Professional Documents
Culture Documents
Place : Rajkot
Year : 2018-2019
Roll No :
PLACE: RAJKOT
DATE:
SIGNATURE
Makwana Rohit
PREFACE
DATE:
PLACE:
signature of student
ACKNOWLEDGEMENT
My this report is an outcome of various guidance
provided by my collage, professors and co-operation of the
management of “RAMBO CEMENT PVT. LTD.”
1 Introduction
2 General information
3 Production department
4 Personnel department
5 Marketing department
6 Finance department
7 Future plan
9 Swot analysis
10 BIBLIOGRAPHY
Introduction
Everyone said “knowledge is power” but I like to say that
“Applied knowledge is power”. There is vast difference between
theoretical knowledge and practical knowledge. So, to get the
practical knowledge I am doing this project on the cement
industry named:-
RAMBO CEMENT PVT. LTD.
No. Particulars
1 Introduction
4 Organization chart
ORGANISATION CHART
Location of the unit
The location of the project is at Lodhika G.I.D.C. At
Metoda, Dist. Rajkot which falls under 1st category backward
area under Gujarat state incentives policies. Lodhika G.I.D.C. is
developed indystrial area having all industrial facalities like
water, electricity, telephone, transportation etc.
Lodhika G.I.D.C. is near to Rajkot city ,which is at the
distance of 15 to 17 km. This industry is located in such place
from where the all the types of raw material is easily available to
near by the industry like LIME STONE, GYPSUM, COAL,
FLY ASH etc. So, it is considered as the very good location.
1 Introduction
2 Organization structure
4 Production process
5 diagram of Production
6 Quality control
7 Uses of cement
Introduction
Manufacturing is the use of machines, tools and labour
to produce goods for use or sale. The term may refer to a range
of human activity, from handicraft to high tech, but is most
commonly applied to industrial production, in which raw
materials are transformed into finished goods on a large scale.
Organization structure
DIRECTOR
PRODUCTION
MANAGER
EXECUTIVE OR
ASSISTANT
SUPERVISIOR
EMPLOYEE
Raw material
(2).HAMMER MILL:-
In this the raw material is feed into and it will pass for
proccessing.
(3).ROTARY KILAN:-
It is consist of an inside cylinder made of sheet steel.
(4).CEMENT MILL:-
A cement mill is used for grinding the dry hard material like
clinker. The cement mill is the combination of primary mill and
fine mill.
Production process
Crushing section:-
The lime stone is crushed in jaw crusher to make the
particles of suitable size and clay is mixed with H2O in wash
mil to remoce foreign material such as flint and slurry
containing about 60% H2O.
1 introduction
2 organization structure
3 employee motivation
Promotion:
Promotion means transferring the employee from one
position to another position with increase in the in the salary
and responsibility. The worker gets the promotion on the basis
of there ability, skill, knowledge.
Category of workers
Skilled
semi-skilled
unskilled workers
Recruitment and selection
Internal recruitment :-
Internal recruitment can provide the most cost-effective
source for recruits if the potential of the existing pool of
employees has been enhanced through training, development
and other performance-enhancing activities such as performance
appraisal, succession planning and development centers to
review performance and assess employee development needs
and promotional potential.
External recruitment :-
The person from outsiders is called for recruitment in the
organization is called the external recruitment. Generally the
application gets to the company through the advertisement in the
news paper or through any other source.
SELECTION :-
Selection means to select the people from the application
received AT THE RIGHT TIME, RIGHT PLACE, RIGHT
QUALIFICATION.
1. Introduction
2. Organisation structure
3. Marketing segment
4. Pricing policy
5. Channel of distribution
7. Market research
8. Competitors
Introduction
Marketing manager.
Advertising manager
Sales manager
Dealers
Customers
MARKET SEGMENTS
Market segmentation pertains to the division of a market of
consumers into persons with similar needs and wants. For
instance, Kellogg's cereals, Frosties are marketed to children.
Crunchy Nut Cornflakes are marketed to adults. Both goods
denote two products which are marketed to two distinct groups
of persons, both with similar needs, traits, and wants.
