Dear Channel Partner,

In our regular endeavor to focus on the footfall & conversion of a Showroom, we had
identified that BTL activity as a major lever to increase the Footfalls of Showroom &
Up-gradation of Sleepwell Champion at the Showroom for increasing conversion.

We have identified your Showroom for doing the pilot for BTL activity to monitor the
footfalls by already installed camera where execution of BTL activity would be
mandatory by the respective ASM during the Pilot period, and also the Up-gradation
of Sleepwell Champion, <NAME OF THE SW CHAMPION> by Training.

Training will not only upgrade the Sleepwell Champion on products but also
empower him with more confidence while interacting to the customers.

Additionally, in order to motivate the Sleepwell Champion, we are also announcing

an Incentive Program on High End models, as mentioned below, for the Sleepwell
Champion which will lead him to sell more high end models resulting to big business
volume of the Showroom.

INCENTIVE SLAB

The details of the Incentive Program are as follows:

1. The Incentive Program for Sleepwell Champion will start from 7th June
2019 to 31st July 2019
2. The Showroom has to register a minimum 5% growth in Secondary Sales
(combined in all category) in current month (June & July) compared to
last year same month for the Sleepwell Champion to qualify in the Incentive
Program
3. The Incentive Program will be applicable on pair of High End
mattresses in tertiary Sales (72 x 48 & above will be considered as a pair)
of each month (June / July) sold by the Sleepwell Champion which will have
a cash payout through Paytm directly to the Sleepwell Champion at the end
of the Incentive Program.

After the Sale of the specified model, the Sleepwell Champion has to register the
mattress warranty along with mentioning his first name in Warranty Registration
page (Warranty registration icon is available in Great Plus)

The above Incentive Program is a part of the Pilot which we are conducting in limited
stores / area / territory. The impact / result of the Incentive Program with higher
business volume at your Showroom will lead us to draw a way forward for the same.

Kindly communicate the incentive program to your Sleepwell Champion(s) and

explain him/her the benefits of the incentive program.