Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S GOODWILL TIMBER & PLYWOOD CO,VATIKA for
doing the pilot for BTL activity to monitor the footfalls by already installed camera where
execution of BTL activity would be mandatory during the Pilot period, and also the Up-
gradation of your Sleepwell Champion - ANURAG TRIPATHI by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S SUNRISE FOAM AND FURNISHING (UNIT II) for
doing the pilot for BTL activity to monitor the footfalls by already installed camera where
execution of BTL activity would be mandatory during the Pilot period, and also the Up-
gradation of your Sleepwell Champion - SUNIL by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S LUTHRA SONS for doing the pilot for BTL activity
to monitor the footfalls by already installed camera where execution of BTL activity would be
mandatory during the Pilot period, and also the Up-gradation of your Sleepwell Champion
- RAM RATTAN by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S NICHE DESIGN & DECOR,GURGAON for doing the
pilot for BTL activity to monitor the footfalls by already installed camera where execution of
BTL activity would be mandatory during the Pilot period, and also the Up-gradation of your
Sleepwell Champion - GORANGA SAHA by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S SLEEPWELL WORLD for doing the pilot for BTL
activity to monitor the footfalls by already installed camera where execution of BTL activity
would be mandatory during the Pilot period, and also the Up-gradation of your Sleepwell
Champion - JATINDER JAIN by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S RAJPAL ENTERPRISES for doing the pilot for BTL
activity to monitor the footfalls by already installed camera where execution of BTL activity
would be mandatory during the Pilot period, and also the Up-gradation of your Sleepwell
Champion – JITENDRA and RAHUL by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S VIKAS ENTERPRISES (COMFORT ZONE) for doing
the pilot for BTL activity to monitor the footfalls by already installed camera where execution
of BTL activity would be mandatory during the Pilot period, and also the Up-gradation of your
Sleepwell Champion - RINKI by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S POOJA FURNITURE HOUSE,FARIDABAD for doing
the pilot for BTL activity to monitor the footfalls by already installed camera where execution
of BTL activity would be mandatory during the Pilot period, and also the Up-gradation of your
Sleepwell Champion – MANISH and RAJEEV PANDEY by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S KWALITY MATTRESSES, GURGAON for doing the
pilot for BTL activity to monitor the footfalls by already installed camera where execution of
BTL activity would be mandatory during the Pilot period, and also the Up-gradation of your
Sleepwell Champion - RAJU KUMAR and PIKLU MAITY by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S K.P.S.OVERSEAS (P) LTD. for doing the pilot for BTL
activity to monitor the footfalls by already installed camera where execution of BTL activity
would be mandatory during the Pilot period, and also the Up-gradation of your Sleepwell
Champion - SUDHIR by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S SUNRISE FOAM AND FURNISHING for doing the
pilot for BTL activity to monitor the footfalls by already installed camera where execution of
BTL activity would be mandatory during the Pilot period, and also the Up-gradation of your
Sleepwell Champion - PORUSH RAJ KAUSHIK by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S B.S. TRADERS for doing the pilot for BTL activity to
monitor the footfalls by already installed camera where execution of BTL activity would be
mandatory during the Pilot period, and also the Up-gradation of your Sleepwell Champion
- AMANDEEP SINGH by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S KAMDHENU ENTERPRISES for doing the pilot for
BTL activity to monitor the footfalls by already installed camera where execution of BTL
activity would be mandatory during the Pilot period, and also the Up-gradation of your
Sleepwell Champion – ASHOK and RAJAT by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S DREAMZ for doing the pilot for BTL activity to
monitor the footfalls by already installed camera where execution of BTL activity would be
mandatory during the Pilot period, and also the Up-gradation of your Sleepwell Champion
– RAMCHARAN and MAHENDER SINGH by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training

 Dated: 6th June 2019

SUB: Pilot Program for Showrooms

Dear Channel Partner,

In our regular endeavour to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom & Up-
gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom - M/S POOJA FURNITURE HOUSE(SLEEPWELL WORLD) for
doing the pilot for BTL activity to monitor the footfalls by already installed camera where
execution of BTL activity would be mandatory during the Pilot period, and also the Up-
gradation of your Sleepwell Champion – SHIVAM by Training.

Training will not only upgrade the Sleepwell Champion on products but also empower
him/her with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell Champion
which will lead him/her to sell more high end models resulting to big business volume of the
Showroom.

Mattress Models Incentive Amount (Rs.)

Premia 40
Spinetech Air 40
Esteem 40
Spinetech Air Luxury 50
CC 1.0 50
CC 2.0 70
Latex Plus 100
Impression 100
CC 3.0 150
Nexa 200
CC 4.0 250
The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June 2019 to 31st
July 2019

2. The Showroom has to register a minimum 5% growth in Secondary Sales

(combined in all category) in current month (June & July) compared to last year
same month for the Sleepwell Champion to qualify in the Incentive Program

3. The Incentive Program will be applicable on pair of High End mattresses in tertiary
Sales (72 x 48 & above will be considered as a pair) of each month (June / July) sold
by the Sleepwell Champion which will have a cash payout through Paytm directly to
the Sleepwell Champion at the end of the Incentive Program.

4. The incentive payout will be separately calculated and paid off for June and July
2019 respectively.

After the Sale of the specified model, the Sleepwell Champion has to register the mattress
warranty along with mentioning his/her first name in Warranty Registration page (Warranty
registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited stores /
area / territory. The impact / result of the Incentive Program with higher business volume at
your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and explain
him/her the benefits of the incentive program.

Happy Selling!

Aroop Chaudhuri

General Manager, Channel Training