Market segmentation allows for a better allocation of a
firm's finite resources. A firm only possesses a certain amount of
resources. Accordingly, it must make choices (and incur the
related costs) in servicing specific groups of consumers. In this
way, the diversified tastes of contemporary Western consumers
can be served better. With growing diversity in the tastes of
modern consumers, firms are taking note of the benefit of
servicing a multiplicity of new markets.
The TCI is driving the market into three segments, viz.
The government public segment
The government segment
The contractor segment.
Market segmentation can be defined in terms of the STP
acronym, meaning Segment, Target and Position.
Pricing policy
Pricing strategies for products or services encompass three
main ways to improve profits. These are that the business owner
can cut costs or sell more, or find more profit with a better
pricing strategy. In the downturn of 2008-11, and since, when
costs are likely already at their lowest and sales are hard to find,
adopting a better pricing strategy is a key option to stay viable.
Merely raising prices is not always the answer, especially
in a poor economy. Too many businesses have been lost because
they priced themselves out of the marketplace. On the other
hand, too many business and sales staff leave "money on the
table". One strategy does not fit all, so adopting a pricing
strategy is a learning curve when studying the needs and
behaviors of customers and clients.
In the R.C.PVT.LTD. the pricing policy is based upon the
quality of the product. The price is decided by checking quality
of cement. The price of O.P.C. cement is different and the price
of P.P.C. is also different. Because the quality of both O.P.C and
P.P.C. is also different. Cost-plus pricing is the simplest pricing
method. The firm calculates the cost of producing the product
and adds on a percentage (profit) to that price to give the selling
price.
Channel of distribution
Product distribution (or place) is one of the four elements
of the marketing mix. An organization or set of organizations
(go-between) involved in the process of making a product or
service available for use or consumption by a consumer or
business user.
The other three parts of the marketing mix are product, pricing,
and promotion.
Type of marketing channel
1. Intensive distribution - Where the majority of resellers
stock the 'product' with convenience products, for example,
and particularly the brand leaders in consumer goods
markets (price competition may be evident).
2. Selective distribution - This is the normal pattern (in both
consumer and industrial markets) where 'suitable' resellers
stock the product.In this case retailers can keep the
competitors products in their outlets e.g. furniture etc.
3. Exclusive distribution - Only lam-bard specially selected
resellers or authorized dealers (typically only one per
geographical area) are allowed to sell the 'product'.In this
retailers are restricted to keep only one manufacturers
products e.g. exclusive outlets of cars,apparels and
jewellery etc
Advertisement
and
sales promotion
2 Organization chart
3 Source of finance
4 Financial mathematics
Important:
B.O.D
FINANCE
MANAGER
CHIEF
ACCOUNT
CLARKE
Sources of finance
Personal finance:-
To opening
stock 1,97,200
To Freight
Inward A/c 27,200
To Water
charges A/c 20,400
To Salary A/c:
Skilled
Labour 1,29,600
Unskilled
Labour 96,000 2,25,600
1,50,23,560 1,50,23,560
Proj ected Pr ofit & Loss A/ c
Amount
Particulars (Rs.) Particulars Amount (Rs.)
To
Gross
To Salary A/c: profit 35,81,360
Accountants 42,000
Salesman 72,000
Peon 24,000
To Depreciation:
Building 49,500
Other fixed
asset 46,500
To Indirect Exp.:
35,81,360 35,81,360
Projected BALANCE SHEET
GondaliaNeha 40%
Building 4,45,500
Accounts Receivables:
77,22,812 77,22,812
Financial mathematics
Weakness:
The firm has his market only in Gujarat and trying to
develop their market in other state also.
Opportunity:
The R.C.PVT.LTD. had got the very big consignment order
from Zydus candela (pharmaceutical industry) in Ahmedabad.
Threats:
The R.C.PVT.LTD. has covered all the areas in Gujarat
state, but in other state the company has to face the huge
competition fearsomes major cement plant.
CERTIFICATE OF THE INDUSTRY
s