
media size while maintaining the proportion of each
elements and readability.

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Graphic For graphic assets KOPI Indonesia, the graphic

or illustration process, using watercolor method
Assets with coffee as medium for color.

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Chapter 2

Bra nd
Applicat ion s
Kopi Indonesia 28 \ / 29 Brand Applications

2 / 01 2 / 02

Horizontal Vertical
Banner Banner

Specifications Specifications

Size Size
5000 x 1200mm 1150 x 4000mm

Lock Up Logo Lock Up Logo

Primary Logo Primary Logo

Material Material
China / Korea Flexi China / Korea Flexi

Typeface Typeface

Title Title
PT Serif Bold 360pt PT Serif Bold 340pt

Body Copy Body Copy

Work Sans Reguler 200pt Work Sans Reguler 180pt

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Kopi Indonesia 30 \ / 31 Brand Applications

2 / 03 2 / 04

Standing Vehicle
Banner (Bus)

Specifications Specifications

Size Size
600 x 1500mm 5250 x 700mm

Lock Up Logo Lock Up Logo

Primary Logo Primary Logo

Material Material
Albatros on PVC Board Cutting Sticker

Typeface

Title
PT Serif Bold 450pt

Sub-headline
Work Sans Reguler 180pt

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2 / 05 2 / 06

T’Shirt (A) T’Shirt (B)

Specifications Specifications

Size Size
S, M, L, & XL S, M, L, & XL

Lock Up Logo Lock Up Logo

Primary Logo Primary Logo

Material Material
Gildan T’Shirt Gildan T’Shirt
Ultra Cotton 2000 Ultra Cotton 2000

Finishing Finishing
Super White Screen Print Super White Screen Print

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2 / 07 2 / 08

Umbrella Pin

Specifications Specifications

Size Size
Umbrella Standard Size 44 mm Diameter Pin

Lock Up Logo Lock Up Logo

Primary Logo Primary Logo & Tagline

Material Material
Digital print Matte finishing

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2 / 09 2 /10

Packaging Mug
Placement

Specifications Specifications

Size Size
17,5 x 10,7mm All Size

Lock Up Logo Lock Up Logo

Primary Logo Primary Logo

Material Material
Sticker / Printed Ceramic Mug

Finishing
Digital Print

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Totebag (A) Totebag (B)

Specifications Specifications

Size Size
450 x 370mm (Bodypress) 450 x 370mm (Bodypress)
650mm (Strap) 650mm (Strap)

Lock Up Logo Lock Up Logo

Primary Logo with coffee Primary Logo with coffee
stain graphic stain graphic

Material Material
Canvas Canvas

Finishing Finishing
Digital print Digital print

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Window Standing
Signage Signage

Specifications Specifications

Size Size
135 x 82,5mm 170 x 148,5mm (stand)
50 x 148,5mm (base)
Lock Up Logo 2mm (thickness)
Primary Logo
Lock Up Logo
Material Primary Logo
Matte Cutting Sticker
Material
Metal Plate 2mm
brown painted

Logo Finishing
Matte Cutting Sticker
Oracal White

170mm 170mm

width 135mm
width 100mm

50mm 148,5mm

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Brand Identity Guideline
KOPI Indonesia

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